VSS International, Inc.

Name

VSS International, Inc.

Legal name

VSS International, Inc.

Website

https://slurry.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Pavement Preservation Services

NAICS

Asphalt Paving Mixture and Block Manufacturing (324121), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Asphalt Paving & Roofing Materials (2950), Construction Machinery & Equip (3531)

akta.pro primary industry

Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG)

akta.pro secondary industries

Paving-Grade Asphalt Binder (PG/Performance-Graded) (EUALAKAA), Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH), Road Building & Paving Equipment Vehicle Manufacturing (Pavers/Rollers/Milling) (IMACAFAE)

Keywords

• Pavement preservation services
• Microsurfacing and slurry seal
• Asphalt rubber blending
• Chip seal treatment
• Pavement maintenance contracting

Headquarters

HQ city

West Sacramento

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pavement Preservation Services: Project-based contracting for pavement preservation services including microsurfacing, slurry seal, chip seal, crack treatments, fog seal, seal coat, and asphalt rubber applications. Revenue generated from government agencies (state DOTs, counties, cities) and private commercial/HOA clients through competitive bidding and direct contracts.
2. Equipment Manufacturing: VSS Macropaver division manufactures and sells proprietary slurry seal and micro surfacing equipment (Macropaver machines) to other contractors and companies worldwide.
3. Material Technology Sales: Sale of proprietary materials including asphalt emulsions, dust suppression products (Dope-30, Dust Off), chipseal retention products (Chipset), and asphalt rubber components to third parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

VSS International provides pavement preservation services and products including microsurfacing, slurry seal, chip seal, crack treatments, fog seal, seal coat, and asphalt rubber blending for roads, highways, airfields, and commercial properties across the Western United States. The company also manufactures proprietary VSS Macropaver equipment through its Reed International division and distributes specialized dust suppression and chipseal retention materials. Customers include state DOTs, county and city agencies, the National Park Service, HOAs, and commercial property owners.

Product overview

VSS International is a pavement preservation company offering a comprehensive portfolio of surface treatment products and services for roads, highways, airfields, and commercial properties. The core product line includes Micro Surfacing (polymer-modified cold-mix paving), Slurry Seal (aggregate-asphalt emulsion treatments in Type I/II/III grades), Chip Seal & Cape Seal, Fiberized Micro & Slurry Systems, Crack Treatments, Fog Seal, Seal Coat, Colored Micro Surfacing Systems (Macro-color), and Macro Grip High Friction Surface. These products are complemented by service offerings including Pavement Preservation Services, Multi-Layer Systems, Dust Control Services (Dust Off, RoadChem products), Asphalt Rubber Blending Services, Commercial Property Solutions, and Homeowners' Associations Services. The company also manufactures VSS Macropaver equipment as a sister company (Reed International) for applying slurry seal and micro surfacing. Sister company VSS Emultech provides asphalt emulsion materials. Headquartered in West Sacramento, California with regional office in Chandler, Arizona, the company has operated since 1919.

Differentiator

Problem solved

Functional benefit

Brands

• Black Diamond: Brand of sealcoat material providing smooth, black, even surface treatment for pavement.
• Dope-30®
• Dust Off™
• Chipset®
• Macro-Grip
• Macro-Color
• RoadChem

Products and services

• Micro Surfacing A polymer-modified cold-mix paving system that remedies street, highway, and airfield surface problems including wheel rutting, cracking, and surface deterioration through specialized machine application.
• Slurry Seal A versatile low-cost surface treatment system using a mixture of aggregate, asphalt emulsion, and filler for preventing, correcting, and beautifying pavement surfaces. Available in Type I (fine), Type II (general), and Type III (coarse) grades.
• Chip Seal & Cape Seal Application of bituminous binder covered with clean graded aggregate to existing asphalt surfaces. Includes standard chip seal and asphalt rubber chip seal using recycled crumb rubber binder.
• Fiberized Micro & Slurry Systems Fiber reinforced micro-surfacing consisting of polymer modified asphalt emulsion blended with finely crushed stone and high strength glass fibers for enhanced crack resistance and flexural durability.
• Crack Treatments Specialized materials placed into prepared cracks to prevent water and incompressible intrusion, using crack filling for non-working cracks and crack sealing for working cracks, with wide crack remediation using repair mastic.
• Fog Seal Application of asphalt emulsion to lock down chips in chip seal applications or extend pavement life by locking in surface fine materials and filling surface voids.
• Seal Coat Thin asphaltic treatment protecting pavement surfaces from UV radiation and oxidation, using asphaltic or coal tar emulsion, fillers, sand, polymer latex, fibers, and pigments.
• Colored Micro Surfacing Systems (Macro-color) Unique color micro surfacing system produced by mixing transparent synthetic bitumen emulsion with pigment and special mineral aggregates, creating a completely colored surface layer for decorative and functional applications.
• Macro Grip High Friction Surface Ultimate crosswalk surface and high friction treatment featuring high friction characteristics, high visibility, high performance, durable long-lasting product with excellent color retention and low maintenance requirements.
• Pavement Preservation Services Comprehensive road maintenance solutions providing education, technology, design, equipment, and construction services for pavement preservation across Western US markets.
• Multi-Layer Systems Cost-effective alternative to asphalt overlays combining multiple treatments (Type III microsurfacing, asphalt rubber chip seal, slurry or microsurfacing wearing course) for severely alligatored and aged pavements.
• Dust Control Services Dust control product lineup including Magnesium Chloride (Dust Off), RoadChem TOP-M, RoadChem M1000, RoadChem DOE-30P, RoadChem DLA, Lignosulfonate, and Cutback Asphalts for various industrial and residential applications.
• Asphalt Rubber Blending Services Nearly 40 years of asphalt rubber expertise including plant verification, remote handling, on-site/off-site manufacture and supply of asphalt rubber binder, 24-hour technical support, spray application, equipment rental, and worldwide rubber equipment sales.
• VSS Macropaver Equipment VSS Macropaver, A Division of Reed International, manufactures rugged and reliable large production machines for slurry seal and micro surfacing. Recognized worldwide for road maintenance equipment.
• Commercial Property Solutions Pavement preservation services for retail, commercial and industrial sites including slurry seal, micro surfacing, sealcoating, asphalt patching, crack filling, and striping & signing.
• Homeowners' Associations Services Pavement maintenance services for HOA communities including slurry seal, micro surfacing, sealcoating, asphalt patching, crack filling, striping, signing, and private driveway sealing.

Quantifiable outcome

• Extends pavement life by 8-12 years
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• International Slurry Surfacing Association (ISSA)coreOthersFounding member of ISSA. Company participates actively in ISSA conferences and has received multiple President's Awards from ISSA for outstanding projects. ISSA membership spans over 50 years.
• Asphalt Emulsion Manufacturers Association (AEMA)coreOthersActive member of AEMA, the trade association for asphalt emulsion manufacturers, supporting industry standards and best practices.
• International Road Federation (IRF)coreOthersActive member of IRF. VSS International won the 2020 Global Road Achievement Award from IRF for Pacific Coast Highway project. IRF is a global road building industry association.
• Western Regional Association for Pavement Preservation (WRAPP)coreOthersActive member of WRAPP. VSS International has received multiple WRAPP Awards of Excellence in Contracting for projects in California and Arizona.
• Association of Equipment Manufacturers (AEM)minorOthersMember of AEM, the trade association advancing equipment manufacturers.
• California Chip Seal Association (CCSA)coreOthersActive member of CCSA. VSS International has received numerous CCSA awards including Project of the Year and Excellence in Contracting awards.
• Associated General Contractors (AGC)coreOthersMember of AGC at both state (Arizona, California) levels. VSS International has received multiple AGC Preservation Project of the Year awards.
• Reed International (VSS Macropaver Division)coreStrategic or Co-development PartnerVSS Macropaver, A Division of Reed International, operates as the equipment division of the VSS International family. Manufactures the proprietary Macropaver equipment used for slurry seal and micro surfacing operations.
• VSS EmultechcoreStrategic or Co-development PartnerSister company serving as prime material provider in asphalt emulsion and application technology. Part of the VSS International family of companies.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blacklidge Emulsions: Established US asphalt emulsion manufacturer supplying polymer-modified emulsions, tack and rejuvenators; competes with VSS Emultech on material supply and has broader geographic reach across the Southern US.
• Ergon Asphalt & Emulsions: Large, multi-region asphalt emulsion and refined products supplier serving DOTs, contractors and paving companies nationwide; broader portfolio and distribution footprint than VSSI's Emultech division.
• Ingevity Corporation: Public specialty chemicals company whose pavement technologies division supplies asphalt additives, emulsifiers and modifiers used in preservation formulations; competes with VSSI on the chemistry/inputs layer.

Direct peers

• Pavement Maintenance Inc. Regional pavement preservation contractor offering slurry seal, microsurfacing and crack sealing to public and private clients in the Western US, with a similar government bid-driven GTM and Caltrans-approved product mix.
• Cutler Repaving: Specialty pavement preservation contractor offering repaving and surface recycling services to DOTs and municipalities; overlaps with VSSI's multi-layer and asphalt-rubber chip seal offerings on the preservation cost-vs-reconstruction pitch.
• American Pavement Preservation: Specialty pavement preservation contractor offering slurry seal, microsurfacing, crack sealing and chip seal services to municipalities, HOAs and commercial clients in California and the Western US, overlapping directly with VSSI's core service lines.
• Pavement Preservation Group (PPG): Direct peer formed by combining Intermountain Slurry Seal and other regional preservation contractors; competes head-to-head with VSSI on microsurfacing and chip seal projects for state DOTs and municipalities in the Western US.
• Intermountain Slurry Seal: Direct peer offering slurry seal, microsurfacing, chip seal and pavement preservation services across the Western and Southwestern US, with comparable DOT, municipal and HOA customer mix and Caltrans-approved product portfolio.

Emerging players

• Bergkamp Inc. Manufacturer of slurry seal and microsurfacing equipment that competes with VSS Macropaver's global equipment franchise; comparable technology stack and overlapping customer base of preservation contractors.

Regional players

• Asphalt Systems Inc. Midwest and Southern US pavement preservation contractor providing slurry seal, microsurfacing and chip seal to state DOTs and municipalities; comparable service offerings but primarily competes outside VSSI's Western US footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vssinternationalinc.2984
• Facebookfacebook.com/pavementexperts
• LinkedInlinkedin.com/company/vss-international-inc
• Instagraminstagram.com/pavementexperts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSS International, Inc.