St. James Place
St. James Place is a not-for-profit Life Plan Community in Baton Rouge, Louisiana, operating a 52-acre campus that delivers a full continuum of senior care—Independent Living, Assisted Living, Memory Care, and Skilled Nursing—funded by entrance fees, monthly service fees, and healthcare revenue.
- Company typePrivate
- Founded1983
- HeadquartersBaton Rouge, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What St. James Place does
St. James Place is a not-for-profit Life Plan Community (Continuing Care Retirement Community) founded in 1983 and sponsored by St. James Episcopal Church of Baton Rouge, Louisiana. It operates on a single 52-acre gated campus and is the only CCRC in the Baton Rouge market, offering a full continuum of care across four service lines: Independent Living (apartments and patio homes with 24+ floor plans), Assisted Living, Memory Care, and Skilled Nursing. The organization supplements residential care with extensive lifestyle amenities including a 5,000-square-foot fitness center, heated pool, fine dining venues, art and wellness programs, transportation, and partnerships such as the OLLI lifelong learning program with LSU.
The business model rests on three revenue streams: one-time entrance fees (varying by contract type), recurring monthly service fees covering housing, dining, utilities, housekeeping, security, transportation, and wellness programs, and healthcare service revenue from assisted living, memory care, and skilled nursing. Three contract structures are offered—Traditional Life Care, Refundable Life Care (up to 90% refundable, available to age 84 and younger), and Fee-for-Service—allowing the organization to underwrite long-term care risk while catering to different resident financial profiles. A separate St. James Place Foundation nonprofit provides additional financial security for residents who may outlive their resources. Marketing and sales are direct-to-consumer through an on-site sales team (225-215-4510), virtual tours, community events, resident referrals, and a website supported by Facebook and YouTube channels. Recent recognitions include being named the only 2026 U.S. News & World Report Best Independent Living Community in Louisiana, alongside Best Assisted Living and Best Memory Care designations. The organization is governed by a Board of Directors with leadership under President & CEO Dick Wager (since 2021).
St. James Place firmographics
Firmographics- Name
- St. James Place
- Legal name
- St. James Place
- Website
- https://stjamesplace.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- St. James Place is a not-for-profit Life Plan Community in Baton Rouge, Louisiana, operating a 52-acre campus that delivers a full continuum of senior care—Independent Living, Assisted Living, Memory Care, and Skilled Nursing—funded by entrance fees, monthly service fees, and healthcare revenue.
- Ownership category
- akta.pro rank
St. James Place industry classification
Industry- Product category
- Continuing Care Retirement Community (Senior Living)
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Life Plan / Entrance-Fee CCRCs (HLADAEAA)
Keywords
Where St. James Place is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. James Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Monthly Service Fees: Residents pay recurring monthly service fees that cover housing, utilities, maintenance, dining options, housekeeping, linen service, 24-hour security, emergency response, fitness, wellness and social programs, transportation, enrichment activities, and on-site healthcare access.
- Entrance Fees: One-time entrance fees required upon move-in, with different structures based on contract type. Traditional Life Care requires an entrance fee; Refundable Life Care requires a higher entrance fee with up to 90% refund to resident or estate.
- Healthcare Services Revenue: Revenue from assisted living, memory care, and skilled nursing services provided on campus, billed to residents based on their contract type and level of care required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Traditional Life Care Plan - most popular option providing long-term financial security and asset protection with predictable monthly fees that don't rise when healthcare needs change. |
| Subscription | Monthly | Refundable Life Care Plan - higher entrance fee but offers up to 90% refund to resident or estate, for residents age 84 and younger. |
| Subscription | Pay-as-you-go | Fee-for-Service Plan - significantly discounted entrance fee with pay-as-you-go for additional care. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
St. James Place product offering
Product offeringCore offering
St. James Place is a not-for-profit Life Plan Community (Continuing Care Retirement Community) on a 52-acre campus in Baton Rouge, Louisiana. It sells residential senior living through multiple Life Care contract options and provides a full continuum of care that includes Independent Living, Assisted Living, Memory Care, and Skilled Nursing, all on a single campus with guaranteed access to higher levels of care as residents' needs change.
