Alliance for Lifetime Income
- Company typePrivate
- Founded2018
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Alliance for Lifetime Income firmographics
Firmographics- Name
- Alliance for Lifetime Income
- Website
- https://protectedincome.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Alliance for Lifetime Income industry classification
Industry- Product category
- Retirement Income Education
- NAICS
- Direct Life Insurance Carriers (524113)
- SIC
- Life Insurance (6311), Services-Membership Organizations (8600), Investment Advice (6282)
- akta.pro primary industry
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
- akta.pro secondary industry
- Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)
Keywords
Where Alliance for Lifetime Income is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Alliance for Lifetime Income business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Industry Association/Membership Model: As an industry initiative under LIMRA, the Alliance for Lifetime Income operates as an industry association providing research, education, and marketing support to member companies in the retirement income and annuity space. Revenue is generated through membership fees and industry participation rather than direct consumer transactions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Alliance for Lifetime Income product offering
Product offeringCore offering
The Alliance for Lifetime Income is a non-profit initiative operating under LIMRA (Life Insurance and Market Research Association) that educates Americans about the importance of protected lifetime income in retirement planning, with emphasis on annuities and guaranteed income strategies. It provides educational resources, research, and awareness campaigns targeted at consumers approaching retirement and the financial professionals who serve them.
Product overview
The Alliance for Lifetime Income operates through the LIMRA Consumer platform, which serves as an educational resource hub for retirement planning. The platform offers articles, research, tools, and videos focused on annuities and protected lifetime income strategies. It includes the Retirement Income Institute which provides research and insights from academics and public policy experts. The platform is launching an industry-powered strategic marketing campaign to raise awareness about protected lifetime income with annuities positioned as a cornerstone of U.S. retirement security.
Differentiator
Problem solved
Functional benefit
Products and services
- LIMRA Consumer Platform (Protected Income / ProtectedIncome.org) Educational web platform providing articles, tools, calculators, and resources designed to help American consumers understand annuities, protected lifetime income, and retirement income strategies as they approach retirement.
- LIMRA FinPro Platform Online resource portal for financial professionals featuring practice-management tools, client-education materials, research, and continuing-education content on protected lifetime income and annuities for use with retiring clients.
- Alliance Research and Consumer Surveys Proprietary consumer research, surveys, and reports on retirement-income attitudes, behaviors, and the role of annuities, distributed publicly and to member organizations.
Quantifiable outcome
- 30% reduction in Social Security benefits when claiming at age 62 vs. waiting
- +1 more outcomes
Companies that use Alliance for Lifetime Income
Customer profileSegments3 records
Ideal customer profiles2 records
Alliance for Lifetime Income technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alliance for Lifetime Income partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LIMRA (Life Insurance and Market Research Association)coreThe Alliance for Lifetime Income operates as an initiative under LIMRA, the leading global research organization for the life insurance industry. LIMRA provides the institutional infrastructure, research capabilities, and industry network that powers the Alliance's mission to raise awareness about protected lifetime income and position annuities as a cornerstone of U.S. retirement security.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Alliance for Lifetime Income competitors and assessment
Company assessmentBroad incumbents
- TIAA: TIAA is a major financial services provider specializing in retirement annuities and academic-sector retirement plans. Comparable as an institutional actor advancing protected lifetime income, though it sells products directly rather than operating as an industry-wide education platform.
- AARP: AARP is the largest U.S. advocacy organization for Americans aged 50+, providing retirement planning education, policy advocacy, and consumer resources. Comparable as a mass-reach retirement-education platform targeting the same Peak 65 demographic, though broader in scope beyond protected income products.
- Prudential Financial: Prudential is a major U.S. life insurer and retirement-services provider offering annuities, group retirement plans, and individual retirement accounts. Comparable as a LIMRA member advancing protected lifetime income, though as a commercial carrier rather than an educational initiative.
- New York Life: New York Life is one of the largest U.S. life insurance and annuity providers and a LIMRA member. It is an indirect stakeholder and comparable participant in the protected-income category the Alliance promotes, though its role is product distribution rather than industry coordination.
- Nationwide Financial: Nationwide is a top U.S. provider of individual annuities and retirement income products, with active educational and advisor-support programs. Comparable as a member-company stakeholder in the Alliance's mission, though operating commercially rather than as an industry-wide educational platform.
Direct peers
- National Institute on Retirement Security (NIRS): NIRS is a non-profit, non-partisan research organization focused on retirement security education and policy. It is comparable to the Alliance in advancing public understanding of retirement income adequacy through research-driven thought leadership, though without the industry-funded sales orientation.
- American Council of Life Insurers (ACLI): ACLI represents the U.S. life insurance industry, including annuity providers, on policy, advocacy, and consumer-education matters. Comparable to the Alliance as a life-insurance-aligned industry voice advancing retirement security narratives, though broader in scope beyond annuities.
- Employee Benefit Research Institute (EBRI): EBRI is a non-profit research institute producing data and analysis on retirement, health, and economic security. It is comparable to the Alliance's Retirement Income Institute given its role as an authoritative, non-commercial research body informing retirement-income policy and consumer understanding.
- Insured Retirement Institute (IRI): IRI is the leading U.S. trade association exclusively focused on the annuities and insured retirement income industry, conducting research, advocacy, and consumer education. It is the closest functional peer to the Alliance for Lifetime Income given its parallel mission of advancing annuity adoption and supporting financial professionals in retirement planning conversations.
Others
- LIMRA: LIMRA is the parent organization and operating infrastructure behind the Alliance for Lifetime Income. It is included as an ecosystem reference rather than a true peer — the Alliance is effectively an initiative within LIMRA's broader research and industry-coordination mandate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Alliance for Lifetime Income social profiles
Digital presenceAlliance for Lifetime Income financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance for Lifetime Income leadership team
Management profileNumber of profiles
Profiles1 record
Alliance for Lifetime Income funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance for Lifetime Income M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance for Lifetime Income
What does Alliance for Lifetime Income do?
The Alliance for Lifetime Income is a non-profit initiative operating under LIMRA (Life Insurance and Market Research Association) that educates Americans about the importance of protected lifetime income in retirement planning, with emphasis on annuities and guaranteed income strategies. It provides educational resources, research, and awareness campaigns targeted at consumers approaching retirement and the financial professionals who serve them.
When was Alliance for Lifetime Income founded?
Alliance for Lifetime Income was founded in 2018. It employs 1 to 10 people.
Where is Alliance for Lifetime Income based?
Alliance for Lifetime Income is headquartered in Washington, United States, in the North America region.
How does Alliance for Lifetime Income make money?
One revenue line is on record: industry Association/Membership Model.
Who are Alliance for Lifetime Income's main competitors?
Broad incumbents on record are TIAA, AARP, Prudential Financial, New York Life and Nationwide Financial. Direct peers are National Institute on Retirement Security (NIRS), American Council of Life Insurers (ACLI), Employee Benefit Research Institute (EBRI) and Insured Retirement Institute (IRI). LIMRA is listed as an others.
Does Alliance for Lifetime Income have an API?
No public API is recorded for Alliance for Lifetime Income.
What industry is Alliance for Lifetime Income in?
Alliance for Lifetime Income's product category is Retirement Income Education. Its primary akta.pro industry code is FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory, with a secondary code of FSAAACAE, Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers). Its NAICS code is 524113 and its SIC code is 6311.