Nandan Group of Companies
Nandan Petrochem (part of Nandan Group) is an Indian manufacturer and distributor of automotive and industrial lubricants, greases, specialty oils, and AdBlue under the VELVEX brand, serving OEMs, distributors, mechanics, and industrial customers through 270+ distributors and an Amazon India storefront.
- Company typePrivate
- Founded1992
- HeadquartersGoregaon, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nandan Group of Companies does
Nandan Group of Companies is the parent entity of Nandan Petrochem Ltd. (NPL), an Indian manufacturer and distributor of lubricants, greases, and specialty oils operating under the VELVEX brand. Founded in 1992 and headquartered in Goregaon East, Mumbai, the company runs a multi-decade operation serving automotive OEMs, the automotive aftermarket (mechanics, service centers, retailers), industrial manufacturers, and agricultural customers, with products spanning diesel engine oils, passenger car motor oils, motorcycle and three-wheeler oils, gear and transmission oils, coolants, greases, transformer and specialty oils, and AdBlue/DEF. The AdBlue line is anchored by 900,000 KL of annual production capacity and includes NPL Bluesky Automotive, which the company claims is the first automated AdBlue dispensing system in India, designed to international VDA standards and compliant with ISO22241. NPL also claims an India-first transition to eco-friendly packaging across its 300+ SKU portfolio.
The company operates a hybrid B2B/B2C go-to-market model. B2B revenue is generated through OEM supply partnerships for vehicle manufacturers, industrial distributor relationships, and contract services including private label manufacturing and toll blending. B2C and aftermarket reach is delivered through a network of 270+ distributors across India (up from 200+ in the prior 6-9 months), a direct Amazon India storefront, mechanic training and engagement programs, and trade show presence at events such as Automechanika Dubai and ACMA Automechanika. Pricing is quote-based and not publicly disclosed. Revenue commentary from the company indicates "decent double-digit growth" for the current financial year, and management has publicly identified LATAM, GCC, Southeast Asia, and Africa as priority international expansion markets, with UAE operations under evaluation.
Nandan Group of Companies firmographics
Firmographics- Name
- Nandan Group of Companies
- Legal name
- Nandan Petrochem Ltd.
- Website
- https://nandangroup.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nandan Petrochem (part of Nandan Group) is an Indian manufacturer and distributor of automotive and industrial lubricants, greases, specialty oils, and AdBlue under the VELVEX brand, serving OEMs, distributors, mechanics, and industrial customers through 270+ distributors and an Amazon India storefront.
- Ownership category
- akta.pro rank
Nandan Group of Companies industry classification
Industry- Product category
- Lubricants and Specialty Oils
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Miscellaneous Chemical Products (2890), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Automotive Lubricants & Fluids (IMAEAMAA)
- akta.pro secondary industries
- Industrial & Heavy-Duty Lubricants (IMAEAMAB), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Gear Oils & Transmission Fluids (IMAEAMAE), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD), Fuel Additives & Lubricant Additives (IMAEAMAL)
Keywords
Where Nandan Group of Companies is headquartered
LocationHeadquarters
- HQ city
- Goregaon
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Nandan Group of Companies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Lubricant Sales: Sale of automotive and industrial lubricants under the VELVEX brand, including diesel engine oils, passenger car motor oils, motorcycle oils, gear oils, and greases. Revenue is generated through distributors, OEMs, and direct retail channels.
- AdBlue/DEF Sales: Production and sale of AdBlue (Diesel Exhaust Fluid) with annual capacity of 900,000 KL. Products include NPL Bluesky Automotive and dispensing systems. Supplies to automotive manufacturers and aftermarket.
- Private Label Manufacturing: Nandan Petrochem offers private labeling services for other companies seeking to launch their own lubricant brands using NPL's manufacturing capabilities and quality standards.
- Toll Blending: Contract manufacturing services where Nandan Petrochem blends lubricants and specialty oils according to client specifications using their manufacturing infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based B2B and B2C pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Nandan Group of Companies product offering
Product offeringCore offering
Nandan Petrochem Ltd., part of Nandan Group, manufactures and distributes a portfolio of 300+ lubricant products under the VELVEX brand, including automotive engine oils, industrial lubricants, greases, specialty oils, and AdBlue (Diesel Exhaust Fluid). The company operates a 900,000 KL annual AdBlue production capacity and sells through OEM partnerships, a 270+ distributor network, e-commerce, and contract manufacturing (private label and toll blending) services.
