Imagine This
Imagine This is a B2B casino marketing firm, founded in 1999, that designs and executes risk-free, performance-based continuity gift programs for 300–350+ casino properties across the United States and Canada, leveraging proprietary predictive analytics and $50M+ in domestic inventory.
- Company typePrivate
- Founded1999
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Imagine This does
Imagine This (legal entity: Shye West, Inc.) is a B2B marketing firm founded in 1999 and headquartered in Irvine, California, that specializes in turnkey casino continuity and player loyalty programs. The company designs and executes multi-week collectible gift promotions intended to drive incremental visit frequency and revenue from top-tier players, serving 300–350+ casino properties across the United States and Canada. Its stated customer base includes regional and tribal operators such as Northern Quest Casino, Marnell Gaming, Coushatta Casino Resort, Thunder Valley Casino Resort, Miccosukee Casino, Rivers Philadelphia, Gulfstream Park, Ballys Vicksburg, Ho-Chunk Wisconsin Dells, and Hard Rock Sacramento.\n\nThe product suite is anchored by the proprietary Casino Continuity Program™, supported by four pillars: Inventory Advantage (over $50 million in domestic inventory), Supply Chain Solutions (factory-direct production and import management for tariff and disruption resilience), Digital Promotion Solutions (in-house lifestyle video creation for promotional campaigns), and a portfolio of proprietary private-label brands (Bella Russo, Parini, Nizoni, Torelli, Mack Russo, Outdoor Adventure, Mon Chateau, Amari and Ash) alongside licensed mainstream brands (Emeril Lagasse, Wolfgang Puck, Guy Fieri, Tommy Bahama, Paris Hilton, Nine West, Jones New York, Brookstone, Vince Camuto, Izod). The technology backbone includes the trademarked SuperFlex™ planning system—a flexible order-management tool allowing casinos to change or cancel orders pre-shipment—and a proprietary predictive analytics platform spanning Pro Forma, Post Forma, Program Trends, Player Attrition, and Product Recycle Study tools. The company has been recognized by CIO Review as a Top 20 Most Promising Technology Solution Provider in its vertical.\n\nThe revenue model is performance-based and self-funding: casinos receive programs with no upfront cost and pay only from incremental profit generated by promotions, with 100% returns on unused product and no long-term contracts required. Revenue is collected as a transaction-style fee tied to products shipped to participating players, supplemented by managed supply chain services and bundled digital marketing assets. Distribution is conducted exclusively through a direct enterprise field sales motion engaging casino GMs, CMOs, and Marketing Directors; no resellers or distributors are used. The company is privately held by management with no external funding rounds, subsidiaries, or parent entities, and operates from a single headquarters in Irvine, California.
Imagine This firmographics
Firmographics- Name
- Imagine This
- Legal name
- Shye West, Inc.
- Website
- https://imaginethis.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imagine This is a B2B casino marketing firm, founded in 1999, that designs and executes risk-free, performance-based continuity gift programs for 300–350+ casino properties across the United States and Canada, leveraging proprietary predictive analytics and $50M+ in domestic inventory.
- Ownership category
- akta.pro rank
Where Imagine This is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Imagine This business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Inventory, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Casino Continuity Programs: Performance-based continuity gift programs where casinos pay after promotions generate revenue. Programs are self-funding - casinos only pay from profits made. Variable cost structure where casinos only pay for products distributed to participating players.
- Supply Chain Solutions: Production, import, and inventory management services supporting the continuity program delivery.
- Digital Promotion Solutions: Complimentary video solutions and marketing asset creation offered as part of the continuity program package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Self-funding variable cost program with no upfront investment required |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Imagine This product offering
Product offeringCore offering
Imagine This provides turnkey casino continuity marketing programs designed to drive incremental trips and revenue from casino players through collectible branded gift sets delivered over multiple weeks. The company manages end-to-end program delivery including product design, domestic inventory holding ($50M+ ready to ship), supply chain management, and digital marketing assets for casino properties across North America.
Product overview
Imagine This is a casino marketing company offering an integrated suite of products and services centered on the Casino Continuity Program™ as its core platform. The company's portfolio includes four main service pillars: the Casino Continuity Program™ (core revenue-generating marketing program), Inventory Advantage (domestic inventory management with over $50 million in stock), Supply Chain Solutions (supply chain resilience and cost management), and Digital Promotion Solutions (complimentary video and marketing asset production). The company differentiates through proprietary private brands (Bella Russo, Parini, Nizoni, Torelli, Mack Russo, Outdoor Adventure, Mon Chateau, Amari and Ash) and mainstream name brands (Emeril Lagasse, Jones New York, Wolfgang Puck, Nine West, Brookstone, Vince Camuto, Paris Hilton, Tommy Bahama, Guy Fieri, Izod). Supporting the core programs are technology-enabled tools including the SuperFlex™ Planning System for flexible campaign management and a suite of analytics tools (Pro Forma, Post Forma, Program Trends, Player Attrition, Product Recycle Study, Planning Deadline Calendar) powered by proprietary predictive analytics. The company has helped casinos generate over $3 billion in incremental profit since 1999.
