Centers Plan for Healthy Living
Centers Plan for Healthy Living was a New York managed care plan offering Medicaid Advantage Plus and Managed Long-Term Care products to dual-eligible seniors and long-term care recipients across 11 NY counties. Acquired by Elevance Health on January 1, 2025; members transitioned to Anthem/Wellpoint plans by March 2026.
- Company typePrivate
- Founded2012
- HeadquartersStaten Island, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Centers Plan for Healthy Living does
Centers Plan for Healthy Living (CPHL) was a New York-based managed care health plan that operated two government-funded product lines: Medicaid Advantage Plus (MAP), a dual-eligible special needs plan (HMO D-SNP) for individuals qualifying for both Medicare and Medicaid, and Managed Long-Term Care (MLTC) for chronically ill or disabled individuals needing long-term support services. The plan served dual-eligible seniors and long-term care populations across 11 New York counties spanning both downstate (Bronx, Kings, Nassau, New York, Queens, Richmond, Rockland, Suffolk, Westchester) and upstate (Erie, Niagara) markets, with its headquarters in Staten Island and a member base managed through phone-based enrollment and contact center operations.
The company's technology stack consisted of a legacy member portal (built on the Command Direct platform) and a HealthTrio Connect-based provider portal used for claims processing and authorization management, both scheduled to remain operational through February 28, 2027 to support transition activities. Revenue was generated entirely through government healthcare premiums from New York State Medicaid and federal Medicare Advantage programs, with no commercial or employer-sponsored products disclosed. Distribution relied on direct phone-based enrollment (dedicated lines for MAP at 833-613-5117 and MLTC at 855-270-1600), and the plan maintained a moderate employee base of 101-250 staff supporting member services, claims, and care management.
Effective January 1, 2025, Elevance Health, through its subsidiaries Anthem HP (Anthem Blue Cross and Blue Shield HP) and Wellpoint of NY, acquired Centers Plan for Healthy Living, integrating it into a national healthcare infrastructure. All MAP members were transitioned to Anthem HealthPlus Full Dual Advantage LTSS 2 effective January 1, 2026, and all MLTC members were transitioned to Anthem or Wellpoint of NY (by county) effective March 1, 2026, completing the absorption of the member base into Elevance Health's branded plans. Claims and authorizations for pre-transition dates of service continued to be processed under existing procedures during the wind-down period.
Centers Plan for Healthy Living firmographics
Firmographics- Name
- Centers Plan for Healthy Living
- Legal name
- Centers Plan for Healthy Living
- Website
- https://centersplan.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Centers Plan for Healthy Living was a New York managed care plan offering Medicaid Advantage Plus and Managed Long-Term Care products to dual-eligible seniors and long-term care recipients across 11 NY counties. Acquired by Elevance Health on January 1, 2025; members transitioned to Anthem/Wellpoint plans by March 2026.
- Ownership category
- akta.pro rank
Centers Plan for Healthy Living industry classification
Industry- Product category
- Managed Care Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Medicaid Expansion (ACA Adult) Managed Care Plans (HLAEAEAB)
Keywords
Where Centers Plan for Healthy Living is headquartered
LocationHeadquarters
- HQ city
- Staten Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Centers Plan for Healthy Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Government Healthcare Premiums: Revenue generated from government-funded healthcare programs including Medicaid and Medicare Advantage. Premium yield improvements and increased Medicare Advantage and ACA membership drive revenue growth. The company operates Medicaid Advantage Plus (MAP) and Managed Long-Term Care (MLTC) plans.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Centers Plan for Healthy Living product offering
Product offeringCore offering
Centers Plan for Healthy Living (CPHL) operated as a New York-based managed care health insurance organization providing Medicaid Advantage Plus (MAP) and Managed Long-Term Care (MLTC) plans to dual-eligible seniors and individuals needing long-term care services. The company served members across multiple New York counties through government-funded programs, with member and provider portals for plan management, claims, and authorizations. Following acquisition by Elevance Health, members were transitioned to Anthem and Wellpoint branded plans in 2026.
Product overview
Centers Plan for Healthy Living (CPHL) operated as a health insurance company offering two primary products: Medicaid Advantage Plus (MAP), a dual-eligible special needs plan, and Managed Long-Term Care (MLTC), serving members in New York counties. Effective January 1, 2025, Elevance Health acquired Centers Plan, with MAP members transitioning to Anthem HealthPlus Full Dual Advantage LTSS 2 (HMO D-SNP) on January 1, 2026 and MLTC members transitioning to Anthem or Wellpoint of NY on March 1, 2026. The company provided member and provider portals for plan management, claims processing, and authorizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicaid Advantage Plus (MAP) A dual-eligible special needs plan (HMO D-SNP) combining Medicare and Medicaid benefits for members eligible for both programs, providing coverage for healthcare services and long-term support. Targeted at dual-eligible individuals in New York state.
