Nandan Group of Companies

What Nandan Group of Companies does

Nandan Group of Companies is the parent entity of Nandan Petrochem Ltd. (NPL), an Indian manufacturer and distributor of lubricants, greases, and specialty oils operating under the VELVEX brand. Founded in 1992 and headquartered in Goregaon East, Mumbai, the company runs a multi-decade operation serving automotive OEMs, the automotive aftermarket (mechanics, service centers, retailers), industrial manufacturers, and agricultural customers, with products spanning diesel engine oils, passenger car motor oils, motorcycle and three-wheeler oils, gear and transmission oils, coolants, greases, transformer and specialty oils, and AdBlue/DEF. The AdBlue line is anchored by 900,000 KL of annual production capacity and includes NPL Bluesky Automotive, which the company claims is the first automated AdBlue dispensing system in India, designed to international VDA standards and compliant with ISO22241. NPL also claims an India-first transition to eco-friendly packaging across its 300+ SKU portfolio.

The company operates a hybrid B2B/B2C go-to-market model. B2B revenue is generated through OEM supply partnerships for vehicle manufacturers, industrial distributor relationships, and contract services including private label manufacturing and toll blending. B2C and aftermarket reach is delivered through a network of 270+ distributors across India (up from 200+ in the prior 6-9 months), a direct Amazon India storefront, mechanic training and engagement programs, and trade show presence at events such as Automechanika Dubai and ACMA Automechanika. Pricing is quote-based and not publicly disclosed. Revenue commentary from the company indicates "decent double-digit growth" for the current financial year, and management has publicly identified LATAM, GCC, Southeast Asia, and Africa as priority international expansion markets, with UAE operations under evaluation.

Name

Nandan Group of Companies

Legal name

Nandan Petrochem Ltd.

Website

https://nandangroup.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Nandan Petrochem (part of Nandan Group) is an Indian manufacturer and distributor of automotive and industrial lubricants, greases, specialty oils, and AdBlue under the VELVEX brand, serving OEMs, distributors, mechanics, and industrial customers through 270+ distributors and an Amazon India storefront.

Ownership category

akta.pro rank

Product category

Lubricants and Specialty Oils

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Automotive Lubricants & Fluids (IMAEAMAA)

akta.pro secondary industries

Industrial & Heavy-Duty Lubricants (IMAEAMAB), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Gear Oils & Transmission Fluids (IMAEAMAE), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD), Fuel Additives & Lubricant Additives (IMAEAMAL)

Keywords

• Lubricant manufacturing
• Automotive oils
• Industrial greases
• AdBlue production
• Specialty oils

Headquarters

HQ city

Goregaon

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Lubricant Sales: Sale of automotive and industrial lubricants under the VELVEX brand, including diesel engine oils, passenger car motor oils, motorcycle oils, gear oils, and greases. Revenue is generated through distributors, OEMs, and direct retail channels.
2. AdBlue/DEF Sales: Production and sale of AdBlue (Diesel Exhaust Fluid) with annual capacity of 900,000 KL. Products include NPL Bluesky Automotive and dispensing systems. Supplies to automotive manufacturers and aftermarket.
3. Private Label Manufacturing: Nandan Petrochem offers private labeling services for other companies seeking to launch their own lubricant brands using NPL's manufacturing capabilities and quality standards.
4. Toll Blending: Contract manufacturing services where Nandan Petrochem blends lubricants and specialty oils according to client specifications using their manufacturing infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nandan Petrochem Ltd., part of Nandan Group, manufactures and distributes a portfolio of 300+ lubricant products under the VELVEX brand, including automotive engine oils, industrial lubricants, greases, specialty oils, and AdBlue (Diesel Exhaust Fluid). The company operates a 900,000 KL annual AdBlue production capacity and sells through OEM partnerships, a 270+ distributor network, e-commerce, and contract manufacturing (private label and toll blending) services.

Product overview

VELVEX is the flagship brand of Nandan Petrochem Ltd. (NPL), part of Nandan Group of Companies. The company offers a comprehensive portfolio of over 300 lubricant products and AdBlue solutions. The core product lines include: (1) Automotive Lubricants - Diesel Engine Oils, Passenger Car Motor Oils, Motorcycle Oils, Three Wheeler and CNG Oils, Agri Oils, Gear and Transmission Oils, Coolants, UTTO, and ATF; (2) Industrial Lubricants - Hydraulic Oil, Cutting Oil, Machinery Oil, Compressor Oil, Refrigeration Oil, and Gear Oil; (3) Greases - Multi Purpose Grease, Extreme Pressure Grease, Lithium Complex Grease, High Temperature Grease, Wheel Bearing Grease, and Red Gel Grease MP3; (4) Specialty Oils - Transformer Oil, White Oil, and Rubber Process Oil; (5) AdBlue Solutions - including the first automated AdBlue Dispensing System (ADS) in India. The company also offers services including Private Labelling, Toll Blending, and OEM Solutions. VELVEX positions itself as India's leading lubricant and AdBlue manufacturer with over 900,000 KL annual production capacity for AdBlue.

Differentiator

Problem solved

Functional benefit

Brands

• VELVEX: High-performance engine oils and AdBlue solutions brand of Nandan Petrochem Ltd. featuring lubricants for automotive, industrial, and specialty applications.

