Human Nature

Natural Personal Care Productshumanheartnature.com

Human Nature is a Philippines-founded natural personal care brand (legal entity: Gandang Kalikasan Inc.) that sells pH-balanced, halal-certified skincare, hair, body, feminine, family, and home products to mass-market consumers through its own e-commerce sites, retail stores, and a VIP/dealer network in the Philippines, USA, and Singapore.

Company typePrivate
Founded2008
HeadquartersQuezon, Philippines
Headcount101–250
GTM typeB2C
OfferingHardware or Manufacturing

What Human Nature does

Human Nature, legally Gandang Kalikasan Inc., is a Philippines-headquartered private company founded in 2008 that manufactures and sells natural personal care products to mass-market consumers. Its portfolio spans nine core categories — face care, hair care, bath and body, feminine hygiene, family care (baby through men's), home care, wellness, mineral makeup, and a sustainability-curated line — built around naturally derived, pH-balanced, and halal-certified formulations targeted at health-conscious and chemically-averse buyers.

The company distributes through four channels: an owned e-commerce storefront (humanheartnature.com), physical retail stores, a VIP/Dealer reseller network across the Philippines, and international DTC storefronts in the USA and Singapore. Revenue mechanics are predominantly transactional unit sales priced in Philippine pesos, with three pricing tiers — regular, VIP membership offering 15% year-round and up to 25% selective savings, and web-exclusive sitewide discounts — designed to drive repeat purchase and online conversion.

Operationally, the company runs with 101-250 employees from its Quezon City headquarters. No funding rounds, M&A activity, management team disclosures, or AI/technology patents appear in the available data, indicating a privately held, founder/operator-led consumer products business that has scaled organically across three country markets over roughly 17 years.

Human Nature firmographics

Firmographics

Name: Human Nature
Legal name: Gandang Kalikasan Inc.
Website: https://humanheartnature.com
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 101–250 employees
Short description: Human Nature is a Philippines-founded natural personal care brand (legal entity: Gandang Kalikasan Inc.) that sells pH-balanced, halal-certified skincare, hair, body, feminine, family, and home products to mass-market consumers through its own e-commerce sites, retail stores, and a VIP/dealer network in the Philippines, USA, and Singapore.
Ownership category
akta.pro rank

Human Nature industry classification

Industry

Product category: Natural Personal Care Products
NAICS: Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
SIC: Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry: Natural/Organic & Clean Skincare (CRABAAAH)
akta.pro secondary industries: Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Deodorants & Antiperspirants (CRADANAA), Beauty & Personal Care Online Retailers (CRAFADAC), Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

Natural personal care
Plant-based beauty products
Skincare formulations
Feminine hygiene products
Family care essentials

Where Human Nature is headquartered

Location

Headquarters

HQ city: Quezon
HQ country: Philippines
HQ region: Asia

Offices1 record

Markets served

Human Nature business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Product Sales - E-commerce: Direct-to-consumer sales through company-owned e-commerce platform with member pricing tiers offering up to 25% savings
Product Sales - Retail Stores: Sales through physical retail stores and dealer network across Philippines, USA, and Singapore
Membership Program: VIP member program offering 15% year-round discounts and exclusive promotions to enrolled members

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Regular (Non-Member) Pricing
Subscription	Annual	VIP Member Pricing
Unit Pricing	Pay-as-you-go	Web Exclusive Pricing

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Human Nature product offering

Product offering

Core offering

Human Nature manufactures and sells natural personal care products spanning face care, hair care, bath and body care, feminine hygiene, family care, home care, and wellness lines. Products are sold directly to consumers through the company's e-commerce platform (humanheartnature.com), physical retail stores in the Philippines, and a dealer/VIP membership network, with international storefronts serving the USA and Singapore markets.

Product overview

Human Nature is a Philippines-based natural products company operating as a unified e-commerce platform selling beauty, personal care, and household products. The company offers a broad portfolio organized into core product categories including Face Care (moisturizers, cleansers, toners, night creams, sunscreen, and mineral makeup), Hair Care, Bath & Body (body cleansing, hand/foot care, body care, sun care, oral care, deo care), Feminine Care, Family products (baby, kids, teen, men's care, citronella, pet care, Pure and Sure), Home & Lifestyle, Wellness (oils and recipes), and Sustainability-focused products. The online store enables direct consumer purchases with membership programs offering up to 25% savings and web-exclusive discounts. Product lines include specific named offerings such as Overnight Elixir and Radiant Grace Night Cream, various Facial Wash & Toner Bundles (Nourishing, Hydrating, Balancing), Acne Defense Line Bundle, and Hyaluronic Moisturizer with Ceramide Cream.