Product overview
VELVEX is the flagship brand of Nandan Petrochem Ltd. (NPL), part of Nandan Group of Companies. The company offers a comprehensive portfolio of over 300 lubricant products and AdBlue solutions. The core product lines include: (1) Automotive Lubricants - Diesel Engine Oils, Passenger Car Motor Oils, Motorcycle Oils, Three Wheeler and CNG Oils, Agri Oils, Gear and Transmission Oils, Coolants, UTTO, and ATF; (2) Industrial Lubricants - Hydraulic Oil, Cutting Oil, Machinery Oil, Compressor Oil, Refrigeration Oil, and Gear Oil; (3) Greases - Multi Purpose Grease, Extreme Pressure Grease, Lithium Complex Grease, High Temperature Grease, Wheel Bearing Grease, and Red Gel Grease MP3; (4) Specialty Oils - Transformer Oil, White Oil, and Rubber Process Oil; (5) AdBlue Solutions - including the first automated AdBlue Dispensing System (ADS) in India. The company also offers services including Private Labelling, Toll Blending, and OEM Solutions. VELVEX positions itself as India's leading lubricant and AdBlue manufacturer with over 900,000 KL annual production capacity for AdBlue.
Differentiator
Problem solved
Functional benefit
Brands
- VELVEX: High-performance engine oils and AdBlue solutions brand of Nandan Petrochem Ltd. featuring lubricants for automotive, industrial, and specialty applications.
Products and services
- VELVEX Diesel Engine Oils High-performance diesel engine oils for commercial and passenger diesel vehicles, providing longer engine life and smoother operation.
- VELVEX Passenger Car Motor Oil Engine oils designed for passenger cars providing superior protection and performance.
- VELVEX Motorcycle Oils Specialized lubricants formulated for motorcycle engines.
- VELVEX Three Wheeler and CNG Oils Lubricants designed for three-wheeler vehicles and CNG-powered engines.
- VELVEX Agri Oils Agricultural oils for farm equipment, tractors, and agricultural machinery.
- VELVEX Gear and Transmission Oils Transmission and gear lubricants for vehicle drivetrain components.
- VELVEX Coolants Engine coolants providing thermal management and overheating protection for automotive applications.
- VELVEX UTTO (Universal Tractor Transmission Oil) Universal tractor transmission oil for combined hydraulic and transmission systems in agricultural equipment.
- VELVEX ATF (Automatic Transmission Fluid) Automatic transmission fluid for smooth gear shifting and transmission protection.
- VELVEX Industrial Lubricants Range of industrial lubricants including hydraulic oil, cutting oil, machinery oil, compressor oil, refrigeration oil, and gear oil for industrial applications.
- VELVEX Greases Multi-purpose, chassis, extreme pressure, lithium complex, high temperature, wheel bearing, and red gel greases for varied mechanical applications.
- VELVEX Transformer Oil Specialty oil for electrical transformers providing insulation and thermal management.
- VELVEX White Oil Highly refined white oil for pharmaceutical, food, and cosmetic applications requiring purity and safety.
- VELVEX Rubber Process Oil Specialty oil used in rubber processing and manufacturing.
- VELVEX AdBlue (Diesel Exhaust Fluid) Diesel Exhaust Fluid (DEF/AdBlue) for selective catalytic reduction in diesel engines to reduce NOx emissions and meet environmental standards.
- NPL Bluesky Automotive AdBlue Dispensing System (ADS) First automated AdBlue dispensing system in India, designed to international VDA standard and compliant with ISO22241 standard for bulk AdBlue distribution.
- Private Labelling Service Custom private labelling service enabling partners to launch their own lubricant brands using NPL's manufacturing capabilities and quality standards.
- Toll Blending Service Contract manufacturing service where NPL blends lubricants and specialty oils according to client specifications.
- OEM Solutions (Genuine Oils) Genuine oil solutions and OEM partnership programs providing specified lubricant products for original equipment manufacturers.
Quantifiable outcome
- First in India to transition all SKUs to eco-friendly packaging
- +1 more outcomes
Companies that use Nandan Group of Companies
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Nandan Group of Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nandan Group of Companies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Automechanika DubaiminorNandan Petrochem participated as an exhibitor at Automechanika Dubai to signal global expansion ambitions and received strong enquiries from customers across multiple geographies looking to diversify supply chains toward India.
- ACMA AutomechanikaminorNandan Petrochem used ACMA Automechanika 2026 trade show to showcase Velvex portfolio of lubricants, AdBlue, and allied fluids, with executives outlining plans to build Velvex into both B2B and B2C brand.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Nandan Group of Companies competitors and assessment
Company assessmentDirect peers
- Bharat Petroleum (MAK Lubricants): Bharat Petroleum markets the MAK range of automotive and industrial lubricants in India, leveraging its PSU fuel station network for distribution. It directly competes with VELVEX in engine oils, gear oils, and industrial lubricants sold through OEM and retail channels.
