ROUSH CleanTech

What ROUSH CleanTech does

ROUSH CleanTech, founded October 18, 2010 as a division of Roush Enterprises, designs, engineers, manufactures, and installs liquid propane autogas fuel systems for medium-duty Ford commercial vehicles and Blue Bird school buses. Its core technology is a proprietary liquid-phase propane fuel system (fuel rail, fuel line, tank assembly, and powertrain control system with hardened valves) integrated primarily with Ford's 7.3L V8 Gen 5 engine, achieving a CARB-certified ultra-low NOx level of 20 mg/bhp-hr and cold-start capability to -40°F. The product portfolio spans Blue Bird Vision (Type C) and Micro Bird G5 (Type A) school buses in propane and gasoline variants, plus Ford E-450 cutaway, F-650/F-750 chassis cab, and F-59 stripped chassis commercial vehicles. The company also offers renewable propane as a drop-in fuel alternative and the Roush Diagnostic Tool (RDT) for aftermarket service.

The business model is hardware sales executed through exclusive channel partnerships: school buses are sold only through Blue Bird dealers, and commercial vehicles only through Ford dealers (requiring gaseous fuel prep package codes), with regional field sales representatives supporting large fleet and public-sector accounts directly. ROUSH CleanTech monetizes through fuel system sales, technician training workshops, and aftermarket service, with vehicle pricing determined at the dealer level (no public price list). The company serves K-12 school districts (primary), transit agencies, commercial fleets (including USPS contractors), government municipalities, and universities across the U.S. and Canada, reporting 55,000+ vehicles deployed, 3,000+ customers, 750+ service centers, and 47,500+ clean school buses sold through its Blue Bird partnership since 2010. It operates from a single headquarters in Livonia, Michigan, co-located with Roush Industries, and employs approximately 100 people.

Name

ROUSH CleanTech

Legal name

ROUSH CleanTech, LLC

Website

https://roushcleantech.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ROUSH CleanTech designs and manufactures liquid propane autogas fuel systems integrated with Ford engines for Blue Bird school buses and Ford commercial vehicles, distributing exclusively through Blue Bird and Ford dealer networks across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Alternative Fuel Vehicles

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

akta.pro primary industry

Passenger Vehicle Fuel System Manufacturing (ICE) (IMACAAAH)

Keywords

• Propane autogas fuel systems
• Alternative fuel vehicles
• Clean transportation solutions
• Propane school buses
• Medium-duty fleet vehicles

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Propane Autogas Fuel System Sales: Design, manufacture, and sale of propane autogas fuel systems for Ford commercial vehicles and Blue Bird school buses. Systems are installed during vehicle manufacturing or at authorized ship-thru facilities.
2. Vehicle Sales through Partnership: Vehicles equipped with ROUSH CleanTech fuel systems sold through Blue Bird dealer network and Ford dealer network as part of exclusive partnerships.
3. Technician Training Services: Factory workshops providing hands-on training for service center technicians and customers on propane vehicle maintenance, fuel system components, and diagnostic tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ROUSH CleanTech designs, engineers, manufactures, and installs liquid propane autogas fuel systems integrated with Ford engines (primarily the 7.3L V8 Gen 5) for Class 4-7 medium-duty commercial vehicles and school buses. The company produces Blue Bird Vision Type C buses (propane and gasoline variants), Micro Bird G5 Type A buses, Ford E-450 cutaways, F-650/F-750 chassis cabs, and F-59 stripped chassis vehicles, distributed exclusively through Blue Bird and Ford dealer networks across the U.S. and Canada.

