Aztec Solar
Aztec Solar is a privately held Northern California solar contractor founded in 1980 that designs, installs, and services photovoltaic, pool heating, hot water, and battery storage systems for residential, commercial, industrial, and government customers, with over 25,000 customers and 100,000+ panels installed.
- Company typePrivate
- Founded1980
- HeadquartersRancho Cordova, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Aztec Solar does
Aztec Solar, Inc. is a privately held solar energy contractor founded in 1980 and headquartered in Rancho Cordova, California, serving residential, commercial, industrial, and governmental customers across Northern California under California Contractor License #550110. The company designs, installs, and services four core product lines — photovoltaic (PV) electricity, solar pool heating, solar hot water, and solar battery storage (including Tesla Powerwall) — drawing on hardware from partners such as Enphase, REC, Solahart, SunEarth, HeliCol, and Point Guard. Its flagship packages include a Solar Panels Only tier and a NEM 3.0-optimized Self-Consumption Bundle with Partial Backup and Total Backup variants, positioning the company to capture value under California's reduced net-metering export rules.
Aztec operates a sales-led direct-to-customer model: pre-qualified inbound appointments are routed to in-house sales representatives conducting in-home consultations, supplemented by self-sourced leads and a customer referral program. Installation is performed by Aztec's own crews rather than subcontractors, and the company has built a long-tenured sales organization averaging 10 years together. Pricing is quote-based with multiple financing structures offered through partners such as GoGreen Financing — Power Purchase Agreements, Prepaid PPAs, and Solar Leases alongside direct purchase — broadening access to customers with limited upfront capital. The company has served over 25,000 customers and installed more than 100,000 solar panels over its 45+ year history.
Beyond core installation, Aztec operates a recurring inspection and maintenance service line across all four product categories, and runs a B2B solar pool parts channel through its Sunup Supply platform. CEO Ed Murray's continued leadership of the California Solar and Storage Association (CALSSA) gives the firm an unusual degree of regulatory visibility for a regional installer of its size. The company is privately held with no disclosed external investors, no public financials, and revenue is not reported.
Aztec Solar firmographics
Firmographics- Name
- Aztec Solar
- Legal name
- Aztec Solar, Inc.
- Website
- https://aztecsolar.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aztec Solar is a privately held Northern California solar contractor founded in 1980 that designs, installs, and services photovoltaic, pool heating, hot water, and battery storage systems for residential, commercial, industrial, and government customers, with over 25,000 customers and 100,000+ panels installed.
- Ownership category
- akta.pro rank
Aztec Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ), Solar Panel Cleaning (HSAEAJAL)
Keywords
Where Aztec Solar is headquartered
LocationHeadquarters
- HQ city
- Rancho Cordova
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aztec Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Solar System Installation: One-time installation revenue from solar electricity, solar pool heating, and solar hot water heating systems for residential and commercial customers. Revenue recognized at point of installation completion.
- Power Purchase Agreement (PPA): Third-party ownership model where a provider installs, owns, and maintains equipment on customer property. Customer pays for electricity produced at a rate typically lower than utility rates. Includes monitoring, maintenance, and performance protection.
- Solar Lease: Long-term agreement where customer pays a set monthly fee to use power generated by panels owned by a third-party company. Requires little to no upfront cost and includes maintenance. Customer does not own system or receive tax credits.
- Prepaid PPA: Prepaid energy structure lowering the amount financed, removing tax credit uncertainty, and providing one predictable payment without annual escalators. Includes built-in performance protection and no lien on home.
