What Maloney + Novotny does

Maloney + Novotny LLC is a privately held, locally owned full-service certified public accounting and business consulting firm founded in 1933 and headquartered at 1111 Superior Avenue, Cleveland, Ohio. The firm operates six offices across Ohio (Cleveland, Columbus, Canton, Delaware, Elyria) and Clearwater, Florida, and is a member of Nexia International, a global network of independent accounting and consulting firms used for cross-border engagements (e.g., supporting client acquisitions involving Mexico). It has been described as one of Ohio's largest full-service CPA firms and employs 101–250 people, with a leadership roster spanning Managing Shareholder Jon Ruple (named to Forbes 2025 America's Top 200 CPAs), multiple practice shareholders, and credentialed specialists (CPAs, CEBS, CFE).

The firm's core offerings are organized around six service lines: Tax Services (planning, compliance, multi-state and international tax), Accounting Services (audit, review, compilation), Business Consulting, Audit & Assurance, Information Security Compliance & Assurance (SOC 1, SOC 2, SOC 3, SOC for Cybersecurity, and HITRUST reports), and Family Office Services (delivered through the M+N Family Office Services subsidiary). Technology deployment centers on compliance and analytics tooling — advanced dashboards, ratio benchmarking for the education practice, secure client file exchange via ShareFile, and standard collaboration platforms (Zoom, WebEx, Google Meet, Skype for Business). The firm has participated in the AICPA Peer Review Program for over 25 years with consistent pass ratings, the highest level of evaluation.

Maloney + Novotny generates revenue through professional service fees billed on a per-engagement, scope-dependent basis under long-term client relationships, with no publicly disclosed pricing schedule. Target customer segments include manufacturing/construction/distribution companies, not-for-profit organizations (higher education, healthcare, foundations, trade associations), family offices and high net worth individuals, employee benefit plans, healthcare organizations, and educational institutions. Named clients include Youngstown Business Incubator, CorVel Corporation (risk management/healthcare), and Fire-Dex LLC (manufacturing). Go-to-market is relationship-driven, combining direct consultation requests, professional referrals, industry thought leadership (Crain's Cleveland Business features), educational programming (CPE webinars, ethics seminars with Ohio Society of CPAs, M+N Campus Connect), and Nexia International referrals.

Name

Maloney + Novotny

Legal name

Maloney + Novotny LLC

Website

https://maloneynovotny.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

Maloney + Novotny is a privately held, full-service CPA and business consulting firm founded in 1933, headquartered in Cleveland, Ohio, with six offices across Ohio and Clearwater, Florida. It serves manufacturing, not-for-profit, healthcare, family office, employee benefit plan, and education clients through tax, audit, advisory, SOC/HITRUST compliance, and family office services under a Nexia International global affiliation.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Attest, Tax, Advisory, IT Assurance): Maloney + Novotny generates revenue through professional accounting services including attest services (audits, reviews, compilations), tax preparation and planning, business consulting, IT assurance (SOC reports, cybersecurity audits), and advisory services. Delivered through long-term client relationships spanning decades, with revenue derived from professional service fees billed on a per-engagement basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Maloney + Novotny is a full-service CPA and business consulting firm providing tax services, accounting services, audit and assurance, business consulting, information security compliance and assurance (including SOC and HITRUST reporting), and family office services. Services are delivered through engagement teams led by shareholders and managers across six offices in Ohio and Florida, supplemented by international reach through the Nexia International global network.

Product overview

Maloney + Novotny is a full-service CPA and business consulting firm offering a comprehensive suite of professional services. The core offerings include Tax Services, Accounting Services, Business Consulting, Audit & Assurance, Information Security Compliance & Assurance, and Family Office Services. The Information Security Compliance practice provides specialized SOC reporting services (SOC 1, SOC 2, SOC 3, SOC for Cybersecurity) and HITRUST reports. The firm also offers specialized retirement plan services, estate and gift tax planning, and operates the M+N Campus Connect leadership program for recruiting. Services are delivered through offices across Ohio (Cleveland, Columbus, Canton, Delaware, Elyria) and Clearwater, Florida, with membership in Nexia International providing global reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Services
• Accounting Services
• Business Consulting
• Audit & Assurance
• Information Security Compliance & Assurance

