Al Fahim Group

What Al Fahim Group does

Al Fahim Group is a privately-held UAE family conglomerate founded in 1958 by the late Abdul Jalil Al Fahim and headquartered in Abu Dhabi, operating across automotive distribution, real estate, hospitality, industrial supply, and travel services. The company's automotive arm is the dominant revenue pillar: Emirates Motor Company (EMC) serves as authorized Mercedes-Benz distributor for passenger cars and commercial vehicles in Abu Dhabi and operates the world's largest Mercedes-Benz facility in Mussafah; Western Motors distributes Jeep, Fiat, and Mopar; Eastern Motors covers Al Ain; Central Motors & Equipment distributes Michelin tires (including a 31-branch TYREPLUS network in UAE and 111+ across MENA), Phillips 66 lubricants, and Bosch Power Tools; and Al Fahim Motors distributes ROEWE and Li Auto electric vehicles. Beyond automotive, the group operates Emirates Property Investment Company (EPICO) managing 1,500+ residential and commercial units, RMAL Hospitality running the Fairmont Bab Al Bahr (369 rooms) and Avani Palm View Dubai (264 rooms) plus wagamama franchises, MARJAN Industrial Development supplying drilling and process equipment to ADNOC and oil & gas operators since 1978, and Safar Travel & Tourism acting as General Sales Agent for Middle East Airlines (since 1966), Swiss, Cathay Pacific, and Go First.

The business model is a hybrid of authorized distribution (one-time vehicle/unit sales plus recurring aftermarket parts and service revenue), subscription-style property leasing via EPICO, managed hospitality income, and commission-based travel agency fees. Customer mix spans individual luxury buyers, government fleet operators (Abu Dhabi Department of Transport, National Ambulance), large enterprise fleet buyers (Western Bainouna Group 300+ trucks, Agility 95 trucks, Transgulf Readymix 50 trucks, Etihad Airways premium transfers), ADNOC and its nine-plus subsidiaries, and corporate travel clients. Revenue and contract values are not publicly disclosed. The group operates company-owned showrooms and service centers in Abu Dhabi, Al Ain, Dubai, and Yas Island, with sourcing and strategic distribution partnerships centered on Mercedes-Benz/Daimler, Michelin, Bosch, Phillips 66, and increasingly Chinese OEMs (Li Auto, ROEWE).

Name

Al Fahim Group

Legal name

Al Fahim Group

Website

https://alfahim.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Al Fahim Group is a UAE family conglomerate founded in 1958, operating authorized Mercedes-Benz automotive distribution, aftermarket parts (Michelin, Bosch, Phillips 66), property management, hospitality (Fairmont, Avani), oil-and-gas industrial supply to ADNOC, and travel services. It serves consumers, government fleets, and enterprise customers primarily in Abu Dhabi, Dubai, and Al Ain.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Automotive Distribution and Sales: Revenue from selling vehicles as authorized distributor for Mercedes-Benz (Emirates Motor Company), commercial vehicles, Jeep/Fiat/Mopar (Western Motors), ROEWE, Li Auto (Al Fahim Motors), and Opel. Also includes revenue from certified pre-owned vehicle sales.
2. Real Estate Leasing and Property Management: Emirates Property Investment Company (EPICO) generates revenue from managing and leasing residential, commercial, industrial, retail properties, and hospitality venues across the UAE.
3. Hospitality Operations: Revenue from operating Fairmont Bab Al Bahr hotel and Avani Palm View Dubai Hotel & Suites, plus managing restaurant franchises including wagamama through RMAL Hospitality.
4. Travel Agency Commissions: Safar Travel & Tourism earns commissions as General Sales Agent for airlines including Middle East Airlines, Swiss International Air Lines, Cathay Pacific, and Go First. Also offers travel services to customers.
5. Automotive Aftermarket Parts and Services: Revenue from selling automotive parts, tires (Michelin, TYREPLUS franchise), lubricants (Phillips 66), diesel services, power tools (Bosch), and workshop services through Central Motors & Equipment.
6. Industrial Supply and Services: MARJAN Industrial Development supplies drilling and completion equipment, mechanical and process equipment, electrical and instrumentation, pipeline services, well intervention services, safety solutions and IT solutions to ADNOC and other clients.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels6 records

Core offering

Al Fahim Group is a diversified UAE conglomerate that operates authorized automotive dealerships and distribution for premium brands including Mercedes-Benz, Jeep, Fiat, Li Auto, ROEWE, and Opel across Abu Dhabi, Al Ain, and Dubai. The group also provides real estate and property management services through EPICO, operates Fairmont and Avani hotels via RMAL Hospitality, supplies industrial equipment and services to the oil and gas sector through MARJAN Industrial Development, and serves as a General Sales Agent for multiple airlines through Safar Travel & Tourism.

Product overview

Al Fahim Group is a diversified UAE conglomerate operating multiple business divisions across distinct sectors. The portfolio comprises: Automotive (Emirates Motor Company as Mercedes-Benz distributor, Central Motors & Equipment for aftermarket parts/tires/Bosch, Western Motors for Jeep/Fiat/Mopar, Eastern Motors in Al Ain, and Al Fahim Motors for Li Auto/ROEWE); Travel (Safar Travel & Tourism as GSA for multiple airlines); Real Estate (EPICO property management); Hospitality (RMAL Hospitality operating Fairmont Bab Al Bahr, Avani Palm View, wagamama restaurants); Industrial (MARJAN Industrial Development for oil and gas); and Future Projects. Each division operates semi-independently under the unified group umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Emirates Motor Company (EMC)

Quantifiable outcome

• Emirati representation grown by 123% since 2019
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Li Auto Inc.coreChannel Partner/ Reseller/ Distributor · 25 April 2026Al Fahim Motors signed partnership agreement with Li Auto Inc. to enter Middle East market with extended-range electric L-series models. Ceremony held on 25 April 2026 at Li Auto headquarters in Beijing, China. Partnership aims to bring Li Auto's premium family-focused vehicles to UAE customers with advanced range-extending technology.
• BENTELER Mobility and HOLONcoreStrategic or Co-development Partner · 14 November 2025Emirates Global Motor Electric (EGME) entered into strategic MoU with BENTELER Mobility and HOLON during DRIFTx Abu Dhabi 2025. Agreement signed by Hany Tawfik (EGME GM), Tobias Liebelt (BENTELER), and Dr. Sven Herzig (HOLON). Collaboration aims to accelerate introduction of autonomous and electric mobility solutions in UAE aligned with Net Zero 2050 agenda.
• Groupe PSAcoreChannel Partner/ Reseller/ Distributor · 12 April 2020Al Fahim Group collaborated with Groupe PSA to launch Opel vehicles in Dubai and Northern Emirates through exclusive distribution agreement. Deal emphasized commitment to innovation, technology enhancement, and job creation in UAE.
• Abu Dhabi Islamic Bank (ADIB)coreGTM or Marketing Partner · 16 August 2017EMC partnered with ADIB to offer unique Islamic Shari'a-compliant finance deals for Mercedes-Benz customers. Products structured through Murabaha & Musawamah principles offering deposit assistance, deferred payments, and attractive monthly installments.
• Mercedes-Benz (Daimler)coreChannel Partner/ Reseller/ DistributorLong-standing authorized distributor relationship for Mercedes-Benz vehicles in Abu Dhabi. Emirates Motor Company (EMC) is the flagship Mercedes-Benz distributor. Also distributes Mercedes-Benz commercial vehicles, AMG performance vehicles, and trucks. Multiple awards received for distribution excellence.
• Phillips 66coreChannel Partner/ Reseller/ DistributorCentral Motors & Equipment (CM&E) is the sole distributor of Phillips 66 products in UAE including Kendall Oil, lubricants, engine oils, power transmission fluids, and industrial oils. Partnership expanded CM&E's global brand portfolio alongside Michelin and Bosch.
• Michelin/TYREPLUScoreChannel Partner/ Reseller/ DistributorCM&E is authorized distributor for Michelin Tyres in Abu Dhabi and Al Ain. TYREPLUS franchise network operated with 31 branches in UAE and 111+ in Middle East. One-stop-shop offering global standard tyre and car maintenance services.
• BoschcoreChannel Partner/ Reseller/ DistributorCM&E is sole UAE distributor of Bosch Power Tools. Also operates Bosch Diesel Service (BDS) and Bosch Optimum Diesel Partner (ODP) programs. Partnership includes launching latest German-manufactured equipment for contracting, fit-out, and construction firms.
• Middle East Airlines (MEA)coreChannel Partner/ Reseller/ DistributorSafar Travel & Tourism is General Sales Agent (GSA) for Middle East Airlines since 1966. Also served as Abu Dhabi Airport's first Arab inauguration flight in 1968. Long-standing 50+ year partnership with multiple awards received.
• Swiss International Air LinescoreChannel Partner/ Reseller/ DistributorSafar Travel & Tourism serves as General Sales Agent (GSA) for Swiss International Air Lines alongside MEA, Cathay Pacific, and Go First.
• Cathay PacificcoreChannel Partner/ Reseller/ DistributorSafar Travel & Tourism serves as General Sales Agent (GSA) for Cathay Pacific.
• GoAirminorChannel Partner/ Reseller/ DistributorSafar Travel & Tourism partnered with GoAir to roll out direct flights between Abu Dhabi International Airport and newly opened Kannur Airport in Kerala, India.
• LiebherrcoreStrategic or Co-development PartnerEMC Commercial Vehicles partnered with Liebherr for supplying 200 Mercedes-Benz Actros trucks with 12 CBM Liebherr Mixers. State-of-the-art technology with 'Connected Trucks' Fleetboard system for vehicle tracking. Partnership for infrastructure development across UAE.
