ImageWorks Display & Marketing

What ImageWorks Display & Marketing does

ImageWorks Display & Marketing Group, founded in 1996 and headquartered in Winston-Salem, North Carolina, is a privately held point-of-purchase (POP) display manufacturer and total-store merchandising solutions provider serving U.S. convenience stores, grocery and FMCG retailers, CPG brands, and specialty retailers. The company operates under the leadership of CEO Justin Raney and maintains a workforce of 11–50 employees, with no disclosed external funding, parent company, or ownership changes across its 30-year operating history.

The product portfolio centers on two proprietary hardware platforms: the Xulta back-bar family (Xulta Impact®, a one-foot tobacco merchandising display, and Xulta Classic®, available in 2', 3', and 4' modular configurations) and the Planniq center store gondola family (Planniq Core®, Strong®, Tech®, Lock®, Bev®, Queue™, and Chill®), each addressing a distinct retail merchandising use case from heavy-duty center store shelving to premium tech, beverage, queue lane, chilled, and security display applications. Core technology is mechanical — integrated product pusher systems, modular accessory frameworks (decor panels, power management, shelving, signage, storage drawers), and custom-engineered fixtures designed for durability and serviceability at retail. Custom retail displays are co-created with client engineering teams, and a dedicated Field Services organization manages nationwide installation through a network of vetted installation providers, supporting fixture rollouts, remodels, resets, and multi-store programs across the United States.

The business model combines one-time hardware sales (stock fixtures and custom-manufactured displays) with professional services revenue from installation management. Distribution is primarily direct sales through account managers serving enterprise accounts (Wawa, 7-Eleven, Love's, Maverik, RaceTrac, Chevron, Dollar General, Family Dollar, Food Lion, Murphy USA, Kwik-Trip, TravelCenters of America, and others), supplemented as of October 2025 by a self-serve e-commerce portal on a revamped company website. Pricing is quote-based and not publicly disclosed; clients engage through account managers, the online shopping portal, or via direct phone/email contact. The company markets through content (blog, case studies), organic social (LinkedIn, Instagram), and earned media tied to its 30th anniversary milestone.

Name

ImageWorks Display & Marketing

Legal name

ImageWorks Display & Marketing Group

Website

https://imageworksdisplay.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ImageWorks Display & Marketing is a privately held U.S. manufacturer of point-of-purchase retail fixtures — including Xulta back-bar tobacco displays and Planniq center-store gondola systems — plus custom display engineering and nationwide installation services for convenience, grocery, specialty retailers, and CPG brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Stock Retail Display Products: Sale of in-stock retail display fixtures and accessories, including Xulta back bar systems (Impact and Classic), Planniq center store gondola solutions, and associated accessories (shelving, pushers, signage, storage drawers, power management, decor panels).
2. Custom Retail Display Solutions: Design, engineering, and manufacturing of custom retail display solutions tailored to specific client merchandising needs. Clients co-create custom solutions with ImageWorks Display engineering and design teams for unique retail environments.
3. Installation Services: Nationwide installation management and execution support including fixture rollouts, remodels, resets, merchandising support, and complex multi-store programs. Managed through the internal Field Services organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ImageWorks Display designs, engineers, and manufactures stock and custom retail display fixtures for convenience stores, grocery, and CPG brands. Its core stock portfolio includes the Xulta back bar product family (Impact, Classic) for tobacco merchandising and the Planniq center store gondola line (Core, Strong, Tech, Chill, Queue, Lock, Bev). The company complements these with custom retail display co-creation, a Client Collaboration Center showroom, and nationwide field installation and rollout services.

Product overview

ImageWorks Display is a total store solution provider offering both stock and custom retail display fixtures and solutions. The product portfolio centers on two main product lines: the Xulta back bar product family (including Xulta Impact and Xulta Classic displays with supporting accessories) designed for back bar tobacco merchandising, and the Planniq center store gondola solution line (including Planniq Core, Planniq Strong, Planniq Tech, Planniq Chill, Planniq Queue, Planniq Lock, and Planniq Bev) for center store and specialty retail merchandising. The company also provides custom retail display design and manufacturing services, as well as field installation services across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Xulta Impact: Premium back bar display solution and industry standard-setting product for tobacco merchandising
• Xulta Classic
• Planniq Tech
• Planniq Core
• Planniq Strong
• Planniq Lock
• Planniq Bev
• Planniq Queue

Quantifiable outcome

• Year-over-year record growth attributed to loyal clients and partners.
• +2 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Direct peers

• Southern Imperial: Manufacturer of retail display hooks, shelf management, and point-of-purchase fixtures serving convenience, grocery, and specialty retail. Directly comparable to ImageWorks on product category (POP fixtures, pusher systems, back-bar accessories), target customer base (c-stores, grocery), and US-focused distribution.
• Falken Industries (Falken Display): Designer and manufacturer of point-of-purchase displays and in-store merchandising fixtures. Comparable on custom display design, CPG brand customer base, and US-centric manufacturing footprint.
• Madix Inc. Texas-based manufacturer of gondola shelving, store fixtures, and POG-compatible retail display systems for grocery, c-store, and big-box retail. Closely comparable to ImageWorks on the Planniq center-store gondola product family and on serving major US enterprise retailers.
• Display Industries: Specialty POP display and merchandising manufacturer serving convenience stores, grocery, and CPG brands. Comparable to ImageWorks on custom-and-stock retail display mix and on c-store vertical expertise.
• Trion Industries: Manufacturer of POP displays, pusher systems, signage, and shelf-management hardware for retail. Comparable to ImageWorks on the pusher-technology core competency, durable-fixture reputation, and c-store/grocery customer overlap.
• Lozier Corporation: Privately held US manufacturer of commercial shelving, gondola systems, and store fixtures for retail and foodservice. Comparable to ImageWorks on store-fixture manufacturing scale and on enterprise retail customers, with a broader product portfolio than Xulta/Planniq.
• Henschel-Steinau: Designer and manufacturer of point-of-purchase displays, signage, and retail merchandising solutions with a strong US c-store and convenience channel presence. Directly comparable on custom display work, back-bar/express merchandising, and CPG brand customers (tobacco and beverage).

Emerging players

• Sturdy Built Manufacturing: US-based manufacturer of store fixtures, shelving, and POP displays for retail end markets. Smaller scale than ImageWorks but operates in the same gondola/shelving and custom-fixture categories with overlap in c-store and grocery customers.
• Royal Technologies (RT Retail Solutions): Retail merchandising and display solutions provider with manufacturing capability serving US retailers. Overlaps with ImageWorks on custom display, fixture rollouts, and project-based enterprise delivery.

Others

• Anthology (formerly Great American Group) / SPS Commerce retail services: Retail services and in-store merchandising execution provider rather than a fixture manufacturer, but adjacent to ImageWorks through nationwide fixture rollout, reset, and merchandising support services that complement its Field Services offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imageworks-display-&-marketing
• Instagraminstagram.com/iwdisplay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImageWorks Display & Marketing