What Wonderfulday does

Wonderfulday ApS is a privately held Danish company founded in 2021 and headquartered in Copenhagen, operating an online event-planning platform targeting consumers in Denmark, Sweden, the Netherlands, and Belgium. The platform combines a free suite of digital planning tools with a vendor marketplace, allowing users to organize weddings, confirmations, baptisms, and birthdays through features such as an automated A-Z checklist, guest list manager, drag-and-drop visual seating chart, budget tracker, gift wishlist with URL product import, timeline creator, beverage calculator, and a shared photo album. Available as a web product and on iOS and Android, the suite is tightly integrated so that data entered in one tool flows into others.

The business model is freemium on the demand side: all planning tools are free for end users, and Wonderfulday monetizes through commission fees charged to vendors when customers complete bookings through the marketplace, supplemented by a service fee on transactions. Payments are processed via Stripe under Connected Account terms. The supplier marketplace lists over 100 verified vendors in categories including photographers, food trucks, bartenders, party transportation, activity providers, and catering, primarily in Copenhagen and Aarhus. Customer acquisition relies on product-led growth, organic SEO around Danish event planning queries, an inspiration/content hub, mobile app store presence, and referrals through the supplier network rather than paid acquisition.

Name

Wonderfulday

Legal name

Wonderfulday ApS

Website

https://wonderfulday.dk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Wonderfulday is a Danish online event-planning platform that combines free digital planning tools (checklist, guest list, seating chart, budget, wishlist) with a vendor marketplace for weddings, confirmations, and birthdays, monetizing via supplier commissions across Denmark, Sweden, the Netherlands, and Belgium.

Ownership category

akta.pro rank

Product category

Event Planning Marketplace

NAICS

All Other Amusement and Recreation Industries (713990), Other Amusement and Recreation Industries (7139)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Anniversary & Milestone Celebration Services (HSACACAD)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Graduation & Prom Event Services (HSACACAE)

Keywords

• Event planning platform
• Wedding planning tools
• Vendor marketplace
• Guest list management
• Seating chart software

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Supplier Commission: Wonderfulday charges a commission fee to suppliers when customers complete bookings through the platform. The customer pays the same price as booking directly with the supplier, but Wonderfulday receives a commission from the supplier.
2. Service Fee: A service fee is added to bookings through the platform, contributing to platform maintenance and support for both buyers and suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wonderfulday is a free digital event planning platform that combines an integrated suite of planning tools (checklist, guest list, seating chart, budget tracker, timeline, wish list, beverage calculator, and shared photo album) with a vendor marketplace connecting event planners with local suppliers such as photographers, food trucks, bartenders, transportation, and activity providers across Denmark and other Nordic/Benelux markets.

Product overview

Wonderfulday is a Danish all-in-one digital event planning platform that operates across multiple domains (wonderfulday.dk, .app, .be, .se, .nl). The core product consists of a suite of integrated planning tools including a budget tracker, visual seating chart (bordplan), gift wishlist (gaveønsker), guest list manager (gæsteliste), smart checklist (tjekliste), timeline creator (tidslinje), beverage calculator, venue directory, and a collaborative shared photo album. These tools are available both as web tools and via a mobile app for iOS and Android. The platform also functions as a marketplace connecting event planners with vendors across Denmark, offering categories including photographers, foodtrucks, bartenders, transportation services, activities, entertainment, catering companies, and cleaning services. Additional platform features include an inspiration hub, community forum, digital invitation system, and multi-language support. The platform is free for users, with the company monetizing through commissions on bookings between customers and vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• Wonderfulday Mobile App Mobile application for iOS and Android providing access to all Wonderfulday planning tools, push notifications for event reminders, inspiration content, and shared photo album features for on-the-go event planning.
• Vendor Marketplace Marketplace directory connecting event planners with vetted local suppliers across categories including photographers, food trucks, bartenders, party buses, activity providers, and entertainment services, with profiles, reviews, and direct booking capabilities.
• Visual Seating Chart (Bordplan) Drag-and-drop seating chart tool integrated with guest list management, allowing users to place guests at tables, create floor plans, and share or print final arrangements for weddings and other events.
• Budget Tracker (Budgetværktøj) Digital budget planning tool that helps users set category-specific budgets, track event expenses, and monitor spending progress in real-time across event categories.
• Guest List (Gæsteliste) Digital guest management tool that collects contact information, RSVPs, dietary requirements, and event roles, and integrates with all other planning tools such as seating charts and invitations.
• Automated Checklist (Tjekliste) Smart A-Z digital checklist that auto-generates tasks for event planning based on event type, with deadline tracking and collaborative assignment capabilities for co-planners.
• Timeline Creator (Tidslinje) Digital timeline tool that lets users build day-of event schedules, add activities, customize layouts such as linear or complex formats, and share the schedule with guests.
• Gift Wishlist (Gaveønsker) Digital gift wishlist that imports products from webshop URLs, automatically pulling images, prices, and descriptions, with sharing options via email or SMS.
• Shared Photo Album (Fælles Fotoalbum) Collaborative photo album that lets event guests share and upload pictures during and after the event, creating a unified collection of memories accessible to all attendees.
• Inspiration Hub Editorial content section providing ideas, articles, and guidance for planning weddings, confirmations, christenings, and birthday celebrations, including supplier showcases.

Quantifiable outcome

• Free access to all planning tools including checklist, guest list, seating chart, budget, timeline, and wish list
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe handles all payment processing on the Wonderfulday platform. Suppliers must agree to the Stripe Connected Account Agreement and Stripe Terms of Service to receive payments through the platform. Stripe manages the financial transaction infrastructure including payment processing and disbursements to suppliers.
• Miljøvenlig PakningminorOthersEnvironmental packaging certification initiative supported by Wonderfulday as part of their sustainability commitments
• Sikker NethandelminorOthersSafe online shopping certification badge displayed on the Wonderfulday platform to build customer trust in the booking process
• CO2 NeutralminorOthersCarbon neutrality certification initiative that Wonderfulday supports as part of environmental responsibility commitments
• Bæredygtig VirksomhedminorOthersSustainable business certification that Wonderfulday participates in to demonstrate environmental and social responsibility
• Bæredygtige ProdukterminorOthersSustainable products certification initiative supported by Wonderfulday for eco-conscious event planning
• Teknologisk UdviklingminorOthersTechnology development initiative certification that Wonderfulday participates in

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/wonderfuldaygroup
• Xx.com/wonderfuldaydk
• Facebookfacebook.com/wonderfuldaygroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonderfulday