Inside Edge

What Inside Edge does

Inside Edge is a U.S.-based sports analytics company founded in 1993 by Jay Donchetz and Randy Istre, headquartered in Bloomington with a 1-10 employee footprint. The company converts granular play-by-play data — originally hand-charted pitches in a garage — into automated insights, predictive metrics, and narrative content for professional sports stakeholders. Its tools are used by 20 of 30 MLB franchises, 75+ professional sports teams, and 50+ broadcasters worldwide, and the company's data is credited with supporting six consecutive World Series champions from 1996 to 2001.

The technical core is the patented Remarkable™ analytics engine, which delivers 200,000+ pre-validated, metadata-tagged sports insights daily across seven sports (MLB, NFL, NBA, NHL, WNBA, NCAAF, CBB). The engine combines predictive analytics, NLP-driven narrative generation, and a proprietary Weighted Reasons Model for recommendations. Around it, Inside Edge has assembled a modular product portfolio: e-CLIPS™ for notes-to-video workflows, Express Notes, Custom Data Feeds, Real-Time Dashboards, and an IE Chrome Extension, delivered through a mix of API-first distribution and direct B2B channels.

Revenue is generated across five streams: recurring subscriptions with professional sports teams, broadcast licensing for on-air graphics and second-screen experiences (MLB Network, Fox Sports, TBS), white-label and API licensing to sports betting operators (FanDuel) and fantasy platforms, usage-based API access for AI platforms and LLMs, and amateur program subscriptions via the iScore-partnered Amateur Quest platform. The go-to-market combines channel partnerships, enterprise field sales, API-first distribution, and self-serve/PLG for the amateur tier. The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding.

Name

Inside Edge

Legal name

Inside-Edge Inc.

Website

https://inside-edge.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Inside Edge is a sports analytics company that converts play-by-play data into automated insights and narratives via its patented Remarkable engine. It serves 75+ professional sports teams, 50+ broadcasters, betting operators, and AI platforms across seven major sports.

Ownership category

akta.pro rank

Product category

Sports Data Analytics Software

NAICS

Spectator Sports (71121), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Sports Teams and Clubs (711211)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

akta.pro secondary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Sports data analytics
• Real-time sports insights
• Sports betting analytics
• Broadcast sports graphics
• Play-by-play intelligence

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Sports Team Subscriptions: Annual subscription model providing analytics platforms like Remarkable, custom data feeds, and video intelligence tools to professional sports teams. Over 20 of 30 MLB franchises and 75 professional sports teams use their tools.
2. Broadcast & Media Licensing: Licensing of Remarkable insights and real-time dashboards to broadcasters and digital platforms for on-air graphics, second-screen experiences, and content generation. Powers MLB Network, Fox Sports, and TBS Datacast broadcasts.
3. Sports Betting & Fantasy Platform Licensing: White-label and API licensing to sports betting operators and fantasy platforms. Provides player prop insights, matchup analysis, and predictive analytics through Remarkable Game Previews and Reasons products.
4. AI Platform API Access: API-based delivery of sports intelligence to AI platforms and LLMs, enabling verified sports facts to power AI responses with zero hallucinations.
5. Amateur Program Subscriptions: Amateur Quest platform offering annual subscriptions to high school and college baseball programs, delivering professional-grade analytics through iScore integration.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Inside Edge operates a sports analytics platform built on its patented Remarkable™ engine, which converts raw play-by-play data into automated insights, real-time dashboards, narrative summaries, and predictive projections. The company sells this capability to professional sports teams, broadcasters, sports betting and fantasy operators, AI platforms, and amateur baseball programs through subscriptions, API access, and white-label licensing across seven leagues (MLB, NFL, NBA, NHL, WNBA, NCAAF, CBB).

Product overview

Inside Edge offers a platform-plus-modules architecture built around its award-winning Remarkable analytics engine. Remarkable serves as the core technology powering four primary product verticals: Team & League Analytics (delivering Custom Data Feeds, e-CLIPS video intelligence, and Express Notes to professional teams), Broadcast & Digital Platforms (powering real-time dashboards, notes-to-video workflows, and lower-third graphics for media networks), Sports Betting & Fantasy (providing Remarkable Game Previews, Remarkable Reasons, Player Prop Insights, and Picks & Projections via the Weighted Reasons Model), and Social & Digital Media Solutions (producing meme/stat content, engagement kits, and AI chatbots). The portfolio extends to Consumers via My Inside Edge, and to amateur baseball through High School & College programs powered by Amateur Quest. Supporting tools include the IE Chrome Extension, Real-Time Dashboards, and the Remarkable Engine API (patented technology delivering 200,000+ pre-validated insights daily across 7 sports).

