Al Fahim Group
Al Fahim Group is a UAE family conglomerate founded in 1958, operating authorized Mercedes-Benz automotive distribution, aftermarket parts (Michelin, Bosch, Phillips 66), property management, hospitality (Fairmont, Avani), oil-and-gas industrial supply to ADNOC, and travel services. It serves consumers, government fleets, and enterprise customers primarily in Abu Dhabi, Dubai, and Al Ain.
- Company typePrivate
- Founded1958
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Al Fahim Group does
Al Fahim Group is a privately-held UAE family conglomerate founded in 1958 by the late Abdul Jalil Al Fahim and headquartered in Abu Dhabi, operating across automotive distribution, real estate, hospitality, industrial supply, and travel services. The company's automotive arm is the dominant revenue pillar: Emirates Motor Company (EMC) serves as authorized Mercedes-Benz distributor for passenger cars and commercial vehicles in Abu Dhabi and operates the world's largest Mercedes-Benz facility in Mussafah; Western Motors distributes Jeep, Fiat, and Mopar; Eastern Motors covers Al Ain; Central Motors & Equipment distributes Michelin tires (including a 31-branch TYREPLUS network in UAE and 111+ across MENA), Phillips 66 lubricants, and Bosch Power Tools; and Al Fahim Motors distributes ROEWE and Li Auto electric vehicles. Beyond automotive, the group operates Emirates Property Investment Company (EPICO) managing 1,500+ residential and commercial units, RMAL Hospitality running the Fairmont Bab Al Bahr (369 rooms) and Avani Palm View Dubai (264 rooms) plus wagamama franchises, MARJAN Industrial Development supplying drilling and process equipment to ADNOC and oil & gas operators since 1978, and Safar Travel & Tourism acting as General Sales Agent for Middle East Airlines (since 1966), Swiss, Cathay Pacific, and Go First.
The business model is a hybrid of authorized distribution (one-time vehicle/unit sales plus recurring aftermarket parts and service revenue), subscription-style property leasing via EPICO, managed hospitality income, and commission-based travel agency fees. Customer mix spans individual luxury buyers, government fleet operators (Abu Dhabi Department of Transport, National Ambulance), large enterprise fleet buyers (Western Bainouna Group 300+ trucks, Agility 95 trucks, Transgulf Readymix 50 trucks, Etihad Airways premium transfers), ADNOC and its nine-plus subsidiaries, and corporate travel clients. Revenue and contract values are not publicly disclosed. The group operates company-owned showrooms and service centers in Abu Dhabi, Al Ain, Dubai, and Yas Island, with sourcing and strategic distribution partnerships centered on Mercedes-Benz/Daimler, Michelin, Bosch, Phillips 66, and increasingly Chinese OEMs (Li Auto, ROEWE).
Al Fahim Group firmographics
Firmographics- Name
- Al Fahim Group
- Legal name
- Al Fahim Group
- Website
- https://alfahim.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Al Fahim Group is a UAE family conglomerate founded in 1958, operating authorized Mercedes-Benz automotive distribution, aftermarket parts (Michelin, Bosch, Phillips 66), property management, hospitality (Fairmont, Avani), oil-and-gas industrial supply to ADNOC, and travel services. It serves consumers, government fleets, and enterprise customers primarily in Abu Dhabi, Dubai, and Al Ain.
- Ownership category
- akta.pro rank
Where Al Fahim Group is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices9 records
Markets served
Al Fahim Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Automotive Distribution and Sales: Revenue from selling vehicles as authorized distributor for Mercedes-Benz (Emirates Motor Company), commercial vehicles, Jeep/Fiat/Mopar (Western Motors), ROEWE, Li Auto (Al Fahim Motors), and Opel. Also includes revenue from certified pre-owned vehicle sales.
- Real Estate Leasing and Property Management: Emirates Property Investment Company (EPICO) generates revenue from managing and leasing residential, commercial, industrial, retail properties, and hospitality venues across the UAE.
- Hospitality Operations: Revenue from operating Fairmont Bab Al Bahr hotel and Avani Palm View Dubai Hotel & Suites, plus managing restaurant franchises including wagamama through RMAL Hospitality.