- Maintenance and Repair Services: Ongoing inspection, maintenance, and repair services for solar electric, solar battery, solar pool, and solar hot water systems. Includes annual inspections, inverter replacement, roof leak investigation, module replacement, monitoring, winterization, and spring tune-ups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Solar Panels Only — lowest installation cost |
| One time/ perpetual license | Pay-as-you-go | Self-Consumption Bundle — solar plus battery storage |
| One time/ perpetual license | Pay-as-you-go | Partial Backup — self-consumption bundle with limited backup interface |
| One time/ perpetual license | Pay-as-you-go | Total Backup — self-consumption bundle with full backup interface |
| Usage-based | Monthly | Power Purchase Agreement (PPA) |
| Subscription | Monthly | Solar Lease |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Aztec Solar product offering
Product offeringCore offering
Aztec Solar designs, installs, and services solar energy systems for residential, commercial, industrial, and governmental customers across Northern California. Its core offerings include photovoltaic solar electricity, solar pool heating, solar hot water heating, and solar battery storage, delivered through tiered packages (Solar Panels Only, Self-Consumption Bundle, Partial Backup, Total Backup). The company also provides ongoing inspection, maintenance, and repair services using in-house installation crews.
Product overview
Aztec Solar is a residential and commercial solar installation and service company serving Northern California for over 45 years. The company operates as a unified service provider offering four core product lines: Solar Electricity (photovoltaic systems), Solar Battery Storage, Solar Pool Heating, and Solar Hot Water systems. These core products are offered through multiple service packages ranging from basic solar-only installations to comprehensive bundles with partial or total backup capabilities. The company also provides comprehensive inspection and maintenance services across all product categories, and offers financing options including Power Purchase Agreements (PPA), Prepaid PPA, and Solar Leasing to make solar accessible to customers with different budget and ownership preferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Electricity (Photovoltaic Systems) Photovoltaic solar panel systems designed and installed for residential and commercial customers that capture solar energy for immediate use to offset daily electricity consumption.
- Solar Pool Heating Systems Roof-mounted solar pool heating systems that heat pool water using ambient temperature and direct sunlight, extending the swimming season for residential and commercial pools.
- Solar Hot Water Heating Systems Solar thermal water heating systems that heat household water for residential and commercial applications, using suppliers such as Solahart, SunEarth, and HeliCol.
- Solar Battery Storage Systems Battery storage solutions (including Tesla Powerwall) that store self-generated solar power for use at night, peak demand, or outages, with partial and total backup configurations available.
- Solar Electric Inspection, Maintenance, and Repair Inspection, maintenance, and repair services for residential and commercial solar electric systems, including roof inspection, inverter replacement, module replacement, monitoring, and system removal/reinstallation.
- Solar Battery Inspection, Maintenance, and Repair Battery repair and maintenance services including inspection, battery health check, voltage check, and system removal/replacement for solar battery storage systems.
- Solar Pool Inspection, Maintenance, and Repair Solar pool repair and maintenance including seasonal inspections, winterization, spring tune-up, orientation adjustments, and system removal/replacement.
- Solar Hot Water Inspection, Maintenance, and Repair Solar hot water services including inspections, glycol flush, winterization, spring start-up, and system removal/replacement.
- Pool Pumps and Equipment Service Pool pump repair and equipment services including variable speed pump installation and maintenance for residential and commercial pool customers.
- Power Purchase Agreement (PPA) Financing Solar financing option with little to no upfront cost under which a third-party provider installs, owns, and maintains the system while the customer pays for electricity produced at rates typically lower than utility rates.
- Solar Lease Financing Long-term lease arrangement where the customer pays a set monthly fee to use power generated by panels owned by a third party, with little to no upfront cost and included maintenance; the customer does not own the system or receive tax credits.
- Prepaid PPA Financing Prepaid solar energy structure that lowers financed amount, removes tax credit uncertainty, and provides one predictable payment without annual escalators, including built-in performance protection.
- Solar Panels Only Package Entry-level solar package capturing energy for immediate use to offset daily consumption at the lowest upfront installation cost.
- Self-Consumption Bundle Solar plus battery storage package enabling the use of self-generated power at night or when needed, optimized for maximum savings under California's NEM 3.0 net metering framework.
