Inside Edge
Inside Edge is a sports analytics company that converts play-by-play data into automated insights and narratives via its patented Remarkable engine. It serves 75+ professional sports teams, 50+ broadcasters, betting operators, and AI platforms across seven major sports.
- Company typePrivate
- Founded1993
- HeadquartersBloomington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Inside Edge does
Inside Edge is a U.S.-based sports analytics company founded in 1993 by Jay Donchetz and Randy Istre, headquartered in Bloomington with a 1-10 employee footprint. The company converts granular play-by-play data — originally hand-charted pitches in a garage — into automated insights, predictive metrics, and narrative content for professional sports stakeholders. Its tools are used by 20 of 30 MLB franchises, 75+ professional sports teams, and 50+ broadcasters worldwide, and the company's data is credited with supporting six consecutive World Series champions from 1996 to 2001.
The technical core is the patented Remarkable™ analytics engine, which delivers 200,000+ pre-validated, metadata-tagged sports insights daily across seven sports (MLB, NFL, NBA, NHL, WNBA, NCAAF, CBB). The engine combines predictive analytics, NLP-driven narrative generation, and a proprietary Weighted Reasons Model for recommendations. Around it, Inside Edge has assembled a modular product portfolio: e-CLIPS™ for notes-to-video workflows, Express Notes, Custom Data Feeds, Real-Time Dashboards, and an IE Chrome Extension, delivered through a mix of API-first distribution and direct B2B channels.
Revenue is generated across five streams: recurring subscriptions with professional sports teams, broadcast licensing for on-air graphics and second-screen experiences (MLB Network, Fox Sports, TBS), white-label and API licensing to sports betting operators (FanDuel) and fantasy platforms, usage-based API access for AI platforms and LLMs, and amateur program subscriptions via the iScore-partnered Amateur Quest platform. The go-to-market combines channel partnerships, enterprise field sales, API-first distribution, and self-serve/PLG for the amateur tier. The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding.
Inside Edge firmographics
Firmographics- Name
- Inside Edge
- Legal name
- Inside-Edge Inc.
- Website
- https://inside-edge.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Inside Edge is a sports analytics company that converts play-by-play data into automated insights and narratives via its patented Remarkable engine. It serves 75+ professional sports teams, 50+ broadcasters, betting operators, and AI platforms across seven major sports.
- Ownership category
- akta.pro rank
Inside Edge industry classification
Industry- Product category
- Sports Data Analytics Software
- NAICS
- Spectator Sports (71121), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Sports Teams and Clubs (711211)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)
- akta.pro secondary industry
- Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)
Keywords
Where Inside Edge is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Markets served
Inside Edge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Sports Team Subscriptions: Annual subscription model providing analytics platforms like Remarkable, custom data feeds, and video intelligence tools to professional sports teams. Over 20 of 30 MLB franchises and 75 professional sports teams use their tools.
- Broadcast & Media Licensing: Licensing of Remarkable insights and real-time dashboards to broadcasters and digital platforms for on-air graphics, second-screen experiences, and content generation. Powers MLB Network, Fox Sports, and TBS Datacast broadcasts.
- Sports Betting & Fantasy Platform Licensing: White-label and API licensing to sports betting operators and fantasy platforms. Provides player prop insights, matchup analysis, and predictive analytics through Remarkable Game Previews and Reasons products.
- AI Platform API Access: API-based delivery of sports intelligence to AI platforms and LLMs, enabling verified sports facts to power AI responses with zero hallucinations.
- Amateur Program Subscriptions: Amateur Quest platform offering annual subscriptions to high school and college baseball programs, delivering professional-grade analytics through iScore integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Amateur Quest 7-Day Free Trial - Full access to all features with zero commitment using real team data |
| Subscription | Annual | Amateur Quest Annual Subscription - Best value for full-season or year-round programs with significant savings compared to monthly plans |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Inside Edge product offering
Product offeringCore offering
Inside Edge operates a sports analytics platform built on its patented Remarkable™ engine, which converts raw play-by-play data into automated insights, real-time dashboards, narrative summaries, and predictive projections. The company sells this capability to professional sports teams, broadcasters, sports betting and fantasy operators, AI platforms, and amateur baseball programs through subscriptions, API access, and white-label licensing across seven leagues (MLB, NFL, NBA, NHL, WNBA, NCAAF, CBB).
Product overview
Inside Edge offers a platform-plus-modules architecture built around its award-winning Remarkable analytics engine. Remarkable serves as the core technology powering four primary product verticals: Team & League Analytics (delivering Custom Data Feeds, e-CLIPS video intelligence, and Express Notes to professional teams), Broadcast & Digital Platforms (powering real-time dashboards, notes-to-video workflows, and lower-third graphics for media networks), Sports Betting & Fantasy (providing Remarkable Game Previews, Remarkable Reasons, Player Prop Insights, and Picks & Projections via the Weighted Reasons Model), and Social & Digital Media Solutions (producing meme/stat content, engagement kits, and AI chatbots). The portfolio extends to Consumers via My Inside Edge, and to amateur baseball through High School & College programs powered by Amateur Quest. Supporting tools include the IE Chrome Extension, Real-Time Dashboards, and the Remarkable Engine API (patented technology delivering 200,000+ pre-validated insights daily across 7 sports).
Differentiator
Problem solved
Functional benefit
Brands
- Remarkable™: Award-winning patented analytics engine that turns data into actionable insights, real-time dashboards, and automated narratives. Powers over 200,000 pre-validated sports insights daily across 7 sports (MLB, NFL, NBA, NHL, WNBA, NCAAF, CBB).