- Travel Agency Commissions: Safar Travel & Tourism earns commissions as General Sales Agent for airlines including Middle East Airlines, Swiss International Air Lines, Cathay Pacific, and Go First. Also offers travel services to customers.
- Automotive Aftermarket Parts and Services: Revenue from selling automotive parts, tires (Michelin, TYREPLUS franchise), lubricants (Phillips 66), diesel services, power tools (Bosch), and workshop services through Central Motors & Equipment.
- Industrial Supply and Services: MARJAN Industrial Development supplies drilling and completion equipment, mechanical and process equipment, electrical and instrumentation, pipeline services, well intervention services, safety solutions and IT solutions to ADNOC and other clients.
Go-to-market motion3 records
Distribution channels9 records
Marketing channels6 records
Al Fahim Group product offering
Product offeringCore offering
Al Fahim Group is a diversified UAE conglomerate that operates authorized automotive dealerships and distribution for premium brands including Mercedes-Benz, Jeep, Fiat, Li Auto, ROEWE, and Opel across Abu Dhabi, Al Ain, and Dubai. The group also provides real estate and property management services through EPICO, operates Fairmont and Avani hotels via RMAL Hospitality, supplies industrial equipment and services to the oil and gas sector through MARJAN Industrial Development, and serves as a General Sales Agent for multiple airlines through Safar Travel & Tourism.
Product overview
Al Fahim Group is a diversified UAE conglomerate operating multiple business divisions across distinct sectors. The portfolio comprises: Automotive (Emirates Motor Company as Mercedes-Benz distributor, Central Motors & Equipment for aftermarket parts/tires/Bosch, Western Motors for Jeep/Fiat/Mopar, Eastern Motors in Al Ain, and Al Fahim Motors for Li Auto/ROEWE); Travel (Safar Travel & Tourism as GSA for multiple airlines); Real Estate (EPICO property management); Hospitality (RMAL Hospitality operating Fairmont Bab Al Bahr, Avani Palm View, wagamama restaurants); Industrial (MARJAN Industrial Development for oil and gas); and Future Projects. Each division operates semi-independently under the unified group umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- Emirates Motor Company (EMC)
Quantifiable outcome
- Emirati representation grown by 123% since 2019
- +5 more outcomes
Companies that use Al Fahim Group
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Al Fahim Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Al Fahim Group partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Li Auto Inc.coreAl Fahim Motors signed partnership agreement with Li Auto Inc. to enter Middle East market with extended-range electric L-series models. Ceremony held on 25 April 2026 at Li Auto headquarters in Beijing, China. Partnership aims to bring Li Auto's premium family-focused vehicles to UAE customers with advanced range-extending technology.
- BENTELER Mobility and HOLONcoreEmirates Global Motor Electric (EGME) entered into strategic MoU with BENTELER Mobility and HOLON during DRIFTx Abu Dhabi 2025. Agreement signed by Hany Tawfik (EGME GM), Tobias Liebelt (BENTELER), and Dr. Sven Herzig (HOLON). Collaboration aims to accelerate introduction of autonomous and electric mobility solutions in UAE aligned with Net Zero 2050 agenda.
- Groupe PSAcoreAl Fahim Group collaborated with Groupe PSA to launch Opel vehicles in Dubai and Northern Emirates through exclusive distribution agreement. Deal emphasized commitment to innovation, technology enhancement, and job creation in UAE.
- Abu Dhabi Islamic Bank (ADIB)coreEMC partnered with ADIB to offer unique Islamic Shari'a-compliant finance deals for Mercedes-Benz customers. Products structured through Murabaha & Musawamah principles offering deposit assistance, deferred payments, and attractive monthly installments.
- Mercedes-Benz (Daimler)coreLong-standing authorized distributor relationship for Mercedes-Benz vehicles in Abu Dhabi. Emirates Motor Company (EMC) is the flagship Mercedes-Benz distributor. Also distributes Mercedes-Benz commercial vehicles, AMG performance vehicles, and trucks. Multiple awards received for distribution excellence.
