Finish Line Technologies

What Finish Line Technologies does

Finish Line Technologies, operating as Finish Line USA, is a privately held specialty chemicals manufacturer of bicycle lubricants and maintenance products founded in 1988 by Henry Krause and headquartered in Hauppauge, New York. The company formulates in-house a portfolio of approximately 50+ SKUs across chain lubricants (including the flagship Dry and Wet Lubes, the HALO Wax/Wet/Hot Wax platform, Ceramic Wax, Ceramic Wet Lube, and the plant-based BOOSTED BioWax and BioWet lines), degreasers (Speed Bike Degreaser, EcoTech, Citrus, Disc Brake Cleaner, E-Shift Groupset Cleaner, BOOSTED BioClean), frame care (Super Bike Wash, Showroom Polish & Protectant, e-Bike Cleaner), tubeless tire sealant (FiberLink with Kevlar), greases (Premium Grease with Trilinium Technology, Ceramic Grease, Fiber Grip, BOOSTED BioGrease), suspension care (Max Suspension Spray, Shock Oil), specialty items (Pedal & Cleat Lubricant, Precision Dry Film Lubricant, brake fluids, Chill Zone, Anti Seize), cleaning tools, combo packs, and dedicated e-Bike SKUs. Its proprietary technology platforms - Non-Stick Ceramic Technology, Trilinium Technology, HALO Wax Technology, and the Kevlar-reinforced FiberLink sealant system - form the core technical differentiation, with product development validated by professional cyclists, race teams, mechanics, and specialty bike shops.

The company operates a hybrid B2B/B2C go-to-market entirely through third-party distribution. Products are sold in 50+ countries across six regions (North America, Europe, Asia Pacific, Latin America, Middle East/Africa, and Benelux) via specialty bicycle retailers, multi-sport retailers, mass-market outlets, and online venues (including the company's own e-commerce storefront), with pricing protected by a Minimum Advertised Price (MAP) policy and bulk/commercial pricing handled through direct sales contact. Customer segments span professional and competitive cyclists requiring race-tested performance, specialty bike shops and mechanics acting as both buyers and recommenders, recreational enthusiasts, and e-Bike riders with higher-torque drivetrain demands.

Revenue is generated through one-time product sales (no subscription, licensing, or service model). The company has not disclosed revenue, has no funding rounds, acquisitions, or institutional investors in the source materials, and operates with 11-50 employees under continuous founder-led leadership (Henry Krause as Founder and CEO). Marketing is executed across social media (Facebook, Twitter, Instagram, YouTube), an email newsletter ('Lube News!'), sponsored professional cycling teams, content/tech-tip resources, the interactive 'Lube Finder' tool, and print advertising in international cycling publications.

Name

Finish Line Technologies

Legal name

Finish Line USA

Website

https://finishlineusa.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Finish Line Technologies (Finish Line USA) is a privately held, Hauppauge, NY-based manufacturer of specialty bicycle lubricants and maintenance products, founded in 1988. It formulates in-house chain lubes, degreasers, greases, tire sealants, and e-Bike specific SKUs using proprietary ceramic, Trilinium, and Kevlar technologies, selling in 50+ countries through specialty bike shops, multi-sport, mass-market, and online channels serving professional cyclists, mechanics, and enthusiasts.

Ownership category

akta.pro rank

Product category

Bicycle Lubricants and Maintenance Products

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle chain lubricants
• Bike maintenance products
• Bicycle degreasers
• Bike cleaning tools
• Cycling care kits

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Bicycle Lubricants and Care Products: Finish Line generates revenue through the sale of specialty bicycle maintenance products including chain lubricants, degreasers, bike washes, greases, suspension fluids, tire sealants, and cleaning tools. Products are sold through specialty bike shops, multi-sport retailers, mass market, and online channels globally.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Finish Line Technologies manufactures and sells specialty bicycle lubricants and maintenance products, including chain lubricants, drivetrain degreasers, bike washes, bearing greases, suspension fluids, tire sealants, and cleaning tools. All products are formulated in-house and tested with professional cyclists, mechanics, and specialty bike shops worldwide. The company distributes its products through specialty bike shops, multi-sport retailers, mass market outlets, and online channels in over 50 countries.

