Deep Focus
Deep Focus is a New York-based full-service advertising agency offering integrated creative, social media, audience strategy, and media and analytics services to enterprise clients across entertainment, travel and hospitality, automotive, healthcare, and consumer goods verticals.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Deep Focus does
Deep Focus is a full-service advertising agency founded in 2002 and headquartered in New York, operating as a privately held portfolio company of Bright Mountain Media, a diversified media holding group that also owns Big Village, BrightStream, and Wild Sky Media. The agency organizes its offering into four service pillars delivered in-house: Creative Services (brand strategy, visual identity, campaign concepting, production, and experiential stunts), Social Media Services (platform strategy, community management, paid social, and creator partnerships), Audience Strategy Services (audience targeting and insight-led planning), and Media and Analytics Services (planning and buying across paid social, paid search, SEO, programmatic, CTV, streaming audio, and digital OOH, with predictive modeling, multi-touch attribution, media mix modeling, and reporting). Underlying technology includes a proprietary Unified Audience Strategy Toolset, a Predictive Analytics Platform, and a Multi-Location Media Automation capability that has been deployed across more than 1,000 NVA veterinary hospital locations.
The agency's client base is concentrated in enterprise and mid-market accounts across entertainment (HBO, FX, Disney+, Freeform, Bravo, USA Network), travel and hospitality (Aruba Tourism Authority, Ace Hotel), automotive rental (Avis, Budget), healthcare (NVA), consumer goods (P.F. Flyers, Frito-Lay), education (Liberty Science Center), financial services (Credible), and beverage (Jägermeister). Deep Focus generates revenue through professional services fees structured as project-based engagements, retainers, and media buying commissions, with multi-year contract cadences typical for anchor accounts such as the five-year Aruba Tourism Authority brand repositioning. The firm has accumulated recurring industry recognition including Shorty Awards, Webby Awards, Clio Awards, GEMA Awards, Magellan Awards, Obie Awards, and an Ad Age Small Agency Award, which functions as a core credibility asset in agency selection processes. Distribution is sales-led via direct enterprise engagement and referrals, with no self-serve or marketplace channel.
Deep Focus firmographics
Firmographics- Name
- Deep Focus
- Legal name
- Bright Mountain Media, Inc.
- Website
- https://deepfocus.agency
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Deep Focus is a New York-based full-service advertising agency offering integrated creative, social media, audience strategy, and media and analytics services to enterprise clients across entertainment, travel and hospitality, automotive, healthcare, and consumer goods verticals.
- Ownership category
- akta.pro rank
Where Deep Focus is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Deep Focus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Agency Services: Deep Focus generates revenue through professional services fees for integrated marketing campaigns including creative development, social media strategy and management, audience strategy, and media planning and buying services. Revenue is generated through project-based fees, retainer arrangements, and media buying commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise marketing services - custom project engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Deep Focus product offering
Product offeringCore offering
Deep Focus is a full-service advertising and marketing agency with in-house creative, social, and media capabilities. The firm organizes its work into four service pillars—Creative Services, Social Media Services, Audience Strategy Services, and Media & Analytics Services—delivering integrated campaigns including brand strategy, content development, community management, media planning and buying, and predictive analytics for enterprise and mid-market brands. Revenue is generated through project-based fees, retainers, and media commissions.
Product overview
Deep Focus is a full-service advertising and marketing agency with in-house creative, social, and media capabilities. The company operates as a unified service offering rather than a software product platform, organizing its work into four core service pillars: Creative Services (brand strategy, visual identity, campaign concepting, production, experiential stunts), Social Media Services (platform strategy, content creation, community management, paid social, creator partnerships), Audience Strategy Services (audience targeting and insight-driven planning), and Media & Analytics Services (media planning and buying across digital and traditional channels, analytics, data solutions including LiveRamp Connect, and reporting). The company demonstrates its capabilities through case studies across entertainment (HBO, FX, Disney+, Freeform, Bravo), travel (Aruba Tourism, Ace Hotel), automotive (Avis, Budget, P.F. Flyers), healthcare (NVA veterinary), and cultural institutions (Liberty Science Center). Deep Focus is a Bright Mountain company.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Full-service creative offerings including brand strategy, brand positioning, messaging architecture, visual identity development, campaign concepting and execution, copywriting, art direction, design, content development, full-service production, hybrid post-production, and experiential stunts. Provided to mid-market and enterprise brands seeking integrated creative campaigns.
- Social Media Services Platform strategy and management, editing and motion graphics, publishing, community management, live event coverage, analytics and performance tracking, paid social strategy and management, and creator partnerships. Provided primarily to entertainment networks and consumer brands.
- Audience Strategy Services Brand strategy services focused on audience targeting, insight gathering, and marketing built seamlessly around defined audience segments. Includes the proprietary Unified Audience Strategy Toolset.
- Media & Analytics Services Full-service planning and buying, digital advertising (paid social, paid search, SEO, programmatic, CTV, streaming audio, digital OOH), analytics (predictive modeling, multi-touch attribution, media mix modeling), data solutions (1st party file analysis, data strategy, LiveRamp Connect), and reporting (real-time dashboards, custom reports, weekly insights). Includes proprietary Multi-Location Media Automation capability.
Quantifiable outcome
- 131M+ views and 2.7M+ social engagements for FX Grotesquerie campaign
- +6 more outcomes
Companies that use Deep Focus
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Deep Focus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Deep Focus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bright Mountain MediacoreDeep Focus is a portfolio company of Bright Mountain Media, a media and advertising holding company that brings together a diverse portfolio of companies including Big Village, BrightStream, Deep Focus, and Wild Sky Media to deliver a full spectrum of advertising, marketing, technology, and media services united by data-driven insights.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Deep Focus competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Customer concentration
Deep Focus social profiles
Digital presenceDeep Focus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deep Focus leadership team
Management profileNumber of profiles
Profiles8 records
Deep Focus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deep Focus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deep Focus
What does Deep Focus do?
Deep Focus is a full-service advertising and marketing agency with in-house creative, social, and media capabilities. The firm organizes its work into four service pillars—Creative Services, Social Media Services, Audience Strategy Services, and Media & Analytics Services—delivering integrated campaigns including brand strategy, content development, community management, media planning and buying, and predictive analytics for enterprise and mid-market brands. Revenue is generated through project-based fees, retainers, and media commissions.
Is Deep Focus a public or private company?
Deep Focus is a private company. It is classified as corporate owned and is currently operating.
When was Deep Focus founded?
Deep Focus was founded in 2002. It employs 101 to 250 people.
Where is Deep Focus based?
Deep Focus is headquartered in New York, United States, in the North America region.
How does Deep Focus make money?
One revenue line is on record: marketing Agency Services.
Does Deep Focus have an API?
No public API is recorded for Deep Focus.