What SAMP does

SAMP Group (legal name SAMP S.r.l.) is an Italian industrial-machinery manufacturer founded in 1936 and headquartered in Bentivoglio, Bologna, Italy. The company designs and builds precision equipment for wire and cable producers, organized around three integrated product lines: (1) metallurgic machines — rod breakdown lines, multiwire lines, intermediate wire drawing machines, multimotor annealers, coilers, and spoolers for copper, aluminum, and alloys; (2) extrusion lines — automotive wire insulation, electronic/building wire insulation, LAN and telephone wire insulation, high-temperature insulation, building wire jacketing (including SZ stranding process), and power cable insulation/jacketing; and (3) twisting/stranding equipment — single/double twist, rigid stranders, screening lines, and bow-skip strander. All new machines ship with internet connectivity for remote diagnostics and software support. The portfolio is complemented by a lifecycle services stack: spare parts, technical inspections, revamping (full refurbishment), upgrading (control system retrofits), servicing (on-site and remote), and operator training.

SAMP serves industrial wire and cable producers across four end-verticals — Energy (cabling for distributed power generation and distribution), Transport (EV and smart-car wiring), Communications (telecom and LAN cabling), and Factory Automation (industry 4.0 and robotics cabling). The group operates through wholly-owned subsidiaries in Italy (Bentivoglio headquarters plus a Granarolo dell'Emilia service center), China (Changzhou manufacturing site, relocated from Shanghai in 2018), Brazil (Cortinovis do Brasil — initial acquisition 2016, full integration completed 2024), and the United States (Williamsport, Maryland — sales and service unit). Distribution is direct enterprise field sales, with regional Sales Directors and Area Sales Managers covering EMEA, North America, South America, and Asia Pacific, supported by affiliated sales agents; the commercial program also includes the company website, social channels, email newsletter, press releases, and trade-fair participation (Wire Düsseldorf).

SAMP has been controlled by private-equity firm HVD Partners since 2021. The group has executed a roll-up strategy: Euroextrusion and Euroalpha joined in 2016, Setic & Pourtier in 2018, and Cortinovis (full) in 2024. Reported revenue was €60.5 million in 2024, up from €45 million+ in 2023, with management stating the 2025 budget had already been achieved as of the latest press release. The business model rests on quote-based capital-equipment sales under multi-year contracts, recurring installed-base spare-parts revenue, and aftermarket services. Pricing is bespoke per machine configuration; customer logos are not publicly disclosed and the buyer universe consists of industrial cable manufacturers globally.

Name

SAMP

Legal name

SAMP S.r.l.

Website

https://sampgroup.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

SAMP Group (SAMP S.r.l.), founded 1936 in Italy, manufactures precision wire and cable machinery — rod breakdown, multiwire, extrusion, stranding lines — plus spare parts and lifecycle services, serving global cable manufacturers across Energy, Transport, Communications, and Factory Automation verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Bentivoglio

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Precision Machines: Sale of wire and cable manufacturing machinery including rod breakdown lines, multiwire lines, extrusion lines, twisting machines, and stranding equipment. Machines are designed for energy, transport, communications, and factory automation cable production.
2. Spare Parts: Original SAMP spare parts, internally designed to perfectly fit machine specifications and ensure smooth and efficient operation despite machine age.
3. Services: Comprehensive lifecycle services including technical inspections, machine revamping (full refurbishment), upgrading (control systems and modifications), servicing/maintenance, and operator/technical training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SAMP designs, manufactures, and supplies precision wire and cable production machinery — including rod breakdown lines, multiwire lines, intermediate wire drawing machines, multimotor annealers, extrusion lines (insulation and jacketing), and twisting/stranding machines — for global wire and cable producers. The company complements its machinery with original spare parts and a full suite of lifecycle services (technical inspections, revamping, upgrading, servicing, and training) to maximize uptime and ROI across the machine lifecycle.

