Manager Magazin

What Manager Magazin does

Manager Magazin, legally manager magazin Verlagsgesellschaft mbH, is a Hamburg-based German business and finance magazine founded in 1971 and operating as a private subsidiary of Spiegel Gruppe. The publication serves executives, managers, and corporate teams in German-speaking markets with in-depth coverage of German and international business, finance, markets, leadership, and management topics. It operates a multi-platform media business spanning a flagship print magazine, the manager+ premium digital subscription (which bundles Harvard Business manager content under a strategic partnership and exclusive content from The Economist), the manager magazin INSIDE podcast, audio articles with text-to-speech playback, daily newsletter distribution, and active social channels on LinkedIn, Xing, Instagram, and X.

The company's product surface rests on a digital publishing platform with subscription management, multi-user account administration for corporate customers, mobile apps on iOS and Android, and ePaper editions. Core technology is described as a digital publishing platform with subscription management, audio article functionality, and multi-user account administration for business customers, with no proprietary AI/ML features disclosed. Manager Magazin operates under several brand names including manager magazin, manager+, and sub-brands Harvard Business manager and manage forward, and is overseen by CEO Kranvir Demin.

The business model combines four revenue streams: individual digital subscriptions (manager+), print magazine sales, display and sponsored advertising, and corporate licensing through the manager+ Business multi-seat program (priced at €1,122 for 5 seats, €2,244 for 10 seats, and €3,366 for 15 seats per 12-month term, with a 12-month minimum commitment and automatic renewal). Go-to-market is hybrid: self-service individual subscriptions acquired through the website with free trial offers, and direct B2B sales for corporate accounts with priority support. Marketing is multi-channel, leveraging editorial credibility, a daily newsletter, referral gifting, and active professional network presence. Revenue is not publicly disclosed.

Name

Manager Magazin

Legal name

manager magazin Verlagsgesellschaft mbH

Website

https://manager-magazin.de

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Manager Magazin is a Hamburg-based German business and finance magazine (founded 1971) serving executives and corporate teams with in-depth German and international business journalism via print, the manager+ digital subscription, corporate multi-seat licensing, podcasts, and a daily newsletter.

Ownership category

akta.pro rank

Product category

Business Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Business journalism
• Financial news publishing
• Premium digital subscriptions
• Management content
• Business media

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Digital Subscriptions (manager+): Individual and business subscriptions providing full digital access to manager magazin and Harvard Business manager content, including articles, audio, and ePaper editions.
2. Print Magazine Sales: Single issue and subscription sales of the print edition of manager magazin.
3. Advertising: Revenue from display advertising and sponsored content placements across digital and print platforms.
4. Business-Abo (Corporate Licensing): Multi-seat corporate subscriptions (5, 10, 15+ access tiers) sold to businesses for employee access to the digital platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Manager Magazin is a German-language business and finance magazine that publishes in-depth reporting on companies, markets, finance, politics, and management. It operates the manager+ premium digital subscription platform, the licensed Harvard Business manager edition for management content, the manager magazin INSIDE podcast, and a print magazine. The publication also offers a multi-seat business-abo corporate subscription product for enterprise teams.

Product overview

Manager Magazin operates as a multi-platform business media company offering a portfolio of products centered on its flagship German-language business publication. The core offering includes the print and digital manager magazin magazine covering economics, companies, and markets, supplemented by the Harvard Business manager licensed edition for management content. Premium digital access is provided through manager+, a subscription service offering exclusive investigations, audio articles, and newsletters. The company also produces podcasts and offers corporate multi-user subscriptions (manager+ Business) for enterprise teams.

Differentiator

Problem solved

Functional benefit

Brands

• Harvard Business manager: A partnership edition featuring content from Harvard Business manager, covering leadership, strategy, and management topics.
• manage forward

Products and services

• manager magazin (Print & Digital) The flagship German-language business news publication covering companies, finance, markets, politics, and lifestyle topics for executives and decision-makers. Available in print and digital formats.
• manager+ (Digital Subscription)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Harvard Business ManagercoreStrategic or Co-development Partnermanager magazin operates in partnership with Harvard Business manager, combining German business journalism with Harvard Business School's management expertise. The Harvard Business manager content is included in the manager+ digital subscription.
• manage forwardminorGTM or Marketing Partnermanage forward is a management development platform partnered with manager magazin, offering professional development content and resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Handelsblatt: Handelsblatt is Germany's leading business and financial newspaper, directly competing with Manager Magazin for executive readership in the DACH region with subscription-based business journalism.
• Wirtschaftswoche: Wirtschaftswoche is a major German business weekly magazine targeting executives and managers, with overlapping subscription models, advertising revenue, and corporate licensing offerings comparable to Manager Magazin.
• Capital: Capital is a German business and finance magazine serving a similar executive audience, with comparable subscription, print, and digital business models targeting German-speaking professionals.
• Focus Money: Focus Money is a German personal finance and investment magazine that competes with Manager Magazin's financial coverage, targeting retail investors and professionals with subscription and advertising models.
• Forbes Germany: Forbes Germany is a localized edition of Forbes targeting German business leaders with comparable subscription, advertising, and executive-audience business journalism in the same DACH market.

Broad incumbents

• Der Spiegel: Der Spiegel is the flagship general news publication of the Spiegel Gruppe (Manager Magazin's parent), with overlapping business news coverage, shared subscriber infrastructure, and corporate readership overlap.
• Frankfurter Allgemeine Zeitung (FAZ): FAZ is a major German quality newspaper with extensive business and economics coverage, competing for the same executive subscription audience as Manager Magazin across print and digital channels.
• Harvard Business Review (HBR): HBR is the global English-language management publication whose content Manager Magazin licenses through Harvard Business Manager; comparable in audience (senior executives) and management content focus.
• The Economist: The Economist is a global business and economics weekly that is both a content partner of Manager Magazin and a comparable premium subscription publication targeting senior executives and decision-makers worldwide.
• n-tv: n-tv is a major German business news television channel and digital outlet providing real-time financial news, competing for the same German executive and professional audience as Manager Magazin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Manager_Magazin
• LinkedInlinkedin.com/company/manager-magazin
• Instagraminstagram.com/managermagazin
• Facebookfacebook.com/managermagazin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manager Magazin