- Phillips 66coreCentral Motors & Equipment (CM&E) is the sole distributor of Phillips 66 products in UAE including Kendall Oil, lubricants, engine oils, power transmission fluids, and industrial oils. Partnership expanded CM&E's global brand portfolio alongside Michelin and Bosch.
- Michelin/TYREPLUScoreCM&E is authorized distributor for Michelin Tyres in Abu Dhabi and Al Ain. TYREPLUS franchise network operated with 31 branches in UAE and 111+ in Middle East. One-stop-shop offering global standard tyre and car maintenance services.
- BoschcoreCM&E is sole UAE distributor of Bosch Power Tools. Also operates Bosch Diesel Service (BDS) and Bosch Optimum Diesel Partner (ODP) programs. Partnership includes launching latest German-manufactured equipment for contracting, fit-out, and construction firms.
- Middle East Airlines (MEA)coreSafar Travel & Tourism is General Sales Agent (GSA) for Middle East Airlines since 1966. Also served as Abu Dhabi Airport's first Arab inauguration flight in 1968. Long-standing 50+ year partnership with multiple awards received.
- Swiss International Air LinescoreSafar Travel & Tourism serves as General Sales Agent (GSA) for Swiss International Air Lines alongside MEA, Cathay Pacific, and Go First.
- Cathay PacificcoreSafar Travel & Tourism serves as General Sales Agent (GSA) for Cathay Pacific.
- GoAirminorSafar Travel & Tourism partnered with GoAir to roll out direct flights between Abu Dhabi International Airport and newly opened Kannur Airport in Kerala, India.
- LiebherrcoreEMC Commercial Vehicles partnered with Liebherr for supplying 200 Mercedes-Benz Actros trucks with 12 CBM Liebherr Mixers. State-of-the-art technology with 'Connected Trucks' Fleetboard system for vehicle tracking. Partnership for infrastructure development across UAE.
- Etihad AirwayscoreStrategic partnership where Mercedes-Benz vehicles supplied by Al Fahim Group (through EMC) are used for all eligible premium customer transfers within UAE from aircraft to destinations. Business Class, First Class, and The Residence passengers receive dedicated Mercedes-Benz fleet transfers.
- Elba House of JordanminorEMC partnered with Jordan's Elba House to build custom-designed coaches for Mercedes-Benz OC 500 RF chassis vehicles.
- Aldar PropertiescoreAldar signed partnership agreement with Al Fahim Group to bring world's first Mercedes-Benz and AMG showroom and express service centre to Yas Island. 5,850 sqm facility part of AED3 billion Aldar investment program.
- Accor (Fairmont and Avani)coreAl Fahim Group owns and operates Fairmont Bab Al Bahr (5-star hotel in Abu Dhabi) and Avani Palm View Dubai Hotel & Suites under hospitality operations.
- WagamamacoreRMAL Hospitality, Al Fahim Group's hospitality arm, manages wagamama restaurant franchise in UAE with locations including Dubai Mall (flagship), Marina Mall, and 7+ locations across the country.
- Zayed Higher Organization (ZHO)coreAl Fahim signed MOU with ZHO to employ people of determination in automotive workshops. Collaboration with Zayed Higher Organization's Bees Café for inclusive employment. Also promotes opportunities for People of Determination across the organization.
- ADNOC and SubsidiariescoreMARJAN Industrial Development supplies equipment and services to ADNOC Drilling, ADNOC Onshore, ADNOC Offshore, ADNOC Gas Processing, ADNOC Sour Gas, ADNOC Refining, ADNOC LNG, ADNOC Distribution, ADNOC Logistics & Services, Al Dhafra Petroleum, Al Yasat Petroleum, and BOROUGE.
- Swiss Business Hub Middle EastminorChairman met Swiss delegation arranged by Swiss Business Hub Middle East to discuss investment opportunities in hotels, tourism, hospitality, and real estate across Switzerland.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
Al Fahim Group competitors and assessment
Company assessmentDirect peers
- Al Tayer Group: UAE-based conglomerate and one of the largest automotive distributors in the region, holding authorized franchises for Ford, Lincoln, Ferrari, Maserati, Jaguar, Land Rover and others, alongside retail, hospitality, and real estate operations. Directly comparable to Al Fahim as a competing UAE automotive conglomerate with diversified holdings.