Product overview

Finish Line Technologies is a manufacturer of specialty bicycle lubricants and care products, not a software technology company. The company's product portfolio is organized into distinct categories: Chain Lubricants (including Dry Lube, Wet Lube, 1-Step Cleaner & Lubricant, HALO WAX/WET/HOT WAX, Ceramic Wax/Wet Lube, e-Bike Chain Lube, and BOOSTED BioWax/BioWet), Degreasers (Speed Bike Degreaser, EcoTech Bike Degreaser, Citrus Bike Degreaser, Bicycle Disc Brake Cleaner, E-Shift Groupset Cleaner, BOOSTED BioClean), Frame Care products (Super Bike Wash, Showroom Polish & Protectant, e-Bike Cleaner), Tire Sealant (FiberLink Tubeless Sealant), Cleaning Tools (Pro Chain Cleaner, Grunge Brush, Mechanic's Brush Set, Gear Floss Microfiber Rope), Greases (Premium Grease, Ceramic Grease, Fiber Grip, Pro Grease Gun, BOOSTED BioGrease), Suspension Care (Max Suspension Spray, Shock Oil Suspension Fluid), Specialty products (Pedal & Cleat Lubricant, Precision Dry Film Lubricant, Brake Fluids, Chill Zone, Anti Seize, No Drip Chain Luber, Mechanic Grip Gloves, Absorb-It Mat), e-Bike specific products, Combo Packs, and Accessories. The company was founded in 1988 and sells products in over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• BOOSTED™: Plant-based and eco-friendly product line including BioWax, BioWet, BioClean, and BioGrease
• HALO®
• 1-Step™
• FiberLink™
• Pro Chain Cleaner
• Grunge Brush™
• Super Bike Wash™
• Showroom™
• Chill Zone™
• Speed Bike Degreaser™
• EcoTech™
• Max™ Suspension Spray
• Ceramic Grease
• Premium Grease
• Fiber Grip™
• Gear Floss™
• No Drip Chain Luber™