Product overview
St. James Place is a not-for-profit Life Plan Community (also called Continuing Care Retirement Community or CCRC) offering a comprehensive senior living platform built around seamless transitions across all levels of care on one campus. The core platform encompasses Independent Living (spacious apartments and patio homes), Assisted Living, Memory Care, and Skilled Nursing—all connected through Life Care Contract options including Traditional Life Care, Refundable Life Care, and Fee-for-Service plans. The community supplements its residential offerings with extensive lifestyle amenities including fine dining (Duplantier Restaurant and Le Petit Carré), wellness facilities (5,000 sq ft fitness center, heated pool), educational programs (OLLI, art classes, Brains & Balance), and recreational activities (Happy Hour, woodworking shop, nature trails). Founded in 1983, it is Baton Rouge's only Life Plan Community, spanning 52 acres with over 24 floor plans. The organization is Episcopal-sponsored and offers additional support through its Foundation for residents who may need financial assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Residential senior living offering spacious apartments and charming patio homes for active seniors aged 62+ on a 52-acre campus, with amenities, dining, transportation, and access to higher levels of care.
- Assisted Living Personalized support services providing assistance with daily activities such as bathing, dressing, medication management, and personal care while maintaining dignity and independence within the community.
- Memory Care Specialized care for residents with Alzheimer's disease and other memory impairments, providing a safe environment with compassionate support and cognitive enrichment programs in the Highlands Memory Care Center.
- Skilled Nursing 24/7 professional nursing care with trained nurses, therapists, and physicians providing around-the-clock medical support, rehabilitation services, and long-term care in the on-site Healthcare Center.
- Traditional Life Care Plan The most popular Life Care contract option that provides long-term financial security and asset protection with predictable monthly fees that do not rise when healthcare needs change; the community assumes the financial risk for future healthcare costs.
- Refundable Life Care Plan Life Care benefits with a higher entrance fee that returns up to 90% to the resident or their estate, available to residents age 84 and younger, with the resident assuming greater (capped) responsibility for future healthcare costs.
- Fee-for-Service Plan Flexible Life Plan contract with a significantly discounted entrance fee, where residents pay market rates for assisted living, memory care, or skilled nursing care when needed; suitable for those with long-term care insurance or independent financial resources.
- St. James Place Foundation Resident Support A 501c nonprofit Foundation affiliated with St. James Place that provides charitable financial support to residents who may outlive their personal resources, offering a safety net that underpins the Life Plan Community promise.
Quantifiable outcome
- Named 2026 Best Independent Living Community by U.S. News & World Report - only one in Louisiana
- +2 more outcomes
Companies that use St. James Place
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
St. James Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
St. James Place partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Baton Rouge Community College (BRCC)coreTransformational $375,000 gift to BRCC and the BRCC Foundation supporting the new BRCC | Our Lady of the Lake Nursing & Allied Health Building. St. James Place secured naming rights to the Assisted Living Apartment within the building, designed as an innovative simulation space for students to train in assisted living care practices. The partnership also establishes The St. James Place Scholars: Nursing & Allied Health Workforce Scholarship Fund to support students in BRCC's Nursing & Allied Health programs. St. James Place will also help furnish and decorate the simulation space.
- KrollminorKroll provides complimentary credit monitoring and identity protection services to individuals whose Social Security numbers were involved in the data breach. Kroll also operates St. James' dedicated assistance line at (844) 425-7453 for affected individuals.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
St. James Place competitors and assessment
Company assessmentDirect peers
- Watermark Retirement Communities: Non-profit, faith-affiliated operator of full continuum-of-care retirement communities (independent, assisted, memory care, skilled nursing) with Life Plan/CCRC contracts. Closely comparable to St. James Place in mission, contract structure, and resident profile.