Differentiator

Problem solved

Functional benefit

Products and services

Face Care Products Facial care offerings including moisturizers, cleansers, toners, night creams, and sunscreen products for facial skin care routines, targeted at individual consumers seeking natural skincare.
Hair Care Products Hair care products for cleansing, conditioning, and styling natural hair, formulated for individual consumers.
Bath & Body Products Body cleansing, hand and foot care, body care, sun care, oral care, and deodorant care products for daily personal hygiene needs.
Feminine Care Products Products specifically formulated with pH-balanced and naturally derived ingredients for feminine hygiene and intimate care needs.
Family Products Baby care, kids care, teen care, men's care, citronella products, pet care, and Pure and Sure product lines for the whole family.
Home & Lifestyle Products Home care products and goods and gifts designed for sustainable living.
Wellness Products Wellness oils and wellness recipes for holistic health and well-being.
Sustainability Products Products meeting sustainability criteria for eco-conscious consumers seeking natural and environmentally responsible choices.
Overnight Elixir and Radiant Grace Night Cream Premium night cream duo for overnight skin rejuvenation and radiance, targeted at consumers seeking anti-aging facial care solutions.
Nourishing Facial Wash & Toner Bundle Facial cleansing and toning bundle for nourishing skin care routines.
Hydrating Facial Wash & Toner Bundle Facial cleansing and toning bundle for hydrating skin care routines.
Balancing Facial Wash & Toner Bundle Facial cleansing and toning bundle for balancing skin care routines.
Acne Defense Line Bundle Bundle of products specifically formulated for acne-prone skin defense and treatment routines.
Hyaluronic Moisturizer and Ceramide Cream Moisturizing cream with hyaluronic acid and ceramide for skin hydration and barrier support.
Mineral Makeup Natural mineral-based makeup products for facial cosmetics.
Beauty Oils Natural beauty oils including Sunflower Beauty Oil for skin and hair care.

Quantifiable outcome

SAVE up to 25% with membership
+1 more outcomes

Companies that use Human Nature

Customer profile

Segments5 records

Ideal customer profiles4 records

Human Nature technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Human Nature partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Human Nature competitors and assessment

Company assessment

Direct peers

The Body Shop: Global natural-ingredient-focused beauty and personal care retailer with physical stores and direct channels. Directly comparable as a multi-category natural personal care brand retailing through owned storefronts and online, targeting similar values-driven consumers.
L'Occitane International: Natural-ingredient beauty and personal care brand with strong retail and D2C presence across Asia, Europe, and the Americas. Highly comparable as a globally distributed natural personal care brand leveraging physical stores plus e-commerce, with multi-category skincare, body, and fragrance portfolios.
Burt's Bees: Natural personal care CPG brand covering skincare, body, lip, and baby care with mass-retail and online distribution. Comparable as a multi-category natural personal care manufacturer/brand positioned at the affordable-premium tier with similar sustainability messaging.
Dr. Bronner's: Family-owned natural personal care brand offering soaps, body care, and hair care with strong organic and ethical positioning. Comparable as a values-led, multi-category natural personal care brand with omni-channel retail and emphasis on ingredient transparency.
Aēsop: Premium natural-ingredient skincare, body, and haircare brand with a retail-store-led and online distribution model. Comparable as a natural personal care brand that combines physical retail experience with D2C, and targets a similar premium-but-natural consumer.
Weleda: Natural and organic personal care brand spanning skincare, body, baby, and wellness with global retail and D2C presence. Comparable as a multi-category, natural-ingredient-led personal care brand with similar sustainability and natural certification positioning.

Emerging players

Innisfree: Korean natural-ingredient skincare and beauty brand with a strong retail and e-commerce footprint across Asia. Comparable as a multi-category natural beauty brand targeting younger, eco-conscious consumers with a similar affordable-premium price positioning.

Broad incumbents

Natura &Co: Global natural beauty conglomerate encompassing Natura, Avon, The Body Shop, and Aesop. Comparable as a multi-brand natural personal care platform with overlapping categories and similar omni-channel distribution model.

Regional players

Ever Bilena Cosmetics: Filipino mass-market cosmetics and personal care brand with strong domestic distribution. Comparable as a Philippines-based multi-category personal care brand competing for the same Filipino consumer wallet, particularly in beauty and body care.

Others

Human Nature Singapore/USA direct competitors (e.g., Soap & Glory, The Ordinary): Natural/clean beauty brands such as The Ordinary (Deciem) compete with Human Nature's premium skincare offerings in the USA and Singapore markets via direct online retail. Comparable as clean-ingredient personal care brands that compete for the same cross-border D2C shopper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Human Nature financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Human Nature leadership team

Management profile

Number of profiles

Human Nature funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Human Nature M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Nature

What does Human Nature do?

Is Human Nature a public or private company?

Human Nature is a private company. It is classified as unknown and is currently operating.

When was Human Nature founded?

Human Nature was founded in 2008. It employs 101 to 250 people.

Where is Human Nature based?

Human Nature is headquartered in Quezon, Philippines, in the Asia region.

How does Human Nature make money?

Three revenue lines are on record. Product Sales - E-commerce is the primary driver. The others are product Sales - Retail Stores and membership Program.

Who are Human Nature's main competitors?

Direct peers on record are The Body Shop, L'Occitane International, Burt's Bees, Dr. Bronner's, Aēsop and Weleda. Innisfree is listed as an emerging player. Natura &Co is listed as a broad incumbent. Ever Bilena Cosmetics is listed as a regional player. Human Nature Singapore/USA direct competitors (e.g., Soap & Glory, The Ordinary) is listed as an others.

Does Human Nature have an API?

No public API is recorded for Human Nature.

What industry is Human Nature in?

Human Nature's product category is Natural Personal Care Products. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 456120 and its SIC code is 2844.