- Managed Long-Term Care (MLTC) A managed care plan covering long-term care services for individuals who are chronically ill or disabled and need help with daily activities. Available in multiple New York counties including Bronx, Kings, Nassau, New York, Queens, Richmond, Rockland, Suffolk, Westchester, Erie, and Niagara.
Companies that use Centers Plan for Healthy Living
Customer profileSegments2 records
Ideal customer profiles2 records
Centers Plan for Healthy Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Centers Plan for Healthy Living partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Centers Plan for Healthy Living competitors and assessment
Company assessmentDirect peers
- VNS Health: NY-based managed care organization operating an MLTC plan and D-SNP products, serving dual-eligible and long-term-care populations in the same downstate counties as Centers Plan.
- VillageCareMAX: NY-based health plan offering a Medicaid Advantage Plus (HMO D-SNP) and MLTC plan, targeting dual-eligible seniors and long-term-care populations in NYC—essentially an apples-to-apples product overlap with Centers Plan.
- EmblemHealth: NY-based not-for-profit health plan offering Medicaid Managed Care, Medicare Advantage, and D-SNP products to dual-eligible and senior populations across the same downstate counties Centers Plan served.
- Elderplan / HomeFirst (MJHS Health System): NY-based managed care plan offering MAP and MLTC products for dual-eligible seniors and those needing long-term care services; directly competes with Centers Plan's core product set across multiple NYC-area counties.
- AgeWell New York: NY-based managed care plan specializing in Medicare Advantage and D-SNP products for seniors, operating in overlapping counties with Centers Plan's dual-eligible book.
- MetroPlus Health Plan: NYC-focused public health plan offering Medicaid, Medicare, and D-SNP products to dual-eligible beneficiaries; competes head-to-head with Centers Plan in the NYC metro counties.
- Healthfirst: Large New York-based not-for-profit health plan offering Medicaid Managed Care, Medicare Advantage, and D-SNP products to seniors and dual-eligibles in the same NY counties Centers Plan served; the most directly comparable competitor in MAP/D-SNP and MLTC.
Broad incumbents
- Humana: National leader in Medicare Advantage and D-SNP plans with growing MLTC-adjacent offerings; relevant broad-incumbent comparable for Centers Plan's dual-eligible focus.
- UnitedHealthcare: Largest national health insurer with significant D-SNP and MLTC-equivalent products across NY; provides scale and network benchmark for Centers Plan's products now under Elevance Health.
- Aetna (CVS Health): National carrier offering D-SNP and Medicare Advantage products in NY; competes with Centers Plan's MAP product and represents the kind of large national incumbent whose scale Centers Plan lacked.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
Centers Plan for Healthy Living social profiles
Digital presenceCenters Plan for Healthy Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centers Plan for Healthy Living leadership team
Management profileNumber of profiles
Centers Plan for Healthy Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centers Plan for Healthy Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centers Plan for Healthy Living
What does Centers Plan for Healthy Living do?
Centers Plan for Healthy Living (CPHL) operated as a New York-based managed care health insurance organization providing Medicaid Advantage Plus (MAP) and Managed Long-Term Care (MLTC) plans to dual-eligible seniors and individuals needing long-term care services. The company served members across multiple New York counties through government-funded programs, with member and provider portals for plan management, claims, and authorizations. Following acquisition by Elevance Health, members were transitioned to Anthem and Wellpoint branded plans in 2026.
Is Centers Plan for Healthy Living a public or private company?
Centers Plan for Healthy Living is a private company. It is classified as corporate owned and is currently acquired.
When was Centers Plan for Healthy Living founded?
Centers Plan for Healthy Living was founded in 2012. It employs 101 to 250 people.
Where is Centers Plan for Healthy Living based?
Centers Plan for Healthy Living is headquartered in Staten Island, United States, in the North America region.
How does Centers Plan for Healthy Living make money?
One revenue line is on record: government Healthcare Premiums.
Who are Centers Plan for Healthy Living's main competitors?
Direct peers on record are VNS Health, VillageCareMAX, EmblemHealth, Elderplan / HomeFirst (MJHS Health System), AgeWell New York, MetroPlus Health Plan and Healthfirst. Broad incumbents are Humana, UnitedHealthcare and Aetna (CVS Health).
Does Centers Plan for Healthy Living have an API?
No public API is recorded for Centers Plan for Healthy Living.
What industry is Centers Plan for Healthy Living in?
Centers Plan for Healthy Living's product category is Managed Care Health Insurance. Its primary akta.pro industry code is HLAEAEAB, Medicaid Expansion (ACA Adult) Managed Care Plans. Its NAICS code is 524114 and its SIC code is 6324.