Product overview

SAMP Group offers a unified portfolio of precision wire and cable manufacturing machines and lifecycle services. The core product lines include: (1) Metallurgic machines — Rod Breakdown Lines, Coilers, Annealers, Spoolers, and Multiwire Lines for processing copper, aluminum and alloys; (2) Extrusion lines — Automotive Wire Insulation, Electronic/Building Wire Insulation, LAN & Telephone Wire Insulation, High Temperature Insulation, Building Wire Jacketing (including SZ Process), Power Cable Insulation, and Power Cable Jacketing lines. These 3 product lines (Energy, Transport, Communications) are organized by cable end-use application. SAMP complements its machinery with a full suite of after-sale services including Spare Parts, Technical Inspections, Revamping, Upgrading, Servicing, and Training — enabling customers to maximize uptime and ROI throughout the machine lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Rod Breakdown Line Platform Wire drawing machines for copper, aluminum and alloys designed for reliable production, energy saving and maximum flexibility in rod breakdown applications.
• Multiwire Line Platform Multiwire lines for copper, aluminum and alloys designed to ensure reliable production, energy saving and maximum flexibility for multiwire drawing.
• Intermediate Wire Drawing Platform Intermediate wire drawing machines suitable for inline operation with extrusion insulating lines or with take-up for single wire processing.
• Rod Breakdown and Multiwire Annealers Platform Multimotor annealers platform available with horizontal and vertical design, suitable for ETP, OF and FRHC copper, designed to ensure reliable production and high wire quality.
• Coilers Platform Coiler platform suitable for inline operation with Rod Breakdown and Intermediate drawing machines, complete with different types of conveying systems.
• Spoolers Platform Wide range of manual and automatic single and double spoolers with manual or automatic reels loading/unloading capabilities, including static spoolers for inline operation with Rod Breakdown and Intermediate drawing machines.
• Automotive Wire Insulation Lines Extrusion lines designed for automotive wire insulation applications used by cable manufacturers serving the EV and automotive markets.
• Electronic and Building Wire Insulation Lines Extrusion lines for electronic and building wire insulation applications serving cable manufacturers in the communications and construction end-markets.
• LAN & Telephone Wire Insulation Lines Extrusion lines for LAN and telephone wire insulation applications serving telecommunications cable manufacturers.
• High Temperature Insulation Lines Extrusion lines for high temperature insulation applications used to produce cables for demanding thermal environments.
• Building Wire Jacketing Lines Extrusion lines for building wire jacketing applications, including configurations incorporating the SZ stranding process for enhanced cable construction.
• Power Cable Insulation Lines Extrusion lines for power cable insulation applications used by manufacturers producing cables for power generation and distribution networks.
• Power Cable Jacketing Lines Extrusion lines for power cable jacketing applications used by manufacturers producing cables for power transmission and distribution networks.
• Twisting and Stranding Machines Double twist, single twist, rigid strander, bow-skip strander, tubular strander, and tubular skip strander machines for cable manufacturing and screening lines.
• Spare Parts Service Original SAMP spare parts, internally designed to perfectly fit machine specifications and ensure smooth and efficient operation regardless of machine age.
• Technical Inspections Regular inspection and preventative maintenance programs delivered to customers to ensure maximum reliability and uptime and reduce downtime risk.
• Revamping Environmentally friendly refurbishment service that extends the useful life of existing machines at a fraction of the cost of new equipment.
• Upgrading Machine upgrade services including improved control systems and essential modifications to extend machine life and increase performance.
• Servicing Range of servicing and maintenance options including remote web-enabled support and on-demand service visits for installed SAMP machines.
• Training Expert training and workshops for machine operators and production management personnel on optimal production and maintenance practices.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• SETIC POURTIER SAScoreTechnology or Integration · 11 March 2026Technology sharing agreement where both companies can offer Pourtier medium and low voltage rotating machine technology under their own brands - SETIC POURTIER under POURTIER brand and SAMP under SAMP brand. Both companies will independently develop and commercialize the rotating technology going forward. The agreement aims to eliminate confusion among customers caused by the previous division of Pourtier technology and to provide greater clarity and flexibility.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Rosendahl: Austrian-headquartered manufacturer of cable production machinery (extrusion lines, insulating lines, SZ stranding) and fiber optic cable equipment. Directly comparable to SAMP across the wire and cable machinery value chain, especially in extrusion and stranding where both compete head-to-head with cable OEMs.
• Maillefer Group: Swiss-based, formerly Nokia-Maillefer, manufacturer of extrusion lines and cable production equipment. One of SAMP's primary direct competitors in extrusion technology for power, telecom, and specialty cable applications.
• Nextrom (Rosendahl Nextrom): Finnish-origin specialist in fiber optic cable manufacturing machinery (drawing, fiber coloring, SZ stranding). Now part of Rosendahl; comparable to SAMP's Multiwire lines and stranding equipment for communications cable.
• Mario Frigerio SpA: Italian manufacturer of wire drawing machines and processing lines for steel and non-ferrous wires. Closely comparable to SAMP's Rod Breakdown and Intermediate wire drawing platforms, sharing both Italian origin and OEM customers in the wire industry.
• Pourtier (SETIC POURTIER): French manufacturer of rotating machinery (stranding, cabling, laying-up) for the wire and cable industry. Now licensing its technology to SAMP under a 2026 brand-sharing agreement, but historically a direct competitor in rotating machine technology for medium/high-voltage cables.

Emerging players

• Sikora AG: German manufacturer of measuring, control, and inspection systems for the wire and cable industry. Adjacent to SAMP's machinery (e.g., QA, X-ray, laser systems) but not a direct competitor; suppliers to a common customer base of cable producers.
• Zumbach Electronic AG: Swiss-based supplier of in-line measuring and control systems used in cable and wire extrusion and production. Adjacent enabler of SAMP's machinery customers, but not a competing machinery maker.
• Troester Group: German specialist in extrusion technology for rubber, silicone, and cable sheathing/jacketing applications. Comparable to SAMP's extrusion lines, particularly jacketing, with overlap in cable and wire insulation equipment categories.

Broad incumbents

• Bühler Group: Swiss industrial equipment manufacturer across multiple specialty machinery verticals (food, die-casting, optics). Larger, broad-incumbent comparability in terms of scale, PE-backed profile, and global sales/service infrastructure, though not a direct wire-and-cable competitor.

Regional players

• Skaltek AB: Swedish manufacturer of cable machinery and conversion equipment, including spooling, winding, and taping solutions. Comparable to SAMP's spooler/coiler platforms, primarily serving Northern European cable OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SAMPsrl
• Facebookfacebook.com/Sampgroupcom
• LinkedInlinkedin.com/company/samp-s-r-l

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMP