Navitar
- Company typePrivate
- Founded1970
- HeadquartersRochester, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Navitar firmographics
Firmographics- Name
- Navitar
- Legal name
- Navitar, Inc.
- Website
- https://navitar.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Navitar industry classification
Industry- Product category
- Precision Optical Imaging Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Optoelectronics & Photonics (LED/Laser/Optical ICs) (HDAHAAAH)
- akta.pro secondary industry
- Optics & Laser/Light Engine Components (Lenses, Galvos, Laser Modules, UV Engines) (IMAAAIAC)
Keywords
Where Navitar is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Navitar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Optical Imaging Hardware: Sale of precision optical lenses, zoom systems, microscope objectives, and industrial cameras under Navitar, Pixelink, and Special Optics brands. Products include standard off-the-shelf offerings and modified configurations.
- Custom/OEM Solutions: Design and manufacturing of custom optical solutions for OEM customers in Life Sciences and Industrial equipment sectors. Includes custom microscope objectives, integrated imaging modules, and specialized lens assemblies.
- Software Products: Sale of Pixelink software products including µScope Essential, Standard, and Professional microscopy software, as well as the Pixelink SDK with corporate license and lifetime support.
- Projection Lenses: Sale of specialized projection lenses including fisheye conversion lenses and HemiStar lenses for planetarium, entertainment, and AR/VR applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard camera products with optional discounts |
| Other | Multi-year contract | Custom and OEM solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Navitar product offering
Product offeringCore offering
Navitar designs, develops, and manufactures opto-mechanical and opto-electronic assembly and sub-assembly systems, selling precision optical lenses (zoom, fixed focal length, SWIR), industrial and microscope cameras under the Pixelink brand, custom microscope objectives and laser optics under Special Optics, and fisheye/conversion projection lenses for planetariums, entertainment, and AR/VR. The company supplies both standard catalog products via e-commerce and custom OEM optical solutions via consultative direct sales.
Product overview
Navitar, a business unit of AMETEK, Inc. (NYSE: AME), operates as a unified optical technology platform combining three distinct product brands. The portfolio includes: (1) Navitar Imaging Solutions - precision zoom lenses (Zoom 6000, Zoom 7000-2, 12X Zoom), fixed focal length lenses, microscope objectives, SWIR lenses, 4K HDR lenses, and illumination products for machine vision, industrial imaging, semiconductor inspection, and life science applications; (2) Pixelink Cameras - industrial cameras spanning PL-D USB 3.0 series, PL-U USB 3.1 series, PL-X 10GigE series, autofocus cameras, and microscopy cameras with resolutions from 2MP to 24MP using Sony and Gpixel sensors; (3) Special Optics - custom microscope objectives, laser optics including beam expanders and scan lenses, waveplates, and polarization optics; and (4) Projection Lenses - fisheye and conversion lenses for planetariums, entertainment, and AR/VR. The company also offers Custom Imaging Solutions for OEM customers requiring tailored optical systems.
Differentiator
Problem solved
Functional benefit
Brands
- Pixelink: Industrial and life science cameras for machine vision, medical imaging, biometrics, and microscopy applications. Since 1992, Pixelink has supported imaging requirements with off-the-shelf, OEM and custom industrial imaging solutions.
- Special Optics
Products and services
- Navitar Imaging Solutions High-precision optical lenses and imaging systems including zoom lenses (Zoom 6000, Zoom 7000-2, 12X Zoom), fixed focal length lenses, microscope objectives, motorized zoom systems, SWIR lenses, 4K HDR lenses, and large format lenses for machine vision, metrology, semiconductor inspection, and life science applications.
- Pixelink Cameras Industrial and life science cameras including PL-D USB 3.0 series, PL-U USB 3.1 series, PL-X 10GigE series, autofocus cameras with liquid lenses, and microscopy cameras. CMOS sensors from Sony and Gpixel provide resolutions from 2MP to 24MP for machine vision and digital microscopy applications.
- Special Optics Custom and standard optical components including custom microscope objectives, laser scanning objectives, laser beam expanders (motorized, variable, fixed), laser focusing objectives, F-theta scan lenses, waveplates, and polarization optics for applications requiring higher performance than standard off-the-shelf lenses.
- Projection Lenses High-performance fisheye and conversion projection lenses including HemiStar fisheye lenses for planetariums, entertainment venues, and AR/VR applications, along with ScreenStar and fisheye conversion lenses.
- Custom Imaging Solutions OEM custom optical design and manufacturing services for medical, life science, and industrial applications including DNA sequencing, IVF, light sheet microscopy, semiconductor inspection, and factory automation systems.
- Pixelink SDK Software Development Kit for Linux or Windows enabling development with Pixelink cameras. Includes Corporate License and Lifetime Support.
- PL-D782 2.4 MP Camera High-speed USB 3.0 industrial camera with Gpixel GMAX4002 sensor, 2.4 MP resolution (2048 x 1200), up to 159.4 fps, enhanced NIR responsivity, available in color/mono with optional liquid lens autofocus.
- PL-X9524 24 MP Camera 10GigE industrial camera with Sony IMX530 24 MP Pregius S sensor, 1.2 inch sensor size, 2.74um pixel pitch, Power over Ethernet (PoE), IEEE1588 clock synchronization (PTP), 10X faster than GigE.
