What Seltmann Weiden does

Seltmann Weiden (legal entity: Porzellanfabriken Christian Seltmann GmbH) is a fourth-generation, family-owned hard-paste porcelain manufacturer headquartered in Weiden in der Oberpfalz, Germany, with a secondary production site in Erbendorf. Founded in 1909, the company operates approximately 700 employees alongside roughly 120 KUKA robots and produces between 13 and 15 million porcelain pieces annually in what it describes as one of Europe's most modern porcelain factories. Its core technology is the integration of hard-paste porcelain (Hartporzellan) production with high-precision industrial automation and traditional craftsmanship, supporting consistent quality across both consumer and professional-grade tableware.

The company organises its commercial operations into four business units: "Dine fine at home" (household porcelain), "Serve food professional" (hospitality and gastronomy), "Caring is sharing" (care homes, hospitals, schools, canteens, kindergartens), and "Brand your porcelain" (custom branded merchandise). Products are sold through dedicated B2C (seltmann-shop.de) and B2B (b2bshop.seltmann.com) online storefronts, an authorised dealer network, and global exports. Pricing is not publicly disclosed and is handled through direct quote and consultation with system consultants for professional accounts.

Seltmann Weiden reports stable annual revenue of approximately 50 million EUR with a 100% equity ratio, indicating full self-financing and no external investor or debt funding. The company invests in ongoing product renewal (e.g., multiple new 2026 collections including SENTO Galaxy, SENTO Black Line, SAVONA Provence, and SENTO Relief Wave) and maintains documented customer relationships across hospitals, hotels, restaurants, theme parks, university canteens, and consumer brands such as Nutella/Ferrero for branded merchandise.

Name

Seltmann Weiden

Legal name

Porzellanfabriken Christian Seltmann GmbH

Website

https://haushalt.seltmann.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Seltmann Weiden is a fourth-generation, family-owned German manufacturer of hard-paste porcelain (Hartporzellan), producing 13-15 million pieces annually across home, hospitality, institutional, and custom-branded segments via its Weiden and Erbendorf facilities and global export channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Weiden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hard Porcelain Product Sales: Core revenue from manufacturing and selling hard porcelain dinnerware and tableware products, including plates, bowls, cups, serving dishes, and specialized items. Production capacity of 13-15 million porcelain pieces per year. Sales through consumer e-commerce (B2C) and business customer shop (B2B).
2. Professional/Horeca Channel: B2B sales to hotels, restaurants, catering companies, and event venues. This segment balances equally with the household porcelain market. The company serves fine dining restaurants (Nori collection), hotel chains, and event venues requiring high-quality, durable porcelain.
3. Institutional/Care Facilities: Specialized sales to care homes, nursing homes, hospitals, company canteens/mensas, schools, and kindergartens. Products designed for ergonomic use in care settings with durability requirements.
4. Branded Corporate Merchandise: Custom branded porcelain products for major customers and brands as promotional/advertising items. The 'Brand Your Porcelain' unit focuses on bespoke, individualized, series-ready custom productions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Seltmann Weiden manufactures and sells hard porcelain (Hartporzellan) dinnerware and tableware — including plates, cups, bowls, platters, baking dishes, and specialized professional and institutional pieces — at one of Europe's most modern porcelain factories in Weiden and Erbendorf, Germany. The portfolio spans 20+ collections organized into four business units serving consumer households, hospitality/HoReCa, care/healthcare facilities, and corporate-branded merchandise, distributed through separate B2C and B2B online shops and a dealer network.