Differentiator

Problem solved

Functional benefit

Brands

• Remarkable™: Award-winning patented analytics engine that turns data into actionable insights, real-time dashboards, and automated narratives. Powers over 200,000 pre-validated sports insights daily across 7 sports (MLB, NFL, NBA, NHL, WNBA, NCAAF, CBB).
• e-CLIPS™
• Quest
• My Inside Edge

Products and services

• Team & League Analytics Comprehensive analytics platform for professional sports teams delivering real-time player tracking, predictive metrics, Custom Data Feeds, searchable video intelligence via e-CLIPS, Express Notes, and interactive dashboards to optimize performance, scouting, and player development. Used by over 20 of 30 MLB franchises and 75 professional sports teams.
• Broadcast & Digital Platforms Real-time insights and digital asset storytelling tools for broadcasters, including Remarkable Insights for on-air analytics, e-CLIPS notes-to-video automation, and dynamic live dashboards for talent, producers, and second-screen experiences. Powers MLB Network, Fox Sports, TBS Datacast, and SportsNet LA.
• Sports Betting & Fantasy Data-driven betting and fantasy intelligence products including Remarkable Game Previews, Remarkable Reasons matchup analysis, Player Prop Insights, and Picks & Projections powered by the Weighted Reasons Model, delivering 160,000+ insights daily for sportsbooks and fantasy operators such as FanDuel.
• Social & Digital Media Solutions Data-driven social and digital media content solutions delivering real-time insights, dynamic visuals, meme/stat content, daily engagement kits, fan poll packs, AI chatbots, and personalized insight content across X, LinkedIn, and YouTube platforms.
• My Inside Edge Personalized consumer hub that lets individual users access Inside Edge reports, explore insights to understand player and team performance, and maximize the value of their data.
• High School & College Baseball Program Amateur-level analytics offering delivering professional-grade reports, pitching and hitting cards, and team performance analytics to high school and college baseball programs via the Amateur Quest platform.
• Remarkable API Patented core API technology delivering 200,000+ pre-validated sports insights daily across 7 sports (MLB, NFL, NBA, NHL, WNBA, NCAAF, CBB) to power AI platforms, LLMs, and sports applications with zero hallucinations and rich metadata.
• Amateur Quest All-in-one analytics platform for high school and college baseball programs that transforms iScore data into 20 professional-grade reports for player development and game-day decisions, offered on a 7-day free trial and annual subscription basis.
• IE Chrome Extension Free browser extension distributed through the Chrome Web Store that provides Inside Edge player intelligence while users browse, enabling on-demand access to insights.

Quantifiable outcome

• Over 20 of the 30 MLB franchises using their tools
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, expansion and foundational.

• TBScoreStrategic or Co-development Partner · 1 January 2024Partnered with TBS to power Datacast broadcasts during the MLB Division Series, providing real-time analytics for televised postseason baseball coverage.
• WNBAexpansionStrategic or Co-development Partner · 1 January 2024Expanded into women's sports with WNBA Remarkable Insights, enabling deeper player and team storytelling for women's professional basketball.
• iScorecoreStrategic or Co-development Partner · 1 January 2022iScore and Inside Edge partnered to deliver MLB-level analytics to amateur baseball programs, extending professional-grade analytics to high school and college teams through Amateur Quest platform.
• ESPNcoreStrategic or Co-development Partner · 1 January 2007Began real-time data capture for ESPN in 2007, enabling live sports analytics integration with one of the world's largest sports broadcasters.
• Milwaukee BrewersfoundationalStrategic or Co-development Partner · 1 January 1993First MLB contract secured with the Milwaukee Brewers in 1993, marking Inside Edge's entry into professional baseball analytics and beginning a three-decade relationship with MLB.
• Team USAfoundationalStrategic or Co-development Partner · 1 January 1987Partnership with Team USA at the Pan Am Games marked early validation of Inside Edge's sports analytics capabilities, establishing credibility in international competition before securing professional league contracts.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InsideEdgeScout
• Facebookfacebook.com/InsideEdgeMLB
• LinkedInlinkedin.com/company/inside-edge-inc.
• Instagraminstagram.com/insideedgemlb/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Edge