- PL-U Series USB 3.1 Cameras Compact USB 3.1 Gen 1 machine vision cameras with Type-C interface, four configurable GPIOs, global shutter sensors. Models include PL-U753 (2.8 MP), PL-U795B (5.0 MP), PL-U755 (5.0 MP), and PL-U752 (2.3 MP). Optional integrated liquid lens autofocus solution available.
- Zoom 7000-2 Macro Lens Redesigned macro imaging system with 18-111mm focal length, manual zoom/iris/focus, 127mm to infinity working distances, parfocal across entire zoom range, compatible with sensors up to 2/3 inch.
Quantifiable outcome
- ZOOM 7000-2 can image objects up to 178mm in diameter at 300mm working distance
- +3 more outcomes
Companies that use Navitar
Customer profileSegments6 records
Ideal customer profiles4 records
Navitar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Navitar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PixelinkcoreNavitar acquired Pixelink, a Canadian camera manufacturer based in Ottawa, ON, Canada in January 2017. Pixelink manufactures, optimizes and integrates industrial cameras for machine vision applications and microscope cameras for life science and digital microscopy applications. The acquisition expanded Navitar's capabilities to include camera systems alongside optical lenses.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Navitar competitors and assessment
Company assessmentDirect peers
- Edmund Optics: Privately held global supplier of precision optical components including lenses, mirrors, filters, and illumination, serving machine vision, life science, and industrial inspection — directly comparable to Navitar's core imaging solutions portfolio and explicitly named as a key competitor in the SWNIR lens market.
- Thorlabs: Vertically integrated photonics manufacturer offering optics, lasers, cameras, and optomechanical components to research and OEM customers — closely comparable to Navitar's breadth of catalog optics and camera products across life science and industrial markets.
- Sill Optics GmbH: German precision optics manufacturer specializing in custom and catalog lens assemblies for laser material processing, semiconductor, and metrology — directly named alongside Navitar as a key SWNIR lens competitor with overlapping OEM customer base.
- OptoSigma Corporation: Manufacturer of optical components, lenses, and laser optics for industrial and scientific applications — explicitly identified as a key SWNIR lens competitor with a comparable catalog-plus-custom go-to-market model.
- Kaiser Optical Systems (Endress+Hauser): Manufacturer of Raman spectroscopy optics, filters, and integrated imaging modules — explicitly named as a Navitar competitor in SWNIR lens markets with overlapping life science and process analytical customer base.
Broad incumbents
- Jenoptik AG: German public company with a Light & Optics division that manufactures precision optics, laser systems, and industrial imaging — explicitly named alongside Navitar as a key player in SWNIR lenses, with broader scale and diversified semiconductor equipment exposure.
- SCHOTT AG: Global specialty glass and optics manufacturer with deep roots in optical glass, lens assemblies, and laser components — a much larger incumbent named as a direct competitor in the SWNIR lens market and overlapping in life science and industrial imaging applications.
- Carl Zeiss AG (ZEISS Industrial Quality Solutions): Diversified global optics and optoelectronics leader whose Industrial Quality Solutions and Microscopy units overlap with Navitar's machine vision and life science imaging offerings, with substantially greater scale and global reach.
- Olympus / Evident: Life science and industrial microscopy incumbent — Evident (spun off from Olympus) supplies microscope objectives, microscopy cameras, and imaging systems that directly overlap Navitar's Special Optics custom objectives and Pixelink microscopy camera lines.
- Leica Microsystems (Danaher): Premium microscopy and life science imaging brand owned by Danaher, competing with Navitar/Pixelink in microscopy cameras and with Special Optics in high-end microscope objectives for OEM life science instrumentation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Navitar social profiles
Digital presenceNavitar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navitar leadership team
Management profileNumber of profiles
Profiles3 records
Navitar subsidiaries and ownership
Company hierarchySubsidiaries2 records
Navitar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navitar M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navitar
What does Navitar do?
Navitar designs, develops, and manufactures opto-mechanical and opto-electronic assembly and sub-assembly systems, selling precision optical lenses (zoom, fixed focal length, SWIR), industrial and microscope cameras under the Pixelink brand, custom microscope objectives and laser optics under Special Optics, and fisheye/conversion projection lenses for planetariums, entertainment, and AR/VR. The company supplies both standard catalog products via e-commerce and custom OEM optical solutions via consultative direct sales.
Is Navitar a public or private company?
Navitar is a private company. It is classified as corporate owned and is currently operating.
When was Navitar founded?
Navitar was founded in 1970. It employs 51 to 100 people.
Where is Navitar based?
Navitar is headquartered in Rochester, United States, in the North America region.
How does Navitar make money?
Four revenue lines are on record. Optical Imaging Hardware is the primary driver. The others are custom/OEM Solutions, software Products and projection Lenses.
Who are Navitar's main competitors?
Direct peers on record are Edmund Optics, Thorlabs, Sill Optics GmbH, OptoSigma Corporation and Kaiser Optical Systems (Endress+Hauser). Broad incumbents are Jenoptik AG, SCHOTT AG, Carl Zeiss AG (ZEISS Industrial Quality Solutions), Olympus / Evident and Leica Microsystems (Danaher).
Does Navitar have an API?
No public API is recorded for Navitar.
What industry is Navitar in?
Navitar's product category is Precision Optical Imaging Systems. Its primary akta.pro industry code is HDAHAAAH, Optoelectronics & Photonics (LED/Laser/Optical ICs), with a secondary code of IMAAAIAC, Optics & Laser/Light Engine Components (Lenses, Galvos, Laser Modules, UV Engines). Its NAICS code is 334511 and its SIC code is 3827.