- e-CLIPS™
- Quest
- My Inside Edge
Products and services
- Team & League Analytics Comprehensive analytics platform for professional sports teams delivering real-time player tracking, predictive metrics, Custom Data Feeds, searchable video intelligence via e-CLIPS, Express Notes, and interactive dashboards to optimize performance, scouting, and player development. Used by over 20 of 30 MLB franchises and 75 professional sports teams.
- Broadcast & Digital Platforms Real-time insights and digital asset storytelling tools for broadcasters, including Remarkable Insights for on-air analytics, e-CLIPS notes-to-video automation, and dynamic live dashboards for talent, producers, and second-screen experiences. Powers MLB Network, Fox Sports, TBS Datacast, and SportsNet LA.
- Sports Betting & Fantasy Data-driven betting and fantasy intelligence products including Remarkable Game Previews, Remarkable Reasons matchup analysis, Player Prop Insights, and Picks & Projections powered by the Weighted Reasons Model, delivering 160,000+ insights daily for sportsbooks and fantasy operators such as FanDuel.
- Social & Digital Media Solutions Data-driven social and digital media content solutions delivering real-time insights, dynamic visuals, meme/stat content, daily engagement kits, fan poll packs, AI chatbots, and personalized insight content across X, LinkedIn, and YouTube platforms.
- My Inside Edge Personalized consumer hub that lets individual users access Inside Edge reports, explore insights to understand player and team performance, and maximize the value of their data.
- High School & College Baseball Program Amateur-level analytics offering delivering professional-grade reports, pitching and hitting cards, and team performance analytics to high school and college baseball programs via the Amateur Quest platform.
- Remarkable API Patented core API technology delivering 200,000+ pre-validated sports insights daily across 7 sports (MLB, NFL, NBA, NHL, WNBA, NCAAF, CBB) to power AI platforms, LLMs, and sports applications with zero hallucinations and rich metadata.
- Amateur Quest All-in-one analytics platform for high school and college baseball programs that transforms iScore data into 20 professional-grade reports for player development and game-day decisions, offered on a 7-day free trial and annual subscription basis.
- IE Chrome Extension Free browser extension distributed through the Chrome Web Store that provides Inside Edge player intelligence while users browse, enabling on-demand access to insights.
Quantifiable outcome
- Over 20 of the 30 MLB franchises using their tools
- +3 more outcomes
Companies that use Inside Edge
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Inside Edge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
Inside Edge partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, expansion and foundational.
- TBScorePartnered with TBS to power Datacast broadcasts during the MLB Division Series, providing real-time analytics for televised postseason baseball coverage.
- WNBAexpansionExpanded into women's sports with WNBA Remarkable Insights, enabling deeper player and team storytelling for women's professional basketball.
- iScorecoreiScore and Inside Edge partnered to deliver MLB-level analytics to amateur baseball programs, extending professional-grade analytics to high school and college teams through Amateur Quest platform.
- ESPNcoreBegan real-time data capture for ESPN in 2007, enabling live sports analytics integration with one of the world's largest sports broadcasters.
- Milwaukee BrewersfoundationalFirst MLB contract secured with the Milwaukee Brewers in 1993, marking Inside Edge's entry into professional baseball analytics and beginning a three-decade relationship with MLB.
- Team USAfoundationalPartnership with Team USA at the Pan Am Games marked early validation of Inside Edge's sports analytics capabilities, establishing credibility in international competition before securing professional league contracts.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Inside Edge competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Inside Edge social profiles
Digital presenceInside Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Edge leadership team
Management profileNumber of profiles
Profiles2 records
Inside Edge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Edge
What does Inside Edge do?
Inside Edge operates a sports analytics platform built on its patented Remarkable™ engine, which converts raw play-by-play data into automated insights, real-time dashboards, narrative summaries, and predictive projections. The company sells this capability to professional sports teams, broadcasters, sports betting and fantasy operators, AI platforms, and amateur baseball programs through subscriptions, API access, and white-label licensing across seven leagues (MLB, NFL, NBA, NHL, WNBA, NCAAF, CBB).
Is Inside Edge a public or private company?
Inside Edge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inside Edge founded?
Inside Edge was founded in 1993. It employs 1 to 10 people.
Where is Inside Edge based?
Inside Edge is headquartered in Bloomington, United States, in the North America region.
How does Inside Edge make money?
Five revenue lines are on record. Professional Sports Team Subscriptions are the primary driver. The others are broadcast & Media Licensing, sports Betting & Fantasy Platform Licensing, AI Platform API Access and amateur Program Subscriptions.
Does Inside Edge have an API?
Yes. Remarkable is a patented API delivering 200,000+ pre-validated sports insights daily, built to plug directly into LLMs, AI platforms, and sports apps. Covers 7 sports: MLB, NFL, NBA, NHL, WNBA, NCAAF, CBB. Provides ranked, verified facts with rich metadata (player, stat, split, context). Powers real-time insights delivery to apps, websites, and OTT platforms. Emphasizes zero hallucinations through pre-validation. Delivered fresh daily. Developer documentation is at inside-edge.com/remarkable-engine.
What industry is Inside Edge in?
Inside Edge's product category is Sports Data Analytics Software. Its primary akta.pro industry code is MPAAALAO, Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories), with a secondary code of MPAEAKAI, Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution). Its NAICS code is 71121 and its SIC code is 7370.