Products and services

• VELVEX Diesel Engine Oils High-performance diesel engine oils for commercial and passenger diesel vehicles, providing longer engine life and smoother operation.
• VELVEX Passenger Car Motor Oil Engine oils designed for passenger cars providing superior protection and performance.
• VELVEX Motorcycle Oils Specialized lubricants formulated for motorcycle engines.
• VELVEX Three Wheeler and CNG Oils Lubricants designed for three-wheeler vehicles and CNG-powered engines.
• VELVEX Agri Oils Agricultural oils for farm equipment, tractors, and agricultural machinery.
• VELVEX Gear and Transmission Oils Transmission and gear lubricants for vehicle drivetrain components.
• VELVEX Coolants Engine coolants providing thermal management and overheating protection for automotive applications.
• VELVEX UTTO (Universal Tractor Transmission Oil) Universal tractor transmission oil for combined hydraulic and transmission systems in agricultural equipment.
• VELVEX ATF (Automatic Transmission Fluid) Automatic transmission fluid for smooth gear shifting and transmission protection.
• VELVEX Industrial Lubricants Range of industrial lubricants including hydraulic oil, cutting oil, machinery oil, compressor oil, refrigeration oil, and gear oil for industrial applications.
• VELVEX Greases Multi-purpose, chassis, extreme pressure, lithium complex, high temperature, wheel bearing, and red gel greases for varied mechanical applications.
• VELVEX Transformer Oil Specialty oil for electrical transformers providing insulation and thermal management.
• VELVEX White Oil Highly refined white oil for pharmaceutical, food, and cosmetic applications requiring purity and safety.
• VELVEX Rubber Process Oil Specialty oil used in rubber processing and manufacturing.
• VELVEX AdBlue (Diesel Exhaust Fluid) Diesel Exhaust Fluid (DEF/AdBlue) for selective catalytic reduction in diesel engines to reduce NOx emissions and meet environmental standards.
• NPL Bluesky Automotive AdBlue Dispensing System (ADS) First automated AdBlue dispensing system in India, designed to international VDA standard and compliant with ISO22241 standard for bulk AdBlue distribution.
• Private Labelling Service Custom private labelling service enabling partners to launch their own lubricant brands using NPL's manufacturing capabilities and quality standards.
• Toll Blending Service Contract manufacturing service where NPL blends lubricants and specialty oils according to client specifications.
• OEM Solutions (Genuine Oils) Genuine oil solutions and OEM partnership programs providing specified lubricant products for original equipment manufacturers.

Quantifiable outcome

• First in India to transition all SKUs to eco-friendly packaging
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Automechanika DubaiminorGTM or Marketing PartnerNandan Petrochem participated as an exhibitor at Automechanika Dubai to signal global expansion ambitions and received strong enquiries from customers across multiple geographies looking to diversify supply chains toward India.
• ACMA AutomechanikaminorGTM or Marketing PartnerNandan Petrochem used ACMA Automechanika 2026 trade show to showcase Velvex portfolio of lubricants, AdBlue, and allied fluids, with executives outlining plans to build Velvex into both B2B and B2C brand.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bharat Petroleum (MAK Lubricants): Bharat Petroleum markets the MAK range of automotive and industrial lubricants in India, leveraging its PSU fuel station network for distribution. It directly competes with VELVEX in engine oils, gear oils, and industrial lubricants sold through OEM and retail channels.
• Castrol India: Castrol India is the largest dedicated automotive and industrial lubricant company in India, with a comparable portfolio of engine oils, transmission fluids, greases, and specialty products sold through OEMs, distributors, and retail channels. VELVEX competes directly with Castrol in the Indian OEM and aftermarket segments under the VELVEX brand.
• Tide Water Oil (India) - Veedol: Tide Water Oil manufactures and markets the Veedol brand of automotive and industrial lubricants in India with a similar product mix to VELVEX. It is a listed Indian peer competing in engine oils, gear oils, greases, and specialty lubricants across OEM and aftermarket channels.
• Shell Lubricants India: Shell is a global lubricants major with a substantial Indian presence selling engine oils, gear oils, industrial lubricants, and specialty greases through OEMs and distributors. It competes directly with VELVEX in Indian OEM partnerships, aftermarket channels, and premium lubricant categories.
• Indian Oil Corporation (servO Lubricants): Indian Oil's servO brand is one of the largest lubricant brands in India, covering automotive, industrial, and grease segments with extensive PSU-backed distribution. It directly competes with VELVEX across automotive engine oils, industrial lubricants, and OEM supply programmes.
• Gulf Oil Lubricants India: Gulf Oil Lubricants India is a listed Indian lubricant manufacturer with a portfolio spanning automotive oils, industrial lubricants, and specialty products distributed through a wide Indian dealer network. It is a direct competitor to VELVEX in passenger car motor oils, motorcycle oils, and industrial applications.
• Motul India: Motul is a French-headquartered lubricant company with strong presence in India's premium automotive, motorcycle, and industrial segments. It is a comparable direct peer to VELVEX in motorcycle oils, automotive engine oils, and specialty lubricants.
• TotalEnergies Marketing India: TotalEnergies operates in India's lubricants market with a portfolio of automotive and industrial lubricants and specialty fluids distributed through B2B and B2C channels. It competes directly with VELVEX in industrial lubricants and high-performance automotive oils.

Broad incumbents

• Valvoline Inc. Valvoline is a global lubricants and oil-change services company with a portfolio of automotive and industrial lubricants sold through OEMs and aftermarket channels, including India. It overlaps with VELVEX in engine oils and greases but operates at much larger global scale as a broad incumbent.
• ExxonMobil Lubricants: ExxonMobil is one of the largest global lubricant majors offering the Mobil brand of automotive, industrial, and specialty lubricants with broad Indian presence through OEM and B2B channels. It overlaps with VELVEX's full product portfolio but competes from a global scale and R&D base rather than an India-centric model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nandanpetrochem
• LinkedInlinkedin.com/company/nandanpetro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nandan Group of Companies