What Capture Media does

cptr AG (formerly Capture Media AG) is a Swiss MarTech company headquartered in Zürich that operates a performance-based engagement advertising platform. The company's core technology is fusedeck®, a proprietary cookieless server-side tracking platform developed in Switzerland that provides full traffic transparency under Swiss data protection standards. On top of this tracking layer, cptr delivers five interconnected product modules covering the marketing funnel—Awareness, Conversation, Consideration, Performance, and Tracking & Analytics—each designed to drive and measure user engagement rather than passive impressions.

The business model is engagement-based: advertising spend is triggered only when a user demonstrably interacts with an ad, with daily KPI-based optimization of campaign quality traffic. cptr serves primarily Swiss and European brands, with named customers spanning retail and travel (Transa Backpacking), transportation (Rhätische Bahn), tourism (Tourismus Val Surses Savognin Bivio), gaming and hospitality (Grand Casino Basel), and marketing agencies (BERTA Kommunikation, Jim & Jim). Distribution is sales-led, with prospective clients routed to consultation via the website's 'Get in Touch' CTA, supplemented by content marketing through case studies, a 'Campaign of the Month' series, and an active LinkedIn presence.

Internationally, cptr operates through wholly-owned subsidiaries in Austria (cptr Austria GmbH, Vienna), Germany (cptr Germany GmbH, co-located at Mindspace Munich), and Hungary (cptr Hungary Kft., Budapest), giving it direct sales coverage across the DACH region and Central Europe. The company rebranded from Capture Media to cptr in 2024 under the tagline 'engaging people', acquired Wagawin Europe in 2024, onboarded three new management partners, and obtained ISO 27001 certification in December 2024, signaling an active consolidation and growth phase. Revenue, headcount, and funding data are not disclosed in the available material.

Name

Capture Media

Legal name

cptr AG

Website

https://capture.media

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

cptr (formerly Capture Media) is a Swiss MarTech company offering engagement-based digital advertising on its proprietary fusedeck® cookieless tracking platform. It serves European brands across the DACH region and Hungary through performance-priced campaigns covering the full marketing funnel.

Ownership category

akta.pro rank

Product category

Digital Advertising / MarTech

NAICS

Media Buying Agencies (541830)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Engagement advertising
• Martech platform
• Cookieless tracking
• Performance advertising
• Digital ad campaigns

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Engagement-Based Digital Advertising: Performance-based advertising model where clients pay only when users engage with advertising content. Ad spend falls exclusively on interacting users, combining reach with measurable engagement outcomes across the full marketing funnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Capture Media (cptr AG) sells engagement-based digital advertising services powered by its proprietary fusedeck® cookieless server-side tracking platform. The offering covers the full marketing funnel — Awareness, Conversation, Consideration and Performance — and is priced so that advertising spend only occurs when a user demonstrably engages with the ad. The platform combines cookieless tracking, interactive ad units, and live campaign dashboards for business clients.

Product overview

cptr (formerly Capture Media) is a Swiss MarTech company offering a unified engagement advertising platform. The core platform is powered by proprietary fusedeck® technology for cookieless server-side tracking. The product portfolio covers the entire marketing funnel through five interconnected modules: Awareness (upper funnel engagement), Conversation (dialogue-based ads), Consideration (traffic optimization), Performance (conversion/leads), and Tracking & Analytics. The platform operates on a performance-based model where advertising spend only occurs upon proven user engagement.

Differentiator

Problem solved

Functional benefit

Brands

• fusedeck: Proprietary Swiss technology enabling server-side cookieless tracking and complete traffic transparency
• Engagement Advertising

Products and services

• Awareness Upper-funnel engagement advertising offering that enables users to interact with brand messages early in the marketing funnel, beyond one-dimensional communication. Designed for brand marketers seeking measurable attention rather than passive impressions.
• Conversation Conversational advertising solution that combines guaranteed reach with user interaction in a dialogue format before the user clicks through to the brand website. Built for marketers who want audience dialogue prior to site visit.
• Consideration Mid-funnel engagement optimization that maximizes engagement from site traffic and achieves demonstrable message delivery at the moment of truth on the brand website.
• Performance Lower-funnel engagement offering focused on driving purchase intent and conversions, where advertising spend only triggers for users who interact with the ad. Aimed at performance marketers seeking verified conversions.
• Tracking & Analytics (fusedeck®) Cookieless server-side tracking and analytics service built on the proprietary fusedeck® platform, delivering full traffic transparency and privacy-compliant measurement across the funnel.

Quantifiable outcome

• Advertising spend only occurs when users demonstrate genuine engagement with content
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Wagawin EuropecoreStrategic or Co-development Partner · 1 January 2024cptr acquired Wagawin Europe in 2024, expanding their technology portfolio and market presence in the European MarTech space. This acquisition strengthens cptr's position as a leading Swiss MarTech company and expands their engagement advertising capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adform: European-headquartered adtech platform offering programmatic media buying, cookieless identity solutions, and a full-funnel DSP. Closest direct peer in geography, customer base (European brands), and product scope (planning → activation → measurement).
• Smartclip (RTL Adconnect): European digital adtech providing cross-device video, CTV, and programmatic buying. Highly comparable as a European adtech selling outcome-oriented, cookieless-aware media buying to brands and agencies across DACH.
• Yieldlab (RTL Group): European programmatic adtech and SSP, part of RTL Group, with strong DACH heritage. Comparable as a European digital media-buying/SSP vendor targeting brand and agency customers in cptr's core markets.

Broad incumbents

• The Trade Desk: Global independent DSP with deep European presence, including cookieless identity solutions (UID 2.0). Comparable in core product (programmatic/performance media buying) but vastly larger scale; represents the enterprise incumbent cptr's offering must compete against.
• Criteo: European-born performance adtech with retargeting and commerce-media products and ongoing pivot to cookieless solutions. Comparable business model (performance-based ad spend) and comparable DACH/European customer base.
• GroupM (WPP): World's largest media-buying group with deep DACH operations (GroupM Germany, Austria, Switzerland). Comparable as a buyer of media on behalf of the same enterprise advertisers cptr targets, and a potential partner or competitor depending on go-to-market.
• Adobe Advertising (Adobe Advertising Cloud): Enterprise martech/advertising cloud offering DSP, audience, and measurement capabilities integrated with Adobe Analytics. Comparable as an integrated advertising+analytics platform selling to enterprise marketing buyers, and a potential integration partner via fusedeck®.

Regional players

• Ströer: German-headquartered digital marketing and out-of-home media company with significant digital advertising operations. Comparable as a German-centric digital advertising vendor serving brand customers across DACH, the exact geography cptr operates in.

Emerging players

• Outbrain: Native/content-discovery advertising platform with European operations. Comparable as a digital advertising technology vendor targeting brand-direct and agency customers with engagement-oriented ad formats, though focused on discovery rather than full-funnel.
• Taboola: Native advertising and content-discovery platform with strong European footprint. Comparable in offering engagement-based ad formats to brand customers across European markets, though positioned further upstream in the funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/capture-media-ag
• Facebookfacebook.com/capturemediaag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capture Media