Differentiator
Problem solved
Functional benefit
Brands
- Casino Continuity Program™: The company's flagship revenue-generating program for casinos that drives incremental trips and player loyalty through continuity gift promotions.
- SuperFlex™
Products and services
- Casino Continuity Program Flagship revenue-generating marketing program designed to drive incremental trips and profit from casino players through collectible branded gift sets distributed over multiple weeks. The program is risk-free, data-driven, fully accountable, and 100% guaranteed, sold to casino properties as a turnkey solution.
- Inventory Advantage
Quantifiable outcome
- 200-900% ROI achieved within 30 days of program activation
- +4 more outcomes
Companies that use Imagine This
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Imagine This technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Imagine This partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- G2E (Global Gaming Expo)minorIndustry affiliation and presence at major gaming trade show, connecting with casino industry professionals and showcasing products and services to potential clients.
- NIGA (National Indian Gaming Association)minorAffiliation with Indian gaming industry association supporting relationships with tribal casino properties.
- IGA (Indian Gaming Association)minorIndustry association affiliation for Indian gaming sector connections.
- PPAI (Promotional Products Association International)minorTrade association membership for promotional products industry, supporting supplier relationships and industry best practices.
- ASI (Advertising Specialty Institute)minorTrade association affiliation for advertising and promotional products industry network.
- WIGA (Wstern Indian Gaming Association)minorRegional Indian gaming association affiliation for western US casino property connections.
- Casino Marketing and Tech ConferenceminorIndustry conference affiliation providing access to casino marketing and technology professionals.
- Raving ConsultingminorCasino industry consulting partner affiliation through Raving Next platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Imagine This competitors and assessment
Company assessmentDirect peers
- Raving Consulting: Casino industry consulting and marketing services firm explicitly named as an Imagine This partner via the Raving Next platform. Provides strategic and operational marketing support to the same tribal and commercial casino client base, making it the most directly comparable B2B casino services peer.
Broad incumbents
- IGT (International Game Technology): Global gaming technology and lottery supplier with a substantial player-marketing and loyalty software portfolio serving the same casino operator buyers. Much larger and broader in scope, but overlaps with Imagine This on data-driven casino marketing and player-retention tooling.
- Aristocrat Leisure Limited: Global gaming content and technology provider (slot machines, digital, mobile) that sells marketing, loyalty, and analytics solutions to the same casino customer base. A larger incumbent with adjacent offerings rather than direct competition in physical continuity gifting.
- Light & Wonder: Cross-platform gaming company (formerly Scientific Games) providing content, hardware, and services to casinos and lotteries. Overlaps with Imagine This on casino marketing technology and player engagement services, but at much greater scale and broader scope.
- Konami Gaming: Casino gaming systems and slot machine manufacturer with a player-tracking and casino-marketing software suite (SYNKROS) sold to the same operator buyers. Comparable on the casino-services side but specializes in systems rather than physical continuity programs.
- Everi Holdings: Provider of gaming products, financial technology, and player-loyalty/marketing solutions to casinos. Touches the same end customers (casino marketing decision-makers) with loyalty and analytics offerings, complementing rather than directly competing with Imagine This's continuity gifting model.
- PlayAGS: Supplier of electronic gaming machines, table products, and casino-management technology. Sells into overlapping tribal and commercial casino customers; comparable on the casino supplier dimension even though its core is hardware rather than marketing services.
- Bally's Corporation: Multi-property casino operator with an in-house interactive/digital marketing arm. Represents a buyer-side peer that could either in-source marketing functions or become a strategic partner, given its scale and direct exposure to the same casino-marketing budget pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Imagine This social profiles
Digital presenceImagine This financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagine This leadership team
Management profileNumber of profiles
Profiles14 records
Imagine This funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagine This M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagine This
What does Imagine This do?
Imagine This provides turnkey casino continuity marketing programs designed to drive incremental trips and revenue from casino players through collectible branded gift sets delivered over multiple weeks. The company manages end-to-end program delivery including product design, domestic inventory holding ($50M+ ready to ship), supply chain management, and digital marketing assets for casino properties across North America.
Is Imagine This a public or private company?
Imagine This is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imagine This founded?
Imagine This was founded in 1999. It employs 11 to 50 people.
Where is Imagine This based?
Imagine This is headquartered in Irvine, United States, in the North America region.
How does Imagine This make money?
Three revenue lines are on record. Casino Continuity Programs are the primary driver. The others are supply Chain Solutions and digital Promotion Solutions.
Who are Imagine This's main competitors?
Raving Consulting is listed as a direct peer. Broad incumbents are IGT (International Game Technology), Aristocrat Leisure Limited, Light & Wonder, Konami Gaming, Everi Holdings, PlayAGS and Bally's Corporation.
Does Imagine This have an API?
No public API is recorded for Imagine This.