- LifeSpace Communities: Non-profit operator of Life Plan Communities across the U.S. providing a full continuum of care on single campuses with Life Care contract options — directly comparable to St. James Place's CCRC model and entrance-fee economics.
- ACTS Retirement-Life Communities: Non-profit, faith-based operator of CCRC/Life Plan communities in the eastern U.S. Offers a similar full continuum of care (IL, AL, memory care, skilled nursing) on single campuses under Life Care contracts — a strong structural comp to St. James Place.
- Presbyterian Senior Living: Non-profit, faith-based provider of retirement and CCRC services in Pennsylvania and surrounding states, operating Life Plan communities with a continuum-of-care model. Comparable to St. James Place in non-profit, faith-sponsored CCRC structure.
- Erickson Senior Living: Large operator of nationally-recognized CCRC/Life Plan communities on large purpose-built campuses, offering independent living, assisted living, memory care, and skilled nursing with entrance-fee contracts. Closest large-scale private competitor to the St. James Place model.
Broad incumbents
- Sunrise Senior Living: Large national senior living operator offering assisted living, memory care, and independent living across hundreds of communities. While primarily a rental model rather than Life Plan, it competes for the same Baton Rouge-area senior demographic and is a relevant incumbent benchmark.
- Atria Senior Living: Major national senior living operator with a broad portfolio of independent living, assisted living, and memory care communities. Comparable to St. James Place at the resident-services and amenity level, though it uses a rental rather than CCRC/Life Care model.
- Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio across independent, assisted, memory care, and skilled nursing. Relevant as a scale benchmark and as a competitor for the same regional senior demographic in Louisiana.
- Five Star Senior Living: National senior living operator providing independent living, assisted living, and memory care services, including several CCRC-style communities. Comparable in service mix and resident profile to St. James Place.
Regional players
- Trinity Senior Living Communities: Faith-based, non-profit operator of CCRC and senior living communities primarily in the southern U.S. Comparable to St. James Place in faith-based sponsorship, non-profit status, and full continuum-of-care model, with overlapping Gulf Coast/South geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
St. James Place social profiles
Digital presenceSt. James Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. James Place leadership team
Management profileNumber of profiles
Profiles17 records
St. James Place subsidiaries and ownership
Company hierarchySubsidiaries1 record
St. James Place funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. James Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. James Place
What does St. James Place do?
St. James Place is a not-for-profit Life Plan Community (Continuing Care Retirement Community) on a 52-acre campus in Baton Rouge, Louisiana. It sells residential senior living through multiple Life Care contract options and provides a full continuum of care that includes Independent Living, Assisted Living, Memory Care, and Skilled Nursing, all on a single campus with guaranteed access to higher levels of care as residents' needs change.
Is St. James Place a public or private company?
St. James Place is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was St. James Place founded?
St. James Place was founded in 1983. It employs 11 to 50 people.
Where is St. James Place based?
St. James Place is headquartered in Baton Rouge, United States, in the North America region.
How does St. James Place make money?
Three revenue lines are on record. Monthly Service Fees are the primary driver. The others are entrance Fees and healthcare Services Revenue.
Who are St. James Place's main competitors?
Direct peers on record are Watermark Retirement Communities, LifeSpace Communities, ACTS Retirement-Life Communities, Presbyterian Senior Living and Erickson Senior Living. Broad incumbents are Sunrise Senior Living, Atria Senior Living, Brookdale Senior Living and Five Star Senior Living. Trinity Senior Living Communities is listed as a regional player.
Does St. James Place have an API?
No public API is recorded for St. James Place.
What industry is St. James Place in?
St. James Place's product category is Continuing Care Retirement Community (Senior Living). Its primary akta.pro industry code is HLADAEAA, Life Plan / Entrance-Fee CCRCs. Its NAICS code is 623311 and its SIC code is 8050.