- Premier Motors (Al Rostamani Group): Authorized Audi dealer in Dubai under the Al Rostamani Group umbrella, a diversified UAE conglomerate. Comparable as a luxury automotive distribution subsidiary within a UAE conglomerate structure.
- Galadari Brothers Group: UAE diversified conglomerate with a major automotive distribution arm (Chevrolet, Mazda, MG, Isuzu and others) plus motors, real estate, food and beverage, and engineering divisions. Closest peer for the conglomerate-plus-automotive-dealership model in the UAE.
- AGMC (Rolls-Royce, BMW, MINI): UAE-based automotive distributor for BMW Group brands (BMW, MINI, Rolls-Royce, McLaren). Directly comparable luxury/premium automotive distribution model in the same UAE geography.
- Juma Al Majid Group: UAE conglomerate with Toyota, Lexus and other automotive franchises plus real estate, travel, and consumer goods businesses. Comparable diversified UAE family business with automotive distribution at its core.
- Al Naboodah Group Enterprises: UAE conglomerate founded in 1958 (same vintage as Al Fahim) with automotive, construction, real estate and trading businesses, holding Volkswagen, Audi, Porsche, MAN and other franchises. Directly comparable diversified UAE family conglomerate competing for similar OEM relationships.
- Bin Hamoodah Group: UAE conglomerate founded 1967 with automotive (Mercedes-Benz authorized dealer in Abu Dhabi, Toyota, Honda), real estate, hospitality, and oil & gas services. Notably also a Mercedes-Benz partner in Abu Dhabi, making it a direct competitive peer to Al Fahim's EMC.
Broad incumbents
- Inchcape plc: Global automotive distributor operating across Asia, the Americas, Africa, and Europe, representing luxury, premium and volume brands. Comparable as a publicly-traded international multi-brand auto distributor, though at materially larger scale and with different geography.
- Al Ghurair Group: One of the largest UAE family conglomerates with diversified operations in food, real estate, construction, printing and packaging. Comparable diversified UAE family-owned conglomerate structure, though with limited overlap in automotive distribution.
- AutoNation Inc. Largest automotive retailer in the United States, operating new and used vehicle franchises plus parts and service. Comparable business model at scale, though geographically and structurally different.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Al Fahim Group social profiles
Digital presenceAl Fahim Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Fahim Group leadership team
Management profileNumber of profiles
Profiles17 records
Al Fahim Group subsidiaries and ownership
Company hierarchySubsidiaries12 records
Al Fahim Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Fahim Group M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Fahim Group
What does Al Fahim Group do?
Al Fahim Group is a diversified UAE conglomerate that operates authorized automotive dealerships and distribution for premium brands including Mercedes-Benz, Jeep, Fiat, Li Auto, ROEWE, and Opel across Abu Dhabi, Al Ain, and Dubai. The group also provides real estate and property management services through EPICO, operates Fairmont and Avani hotels via RMAL Hospitality, supplies industrial equipment and services to the oil and gas sector through MARJAN Industrial Development, and serves as a General Sales Agent for multiple airlines through Safar Travel & Tourism.
Is Al Fahim Group a public or private company?
Al Fahim Group is a private company. It is classified as family owned and is currently operating.
When was Al Fahim Group founded?
Al Fahim Group was founded in 1958. It employs 1,001 to 5,000 people.
Where is Al Fahim Group based?
Al Fahim Group is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Al Fahim Group make money?
Six revenue lines are on record. Automotive Distribution and Sales are the primary driver. The others are real Estate Leasing and Property Management, hospitality Operations, travel Agency Commissions, automotive Aftermarket Parts and Services and industrial Supply and Services.
Who are Al Fahim Group's main competitors?
Direct peers on record are Al Tayer Group, Premier Motors (Al Rostamani Group), Galadari Brothers Group, AGMC (Rolls-Royce, BMW, MINI), Juma Al Majid Group, Al Naboodah Group Enterprises and Bin Hamoodah Group. Broad incumbents are Inchcape plc, Al Ghurair Group and AutoNation Inc..
Does Al Fahim Group have an API?
No public API is recorded for Al Fahim Group.