What Yourfirm.de does

Yourfirm.de operates an online job portal exclusively focused on the German Mittelstand (SME) sector. The platform connects small and medium-sized employers with job seekers across Germany, explicitly excluding large corporations, staffing agencies, and headhunters. Core products include Stellenanzeigen (job postings, available on a freemium and paid subscription basis), Performance Kampagnen (paid recruitment marketing campaigns for enhanced visibility), and Employer Branding services. The platform reaches over 1 million qualified candidates monthly and has been recognized as a 4x test winner in Focus Money studies, with 94-95% recommendation rates from both employers and applicants.

The underlying technology consists of a standard online job board architecture with search and application-forwarding capabilities, an integrated online application form (Online-Bewerbungsformular), and a free Jobmail email alert subscription service. The company integrates with SmartConnect Technologies GmbH for ATS data synchronization between the portal and customers' applicant tracking systems, processes candidate and job data accordingly, and deploys Salesforce Marketing Cloud Account Engagement (formerly Pardot) for marketing automation, lead scoring, nurturing, and sales tracking. Consentmanager is used for cookie consent management. No AI/ML capabilities, mobile applications, or public API are disclosed.

The business model is sales-led with self-service: employers can register and post jobs for free or upgrade to paid tiers with multi-year contracts under a confidential price list. Revenue streams comprise job posting subscriptions, performance campaigns (subscription recurring), and employer branding services (professional services). The company is headquartered in Munich (Welfenstr. 22) and operates solely within Germany under the legal entity Yourfirm GmbH & Co. KG, led by Managing Director Jonas Lehmann M.A. The company is privately held with no disclosed external investors, funding rounds, or M&A activity.

Name

Yourfirm.de

Legal name

Yourfirm GmbH & Co. KG

Website

https://yourfirm.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Yourfirm.de is a Munich-based online job portal exclusively focused on German Mittelstand (SME) employers, connecting over 1 million monthly job seekers with small and medium-sized enterprises through job postings, performance campaigns, and employer branding services.

Ownership category

akta.pro rank

Product category

Online Job Marketplace

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• Mittelstand job board
• SME recruitment platform
• Employer branding services
• Job posting marketplace
• Performance recruitment campaigns

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Postings (Stellenanzeigen): Companies pay to post job listings on the platform. Pricing follows a price list available upon request. Both free and paid posting options exist.
2. Performance Campaigns: Premium advertising campaigns for employers seeking enhanced visibility and candidate reach.
3. Employer Branding Services: Services to help SMEs improve their employer brand and attract talent.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Yourfirm.de operates an online job marketplace exclusively for German Mittelstand (SME) employers, enabling them to post job listings and reach over 1 million qualified candidates monthly. The platform offers paid job postings (Stellenanzeigen), performance recruitment campaigns for enhanced visibility, and employer branding services tailored to small and medium-sized enterprises. Job seekers can search and apply to positions free of charge via the integrated application system, with large corporations, staffing agencies, and headhunters explicitly excluded from the platform.

Product overview

Yourfirm.de operates as a job portal platform specializing exclusively in Mittelstand (German SME) employment. The platform consists of a core job board where companies post vacancies (Stellenanzeigen) and job seekers search for positions, supplemented by Performance Kampagnen for enhanced recruitment marketing and Employer Branding services for talent attraction. Additional offerings include a Jobmail newsletter for job seekers and an online application form system that enables direct applications. The company integrates with Salesforce Marketing Cloud Account Engagement for marketing automation and SmartConnect Technologies for ATS integration. The platform reaches over 1 million monthly job seekers and has been recognized as a test winner in Focus Money studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Yourfirm.de Jobportal Online job portal platform specializing in Mittelstand (German SME) job postings, enabling employers to post vacancies and job seekers to search and apply for positions in small and medium-sized enterprises. Represents the core platform offering.
• Stellenanzeigen (Job Postings) Job posting service allowing Mittelstand companies to advertise open positions to over 1 million monthly job seekers. Both free and paid posting options are available, with paid options offering enhanced visibility. Pricing follows a confidential price list available upon request.
• Performance Kampagnen Paid recruitment marketing campaigns designed to increase visibility of job postings and attract qualified candidates more quickly for Mittelstand employers.
• Employer Branding Services Services to help Mittelstand companies strengthen their employer brand and attract talent by showcasing their workplace culture and values, positioning them favorably against large corporate employers.

