Cox & Cox
Cox & Cox is a UK-based direct-to-consumer e-commerce retailer of premium furniture, lighting and home décor with a Scandinavian-inspired aesthetic, serving residential homeowners and trade professionals across the United Kingdom.
- Company typePrivate
- Founded2001
- HeadquartersFrome, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cox & Cox does
Cox & Cox is a UK-based direct-to-consumer e-commerce retailer of premium furniture, lighting and home décor, founded in 2001 and headquartered in Frome, United Kingdom. The company operates exclusively online through coxandcox.co.uk, with no physical retail stores, and serves primarily UK residential homeowners across product categories including outdoor furniture, sofas, general furniture, homeware and soft furnishings, and lighting. Individual product prices span roughly £175 for entry-level pouffes to over £2,395 for dining tables, indicating a premium positioning with a Scandi-inspired design aesthetic.
The underlying technology is a standard Magento-based e-commerce platform with integrated payment processing, delivery scheduling, customer account management and a Trade Customer Program module for B2B buyers. Distribution is direct-to-customer, with tiered delivery (Standard £6.95, One-Man £35, Two-Man £65 with room-of-choice placement), 0% APR finance options, free fabric swatches, a 30-day returns policy and a Refer-a-Friend program. Marketing is content-led, built around the Style Notes blog, multiple digital lookbooks, shoppable video, Instagram @coxandcox, and email newsletters. Geographic reach is UK-only, with large-item delivery restricted to UK mainland and a range of peripheral regions (Northern Ireland, Scottish Highlands, Channel Islands, Isle of Man/Wight) excluded.
Revenue mechanics are straightforward one-time product sales via DTC e-commerce with a parallel trade channel. There are no disclosed funding rounds, parent company, institutional investors, M&A activity or leadership changes in the source data, and no revenue, GMV or ARR figures are publicly available. The company appears to operate as an independent private retailer with 51–100 employees and an active operating status.
Cox & Cox firmographics
Firmographics- Name
- Cox & Cox
- Legal name
- Cox & Cox
- Website
- https://coxandcox.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cox & Cox is a UK-based direct-to-consumer e-commerce retailer of premium furniture, lighting and home décor with a Scandinavian-inspired aesthetic, serving residential homeowners and trade professionals across the United Kingdom.
- Ownership category
- akta.pro rank
Cox & Cox industry classification
Industry- Product category
- Home Furniture and Décor Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
- akta.pro secondary industries
- Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)
Keywords
Where Cox & Cox is headquartered
LocationHeadquarters
- HQ city
- Frome
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cox & Cox business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time product sales through e-commerce website covering furniture, home décor, lighting, outdoor furniture, and soft furnishings. Products range from entry-level items to premium furniture pieces. Finance options available to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing with tiered delivery options |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Cox & Cox product offering
Product offeringCore offering
Cox & Cox is a UK-based direct-to-consumer e-commerce retailer selling premium furniture, home décor, lighting, soft furnishings, and outdoor furniture. Products are sold through the coxandcox.co.uk website with tiered delivery options and 0% APR finance, targeting UK homeowners seeking Scandi-inspired, contemporary, and classic designs.
Product overview
Cox & Cox is a UK-based furniture and home décor retailer offering a comprehensive range of products across multiple categories. The core offering includes outdoor furniture (lounge sets, dining sets, bistro sets, daybeds, benches, chairs, hanging chairs, tables, and care products), sofas and seating (two and three seater sofas, armchairs, corner sofas, modular sofas, leather sofas, and made-to-order collections), furniture (storage solutions, tables, beds, and seating), homeware (decor, soft furnishings, mirrors, and kitchen/dining accessories), and lighting (pendants, lamps, wall lights, and decorative lighting). The product portfolio also includes branded sub-collections such as the Chevron Oak Collection featuring blonde oak furniture with chevron design in Scandi style. Tables are available in multiple sub-categories including dining tables, desks, console tables, side tables, coffee tables, nesting tables, bedside tables, and dressing tables. The company positions itself as offering both standard delivery items and made-to-order/custom furniture options.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Furniture Outdoor furniture collection including lounge sets, corner sets, dining tables and chairs, bistro sets, daybeds, loungers, benches, chairs, hanging chairs, egg chairs, coffee tables, side tables, and garden furniture care products.
- Sofas and Seating Sofas and seating including two and three seater sofas, armchairs, loveseats, corner sofas, chaise sofas, modular sofas, leather sofas, ottomans, footstools, pouffes, and made-to-order sofa collections.
- Furniture Storage furniture (sideboards, chests of drawers, bookcases, cabinets, media units, wardrobes), seating (stools, dining chairs, office chairs, benches, occasional chairs), tables (dining tables, desks, console tables, side tables, coffee tables, bedside tables, dressing tables), and beds, headboards, and mattresses.
