Bill Walsh Automotive Group

What Bill Walsh Automotive Group does

Bill Walsh Automotive Group is a privately held automotive dealership headquartered in Ottawa, Illinois, operating as an authorized Ford dealer under the Ottawa Ford brand. According to the firmographic data, it employs 101-250 people and runs a single rooftop dealership location serving the Ottawa, IL area. The company's offerings span new Ford vehicle sales, pre-owned vehicle sales across multiple makes and models, an in-house service and repair department, a parts department stocking genuine Ford, Lincoln, and Mercury components backed by a two-year unlimited mileage warranty including labor, and vehicle financing arranged in-house or through third-party lenders.

Commercially, the business monetizes through unit sales (new and used), service labor and parts, F&I (finance and insurance) income, and trade-in transactions. Documented service pricing includes fixed-fee maintenance packages such as The Works ($91.95 or 19,000 Ford Rewards Points), Four Wheel Alignment ($119.95 or 24,000 points), and Coolant Flush ($157.95 or 32,000 points), complemented by tiered tire discounts (10-15% off), a Low Price Tire Guarantee across 16 brands with a 30-day price guarantee, and complimentary offerings such as brake inspection, EV battery health check, and pick-up & delivery service. The customer base is geographically concentrated: individual consumers in the Ottawa, Illinois trade area seeking vehicle purchases, financing, service, or parts.

Operationally, the dealership has layered digital tools onto the traditional physical model, including online inventory browsing, online financing applications with a stated 15-minute completion target, an online trade-in valuation tool, and online service scheduling. A mobile service capability extends service delivery to customer locations. On December 15, 2025, the company's dealerships were acquired by Home Run Auto Group, with acquired rooftops being rebranded and integrated into a nine-dealership Illinois portfolio; following this transaction, the Bill Walsh entity no longer operates as an independent dealer group.

Name

Bill Walsh Automotive Group

Website

https://billwalsh.com

Company type

Private

Operating status

Acquired

Headcount range

101–250 employees

Short description

Bill Walsh Automotive Group is a privately held Ford dealership in Ottawa, Illinois, selling new and pre-owned vehicles, providing service and parts, and arranging financing for individual consumers in the local trade area; it was acquired by Home Run Auto Group on December 15, 2025.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYFSAKADAA

New & Used Auto Purchase Loans

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

SECONDARYFSAJALAD

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors)

Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown Insurance

Keywords

• Automotive dealership services
• New vehicle sales
• Pre-owned vehicle sales
• Auto service repair
• Vehicle financing

Headquarters

HQ city

Ottawa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Bill Walsh Automotive Group operates a Ford franchise automotive dealership in Ottawa, Illinois, selling new and pre-owned vehicles, providing factory-backed vehicle service and repair, supplying genuine Ford/Lincoln/Mercury parts, and arranging auto financing and trade-in valuations for local retail customers. Supporting customer-facing offerings include a mobile service unit, complimentary pick-up and delivery for service work, an online trade-in valuation tool, and the Ford Rewards loyalty program.

Product overview

Bill Walsh Automotive Group (now rebranded as Ottawa Ford under Home Run Auto Group) operates a traditional automotive dealership offering a comprehensive suite of vehicle sales and service products. The dealership's core offerings include new Ford vehicle sales and pre-owned vehicle sales across multiple makes and models, supported by in-house auto service and repair capabilities, a parts department, and vehicle financing services. Add-on products include a Ford Rewards loyalty program, trade-in valuation tools, and complimentary pick-up and delivery service. The portfolio is centered on the physical dealership model with digital integration for online inventory browsing, service scheduling, financing applications, and trade valuations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new Ford vehicles from the showroom floor, providing local customers access to the latest Ford vehicle lineup.
• Pre-Owned Vehicle Sales Sale of used cars, trucks, and SUVs with competitive pricing offered on every pre-owned model, covering all makes and models.
• Auto Service and Repair Vehicle service and repair maintenance including oil changes, tire rotations, brake inspections, alignments, coolant flushes, multi-point inspections, and EV battery health and software checks, performed by expert technicians for local vehicle owners.
• Auto Parts Retail sale of genuine Ford parts for Ford, Lincoln, and Mercury vehicles, backed by a two-year unlimited mileage warranty including labor.
• Vehicle Financing Auto finance services that allow customers to purchase vehicles online with intuitive online tools or complete in-person paperwork, with the goal of completing the transaction in as little as 15 minutes.
• Mobile Service On-site vehicle service capability that brings automotive care directly to the customer's location within the local market.
• Pick-Up & Delivery Service Complimentary vehicle pick-up and return service provided to customers when their vehicle needs service work.
• Ford Rewards Loyalty Program Loyalty program in which customers earn Ford Rewards Points on vehicle service and maintenance, redeemable for service, parts, and accessories at the dealership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• CarMax: Largest U.S. used vehicle retailer with in-house financing, extended service plans, and a national footprint. Comparable as a competitor for the pre-owned vehicle and trade-in business that Bill Walsh runs.
• AutoNation: Largest U.S. public auto retailer, operating hundreds of franchised rooftops across many OEMs including Ford, with full service, parts, and F&I operations. Comparable as a multi-brand franchise dealer model at much larger scale.
• Asbury Automotive Group: Public franchised dealer group operating dealerships across the Sunbelt and Midwest, including Ford stores, with new/used sales, service, and parts. Comparable as a multi-OEM franchise dealer group with similar operational mix.
• Sonic Automotive: Public franchised dealer group with new vehicle, used vehicle (EchoPark), and finance operations. Comparable as a multi-brand franchised dealer with parallel new/used/service/parts revenue verticals.
• Lithia Motors: Public dealer group with an aggressive acquisition strategy that has bought regional dealer groups across the U.S. Comparable as a serial roll-up acquirer of franchise dealer groups with a similar full-service sales/service/parts model.
• Group 1 Automotive: Public U.S./U.K. franchised auto retailer with new vehicle, used vehicle, service, and parts operations across many OEM brands including Ford. Comparable as a multi-brand franchise dealer with the same revenue verticals.

Emerging players

• Carvana: Online-focused used vehicle retailer with reconditioning, financing, and delivery. Comparable as a digitally native competitor for the used car, financing, and online trade-in portions of the business.

Regional players

• Kunes Auto Group: Family-owned Midwestern dealer group with Ford franchises and a similar mix of new/used sales, service, and parts across small-to-mid-sized markets. Comparable as a regional, multi-rooftop Ford franchise operator competing in the same Illinois/Wisconsin trade area.
• Home Run Auto Group: The acquirer of Bill Walsh Automotive Group; an Illinois-based regional dealer roll-up that now operates nine dealership rooftops in the state. Directly comparable as the platform that absorbed Bill Walsh and the regional consolidation context for a Ford franchised dealer.
• Zeigler Auto Group: Large Midwestern dealer group operating multiple franchises including Ford, with new/used vehicle sales, service, parts, and F&I. Comparable as a regional franchise dealer of similar product breadth and customer-facing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BillWalshAutomotive
• LinkedInlinkedin.com/company/bill-walsh-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bill Walsh Automotive Group