Product overview

ROUSH CleanTech is an advanced clean transportation solutions company that designs, engineers, manufactures, and installs propane autogas fuel systems for medium-duty Ford commercial vehicles and Blue Bird school buses. The product portfolio includes Blue Bird Vision Type C school buses (available in both propane and gasoline variants), Micro Bird G5 Type A school buses, Ford E-450 cutaway vehicles, Ford F-650/F-750 chassis cab trucks, and Ford F-59 stripped chassis vehicles. All products feature ROUSH CleanTech's proprietary fuel system technology integrated with Ford engines (primarily the 7.3L V8). The company also offers renewable propane as an ultra-clean fuel alternative and provides the Roush Diagnostic Tool (RDT) for vehicle servicing. Their vehicles serve school districts, transit agencies, commercial fleets, and government municipalities across the U.S. and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Bird Vision Propane Type C School Bus Type C school bus equipped with ROUSH CleanTech's liquid propane autogas fuel system integrated with the Ford 7.3L engine. Offers up to 50% savings on fuel and maintenance, 90% cleaner NOx emissions than EPA standards, up to 400 miles range, and reliable cold starts to -40°F. Sold exclusively through Blue Bird dealers.
• Blue Bird Vision Gasoline Type C School Bus Type C school bus with ROUSH CleanTech's gasoline fuel system using the Ford 7.3L engine producing 350 horsepower and 468 ft-lbs of torque. Lowest acquisition cost among fuel options with strong cold-weather startup. Sold through Blue Bird dealers.
• Micro Bird G5 Propane Type A School Bus Type A multi-function school bus fueled by propane autogas. Only bus on the market offering clean emissions with capacity for up to 30 passengers or five wheelchairs. Features 41 usable gallons fuel capacity.
• Ford E-450 Cutaway Propane Ford E-450 cutaway vehicle with ROUSH CleanTech's liquid propane autogas fuel system. Lowest total cost of ownership for commercial and transit fleets with up to 380 miles range. Targeted at commercial and paratransit fleets.
• Ford F-650/F-750 Chassis Cab Propane Ford F-650 and F-750 chassis cab vehicles equipped with ROUSH CleanTech's propane fuel system. Available in SD Gas Straight Frame and SD Gas Pro Loader configurations with various fuel tank options. Targeted at Class 6-7 commercial fleets.
• Ford F-59 Stripped Chassis Propane Ford F-59 stripped chassis equipped with ROUSH CleanTech's liquid propane autogas fuel system. Features a 45 usable-gallon tank with up to 260 miles range. Designed for delivery, step van, and walk-in van body applications.
• Propane Transit Vehicles Propane autogas-powered transit and paratransit vehicles spanning multiple chassis platforms (E-450, Micro Bird, Blue Bird Vision Activity Bus, Blue Bird Commercial Chassis). Altoona Tested and meets federal Buy America standards for FTA-funded procurements.
• Technician Training Services Factory workshops providing hands-on training for service center technicians and fleet customers on propane vehicle maintenance, fuel system components, and diagnostic tools. Contact: [email protected].

Quantifiable outcome

• 90% cleaner NOx emissions than current EPA standards; 99% cleaner than diesel vehicles built before 2007
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Blue Bird CorporationcoreStrategic or Co-development Partner · 1 May 2024Exclusive partnership for clean school bus collaboration extended to 2030. ROUSH CleanTech provides propane autogas fuel systems for Blue Bird Vision and Micro Bird school buses. Blue Bird is the only school bus manufacturer offering propane- and gasoline-powered buses that will meet more stringent 2027 emissions standards. Since 2010, over 47,500 advanced clean school buses have been sold through this partnership.
• Ford Motor CompanycoreTechnology or IntegrationROUSH CleanTech engineers fuel technology solely based on Ford engines. Ford provides chassis for E-450, F-650/F-750, and F-53/F-59 vehicles. Ford's gaseous fuel prep packages enable propane system installation. All quality Ford performance characteristics (horsepower, torque, towing) are retained after conversion.
• Propane Education & Research Council (PERC)coreStrategic or Co-development PartnerActive member and financial contributor. PERC supports propane industry development, testing, and standard development. ROUSH CleanTech participates in PERC initiatives and educational programs about propane autogas.
• FerrellgasminorStrategic or Co-development PartnerPropane supplier partner working with ROUSH CleanTech on fleet fueling infrastructure. Collaborated on BeST Transit fleet conversion project in Pennsylvania.
• Coach & EquipmentminorStrategic or Co-development PartnerBus body manufacturer partner collaborating on propane vehicle deployments. Worked with ROUSH CleanTech on BeST Transit fleet conversion.
• Roush EnterprisescoreOthersParent company of ROUSH CleanTech. Founded by motorsports legend Jack Roush in 1976, Roush Enterprises is the premier powertrain engineering company for Ford Motor Company. Co-located manufacturing facility in Livonia, Michigan. ROUSH CleanTech serves on the board of Roush Enterprises.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/roushcleantech
• YouTubeyoutube.com/user/RoushCleanTech
• Facebookfacebook.com/roushcleantech
• LinkedInlinkedin.com/company/roush-cleantech

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROUSH CleanTech