Product overview

Seltmann Weiden is a German porcelain manufacturer producing high-quality hard porcelain (Hartporzellan) at one of Europe's most modern factories. The company operates with approximately 700 employees and 120 KUKA robots, producing 13-15 million porcelain pieces annually. The product portfolio is organized into four business units: Dine fine at home (home dining), Serve food professional (hospitality sector), Caring is sharing (care facilities), and Brand your porcelain (custom branded products). The company offers over 20 distinct collections including Amina Home, Liberty Pure Colors, Nori, Sento, Savona, Salzburg, and specialized professional lines, plus individual product categories including plates, cups, bowls, platters, mugs, baking dishes, and food pedestals. Products are sold through dedicated B2C and B2B online shops, serving both private consumers and professional clients in hospitality, healthcare, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Amina Home Home dining porcelain collection featuring elegant design for the home table setting.
• Liberty Pure Colors Home Home porcelain collection featuring pure, vibrant colors for contemporary table settings.
• Nori Professional Professional porcelain collection in deep matte black and pure elegant white with fine structured relief, designed for high-end cuisine and professional HoReCa settings.
• Sento Professional Professional porcelain collection with modern design and decorative variants including Galaxy, Black Line, and Relief Wave for demanding hospitality use.
• Sento Home Home porcelain collection featuring color options such as Chocolate Brown, Cocoa Brown, and Mango Orange with a fine line design.
• Savona Home Home porcelain collection featuring Mediterranean-inspired designs including Provence and Fine Diamond variants.
• Buffet Gourmet Professional Professional porcelain buffet collection designed for gourmet food presentation in hotels and catering.
• Compact Kinderserien Children's porcelain series designed for durability and child-friendly use in schools, kindergartens, and family households.
• Coup Fine Dining Noble Professional Professional fine dining porcelain collection for noble and elegant restaurant settings.
• Good Mood Intense Professional Professional porcelain collection featuring vibrant, mood-enhancing designs for restaurants and event venues.
• Lido Black Line Home Home porcelain collection with elegant black line design for everyday dining.
• Life Nature Home Home porcelain collection inspired by natural elements and organic aesthetics.
• Marie-Luise Home Home porcelain collection with timeless, classic design elements for residential dining.
• Maxim Professional Professional porcelain collection designed for hotel and restaurant use.
• Meran Professional Professional porcelain collection designed for the hospitality sector.
• Modern Life Professional Professional porcelain collection featuring contemporary design for modern restaurants.
• Nori Home Home porcelain collection featuring minimalist design inspired by the Nori Professional line.
• Salzburg Professional Professional porcelain collection featuring elegant, lightweight yet durable design for restaurants (e.g., Augustiner an der Frauenkirche Dresden).
• Dine Fine at Home Business unit focusing on the home dining market with timeless design and quality porcelain for private households.
• Serve Food Professional Business unit for the hospitality sector including hotels and restaurants, offering functional, stylish, and durable porcelain design for demanding professional environments.
• Caring is Sharing Business unit serving care facilities including hospitals, nursing homes, canteens, schools, and kindergartens with ergonomic, functional, and aesthetically pleasing porcelain.
• Brand Your Porcelain Customization service offering bespoke, individualized, series-ready porcelain production with custom logos, colors, and designs for corporate clients and brand merchandise programs (e.g., Nutella/Ferrero).
• Hartporzellan (Hard Porcelain) High-quality hard porcelain (Hartporzellan) manufactured in Germany using modern technology and traditional craftsmanship at one of Europe's most modern porcelain factories with KUKA robots.
• Online Shop Privatkunden (B2C) B2C e-commerce storefront for private customers to purchase Seltmann Weiden porcelain products directly for home use.
• Online Shop Geschäftskunden (B2B) B2B e-commerce portal for business customers including restaurants, hotels, and care facilities, with professional ordering interface and dedicated professional product lines.

Quantifiable outcome

• 100% equity ratio ensuring financial stability and independence
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KUKAcoreTechnology or IntegrationKUKA provides industrial robots integrated into Seltmann Weiden's production facilities. The company operates approximately 120 KUKA robots across its manufacturing operations, enabling high-precision porcelain production with consistent quality and scale. This partnership represents a core component of the company's high-tech manufacturing capabilities.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Villeroy & Boch: Villeroy & Boch is a large German ceramics manufacturer with a comparable heritage (founded 1748) and an overlapping tableware/dinnerware business alongside bathroom ceramics. It addresses the same B2B hospitality and B2C consumer segments as Seltmann Weiden, but at significantly greater scale and broader product portfolio.
• Wedgwood (Fiskars Group): Wedgwood, owned by Fiskars Group, is a heritage UK/European porcelain tableware brand with broad consumer reach and a strong HoReCa presence. It competes with Seltmann Weiden across both consumer and hospitality channels at greater international scale.

Direct peers

• Rosenthal: Rosenthal is a German hard-porcelain manufacturer with a long-standing premium brand portfolio (Rosenthal, Thomas, Hutschenreuther) serving both household and HoReCa customers. It competes head-to-head with Seltmann Weiden in the German and European professional tableware market.
• Meissen: Meissen (Staatliche Porzellan-Manufaktur Meissen GmbH) is a German hard-porcelain manufacturer with luxury positioning and global distribution. Comparable to Seltmann Weiden as a 'Made in Germany' porcelain specialist competing in premium consumer and gift channels.
• Bernardaud: Bernardaud is a French hard-porcelain tableware producer serving fine-dining restaurants and premium households globally. Directly comparable to Seltmann Weiden's professional and household porcelain business units, especially for HoReCa customers such as fine-dining establishments.
• Royal Copenhagen: Royal Copenhagen is a Danish heritage porcelain manufacturer producing hand-decorated and professional-grade tableware. Comparable to Seltmann Weiden in premium hard-porcelain positioning and in serving both consumer collectors and fine-dining professionals in Europe.
• Steelite International: Steelite International is a UK-based manufacturer and distributor specializing in hospitality and foodservice tableware with strong international HoReCa distribution. Directly comparable to Seltmann Weiden's professional HoReCa business unit and customer segments.
• Churchill China: Churchill China is a UK manufacturer of professional-grade tableware for hospitality, catering, and care facilities. Directly comparable to Seltmann Weiden's 'Serve Food Professional' and 'Caring is Sharing' business units across the same HoReCa and institutional channels.
• Pillivuyt: Pillivuyt is a French hard-porcelain manufacturer producing professional-grade restaurant porcelain and consumer tableware. Directly comparable to Seltmann Weiden on hard-paste production process, durable commercial-grade porcelain, and HoReCa/consumer dual-channel go-to-market.
• Hering Berlin: Hering Berlin is a German porcelain manufacturer known for premium designer tableware serving fine-dining restaurants and design-conscious households. Comparable as a German-made porcelain specialist competing in the same premium consumer and professional channels as Seltmann Weiden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seltmannweiden
• Facebookfacebook.com/seltmannweiden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seltmann Weiden