Softaculous
Softaculous builds a one-click auto-installer for 380+ web applications that integrates with major hosting control panels (cPanel, Plesk, DirectAdmin, Webuzo), serving web hosting providers, WordPress agencies, and end users with installation, backup, and lifecycle management.
- Company typePrivate
- Founded2009
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Softaculous does
Softaculous is a bootstrapped, India-headquartered software company founded in 2009 that builds an auto-installer platform enabling one-click deployment and lifecycle management of 380+ web applications — primarily WordPress, Joomla, Drupal, Magento, and Laravel — across major hosting control panels including cPanel, DirectAdmin, Plesk, Webuzo, Interworx, and ISPmanager. The platform supports automated upgrades, backups, restore, staging, cloning, and multi-language installation, and is offered via a free tier (59 scripts) plus per-server annual and monthly licenses priced at $12-$24 per year for VPS and dedicated servers respectively.
The product portfolio has expanded well beyond the core installer. Softaculous Cloud is a SaaS dashboard for bulk WordPress management across multiple hosting providers, sold on tiered subscription plans from free to $350/year. SoftWP (launched August 2025) is an AI-powered WordPress onboarding and website builder plugin bundled free with server licenses. Code with AI (launched May 2026) adds an agentic AI development workspace inside the hosting account. An 18-brand ecosystem extends into VPS control panels (Virtualizor, Webuzo), WordPress plugins (Backuply, SpeedyCache, SiteSEO, Loginizer, CookieAdmin, PageLayer, GoSMTP, FileOrganizer), website building (SitePad, PopularFX), monitoring (Pinguzo), and local development stacks (AMPPS).
Softaculous makes money through recurring subscriptions across server licenses (per-server annual/monthly), Softaculous Cloud SaaS tiers, end-user premium upgrades ($10/year), and a WordPress Manager billing-panel add-on ($89/year via WHMCS/Blesta). Go-to-market is product-led with a freemium funnel, distributed primarily through OEM-style embedding inside hosting control panels and a Partner/NOC program, with enterprise sales for Softaculous Enterprise (custom panel, re-branding, NFS-based installations). Named customers include Servint, Excellence Group, Ownership Mediaweb Chile, DFMG, and OCS Hosting. Founder Pulkit Gupta serves as Founder, COO, CEO, and Chief Architect.
Softaculous firmographics
Firmographics- Name
- Softaculous
- Legal name
- Softaculous
- Website
- https://softaculous.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Softaculous builds a one-click auto-installer for 380+ web applications that integrates with major hosting control panels (cPanel, Plesk, DirectAdmin, Webuzo), serving web hosting providers, WordPress agencies, and end users with installation, backup, and lifecycle management.
- Ownership category
- akta.pro rank
Softaculous industry classification
Industry- Product category
- Web Hosting Automation Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)
- akta.pro secondary industries
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE)
Keywords
Where Softaculous is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Softaculous business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Server Licenses: Annual and monthly licenses for hosting providers to install Softaculous on their servers. Pricing tiers based on server type (VPS vs Dedicated). Includes free version with 59 scripts and premium version with all 380+ apps.
- Softaculous Cloud Plans: SaaS subscription for managing WordPress websites from a single dashboard. Tiered plans from Free (1 WordPress site) to Business (unlimited sites/servers) with annual or monthly billing.
- End User Licenses: Premium license for end users on shared hosting accounts to upgrade from free to premium Softaculous version ($10/Year).
- WordPress Manager Add-on: Additional license for accessing WordPress Manager from billing panels like WHMCS or Blesta ($89/year). Included free with Softaculous premium license when used from Softaculous enduser panel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VPS Server License - Annual |
| Subscription | Annual | Dedicated Server License - Annual |
| Subscription | Monthly | VPS Server License - Monthly |
| Subscription | Monthly | Dedicated Server License - Monthly |
| Subscription | Annual | Cloud Personal Plan - Annual |
| Subscription | Annual | Cloud Professional Plan - Annual |
| Subscription | Annual | Cloud Business Plan - Annual |
| Freemium | Pay-as-you-go | Cloud Free Plan |
| Subscription | Annual | End User Premium License |
| Subscription | Annual | WordPress Manager WHMCS/Blesta Add-on |
| Subscription | Monthly | Cloud Personal Plan - Monthly |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Softaculous product offering
Product offeringCore offering
Softaculous is a one-click auto-installer that enables hosting providers and end users to install, manage, upgrade, and back up more than 380 web applications (WordPress, Joomla, Drupal, Magento, PrestaShop, and others) directly from a hosting control panel. It also offers Softaculous Cloud for centralized multi-site WordPress management, Softaculous Enterprise for large hosting fleets, and an ecosystem of standalone WordPress plugins and utilities.
Product overview
Softaculous is a suite of web hosting automation and website management products centered around its core auto-installer platform. The flagship Softaculous auto-installer integrates with 10+ control panels (cPanel, Webuzo, DirectAdmin, Plesk, Interworx, ISPmanager, and more) to provide one-click installation and management of 380+ web applications. The product portfolio includes the cloud-based Softaculous Cloud for bulk WordPress management across hosting providers, the AI-powered SoftWP plugin with AI onboarding and assistant features, Code with AI for agentic development workflows, and a comprehensive ecosystem of WordPress plugins including Backuply (backup/restore/migration), SpeedyCache (caching), SiteSEO (SEO optimization), CookieAdmin (cookie consent/GDPR), Loginizer (security), GoSMTP (email delivery), FileOrganizer (file management), PageLayer (page builder), and SitePad (drag-and-drop website builder with 535+ themes). Additional products include Virtualizor (VPS control panel), Webuzo (Linux control panel), Pinguzo (server monitoring), and AMPPS (local development stack). The ecosystem targets web hosting providers, agencies, and end-users with solutions spanning application installation, WordPress management, security, performance, and website building.
Differentiator
Problem solved
Functional benefit
Brands
- Virtualizor: Powerful web based VPS Control Panel supporting OpenVZ, Xen PV, Xen HVM, Citrix XenServer and Linux KVM virtualization.
- Webuzo
- SitePad
- SoftWP
- Backuply
- CookieAdmin
- Loginizer
- SiteSEO
- SpeedyCache
- PageLayer
- PopularFX
- GoSMTP
- FileOrganizer
- AMPPS
- Pinguzo
- Softaculous Remote
- Softaculous Enterprise
- Softaculous Cloud
Products and services
- Softaculous One-click auto-installer that enables hosting providers and end users to install, manage, update, and back up 380+ web applications (WordPress, Joomla, Drupal, Magento, PrestaShop, and many others) directly from supported hosting control panels such as cPanel, Plesk, DirectAdmin, InterWorx, CentOS Web Panel, ISPConfig, and Hestia. Sold as annual per-server licenses (VPS and Dedicated tiers) to hosting providers.
- Softaculous Enterprise Enterprise-grade edition of the Softaculous auto-installer designed for large hosting providers, data centers, and cloud platforms running substantial server fleets, offering centralized licensing, remote deployment, and bulk management.
- Softaculous Remote Remote deployment edition of the Softaculous auto-installer that allows installation, management, and updates of web applications on remote servers without requiring direct control-panel access.
- Softaculous Cloud (WordPress Manager) Cloud-based WordPress management platform that lets agencies, freelancers, and site owners provision, update, secure, back up, and manage multiple WordPress sites from a single dashboard. Sold as tiered subscriptions (Personal, Professional, Business).
- SoftWP Managed WordPress hosting service built on Softaculous infrastructure, providing pre-configured WordPress sites with automated installation, updates, and backups for end users.
- Code with AI AI-powered coding assistant that helps developers and site builders generate, edit, and review code, including for WordPress and other web applications in the Softaculous ecosystem.
- Backuply Standalone WordPress backup plugin that performs scheduled and on-demand backups of WordPress sites to local or cloud storage and supports site restore and migration.
- SpeedyCache WordPress caching and performance plugin that provides page caching, asset optimization, and CDN integration to speed up WordPress sites.
- SiteSEO WordPress search engine optimization plugin offering on-page SEO analysis, schema markup, XML sitemaps, and related SEO tooling for WordPress sites.
- Loginizer WordPress security plugin that protects login pages from brute-force attacks, limits login attempts, and logs authentication events.
- CookieAdmin WordPress cookie consent and privacy compliance plugin that displays cookie banners and manages user consent for cookie usage on WordPress sites.
- PageLayer WordPress drag-and-drop page builder plugin that lets users design custom page layouts directly inside the WordPress editor.
- GoSMTP WordPress SMTP plugin that routes outbound WordPress email through configurable SMTP providers to improve email deliverability for transactional and marketing messages.
- FileOrganizer WordPress file and media management plugin that organizes, renames, and categorizes files in the WordPress media library.
- SitePad Browser-based website builder that lets users design, publish, and host websites through a drag-and-drop editor, typically integrated with hosting control panels.
- PopularFX Online marketplace offering free and freemium themes and plugins for WordPress and other supported applications, associated with the Softaculous ecosystem.
- AMPPS Local development stack bundling Apache, MySQL, PHP, Perl, and Python with the Softaculous auto-installer, used by developers to install and test web applications locally.
- Webuzo Standalone web hosting control panel product that bundles the Softaculous auto-installer for users running their own VPS or dedicated servers without a third-party panel.
- Virtualizor VPS virtualization and server management platform that lets hosting providers and data centers provision, manage, and monitor virtual private servers.
- Pinguzo Website uptime and performance monitoring service that tracks website availability, response times, and outages for site owners and hosting providers.
Quantifiable outcome
- One-click WordPress installation eliminates manual setup steps
- +2 more outcomes
Companies that use Softaculous
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Softaculous technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature5 records
Softaculous partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- DigitalOceancoreDigitalOcean is a featured cloud provider partner. Softaculous provides documentation and integration guides for installing WordPress on DigitalOcean droplets with Softaculous Cloud.
- Amazon Web Services (AWS)coreAWS is listed as a supported cloud provider for Softaculous Cloud. Users can spin up servers from AWS and manage them through the Softaculous platform.
- VultrcoreVultr is a featured cloud provider partner. Softaculous offers documentation for installing WordPress on Vultr in 2024.
- Google CloudcoreGoogle Cloud is listed as a supported cloud provider for Softaculous Cloud server deployments.
- BluehostminorBluehost is a shared hosting provider partner that offers Softaculous auto-installation to its customers.
- NamecheapminorNamecheap is a hosting provider partner offering Softaculous integration for auto-installations.
- HostGatorminorHostGator is a hosting provider partner offering Softaculous auto-installation services.
- InMotion HostingminorInMotion Hosting is a hosting provider partner integrated with Softaculous.
- cPanelcorecPanel is a core control panel integration partner. Softaculous integrates directly into cPanel to provide auto-installation features for hosting providers using cPanel.
- DirectAdmincoreDirectAdmin is a core control panel integration partner for Softaculous auto-installation functionality.
- PleskcorePlesk is a core control panel integration partner enabling Softaculous auto-installation capabilities.
- WebuzocoreWebuzo is both a control panel integration partner and a sister product under the same company. Softaculous is available as a bundled feature with Webuzo.
- WHMCScoreWHMCS billing platform integration allows automated app installations when customers purchase hosting packages. WordPress Manager add-on available for WHMCS at $89/year.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Softaculous competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Softaculous social profiles
Digital presenceSoftaculous financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softaculous leadership team
Management profileNumber of profiles
Profiles1 record
Softaculous funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softaculous M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softaculous
What does Softaculous do?
Softaculous is a one-click auto-installer that enables hosting providers and end users to install, manage, upgrade, and back up more than 380 web applications (WordPress, Joomla, Drupal, Magento, PrestaShop, and others) directly from a hosting control panel. It also offers Softaculous Cloud for centralized multi-site WordPress management, Softaculous Enterprise for large hosting fleets, and an ecosystem of standalone WordPress plugins and utilities.
Is Softaculous a public or private company?
Softaculous is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Softaculous founded?
Softaculous was founded in 2009. It employs 11 to 50 people.
Where is Softaculous based?
Softaculous is headquartered in Mumbai, India, in the Asia region.
How does Softaculous make money?
Four revenue lines are on record. Server Licenses are the primary driver. The others are softaculous Cloud Plans, end User Licenses and wordPress Manager Add-on.
Does Softaculous have an API?
Yes. Softaculous provides API support allowing all features available in the software to be performed via API to automate tasks from a centralized panel. The API enables programmatic installation, upgrade, backup, restore, and other management operations. Developer documentation is at softaculous.com/docs.
What industry is Softaculous in?
Softaculous's product category is Web Hosting Automation Software. Its primary akta.pro industry code is BPAEAKAO, Managed DevOps / Platform Operations (Run & Operate), with a secondary code of BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices). Its NAICS code is 5132 and its SIC code is 7372.