- Homeware Home décor and soft furnishings including wall art, clocks, ornaments, trinket boxes, candles, doormats, door furniture, knobs and handles, bedding, cushions, throws, rugs, mirrors, and kitchen/dining accessories.
- Lighting Lighting products including pendants, table lamps, floor lamps, desk lamps, wall lights, bedside lights, chandeliers, decorative lighting, LED and rechargeable lights, shades, bulbs, and cables.
- Chevron Oak Collection Distinctive sub-collection of Scandi-style furniture in natural blonde oak with subtle chevron design, including sofa tables, side tables, round dining tables, console tables, coffee tables, chests of drawers, media units, bedside tables, benches, desks, dressing tables, storage console tables, and sideboards.
- Trade Customer Program Dedicated trade account program for interior designers, architects, property developers, and trade professionals offering trade pricing, bulk ordering capabilities, and dedicated account management.
- Made-to-Order Sofa Service Custom-made sofa collections with fabric choice, including free fabric swatch service, allowing customers to personalize seating. Products come with a 10-year guarantee.
Companies that use Cox & Cox
Customer profileSegments2 records
Ideal customer profiles2 records
Cox & Cox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cox & Cox partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Cox & Cox competitors and assessment
Company assessmentDirect peers
- Heal's: Long-standing UK premium furniture and homeware retailer with a strong design-led catalogue of sofas, beds, dining, and lighting — competes head-on with Cox & Cox in the premium indoor furniture category.
- Habitat: UK heritage home furnishings brand offering contemporary furniture, lighting, and homeware at mid-market price points; competes in similar room-by-room categories with adjacent design positioning.
- Loaf: UK DTC premium furniture and bedding brand with made-to-order sofas, soft furnishings, and a Scandi/casual aesthetic at overlapping price points — closely matches Cox & Cox's core customer and product mix.
- Swoon Editions: UK online-first furniture retailer with contemporary Scandi-inspired designs across seating, tables, and bedroom at accessible mid-market price points, directly overlapping Cox & Cox's customer profile.
- Made.com: UK-founded online furniture retailer offering designer-led contemporary furniture direct from manufacturers, sharing Cox & Cox's online-only model, contemporary aesthetic, and EU manufacturer supply chain exposure.
- The White Company: UK premium home and lifestyle retailer offering furniture, bedding, lighting, and homeware; similarly positioned mid-to-premium with strong lifestyle brand authority and overlap on soft furnishings and bedroom categories.
- Sofa.com: UK DTC sofa and seating specialist offering made-to-order and quick-delivery upholstered furniture with strong direct brand identity, competing for the same made-to-order sofa customer that Cox & Cox targets.
Broad incumbents
- John Lewis & Partners: UK department store with a large home category spanning furniture, lighting, soft furnishings, and décor — broader assortment and physical stores but directly competes for the premium UK home customer.
- Wayfair: Global online home furnishings marketplace with massive SKU breadth and aggressive pricing across furniture, outdoor, lighting, and décor — competes for Cox & Cox's customers on price, selection, and convenience.
- Marks & Spencer: UK mass-premium retailer with a significant home category (furniture, bedding, lighting, décor) sold via stores and online; overlaps Cox & Cox on soft furnishings and home accessories at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cox & Cox social profiles
Digital presenceCox & Cox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cox & Cox leadership team
Management profileNumber of profiles
Cox & Cox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cox & Cox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cox & Cox
What does Cox & Cox do?
Cox & Cox is a UK-based direct-to-consumer e-commerce retailer selling premium furniture, home décor, lighting, soft furnishings, and outdoor furniture. Products are sold through the coxandcox.co.uk website with tiered delivery options and 0% APR finance, targeting UK homeowners seeking Scandi-inspired, contemporary, and classic designs.
Is Cox & Cox a public or private company?
Cox & Cox is a private company. It is classified as unknown and is currently operating.
When was Cox & Cox founded?
Cox & Cox was founded in 2001. It employs 11 to 50 people.
Where is Cox & Cox based?
Cox & Cox is headquartered in Frome, United Kingdom, in the Europe region.
How does Cox & Cox make money?
One revenue line is on record: direct Product Sales.
Who are Cox & Cox's main competitors?
Direct peers on record are Heal's, Habitat, Loaf, Swoon Editions, Made.com, The White Company and Sofa.com. Broad incumbents are John Lewis & Partners, Wayfair and Marks & Spencer.
Does Cox & Cox have an API?
No public API is recorded for Cox & Cox.
What industry is Cox & Cox in?
Cox & Cox's product category is Home Furniture and Décor Retail. Its primary akta.pro industry code is CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage), with a secondary code of CRAIALAG, Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers). Its NAICS code is 4491 and its SIC code is 5700.