ROUSH CleanTech
ROUSH CleanTech designs and manufactures liquid propane autogas fuel systems integrated with Ford engines for Blue Bird school buses and Ford commercial vehicles, distributing exclusively through Blue Bird and Ford dealer networks across the U.S. and Canada.
- Company typePrivate
- Founded2010
- HeadquartersLivonia, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ROUSH CleanTech does
ROUSH CleanTech, founded October 18, 2010 as a division of Roush Enterprises, designs, engineers, manufactures, and installs liquid propane autogas fuel systems for medium-duty Ford commercial vehicles and Blue Bird school buses. Its core technology is a proprietary liquid-phase propane fuel system (fuel rail, fuel line, tank assembly, and powertrain control system with hardened valves) integrated primarily with Ford's 7.3L V8 Gen 5 engine, achieving a CARB-certified ultra-low NOx level of 20 mg/bhp-hr and cold-start capability to -40°F. The product portfolio spans Blue Bird Vision (Type C) and Micro Bird G5 (Type A) school buses in propane and gasoline variants, plus Ford E-450 cutaway, F-650/F-750 chassis cab, and F-59 stripped chassis commercial vehicles. The company also offers renewable propane as a drop-in fuel alternative and the Roush Diagnostic Tool (RDT) for aftermarket service.
The business model is hardware sales executed through exclusive channel partnerships: school buses are sold only through Blue Bird dealers, and commercial vehicles only through Ford dealers (requiring gaseous fuel prep package codes), with regional field sales representatives supporting large fleet and public-sector accounts directly. ROUSH CleanTech monetizes through fuel system sales, technician training workshops, and aftermarket service, with vehicle pricing determined at the dealer level (no public price list). The company serves K-12 school districts (primary), transit agencies, commercial fleets (including USPS contractors), government municipalities, and universities across the U.S. and Canada, reporting 55,000+ vehicles deployed, 3,000+ customers, 750+ service centers, and 47,500+ clean school buses sold through its Blue Bird partnership since 2010. It operates from a single headquarters in Livonia, Michigan, co-located with Roush Industries, and employs approximately 100 people.
ROUSH CleanTech firmographics
Firmographics- Name
- ROUSH CleanTech
- Legal name
- ROUSH CleanTech, LLC
- Website
- https://roushcleantech.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROUSH CleanTech designs and manufactures liquid propane autogas fuel systems integrated with Ford engines for Blue Bird school buses and Ford commercial vehicles, distributing exclusively through Blue Bird and Ford dealer networks across the U.S. and Canada.
- Ownership category
- akta.pro rank
ROUSH CleanTech industry classification
Industry- Product category
- Alternative Fuel Vehicles
- NAICS
- Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)
- akta.pro primary industry
- Passenger Vehicle Fuel System Manufacturing (ICE) (IMACAAAH)
Keywords
Where ROUSH CleanTech is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROUSH CleanTech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Propane Autogas Fuel System Sales: Design, manufacture, and sale of propane autogas fuel systems for Ford commercial vehicles and Blue Bird school buses. Systems are installed during vehicle manufacturing or at authorized ship-thru facilities.
- Vehicle Sales through Partnership: Vehicles equipped with ROUSH CleanTech fuel systems sold through Blue Bird dealer network and Ford dealer network as part of exclusive partnerships.
- Technician Training Services: Factory workshops providing hands-on training for service center technicians and customers on propane vehicle maintenance, fuel system components, and diagnostic tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing available - sales through dealer network |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ROUSH CleanTech product offering
Product offeringCore offering
ROUSH CleanTech designs, engineers, manufactures, and installs liquid propane autogas fuel systems integrated with Ford engines (primarily the 7.3L V8 Gen 5) for Class 4-7 medium-duty commercial vehicles and school buses. The company produces Blue Bird Vision Type C buses (propane and gasoline variants), Micro Bird G5 Type A buses, Ford E-450 cutaways, F-650/F-750 chassis cabs, and F-59 stripped chassis vehicles, distributed exclusively through Blue Bird and Ford dealer networks across the U.S. and Canada.
Product overview
ROUSH CleanTech is an advanced clean transportation solutions company that designs, engineers, manufactures, and installs propane autogas fuel systems for medium-duty Ford commercial vehicles and Blue Bird school buses. The product portfolio includes Blue Bird Vision Type C school buses (available in both propane and gasoline variants), Micro Bird G5 Type A school buses, Ford E-450 cutaway vehicles, Ford F-650/F-750 chassis cab trucks, and Ford F-59 stripped chassis vehicles. All products feature ROUSH CleanTech's proprietary fuel system technology integrated with Ford engines (primarily the 7.3L V8). The company also offers renewable propane as an ultra-clean fuel alternative and provides the Roush Diagnostic Tool (RDT) for vehicle servicing. Their vehicles serve school districts, transit agencies, commercial fleets, and government municipalities across the U.S. and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Bird Vision Propane Type C School Bus Type C school bus equipped with ROUSH CleanTech's liquid propane autogas fuel system integrated with the Ford 7.3L engine. Offers up to 50% savings on fuel and maintenance, 90% cleaner NOx emissions than EPA standards, up to 400 miles range, and reliable cold starts to -40°F. Sold exclusively through Blue Bird dealers.
