American Society of Radiologic Technologies

What American Society of Radiologic Technologies does

The American Society of Radiologic Technologists (ASRT) is a 501(c)(6) nonprofit professional membership association founded in 1920 and headquartered in Albuquerque, New Mexico. It serves approximately 156,000 members — more than 60% of the 262,000+ radiologic technologists and radiation therapists practicing in the United States — across all medical imaging and radiation therapy modalities. Its core offerings center on a continuing education library of more than 500 CE courses, a CE Track & Transfer service that interfaces directly with credentialing bodies (ARRT, NMTCB, MDCB, ARDMS) and state licensing boards, peer-reviewed scholarly journals (Radiologic Technology, Radiation Therapist), the world's largest radiologic science job board (ASRT JobBank), and a Salary Estimator. Supporting products include the ASRT Educational Symposium, Radiation Therapy Conference, the ASRT Foundation scholarship program ($429,700 awarded for 2026-2027), the ASRT Museum and Archives, professional practice standards (with ANSI-accredited standards development status), and federal/state advocacy including the active MARCA campaign. The organization is governed by an elected Board of Directors and a House of Delegates, with 37 state-affiliated societies functioning as local chapters.

ASRT's business model is a diversified association revenue stack spanning six primary streams: tiered membership dues ($135/1-year, $243/2-year, $344/3-year), continuing education course sales (priced per credit hour, with non-members paying more), event registration fees for conferences and symposiums, advertising and sponsorship placements in publications and on web properties, employer-paid job postings on the JobBank, and merchandise/resource sales through an online store. The organization employs 101-250 staff, holds registered trademarks across its flagship brands (National Radiologic Technology Week, ASRT Scanner, JobBank, Educational Symposium, The Rad Position), and reaches members through multi-channel marketing including website, email, social media, a podcast, and state society partnerships. ASRT is led by CEO and Executive Director Dr. Melissa B. Pergola, Ed.D., R.T.(R)(M), FASRT, CAE, and operates with no parent company, no venture or private equity ownership, and no disclosed external funding — it is member-governed and self-sustaining.

Name

American Society of Radiologic Technologies

Legal name

American Society of Radiologic Technologists (ASRT)

Website

https://asrt.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

ASRT is a 501(c)(6) nonprofit professional association serving 156,000+ radiologic technologists and radiation therapists in the United States through continuing education, peer-reviewed publications, the world's largest radiologic science job board, advocacy, and professional standards development.

Ownership category

akta.pro rank

Product category

Professional Association Services for Radiologic Sciences

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Radiologic Imaging Support (X‑Ray Assistant, Limited Scope) (EDAOAJAH)

Keywords

• Radiologic technologist association
• Continuing education credits
• Medical imaging careers
• Radiation therapy certification
• Professional membership society

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual and multi-year membership subscriptions providing access to CE credits, publications, advocacy services, and member benefits. Tiered pricing incentivizes longer commitments.
2. Continuing Education Courses: Sale of individual CE courses and course bundles for license renewal and professional development. Priced per credit hour.
3. Events and Conferences: Registration fees for the ASRT Educational Symposium and other professional events, including virtual and in-person formats.
4. Advertising and Sponsorship: Advertising placements in ASRT publications including the Scanner journal, website advertising, and corporate sponsorship of events and programs.
5. ASRT JobBank: Job posting fees charged to employers seeking radiologic technology professionals; premium placement options for recruiters.
6. Store Products: Sale of merchandise, educational materials, and professional resources through the ASRT store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ASRT is a 501(c)(6) professional membership association that serves approximately 156,000 radiologic technologists, radiation therapists, and related medical imaging professionals. It sells individual memberships and delivers continuing education courses, professional development resources, advocacy representation, peer-reviewed publications, career services through JobBank, and conferences to credentialed imaging practitioners across the United States.

