St. James Place

What St. James Place does

St. James Place is a not-for-profit Life Plan Community (Continuing Care Retirement Community) founded in 1983 and sponsored by St. James Episcopal Church of Baton Rouge, Louisiana. It operates on a single 52-acre gated campus and is the only CCRC in the Baton Rouge market, offering a full continuum of care across four service lines: Independent Living (apartments and patio homes with 24+ floor plans), Assisted Living, Memory Care, and Skilled Nursing. The organization supplements residential care with extensive lifestyle amenities including a 5,000-square-foot fitness center, heated pool, fine dining venues, art and wellness programs, transportation, and partnerships such as the OLLI lifelong learning program with LSU.

The business model rests on three revenue streams: one-time entrance fees (varying by contract type), recurring monthly service fees covering housing, dining, utilities, housekeeping, security, transportation, and wellness programs, and healthcare service revenue from assisted living, memory care, and skilled nursing. Three contract structures are offered—Traditional Life Care, Refundable Life Care (up to 90% refundable, available to age 84 and younger), and Fee-for-Service—allowing the organization to underwrite long-term care risk while catering to different resident financial profiles. A separate St. James Place Foundation nonprofit provides additional financial security for residents who may outlive their resources. Marketing and sales are direct-to-consumer through an on-site sales team (225-215-4510), virtual tours, community events, resident referrals, and a website supported by Facebook and YouTube channels. Recent recognitions include being named the only 2026 U.S. News & World Report Best Independent Living Community in Louisiana, alongside Best Assisted Living and Best Memory Care designations. The organization is governed by a Board of Directors with leadership under President & CEO Dick Wager (since 2021).

Name

St. James Place

Legal name

St. James Place

Website

https://stjamesplace.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

St. James Place is a not-for-profit Life Plan Community in Baton Rouge, Louisiana, operating a 52-acre campus that delivers a full continuum of senior care—Independent Living, Assisted Living, Memory Care, and Skilled Nursing—funded by entrance fees, monthly service fees, and healthcare revenue.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care facility
• Skilled nursing care

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Monthly Service Fees: Residents pay recurring monthly service fees that cover housing, utilities, maintenance, dining options, housekeeping, linen service, 24-hour security, emergency response, fitness, wellness and social programs, transportation, enrichment activities, and on-site healthcare access.
2. Entrance Fees: One-time entrance fees required upon move-in, with different structures based on contract type. Traditional Life Care requires an entrance fee; Refundable Life Care requires a higher entrance fee with up to 90% refund to resident or estate.
3. Healthcare Services Revenue: Revenue from assisted living, memory care, and skilled nursing services provided on campus, billed to residents based on their contract type and level of care required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

St. James Place is a not-for-profit Life Plan Community (Continuing Care Retirement Community) on a 52-acre campus in Baton Rouge, Louisiana. It sells residential senior living through multiple Life Care contract options and provides a full continuum of care that includes Independent Living, Assisted Living, Memory Care, and Skilled Nursing, all on a single campus with guaranteed access to higher levels of care as residents' needs change.

Product overview

St. James Place is a not-for-profit Life Plan Community (also called Continuing Care Retirement Community or CCRC) offering a comprehensive senior living platform built around seamless transitions across all levels of care on one campus. The core platform encompasses Independent Living (spacious apartments and patio homes), Assisted Living, Memory Care, and Skilled Nursing—all connected through Life Care Contract options including Traditional Life Care, Refundable Life Care, and Fee-for-Service plans. The community supplements its residential offerings with extensive lifestyle amenities including fine dining (Duplantier Restaurant and Le Petit Carré), wellness facilities (5,000 sq ft fitness center, heated pool), educational programs (OLLI, art classes, Brains & Balance), and recreational activities (Happy Hour, woodworking shop, nature trails). Founded in 1983, it is Baton Rouge's only Life Plan Community, spanning 52 acres with over 24 floor plans. The organization is Episcopal-sponsored and offers additional support through its Foundation for residents who may need financial assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential senior living offering spacious apartments and charming patio homes for active seniors aged 62+ on a 52-acre campus, with amenities, dining, transportation, and access to higher levels of care.
• Assisted Living Personalized support services providing assistance with daily activities such as bathing, dressing, medication management, and personal care while maintaining dignity and independence within the community.
• Memory Care Specialized care for residents with Alzheimer's disease and other memory impairments, providing a safe environment with compassionate support and cognitive enrichment programs in the Highlands Memory Care Center.
• Skilled Nursing 24/7 professional nursing care with trained nurses, therapists, and physicians providing around-the-clock medical support, rehabilitation services, and long-term care in the on-site Healthcare Center.
• Traditional Life Care Plan The most popular Life Care contract option that provides long-term financial security and asset protection with predictable monthly fees that do not rise when healthcare needs change; the community assumes the financial risk for future healthcare costs.
• Refundable Life Care Plan Life Care benefits with a higher entrance fee that returns up to 90% to the resident or their estate, available to residents age 84 and younger, with the resident assuming greater (capped) responsibility for future healthcare costs.
• Fee-for-Service Plan Flexible Life Plan contract with a significantly discounted entrance fee, where residents pay market rates for assisted living, memory care, or skilled nursing care when needed; suitable for those with long-term care insurance or independent financial resources.
• St. James Place Foundation Resident Support A 501c nonprofit Foundation affiliated with St. James Place that provides charitable financial support to residents who may outlive their personal resources, offering a safety net that underpins the Life Plan Community promise.

Quantifiable outcome

• Named 2026 Best Independent Living Community by U.S. News & World Report - only one in Louisiana
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Baton Rouge Community College (BRCC)coreStrategic or Co-development Partner · 18 May 2026Transformational $375,000 gift to BRCC and the BRCC Foundation supporting the new BRCC | Our Lady of the Lake Nursing & Allied Health Building. St. James Place secured naming rights to the Assisted Living Apartment within the building, designed as an innovative simulation space for students to train in assisted living care practices. The partnership also establishes The St. James Place Scholars: Nursing & Allied Health Workforce Scholarship Fund to support students in BRCC's Nursing & Allied Health programs. St. James Place will also help furnish and decorate the simulation space.
• KrollminorOthersKroll provides complimentary credit monitoring and identity protection services to individuals whose Social Security numbers were involved in the data breach. Kroll also operates St. James' dedicated assistance line at (844) 425-7453 for affected individuals.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Watermark Retirement Communities: Non-profit, faith-affiliated operator of full continuum-of-care retirement communities (independent, assisted, memory care, skilled nursing) with Life Plan/CCRC contracts. Closely comparable to St. James Place in mission, contract structure, and resident profile.
• LifeSpace Communities: Non-profit operator of Life Plan Communities across the U.S. providing a full continuum of care on single campuses with Life Care contract options — directly comparable to St. James Place's CCRC model and entrance-fee economics.
• ACTS Retirement-Life Communities: Non-profit, faith-based operator of CCRC/Life Plan communities in the eastern U.S. Offers a similar full continuum of care (IL, AL, memory care, skilled nursing) on single campuses under Life Care contracts — a strong structural comp to St. James Place.
• Presbyterian Senior Living: Non-profit, faith-based provider of retirement and CCRC services in Pennsylvania and surrounding states, operating Life Plan communities with a continuum-of-care model. Comparable to St. James Place in non-profit, faith-sponsored CCRC structure.
• Erickson Senior Living: Large operator of nationally-recognized CCRC/Life Plan communities on large purpose-built campuses, offering independent living, assisted living, memory care, and skilled nursing with entrance-fee contracts. Closest large-scale private competitor to the St. James Place model.

Broad incumbents

• Sunrise Senior Living: Large national senior living operator offering assisted living, memory care, and independent living across hundreds of communities. While primarily a rental model rather than Life Plan, it competes for the same Baton Rouge-area senior demographic and is a relevant incumbent benchmark.
• Atria Senior Living: Major national senior living operator with a broad portfolio of independent living, assisted living, and memory care communities. Comparable to St. James Place at the resident-services and amenity level, though it uses a rental rather than CCRC/Life Care model.
• Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio across independent, assisted, memory care, and skilled nursing. Relevant as a scale benchmark and as a competitor for the same regional senior demographic in Louisiana.
• Five Star Senior Living: National senior living operator providing independent living, assisted living, and memory care services, including several CCRC-style communities. Comparable in service mix and resident profile to St. James Place.

Regional players

• Trinity Senior Living Communities: Faith-based, non-profit operator of CCRC and senior living communities primarily in the southern U.S. Comparable to St. James Place in faith-based sponsorship, non-profit status, and full continuum-of-care model, with overlapping Gulf Coast/South geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@st.jamesplaceseniorliving9659
• Facebookfacebook.com/stjamesplacebatonrouge
• Xx.com/sjp_br

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. James Place