Products and services

• Dry Lube The original, best-selling, and versatile dry chain lubricant, engineered with high-performance Non-Stick Ceramic Technology that sets up with a wax-like, dry-to-the-touch film that attracts less dirt and grime. Targeted at cyclists riding in dry conditions.
• Wet Lube The strongest, longest-lasting, water-resistant chain lubricant providing maximum drivetrain smoothness, extremely quiet riding, and ultimate rust protection in the harshest of environments.
• 1-Step Cleaner & Lubricant Cleans and lubricates in one simple step, flushing out contaminants and old lubricant before leaving a clean, low-friction film of high-performance lubricant. Designed for cyclists seeking a quick cleaning and lubricating solution.
• HALO Wax Lubricant Chain lubricant engineered with HALO Wax Technology to dramatically improve drivetrain performance by reducing friction and wear caused by abrasive contaminants.
• HALO WET Lubricant Chain lubricant engineered with HALO Technology for unparalleled drivetrain performance in both clean/dry and wet conditions.
• HALO HOT WAX Lubricant Chain lubricant engineered with HALO Technology to dramatically improve drivetrain performance in both dry and wet conditions, delivered in a hot wax format.
• Ceramic Wax Lube Advanced wax-based lubricant ensuring total drivetrain cleanliness without compromising on durability.
• Ceramic Wet Lube Finish Line's fastest lubricant, engineered with a full synthetic, temperature-resistant oil to maximize efficiency and durability in wet conditions.
• e-Bike Chain Lube Extremely robust lubricant engineered to handle the higher torque and wattage loads generated by electronic assist bicycles. Formulated for e-bike drivetrain maintenance.
• BOOSTED BioWax Advanced plant-based wax chain lubricant that protects chains from dirt and grime in all conditions as part of the BOOSTED bio-based line.
• BOOSTED BioWet Advanced plant-based oils that reduce friction, repel water, and withstand high-mileage in all riding conditions as part of the BOOSTED bio-based line.
• Speed Bike Degreaser Fastest way to clean a bicycle drivetrain using unique dry degreasing technology that requires no water rinsing.
• EcoTech Bike Degreaser Fast-acting degreaser formulated with natural soy extracts that is tough on grime but safe for rubber and plastic parts.
• Citrus Bike Degreaser Formulated with powerful natural citrus extracts that cut through and break down stubborn dirt and soils.
• Bicycle Disc Brake Cleaner Quickly and safely decontaminates disc brake rotors and pads to optimize braking performance and prevent brake squeal.
• E-Shift Groupset Cleaner Created to quickly clean electronic drivetrain components without the need for water rinsing.
• BOOSTED BioClean Innovative water-based cleaner and degreaser that deep cleans bike components like a solvent, breaking down grease, oil and dirt as part of the BOOSTED bio-based line.
• Super Bike Wash 100% biodegradable, ready to use cleaner that safely lifts dirt and grime from all bicycle surfaces without water rinsing.
• Showroom Polish & Protectant Engineered with Non-Stick Ceramic Technology to deliver maximum shine and luster with a thin protective coating for bicycle frames.
• e-Bike Cleaner Highly engineered clinging foam cleaner formulated to safely remove dirt and grime from e-bikes without the use of water.
• FiberLink Tubeless Sealant Built with Kevlar for faster and stronger seals in tubeless bicycle tires.
• Pro Chain Cleaner Features three rotating brushes, two side plate scrubber pads, and a particle-grabbing magnet to completely decontaminate chains in under 60 seconds.
• Grunge Brush Designed to clean every part of a bicycle drivetrain with two unique brushes.
• Mechanic's Brush Set 5-piece mechanic's brush set designed to clean all parts of a bicycle.
• Gear Floss Microfiber Rope The ultimate bicycle detailing tool for cleaning cassettes, chainrings, and intricate braking systems.
• Premium Grease Legendary synthetic bicycle grease formulated with Trilinium Technology, advanced rust/corrosion inhibitors and extreme pressure additives.
• Ceramic Grease The most advanced bearing lubrication technology with ceramic particles, friction-reducing additives, and premium non-toxic synthetic oils.
• Fiber Grip Specially designed to create friction and reduce slippage between clamped carbon fiber surfaces.
• Pro Grease Gun Unique tool engineered to precisely deliver measured amounts of grease in hard to reach places.
• BOOSTED BioGrease Grease synthesized from plant-based materials and engineered for suspension systems and high-RPM bearings as part of the BOOSTED bio-based line.
• Max Suspension Spray Quickly improves fork, shock, and dropper performance by re-lubricating stanchions and re-conditioning seals.
• Shock Oil Suspension Fluid Premium suspension fluid formulated for oil-damped bicycle forks.
• Pedal & Cleat Lubricant Formulated with nano-ceramic boron nitride particles to ensure quick and confident pedal engagements with a dry coating that repels dirt and water.
• Precision Dry Film Lubricant Delivers fast pedal engagements, smooth releases, and exceptional protection for pedals, cleats, cables, threads, pivots, and springs.
• Brake Fluid - Mineral Oil Engineered for use in bicycle hydraulic disc brake systems with low viscosity base oils and proprietary additives.
• Brake Fluid - DOT 5.1 Engineered to provide maximum fluid life and optimal braking performance for bicycle hydraulic braking systems.
• Chill Zone Advanced penetrating lubricant engineered to release rusted parts that have cold-welded together.
• Anti Seize Assembly Lubricant Extremely robust lubricant that prevents cold welding, galling, and seizing of metal-to-metal contact parts.
• No Drip Chain Luber Easy-to-use applicator that ensures every chain link is coated evenly without wasting excess lubricant.
• Mechanic Grip Gloves Durable and reusable mechanic grip gloves designed for long-term use during bicycle maintenance.
• Absorb-It Mat Designed with special absorption fiber technology to absorb and trap chain lubricants, cleaners, degreasers, brake fluid, and hydraulic oils.
• Drivetrain Kit Three of the most popular products combined in one convenient cleaning kit including Grunge Brush, EcoTech Degreaser, and Dry Lube.
• Pro Care Bucket Kit 6.0 Six essential items for bicycle care in a convenient bucket.
• Pro Care Bucket Kit 8.0 Eight items for total bicycle care in a convenient carry/storage scrub bucket.
• Premium Bike Care Value Pack Everything needed to clean and lube an entire bike including EcoTech Degreaser, Super Bike Wash, and Dry Lube.

Quantifiable outcome

• Products used by professional race teams and cyclists at highest levels of sport
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FinishLineUSA#p/u
• Facebookfacebook.com/FinishLineBicycleCare
• Instagraminstagram.com/finishlinelube
• Xx.com/finishlinelube

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finish Line Technologies