Jopasu
- Company typePrivate
- Founded1996
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Jopasu does
Jopasu India Pvt. Ltd., founded in 1996 and headquartered in Pune, India, is a privately held manufacturer of automotive car care and detailing products serving both individual consumers and professional users. The company sells a broad portfolio spanning exterior care (shampoos, cleaners, dressings, polishes, waxes, coatings), interior care (cleaners, dressings, disinfectants), accessories (dusters, microfibre cloths, applicators, wash mitts), and bundled kits, with a separate Juggernaut sub-brand for high-performance premium products. Underlying technology includes proprietary wax-treated cotton duster design, pH-balanced (pH 7–9) shampoo chemistry, waterless dry wash formulations that encapsulate dirt in a sprayable lubricant, and an anti-drip glass cleaner formula, all manufactured under ISO 9001:2015 quality certification.
The business operates a dual-channel go-to-market: direct-to-consumer e-commerce through jopasu.com with pricing in Indian Rupees (consumer products ₹107–₹3,079) and a dealer/distributor network across India that supplies professional-grade products in bulk volumes (1 gal to 50 ltr, ₹599–₹89,407) to auto body shops, detailing businesses, and car wash stations. Three target segments are explicitly served — DIY car enthusiasts, professional detailers and auto body shops, and commercial fleet operators — with marketing executed through the company website, blog, email newsletter, and social channels including Facebook, Instagram, X, YouTube, and LinkedIn. Geographic footprint is limited to India with no disclosed international operations, and there is no public disclosure of funding, revenue, or ownership structure.
Jopasu firmographics
Firmographics- Name
- Jopasu
- Legal name
- Jopasu India Pvt. Ltd.
- Website
- https://jopasu.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Jopasu industry classification
Industry- Product category
- Car Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)
- akta.pro secondary industries
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)
Keywords
Where Jopasu is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Markets served
Jopasu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Car Care Products: Direct-to-consumer sales of car care products through e-commerce website, including shampoos, cleaners, dressings, polishes, waxes, dusters, and accessories. One-time purchase model with repeat purchase potential.
- Professional Car Care Products: B2B sales of professional-grade car care products to auto body shops, detailing professionals, and car wash stations through dealer/distributor network. Products available in bulk volumes (1 gal, 20 ltr, 50 ltr).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer DIY Products - Price range ₹107 - ₹3,079 |
| Unit Pricing | Pay-as-you-go | Professional Products - Volume pricing ₹599 - ₹89,407 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Jopasu product offering
Product offeringCore offering
Jopasu manufactures and sells branded car care and detailing products — including shampoos, wax-treated cotton car dusters, glass and surface cleaners, dressings, polishes, waxes, coatings, lubricants, microfibre accessories, and pre-packaged car/bike care kits. Its portfolio is split between a DIY/Consumer line sold via its own e-commerce site and a Professional line sold in bulk volumes (1 gal / 20 ltr / 50 ltr) through an Indian dealer and distributor network to auto body shops, detailing professionals, car wash stations, and commercial fleet operators.
Product overview
Jopasu is a car care products company offering a comprehensive range of products organized into three main segments: DIY/Home Use, Professional/Auto Refinish, and Professional Detailing. The DIY range includes easy-to-use products like Wash N Shine Shampoo, Wash N Wax Shampoo, Bio Car Shampoo, Jopasu Car Duster, Juggernaut Car Duster, Dry Wash, Glass Cleaners, and various Dressings and Polishes. The Professional Auto Refinish line targets auto body shops with rubbing compounds, polishes, and pads. The Professional Detailing segment offers premium products including ceramic coatings (Cereco Ceramic Coating), the Rigor Series cutting compounds, and advanced treatments like Clearvision. The product portfolio spans exterior care (shampoos, cleaners, dressings, polishes, waxes, coatings), interior care (cleaners, dressings, disinfectants), accessories (dusters, microfibre cloths, applicators, wash mitts), and kits (Car Care Kit, Bike Care Kit, Car Care Kit Lite). The company also offers eco-friendly options like Bio Car Shampoo and waterless solutions like Dry Wash. Products are sold directly through the website and through dealers/distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Juggernaut: High-performance product line featuring premium car dusters and microfiber products
Quantifiable outcome
- Dry Wash can serve 6-8 cars per bottle and saves significant water usage
- +2 more outcomes
Companies that use Jopasu
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Jopasu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jopasu partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Jopasu competitors and assessment
Company assessmentDirect peers
- Waxpol Industries: Indian automotive polish and car-care manufacturer with comparable product categories (shampoos, polishes, waxes, dressings). Direct domestic peer competing for the same Indian auto-aftermarket shelf and dealer share.
- Sonax: German premium car-care brand selling shampoos, polishes and coatings via dealer networks and pro channels. Directly comparable to Jopasu's professional detailing positioning and bulk-volume packaging.
- Chemical Guys: US-born detailing brand with broad DIY + pro SKU range (shampoos, dressings, polishes, microfibers). Comparable on D2C-heavy GTM, social-led marketing and SKU breadth to Jopasu.
- Griot's Garage: US premium detailing brand with enthusiast-led positioning across shampoos, polishes, waxes and accessories. Comparable on enthusiast DIY focus and premium SKUs similar to Jopasu's Juggernaut line.
- Menzerna: German polishing compounds and finishing specialist widely used in professional detailing. Comparable to Jopasu's Rigor Series and professional polish/wax SKUs aimed at body shops.
Regional players
- Wavex (India): Indian nano-coating and detailing products brand. Comparable in domestic India market focus on ceramic coatings and paint protection — directly competing with Jopasu's Cereco Ceramic Coating line.
Broad incumbents
- Turtle Wax: Mass-market global car-care brand with strong India presence. Comparable on consumer DIY shampoo/wax/duster portfolio and on price-tier architecture that Jopasu mirrors with its core vs. Juggernaut sub-brand.
- Meguiar's: Global gold-standard car care brand (shampoos, polishes, waxes, ceramic coatings). Closest comparable on product breadth and DIY-plus-professional split; competes with Jopasu in India's premium and pro segments.
- Bosch India (Automotive Aftermarket): Broad Indian automotive parts and accessories player with car-care adjacencies. Competes with Jopasu in dealer-channel distribution and OEM/fleet relationships rather than direct product overlap.
- 3M Auto Care: 3M's car-care division sells compounding, polishing and protection products into professional body shops and OEMs globally. Overlaps with Jopasu's Professional Auto Refinish line (rubbing compounds, polishes, pads).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Jopasu social profiles
Digital presenceJopasu compliance and trust
Trust signalCompliance1 record
Jopasu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jopasu leadership team
Management profileNumber of profiles
Jopasu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jopasu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jopasu
What does Jopasu do?
Jopasu manufactures and sells branded car care and detailing products — including shampoos, wax-treated cotton car dusters, glass and surface cleaners, dressings, polishes, waxes, coatings, lubricants, microfibre accessories, and pre-packaged car/bike care kits. Its portfolio is split between a DIY/Consumer line sold via its own e-commerce site and a Professional line sold in bulk volumes (1 gal / 20 ltr / 50 ltr) through an Indian dealer and distributor network to auto body shops, detailing professionals, car wash stations, and commercial fleet operators.
Is Jopasu a public or private company?
Jopasu is a private company. It is classified as unknown and is currently operating.
When was Jopasu founded?
Jopasu was founded in 1996. It employs 51 to 100 people.
Where is Jopasu based?
Jopasu is headquartered in Pune, India, in the Asia region.
How does Jopasu make money?
Two revenue lines are on record. Consumer Car Care Products are the primary driver. The others are professional Car Care Products.
Who are Jopasu's main competitors?
Direct peers on record are Waxpol Industries, Sonax, Chemical Guys, Griot's Garage and Menzerna. Wavex (India) is listed as a regional player. Broad incumbents are Turtle Wax, Meguiar's, Bosch India (Automotive Aftermarket) and 3M Auto Care.
Does Jopasu have an API?
No public API is recorded for Jopasu.
What industry is Jopasu in?
Jopasu's product category is Car Care Products. Its primary akta.pro industry code is CRAOAGAM, Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution, with a secondary code of CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen). Its NAICS code is 32561 and its SIC code is 5010.