• Etihad AirwayscoreGTM or Marketing PartnerStrategic partnership where Mercedes-Benz vehicles supplied by Al Fahim Group (through EMC) are used for all eligible premium customer transfers within UAE from aircraft to destinations. Business Class, First Class, and The Residence passengers receive dedicated Mercedes-Benz fleet transfers.
• Elba House of JordanminorStrategic or Co-development PartnerEMC partnered with Jordan's Elba House to build custom-designed coaches for Mercedes-Benz OC 500 RF chassis vehicles.
• Aldar PropertiescoreStrategic or Co-development PartnerAldar signed partnership agreement with Al Fahim Group to bring world's first Mercedes-Benz and AMG showroom and express service centre to Yas Island. 5,850 sqm facility part of AED3 billion Aldar investment program.
• Accor (Fairmont and Avani)coreChannel Partner/ Reseller/ DistributorAl Fahim Group owns and operates Fairmont Bab Al Bahr (5-star hotel in Abu Dhabi) and Avani Palm View Dubai Hotel & Suites under hospitality operations.
• WagamamacoreChannel Partner/ Reseller/ DistributorRMAL Hospitality, Al Fahim Group's hospitality arm, manages wagamama restaurant franchise in UAE with locations including Dubai Mall (flagship), Marina Mall, and 7+ locations across the country.
• Zayed Higher Organization (ZHO)coreGTM or Marketing PartnerAl Fahim signed MOU with ZHO to employ people of determination in automotive workshops. Collaboration with Zayed Higher Organization's Bees Café for inclusive employment. Also promotes opportunities for People of Determination across the organization.
• ADNOC and SubsidiariescoreChannel Partner/ Reseller/ DistributorMARJAN Industrial Development supplies equipment and services to ADNOC Drilling, ADNOC Onshore, ADNOC Offshore, ADNOC Gas Processing, ADNOC Sour Gas, ADNOC Refining, ADNOC LNG, ADNOC Distribution, ADNOC Logistics & Services, Al Dhafra Petroleum, Al Yasat Petroleum, and BOROUGE.
• Swiss Business Hub Middle EastminorGTM or Marketing PartnerChairman met Swiss delegation arranged by Swiss Business Hub Middle East to discuss investment opportunities in hotels, tourism, hospitality, and real estate across Switzerland.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Al Tayer Group: UAE-based conglomerate and one of the largest automotive distributors in the region, holding authorized franchises for Ford, Lincoln, Ferrari, Maserati, Jaguar, Land Rover and others, alongside retail, hospitality, and real estate operations. Directly comparable to Al Fahim as a competing UAE automotive conglomerate with diversified holdings.
• Premier Motors (Al Rostamani Group): Authorized Audi dealer in Dubai under the Al Rostamani Group umbrella, a diversified UAE conglomerate. Comparable as a luxury automotive distribution subsidiary within a UAE conglomerate structure.
• Galadari Brothers Group: UAE diversified conglomerate with a major automotive distribution arm (Chevrolet, Mazda, MG, Isuzu and others) plus motors, real estate, food and beverage, and engineering divisions. Closest peer for the conglomerate-plus-automotive-dealership model in the UAE.
• AGMC (Rolls-Royce, BMW, MINI): UAE-based automotive distributor for BMW Group brands (BMW, MINI, Rolls-Royce, McLaren). Directly comparable luxury/premium automotive distribution model in the same UAE geography.
• Juma Al Majid Group: UAE conglomerate with Toyota, Lexus and other automotive franchises plus real estate, travel, and consumer goods businesses. Comparable diversified UAE family business with automotive distribution at its core.
• Al Naboodah Group Enterprises: UAE conglomerate founded in 1958 (same vintage as Al Fahim) with automotive, construction, real estate and trading businesses, holding Volkswagen, Audi, Porsche, MAN and other franchises. Directly comparable diversified UAE family conglomerate competing for similar OEM relationships.
• Bin Hamoodah Group: UAE conglomerate founded 1967 with automotive (Mercedes-Benz authorized dealer in Abu Dhabi, Toyota, Honda), real estate, hospitality, and oil & gas services. Notably also a Mercedes-Benz partner in Abu Dhabi, making it a direct competitive peer to Al Fahim's EMC.

Broad incumbents

• Inchcape plc: Global automotive distributor operating across Asia, the Americas, Africa, and Europe, representing luxury, premium and volume brands. Comparable as a publicly-traded international multi-brand auto distributor, though at materially larger scale and with different geography.
• Al Ghurair Group: One of the largest UAE family conglomerates with diversified operations in food, real estate, construction, printing and packaging. Comparable diversified UAE family-owned conglomerate structure, though with limited overlap in automotive distribution.
• AutoNation Inc. Largest automotive retailer in the United States, operating new and used vehicle franchises plus parts and service. Comparable business model at scale, though geographically and structurally different.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/al-fahim-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Fahim Group