Vogel & Vogel

What Vogel & Vogel does

Vogel & Vogel is a French economic law firm founded in 1990 and headquartered in Paris (30 avenue d'Iéna, 75116), with a secondary office in Brussels. The firm specializes in competition law and regulation, distribution and freedom of movement, and consumer and industrial risk law, serving large enterprises, distribution networks, and consumer goods companies requiring expertise in competition authority investigations, merger control, network structuring, and consumer compliance. The firm operates as a Société d'Exercice Libéral par Actions Simplifiées (SELAS) with stated share capital of €4,500,000 and is co-led by founders Louis Vogel and Joseph Vogel. It maintains offices in Paris and Brussels, with €4,500,000 in registered capital.

The firm's commercial architecture comprises two integrated revenue streams. First, traditional professional services covering advisory, litigation, compliance, and lobbying delivered directly from Paris and Brussels. Second, the Livv by Vogel digital platform, a subscription-based SaaS product bundling four modules: VogelSearch (an AI-powered database of 50 French/English business law ebooks with semantic search and a JurisFlow cascade engine), VogelAI (a generative AI legal assistant providing structured summaries and case resolutions with citations), VogelAcademy (interactive training workshops), and VogelActu (legal news). VogelAI is priced at EUR 120/month/user, with a discounted EUR 99/month rate for Vogel & Vogel clients, AFJE members, and Cercle Montesquieu members. Beyond direct services, the firm operates the Vogel Global Competition Network, a coordinated network of independent law firms across 50+ countries, ranked Band 1 by Chambers Global since 2017.

Go-to-market combines direct enterprise legal services with content marketing, academic partnerships (Assas Law School), professional association collaborations (AFJE, Cercle Montesquieu, Conférence Lysias), thought-leadership events (Prix Vogel, Vogel Moot Court), and social media presence across LinkedIn, X, and YouTube. Named enterprise customers include FICIME, Rail Logistics Europe, Pomona Group, and Swiss energy group BKW. The firm has invested in proprietary technology infrastructure including a dedicated mobile app, web platform at livv.eu, and AI-driven research tools, positioning it at the intersection of traditional legal advisory and legal-tech productization.

Name

Vogel & Vogel

Legal name

Vogel & Vogel

Website

https://vogel-vogel.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Vogel & Vogel is a French economic law firm specializing in competition, regulation, distribution, and consumer law, serving large enterprises and distribution networks from Paris and Brussels. It operates the Livv by Vogel digital platform with AI-powered legal research (VogelAI, VogelSearch) and a 50-country global competition network.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Legal Advisory Services: Traditional legal services including counsel and litigation in competition law, regulatory matters, distribution law, and consumer/industrial risk law. Services range from advisory consultations to full legal representation.
2. Digital Subscriptions (Livv Platform): Annual subscription to VogelAI and the Livv platform providing access to AI-powered legal research tools, ebooks, and legal news services. Volume discounts available for multiple subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vogel & Vogel is a full-service French economic law firm providing specialized legal counsel, litigation, compliance, and lobbying services across three practice areas: competition and regulation law, distribution and freedom of movement, and consumer and industrial risk law. The firm supplements its practice with Livv by Vogel, a subscription-based digital legal intelligence platform combining AI-powered research tools (VogelAI, VogelSearch), interactive training (VogelAcademy), and legal news (VogelActu), and operates the Vogel Global Competition Network spanning 50+ countries.

Product overview

Livv by Vogel is a comprehensive legal intelligence platform offering a modular suite of services for in-house legal professionals. The core platform combines VogelSearch (an AI-powered database with 50 legal ebooks and multiple search modes), VogelAI (a generative AI virtual assistant providing legal analysis and case resolutions), VogelAcademy (interactive training workshops on economic law topics), and VogelActu (real-time legal news). The Vogel Global Competition Network extends services internationally through partner law firms across 50+ countries. The platform is accessible via web application with subscription-based pricing targeting corporate lawyers and AFJE members.

Differentiator

Problem solved

Functional benefit

Brands

• Livv by Vogel: Digital platform offering AI-powered legal research tools, including VogelAI virtual assistant, VogelSearch database, VogelAcademy workshops, and VogelActu news service.
• VogelGlobal Competition Network
• Vogel Academy
• VogelAI
• VogelSearch
• Prix Vogel de droit économique
• Vogel Moot Court by Lysias

Products and services

• VogelAI A standalone subscription product (annual, EUR 120/month/user) providing a generative AI legal assistant with structured legal summaries on points of law, leading decisions, and legislative provisions, plus well-reasoned case resolutions with integrated citations; bilingual support in French and English. Targets in-house legal professionals.
• Livv by Vogel A subscription-based digital platform combining legal research, AI-powered search, a virtual legal assistant, news updates, and training modules for in-house legal professionals; accessible via web application (livv.eu) with modular services.
• Vogel Global Competition Network A global network of independent national law firms with teams specialized in economic law spanning 50+ countries, providing cross-border competition law coverage and expertise for international matters; ranked Band 1 by Chambers Global since 2017.
• Legal Advisory & Litigation Services Professional legal services delivered from the firm's Paris and Brussels offices, covering three practice areas: (1) Competition & Regulation (merger control, antitrust litigation, dawn raid defense, abuse of dominant position cases), (2) Distribution & Freedom of Movement (franchise, selective distribution, cross-border compliance), and (3) Consumer & Industrial Risk (advertising compliance, after-sales, product liability). Services range from advisory to litigation to compliance and lobbying for enterprise clients.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Association du Collège et de l'École de droit d'AssascoreStrategic or Co-development Partner · 1 July 2026Partnership renewal with the Association of the Collège and Law School of Assas for the Prix Vogel de Droit Économique competition. The student jury awards a 'Coup de Coeur' Prize alongside the professional jury selection.
• Vogel Global Competition Network MemberscoreStrategic or Co-development PartnerNetwork of independent national law firms and multi-service firms with teams specialized in economic law spanning 50+ countries. Members share Vogel & Vogel's high standards of quality based on criteria of excellence and ability to combine legal expertise with socio-cultural adaptability.
• Conférence LysiasminorStrategic or Co-development PartnerPartnership with Lysias Conference for the Vogel Moot Court by Lysias, the 1st National Moot Court Competition in Economic Law. Entered third edition in 2025, fourth edition in 2026.
• AFJE (Association Française des Juristes d'Entreprise)minorGTM or Marketing PartnerCollaboration with AFJE for special VogelAcademy workshops including 'Faire face aux contrôles des délais de paiement' (Responding to Payment Term Inspections) and 'Le régime de l'action de groupe: anticiper les risques' (Class action: anticipating risks).
• Cercle MontesquieuminorGTM or Marketing PartnerProfessional association of in-house counsel providing member pricing for VogelAI subscriptions at EUR 99/month instead of EUR 120/month.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CMS Francis Lefebvre: Major international law firm with a strong French presence and well-regarded EU competition practice. Comparable on French and EU competition and distribution law mandates, with broader corporate and tax capabilities.
• LexisNexis (Lexis+): Global legal information and AI-powered research provider with Lexis+ AI and extensive French/EU legal content. Comparable as a provider of legal research databases and AI tools that could substitute for or compete with VogelSearch.
• Freshfields Bruckhaus Deringer: Global elite law firm with a flagship competition practice across Paris, Brussels, and other EU centers. Comparable on cross-border EU competition mandates but offers a much broader service portfolio, including M&A, disputes, and finance.
• Linklaters: Global full-service law firm with a leading antitrust/competition practice in Paris and Brussels. Comparable on French and EU competition mandates as a broad incumbent with substantially greater resources than Vogel & Vogel.
• Cleary Gottlieb Steen & Hamilton: Global law firm widely regarded as a top-tier competition/antitrust practice, with significant Paris and Brussels presence. Comparable on EU competition mandates but as a much larger, broader full-service firm rather than a competition specialist.
• Allen & Overy (now A&O Shearman): Global elite law firm with substantial antitrust/competition practice in Paris and Brussels. Comparable on high-end EU competition mandates, including merger control and Article 101/102 litigation, as a broad full-service incumbent.

Emerging players

• Juridoc / Doctrine.fr: French legal tech platform offering AI-powered case-law search and analysis for French legal professionals. Comparable as a French-market AI legal research provider competing for the same in-house counsel customer base targeted by VogelSearch and VogelAI.
• Harvey AI: AI-native legal platform providing generative AI tools to law firms and corporate legal departments. Comparable as a provider of AI-powered legal research and analysis capabilities that could compete directly with VogelAI and VogelSearch for in-house and firm customers.

Direct peers

• Gide Loyrette Nouel: Leading French and international law firm with a strong competition/antitrust practice in Paris. Comparable as a top-tier French firm targeting multinational and French enterprise clients on EU and French competition law, with similar Brussels and Paris footprint.
• Bredin Prat: Major French full-service law firm with one of the leading competition/antitrust practices in Paris. Directly comparable as a French-headquartered firm competing for the same competition, distribution, and EU regulatory mandates, with overlapping enterprise client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Vogel_Vogel
• YouTubeyoutube.com/@vogelvogeltv5682/videos
• LinkedInlinkedin.com/company/vogel-&-vogel/?originalSubdomain=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogel & Vogel