Quantifiable outcome

• 94% of job applicants recommend the platform
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SmartConnect Technologies GmbHcoreTechnology or IntegrationSmartConnect Technologies GmbH (Kronackerring 35, 35620 Stadtallendorf, Germany) acts as a data processor supporting the collection and synchronization of candidate and job data between Yourfirm's portals and customers' applicant tracking systems. They process candidate data (name, email, application documents, address, phone, other application-specific data) and job data (job-ID, title, description, location, URL, salary information, other job-specific data) as well as customer data (name, company, email, phone, API access credentials).
• Agentur für Arbeit (Federal Employment Agency)minorChannel Partner/ Reseller/ DistributorYourfirm publishes job listings on the Job Exchange (Jobbörsen) of cooperating platforms including the Federal Employment Agency's job market. Listings may also appear on partner job boards for optimal targeted candidate reach.
• Salesforce (Marketing Cloud Account Engagement)coreTechnology or IntegrationYourfirm uses Salesforce Marketing Cloud Account Engagement (formerly Pardot) for form provisioning, landing pages, email marketing, contact/lead management, automated campaigns, trigger emails, content personalization, lead scoring, lead nurturing, prospect activity analysis, and sales tracking.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Joblift: Joblift is a German job search engine that aggregates listings from multiple sources. It competes for SME job seeker traffic and employer visibility through a similar search-based platform model.
• Xing: Xing is the leading German-language professional network with integrated job postings operated by New Work SE. It serves similar SME and mid-market employer segments in Germany and competes for candidate engagement and recruiter spend.
• Stellenanzeigen.de: Stellenanzeigen.de is a large German job board focusing on SMEs and small businesses, mirroring Yourfirm's Mittelstand-exclusive positioning. It directly competes for the same SME employer and job seeker segments through a similar posting-based business model.
• Workwise: Workwise is a German job platform emphasizing SME and hidden champion employers with a candidate-first matching approach. It targets the same Mittelstand-adjacent employer and job seeker segments as Yourfirm.
• Jobbörse der Bundesagentur für Arbeit: The Federal Employment Agency's official job exchange is a direct channel partner and competitor distributing job listings across Germany. It is a free government platform that competes on candidate reach and listing distribution within Yourfirm's own ecosystem.

Broad incumbents

• Indeed Germany: Indeed is the leading global job search engine with strong presence in Germany, aggregating listings from company career sites and job boards. It competes for SME hiring but as a broad incumbent offering, not a Mittelstand-focused platform.
• LinkedIn (Germany): LinkedIn is the dominant professional network with integrated job listings, heavily used in Germany for recruiting. While not Mittelstand-exclusive, it competes for the same SME employer recruiting budgets and candidate attention.
• StepStone: StepStone is one of the largest German job boards serving employers across all sizes, including SMEs. It competes directly with Yourfirm for SME job postings and candidate traffic but operates as a broad incumbent rather than a Mittelstand-exclusive platform.

Emerging players

• Kununu: Kununu is a German employer review and branding platform owned by Xing/New Work. It competes with Yourfirm's employer branding services layer and influences German candidate perception of SME employers.

Regional players

• Meinestadt.de Jobs: Meinestadt.de is a regional German job and city portal with strong penetration in SME and local employer hiring. It competes for the same SME employers and locally-focused job seekers across Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yourfirm_de
• YouTubeyoutube.com/channel/UCID9XkO3NnLHnNQkgDx71UA
• Facebookfacebook.com/YOURFIRM
• LinkedInde.linkedin.com/company/yourfirm
• Instagraminstagram.com/yourfirm
• TikToktiktok.com/@yourfirm.de?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yourfirm.de