- Castrol India: Castrol India is the largest dedicated automotive and industrial lubricant company in India, with a comparable portfolio of engine oils, transmission fluids, greases, and specialty products sold through OEMs, distributors, and retail channels. VELVEX competes directly with Castrol in the Indian OEM and aftermarket segments under the VELVEX brand.
- Tide Water Oil (India) - Veedol: Tide Water Oil manufactures and markets the Veedol brand of automotive and industrial lubricants in India with a similar product mix to VELVEX. It is a listed Indian peer competing in engine oils, gear oils, greases, and specialty lubricants across OEM and aftermarket channels.
- Shell Lubricants India: Shell is a global lubricants major with a substantial Indian presence selling engine oils, gear oils, industrial lubricants, and specialty greases through OEMs and distributors. It competes directly with VELVEX in Indian OEM partnerships, aftermarket channels, and premium lubricant categories.
- Indian Oil Corporation (servO Lubricants): Indian Oil's servO brand is one of the largest lubricant brands in India, covering automotive, industrial, and grease segments with extensive PSU-backed distribution. It directly competes with VELVEX across automotive engine oils, industrial lubricants, and OEM supply programmes.
- Gulf Oil Lubricants India: Gulf Oil Lubricants India is a listed Indian lubricant manufacturer with a portfolio spanning automotive oils, industrial lubricants, and specialty products distributed through a wide Indian dealer network. It is a direct competitor to VELVEX in passenger car motor oils, motorcycle oils, and industrial applications.
- Motul India: Motul is a French-headquartered lubricant company with strong presence in India's premium automotive, motorcycle, and industrial segments. It is a comparable direct peer to VELVEX in motorcycle oils, automotive engine oils, and specialty lubricants.
- TotalEnergies Marketing India: TotalEnergies operates in India's lubricants market with a portfolio of automotive and industrial lubricants and specialty fluids distributed through B2B and B2C channels. It competes directly with VELVEX in industrial lubricants and high-performance automotive oils.
Broad incumbents
- Valvoline Inc. Valvoline is a global lubricants and oil-change services company with a portfolio of automotive and industrial lubricants sold through OEMs and aftermarket channels, including India. It overlaps with VELVEX in engine oils and greases but operates at much larger global scale as a broad incumbent.
- ExxonMobil Lubricants: ExxonMobil is one of the largest global lubricant majors offering the Mobil brand of automotive, industrial, and specialty lubricants with broad Indian presence through OEM and B2B channels. It overlaps with VELVEX's full product portfolio but competes from a global scale and R&D base rather than an India-centric model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nandan Group of Companies social profiles
Digital presenceNandan Group of Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nandan Group of Companies leadership team
Management profileNumber of profiles
Profiles1 record
Nandan Group of Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nandan Group of Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nandan Group of Companies
What does Nandan Group of Companies do?
Nandan Petrochem Ltd., part of Nandan Group, manufactures and distributes a portfolio of 300+ lubricant products under the VELVEX brand, including automotive engine oils, industrial lubricants, greases, specialty oils, and AdBlue (Diesel Exhaust Fluid). The company operates a 900,000 KL annual AdBlue production capacity and sells through OEM partnerships, a 270+ distributor network, e-commerce, and contract manufacturing (private label and toll blending) services.
Is Nandan Group of Companies a public or private company?
Nandan Group of Companies is a private company. It is classified as family owned and is currently operating.
When was Nandan Group of Companies founded?
Nandan Group of Companies was founded in 1992. It employs 251 to 500 people.
Where is Nandan Group of Companies based?
Nandan Group of Companies is headquartered in Goregaon, India, in the Asia region.
How does Nandan Group of Companies make money?
Four revenue lines are on record. Lubricant Sales are the primary driver. The others are adBlue/DEF Sales, private Label Manufacturing and toll Blending.
Who are Nandan Group of Companies's main competitors?
Direct peers on record are Bharat Petroleum (MAK Lubricants), Castrol India, Tide Water Oil (India) - Veedol, Shell Lubricants India, Indian Oil Corporation (servO Lubricants), Gulf Oil Lubricants India, Motul India and TotalEnergies Marketing India. Broad incumbents are Valvoline Inc. and ExxonMobil Lubricants.
Does Nandan Group of Companies have an API?
No public API is recorded for Nandan Group of Companies.
What industry is Nandan Group of Companies in?
Nandan Group of Companies's product category is Lubricants and Specialty Oils. Its primary akta.pro industry code is IMAEAMAA, Automotive Lubricants & Fluids, with a secondary code of IMAEAMAB, Industrial & Heavy-Duty Lubricants. Its NAICS code is 324191 and its SIC code is 2890.