BTO Research
BTO Research is a Milan-based research and IT consulting firm founded in 2004 that helps European enterprises navigate digital transformation through trend analysis, software selection, and strategic advisory services. Since 2022 it has operated as a subsidiary of Relatech Group.
- Company typePrivate
- Founded2004
- HeadquartersMilan, Italy
- Headcount251–500
- GTM typeB2B
- OfferingServices
What BTO Research does
BTO Research S.P.A. is a Milan-headquartered research and IT consulting firm founded in 2004 that helps European enterprises navigate digital transformation. The firm operates as a vendor-neutral advisor targeting C-level executives and business leaders, and combines a research-led methodology with hands-on consulting engagements. Its core offerings include Digital Trend Analysis, Market Screening and Software Selection, and Customised Reports under its Research Services track, complemented by Digital Evolution Consulting, Portfolio & Governance Consulting, and Digital Marketing services. The firm produces the annual World CxO report as a flagship research franchise aimed at surfacing European C-level perspectives on digital challenges and technology trends.
The company operates a professional services, project-based revenue model delivered through consultative enterprise field sales, with horizontal segmentation across multiple industries. Since 2022 BTO Research has been a wholly-owned subsidiary of the Relatech Group, which provides strategic alignment and organizational scale within a larger technology consulting portfolio. Headcount is reported at 251-500 employees, and the firm's footprint extends beyond its Milan corporate headquarters into operative offices in Rome, Turin, and Bologna in Italy, and into Munich (Germany), Luxembourg, and Vienna (Austria), indicating a deliberate cross-border European posture. The go-to-market relies on direct enterprise engagement, supplemented by content marketing through research publications and a social media presence across LinkedIn, Instagram, TikTok, Facebook, and YouTube.
Strategic positioning emphasizes independence from any specific vendor or system integrator, allowing the firm to credibly serve clients in software selection and portfolio governance. Partnerships with Andaf Lombardia, JE Italy, Ateneo Impresa, and Cuora Consulting extend delivery capacity in the Italian market, while the Relatech Group relationship opens cross-sell opportunities within a broader digital and IT consulting portfolio. The firm has not publicly disclosed revenue, pricing, or funding information, and there is no evidence of proprietary AI/ML capabilities, patents, or regulatory actions in the available input.
BTO Research firmographics
Firmographics- Name
- BTO Research
- Legal name
- BTO S.P.A.
- Website
- https://btoresearch.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BTO Research is a Milan-based research and IT consulting firm founded in 2004 that helps European enterprises navigate digital transformation through trend analysis, software selection, and strategic advisory services. Since 2022 it has operated as a subsidiary of Relatech Group.
- Ownership category
- akta.pro rank
BTO Research industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industries
- Change Management & Transformation Consulting (BPAHAGAC), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where BTO Research is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices7 records
Markets served
BTO Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Research & Consulting Services: BTO Research generates revenue through providing digital transformation research and IT consulting services to enterprise clients. Services include digital trend analysis, market screening and software selection, and customized strategic reports. The company operates as part of the Relatech Group since 2022.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
BTO Research product offering
Product offeringCore offering
BTO Research provides research and IT consulting services focused on helping organizations navigate digital transformation. Their service portfolio includes Digital Trend Analysis, Market Screening & Software Selection, and Customised Strategic Reports, alongside Digital Evolution Consulting, Portfolio & Governance Consulting, and Digital Marketing services. The firm publishes the annual World CxO report, which surveys European C-level executives on digital transformation challenges and technology trends.
Product overview
BTO Research offers a portfolio of consulting and research services designed to guide organizations through digital transformation. The core offering combines strategic consulting (Digital Evolution, Portfolio & Governance Consulting) with specialized research services (Digital Trend Analysis, Market Screening & Software Selection, Customised Reports). The World CxO annual report provides C-level insights on technology trends. These services are unified under the Relatech Group umbrella, with operations spanning Milan, Rome, Turin, Bologna, Luxembourg, Munich, and Vienna.
Differentiator
Problem solved
Functional benefit
Products and services
- Research Services
Companies that use BTO Research
Customer profileSegments1 record
Ideal customer profiles1 record
BTO Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BTO Research partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Andaf LombardiaminorAndaf Lombardia is listed as a partner of BTO Research, representing a consulting partnership within the Italian IT consulting ecosystem.
- JE ItalyminorJE Italy is listed as a partner of BTO Research, representing a consulting partnership in the Italian market.
- Ateneo ImpresaminorAteneo Impresa is listed as a partner, suggesting an academic or industry collaboration partnership.
- Cuora ConsultingminorCuora Consulting is listed as a partner of BTO Research, representing a consulting collaboration in the Italian market.
- Relatech GroupcoreSince 2022, BTO Research has been part of the Relatech Group, a parent company relationship providing strategic alignment and organizational integration within the larger technology consulting group.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
BTO Research competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
BTO Research social profiles
Digital presenceBTO Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTO Research leadership team
Management profileNumber of profiles
BTO Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTO Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTO Research
What does BTO Research do?
BTO Research provides research and IT consulting services focused on helping organizations navigate digital transformation. Their service portfolio includes Digital Trend Analysis, Market Screening & Software Selection, and Customised Strategic Reports, alongside Digital Evolution Consulting, Portfolio & Governance Consulting, and Digital Marketing services. The firm publishes the annual World CxO report, which surveys European C-level executives on digital transformation challenges and technology trends.
Is BTO Research a public or private company?
BTO Research is a private company. It is classified as corporate owned and is currently operating.
When was BTO Research founded?
BTO Research was founded in 2004. It employs 251 to 500 people.
Where is BTO Research based?
BTO Research is headquartered in Milan, Italy, in the Europe region.
How does BTO Research make money?
One revenue line is on record: research & Consulting Services.
Does BTO Research have an API?
No public API is recorded for BTO Research.
What industry is BTO Research in?
BTO Research's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 54161 and its SIC code is 8742.