Quantifiable outcome

• AICPA Peer Review Program — pass rating achieved for over 25 consecutive years
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GlenmedecoreStrategic or Co-development Partner · 20 January 2026Glenmede co-presented the 'Crisis as Catalyst – Innovation for Nonprofits' panel discussion with Maloney + Novotny on February 19, 2026, exploring how pressures facing nonprofit organizations can become a launch pad for innovation. Glenmede's Director of the Center for Family Philanthropy participated as a panelist.
• ChazinminorGTM or Marketing Partner · 8 January 2025Maloney + Novotny partnered with Chazin for a joint webinar on February 4, 2025 titled 'Empowering Nonprofits: Mastering Governance, Budgets, Financial Statements, and Collaboration with External Auditors.'
• Nexia InternationalcoreStrategic or Co-development PartnerMaloney + Novotny is a member of Nexia International, a leading global network of independent accounting and consulting firms. This membership provides the firm with a worldwide alliance to serve clients with international operations and cross-border needs. The global network was leveraged, for example, to support a client's acquisition of a competitor with operations in Mexico.
• Ohio Society of CPAs (OSCPA)coreStrategic or Co-development PartnerMaloney + Novotny collaborates with the Ohio Society of CPAs to present ethics training seminars and CPE programs. The firm has presented multiple ethics seminars in partnership with OSCPA at venues including The Point at Otterbein University and Embassy Suites Cleveland Rockside.
• American Institute of CPAs (AICPA)coreStrategic or Co-development PartnerMaloney + Novotny participates in the AICPA Peer Review Program and has done so for over 25 years, consistently receiving pass ratings. The firm is also represented on AICPA committees, including Chris Anderson serving as Chair of the AICPA Taxation of Exempt Organization's Tax Resource Panel.

Scale indicators4 records

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• BDO USA: Top-five U.S. accounting firm with Ohio presence serving middle-market and large private clients in audit, tax, and advisory. Overlaps with M+N's manufacturing, nonprofit, and family office segments at greater scale.
• Plante Moran: One of the largest U.S. CPA and business advisory firms, headquartered in Michigan with significant Midwest presence. Larger incumbent serving many of the same manufacturing and nonprofit clients, but at greater scale and broader portfolio.
• Wipfli: Top-20 U.S. accounting firm with Midwest presence serving middle-market, nonprofit, healthcare, and manufacturing clients. Comparable vertical mix to M+N at greater scale and broader geographic reach.
• RSM US: National mid-market-focused accounting firm with a Cleveland office. Provides overlapping audit, tax, and consulting services to middle-market companies and nonprofits in the same geography.

Direct peers

• Bober Markey Fedorovich: Northeast Ohio (Akron/Cleveland) accounting and advisory firm serving closely held businesses, nonprofits, and benefit plans. Comparable mid-size Ohio peer with overlapping service offerings.
• Rea & Associates: Ohio-headquartered CPA firm with multiple Ohio offices serving construction, manufacturing, nonprofit, and small business clients. Comparable regional firm with overlapping service lines and Ohio geography.
• GBQ Partners: Ohio-based accounting and consulting firm serving closely held businesses, nonprofits, and family offices. Comparable in scale, vertical mix, and Ohio-centric footprint to Maloney + Novotny.
• Clark Schaefer Hackett: Cincinnati-based CPA and advisory firm of comparable size serving mid-market, nonprofit, and government clients across Ohio and the Midwest. Direct regional peer with similar vertical mix.
• Cohen & Company: Cleveland-based full-service accounting and advisory firm of comparable size serving middle-market companies, nonprofits, and family offices across the Midwest. Most directly comparable peer given overlapping geography, service mix, and target clients.
• Skoda Minotti: Cleveland-based CPA and business advisory firm serving closely held businesses and high net worth individuals across Ohio. Direct peer in geography, size band, and family office/closely held business focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/maloney_novotny
• Facebookfacebook.com/maloneynovotny
• LinkedInlinkedin.com/company/maloney-novotny-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maloney + Novotny