Product overview

The American Society of Radiologic Technologists (ASRT) operates as a membership-based professional association offering a comprehensive suite of services for medical imaging and radiation therapy professionals. The organization's core offerings center on continuing education through the CE Library (500+ courses) and CE Track & Transfer system, professional publications including the Radiologic Technology journal, Radiation Therapist journal, ASRT Scanner magazine, and Directed Reading Supplement, and career development tools including the ASRT JobBank (world's largest radiologic science job board), Salary Estimator, and ASRT Roadmaps for career advancement. Supporting services include advocacy initiatives (MARCA legislation, state tracking tools), professional development programs (Leadership Academy, Educator Institute, Student Leadership Development Program), research resources (Staffing and Workplace Surveys, Wage and Salary Survey), events (Annual Educational Symposium, Radiation Therapy Conference, National Radiologic Technology Week), the ASRT Foundation scholarship program, and the Museum and Archives. The organization also offers the The RAD Position podcast and various volunteer and awards programs. Membership tiers include Active, Graduate Bridge, Student, Radiologist Assistant, Military, Retired, Limited Technologist (LXMO), International, and Associate categories.

Differentiator

Problem solved

Functional benefit

Brands

• Radiologic Technology: Award-winning bimonthly scholarly journal featuring peer-reviewed research and practical columns spanning the radiologic sciences.
• Radiation Therapist
• ASRT Scanner
• The RAD Position Podcast
• ASRT Track & Transfer
• Be Seen Campaign

Products and services

• ASRT Individual Membership

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tether SupervisionminorStrategic or Co-development Partner · 1 January 2023Tether Supervision partnered with ASRT to develop a contrast reaction management educational series for radiologic technologists. This collaboration provides specialized CE content addressing adverse reactions to contrast media used in CT and other imaging procedures.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Nurses Association (ANA): ANA is a much larger national professional association for registered nurses, operating the same playbook of state affiliates, CE, publications, and advocacy. It is a broad incumbent peer demonstrating the scale-up trajectory and structural model of healthcare professional associations.
• American College of Radiology (ACR): ACR is the primary professional society for radiologists (physicians), operating in the same radiology ecosystem as ASRT. Both organizations develop practice standards, advocate on federal policy, and engage with FDA/NRC, making ACR a broad incumbent peer in the radiology professional association space.
• Radiological Society of North America (RSNA): RSNA is a major international radiology professional society hosting the world's largest radiology conference. ASRT maintains a presence at RSNA's annual meeting and shares overlapping audience of radiologic sciences professionals, making it a broad incumbent peer in radiology education and conferences.

Emerging players

• Society for Vascular Ultrasound (SVU): SVU is a smaller specialty-focused professional association for vascular ultrasound technologists, with CE, certification, and advocacy offerings similar to ASRT but focused on a narrower imaging niche. Comparable as a focused specialty peer in the imaging professional association space.

Direct peers

• Society of Nuclear Medicine and Molecular Imaging (SNMMI): SNMMI serves nuclear medicine technologists and physicians, an imaging subspecialty that overlaps with ASRT's nuclear medicine CE courses and member base. Both organizations provide CE, certification support, and advocacy for overlapping imaging modalities.
• American Occupational Therapy Association (AOTA): AOTA is a healthcare professional membership association serving occupational therapists with membership, CE, certification support, publications, and federal advocacy. Its operating model and member-services mix closely mirror ASRT's structure.
• American Healthcare Radiology Administrators (AHRA): AHRA is the professional association for radiology administrators, the supervisory segment that ASRT also serves through its Imaging Department Managers segment. Both organizations target leadership in imaging departments with education, advocacy, and networking offerings.
• American Physical Therapy Association (APTA): APTA is a large healthcare professional membership association with a comparable structure of CE, publications, advocacy, and state chapters serving physical therapists. It is highly comparable to ASRT as a peer healthcare professional association with similar business model and scale.
• American Registry for Diagnostic Medical Sonography (ARDMS): ARDMS is the certification body for diagnostic medical sonographers, a closely adjacent imaging profession. ASRT integrates CE credit transfer with ARDMS, evidencing direct operational overlap and shared member/audience.
• American Registry of Radiologic Technologists (ARRT): ARRT is the national certification body for radiologic technologists and ASRT's closest counterpart in the radiologic technology profession. Both organizations serve the same technologist population, with ASRT providing membership/education and ARRT providing certification — making them highly comparable direct peers in scope, audience, and mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/ASRT
• YouTubeyoutube.com/user/asrtvideo
• Facebookfacebook.com/MyASRT
• LinkedInlinkedin.com/company/asrt
• Instagraminstagram.com/myasrt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Society of Radiologic Technologies