- Blue Bird Vision Gasoline Type C School Bus Type C school bus with ROUSH CleanTech's gasoline fuel system using the Ford 7.3L engine producing 350 horsepower and 468 ft-lbs of torque. Lowest acquisition cost among fuel options with strong cold-weather startup. Sold through Blue Bird dealers.
- Micro Bird G5 Propane Type A School Bus Type A multi-function school bus fueled by propane autogas. Only bus on the market offering clean emissions with capacity for up to 30 passengers or five wheelchairs. Features 41 usable gallons fuel capacity.
- Ford E-450 Cutaway Propane Ford E-450 cutaway vehicle with ROUSH CleanTech's liquid propane autogas fuel system. Lowest total cost of ownership for commercial and transit fleets with up to 380 miles range. Targeted at commercial and paratransit fleets.
- Ford F-650/F-750 Chassis Cab Propane Ford F-650 and F-750 chassis cab vehicles equipped with ROUSH CleanTech's propane fuel system. Available in SD Gas Straight Frame and SD Gas Pro Loader configurations with various fuel tank options. Targeted at Class 6-7 commercial fleets.
- Ford F-59 Stripped Chassis Propane Ford F-59 stripped chassis equipped with ROUSH CleanTech's liquid propane autogas fuel system. Features a 45 usable-gallon tank with up to 260 miles range. Designed for delivery, step van, and walk-in van body applications.
- Propane Transit Vehicles Propane autogas-powered transit and paratransit vehicles spanning multiple chassis platforms (E-450, Micro Bird, Blue Bird Vision Activity Bus, Blue Bird Commercial Chassis). Altoona Tested and meets federal Buy America standards for FTA-funded procurements.
- Technician Training Services Factory workshops providing hands-on training for service center technicians and fleet customers on propane vehicle maintenance, fuel system components, and diagnostic tools. Contact: [email protected].
Quantifiable outcome
- 90% cleaner NOx emissions than current EPA standards; 99% cleaner than diesel vehicles built before 2007
- +5 more outcomes
Companies that use ROUSH CleanTech
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
ROUSH CleanTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ROUSH CleanTech partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Blue Bird CorporationcoreExclusive partnership for clean school bus collaboration extended to 2030. ROUSH CleanTech provides propane autogas fuel systems for Blue Bird Vision and Micro Bird school buses. Blue Bird is the only school bus manufacturer offering propane- and gasoline-powered buses that will meet more stringent 2027 emissions standards. Since 2010, over 47,500 advanced clean school buses have been sold through this partnership.
- Ford Motor CompanycoreROUSH CleanTech engineers fuel technology solely based on Ford engines. Ford provides chassis for E-450, F-650/F-750, and F-53/F-59 vehicles. Ford's gaseous fuel prep packages enable propane system installation. All quality Ford performance characteristics (horsepower, torque, towing) are retained after conversion.
- Propane Education & Research Council (PERC)coreActive member and financial contributor. PERC supports propane industry development, testing, and standard development. ROUSH CleanTech participates in PERC initiatives and educational programs about propane autogas.
- FerrellgasminorPropane supplier partner working with ROUSH CleanTech on fleet fueling infrastructure. Collaborated on BeST Transit fleet conversion project in Pennsylvania.
- Coach & EquipmentminorBus body manufacturer partner collaborating on propane vehicle deployments. Worked with ROUSH CleanTech on BeST Transit fleet conversion.
- Roush EnterprisescoreParent company of ROUSH CleanTech. Founded by motorsports legend Jack Roush in 1976, Roush Enterprises is the premier powertrain engineering company for Ford Motor Company. Co-located manufacturing facility in Livonia, Michigan. ROUSH CleanTech serves on the board of Roush Enterprises.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
ROUSH CleanTech competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ROUSH CleanTech social profiles
Digital presenceROUSH CleanTech compliance and trust
Trust signalCompliance5 records
ROUSH CleanTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROUSH CleanTech leadership team
Management profileNumber of profiles
ROUSH CleanTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROUSH CleanTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROUSH CleanTech
What does ROUSH CleanTech do?
ROUSH CleanTech designs, engineers, manufactures, and installs liquid propane autogas fuel systems integrated with Ford engines (primarily the 7.3L V8 Gen 5) for Class 4-7 medium-duty commercial vehicles and school buses. The company produces Blue Bird Vision Type C buses (propane and gasoline variants), Micro Bird G5 Type A buses, Ford E-450 cutaways, F-650/F-750 chassis cabs, and F-59 stripped chassis vehicles, distributed exclusively through Blue Bird and Ford dealer networks across the U.S. and Canada.
Is ROUSH CleanTech a public or private company?
ROUSH CleanTech is a private company. It is classified as corporate owned and is currently operating.
When was ROUSH CleanTech founded?
ROUSH CleanTech was founded in 2010. It employs 11 to 50 people.
Where is ROUSH CleanTech based?
ROUSH CleanTech is headquartered in Livonia, United States, in the North America region.
How does ROUSH CleanTech make money?
Three revenue lines are on record. Propane Autogas Fuel System Sales are the primary driver. The others are vehicle Sales through Partnership and technician Training Services.
Does ROUSH CleanTech have an API?
No public API is recorded for ROUSH CleanTech.
What industry is ROUSH CleanTech in?
ROUSH CleanTech's product category is Alternative Fuel Vehicles. Its primary akta.pro industry code is IMACAAAH, Passenger Vehicle Fuel System Manufacturing (ICE). Its NAICS code is 336310.