- Partial Backup Package Self-Consumption Bundle with a limited backup interface providing backup power for the most important electrical loads during grid outages.
- Total Backup Package Self-Consumption Bundle with a full backup interface that places the entire system into backup mode during grid outages for complete backup power.
Quantifiable outcome
- One customer reduced SMUD bills from $300/month average to under $40/month after installing solar hot water, photovoltaic, insulation, and sealing.
Companies that use Aztec Solar
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Aztec Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aztec Solar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EnphasecoreEnphase microinverters are featured as part of Aztec Solar's technology stack, used in solar electric system installations. Micro inverters and optimizers are serviced and replaced by Aztec technicians.
- Tesla PowerwallcoreTesla Powerwall battery storage products are offered as part of Aztec Solar's solar battery storage solutions, featured on the company's product and service offerings page.
- California Solar and Storage Association (CALSSA)coreAztec Solar's CEO Ed Murray has been reelected as President of CALSSA for the 2026 term and reelected to its Board of Directors. CALSSA advocates for responsible solar and energy storage growth in California, representing companies and professionals in the state's solar industry. Aztec Solar's leadership role demonstrates commitment to industry standards and responsible solar growth.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Aztec Solar competitors and assessment
Company assessmentDirect peers
- Sunrun: National residential solar installer and largest residential PPA/lease provider in the U.S. Directly competes with Aztec Solar on residential PV + battery installations and offers the same PPA/Lease/Prepaid financing options.
- Tesla Energy: Direct competitor offering residential solar roof and Powerwall battery systems with in-house installation crews. Aztec is also a Tesla Powerwall installer, putting the two in both partner and competitor relationships.
- SunPower (Maxeon): Long-established U.S. residential and commercial solar installer with strong California presence, offering solar + storage solutions overlapping Aztec's product portfolio across residential and commercial segments.
- Momentum Solar: National residential solar installer with in-house installation crews and battery offerings; competes with Aztec for residential PV + storage customers and operates a similar direct-sales model.
- Trinity Solar: Long-tenured (since 1994) U.S. residential solar installer with in-house crews and a multi-state footprint; competes with Aztec for similar residential solar + storage customers via direct sales.
Regional players
- Baker Electric Home Energy: San Diego-based California residential and commercial solar installer with similar in-house installation model and full-service offering (PV, battery, pool/water heating-adjacent services). Operates in California but does not directly compete in Aztec's Sacramento territory.
- PetersenDean Roofing & Solar: California-focused roofing and solar contractor with residential and commercial PV offerings, leveraging in-house roofing crews as a competitive parallel to Aztec's in-house solar installation approach.
- Solar Optimum: Southern California residential and commercial solar and battery storage installer offering Tesla Powerwall and similar financing options. Competitor in California solar market but geographically non-overlapping with Aztec's Sacramento base.
Others
- Enphase Energy: Microinverter manufacturer whose products Aztec installs and services; not a direct competitor but a critical technology supplier whose installer ecosystem shapes Aztec's product roadmap.
- California Solar and Storage Association (CALSSA): Industry trade association of which Aztec's CEO is President; not a competitor but a peer organization whose membership defines the company's competitive set and policy environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aztec Solar social profiles
Digital presenceAztec Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aztec Solar leadership team
Management profileNumber of profiles
Profiles1 record
Aztec Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aztec Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aztec Solar
What does Aztec Solar do?
Aztec Solar designs, installs, and services solar energy systems for residential, commercial, industrial, and governmental customers across Northern California. Its core offerings include photovoltaic solar electricity, solar pool heating, solar hot water heating, and solar battery storage, delivered through tiered packages (Solar Panels Only, Self-Consumption Bundle, Partial Backup, Total Backup). The company also provides ongoing inspection, maintenance, and repair services using in-house installation crews.
Is Aztec Solar a public or private company?
Aztec Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aztec Solar founded?
Aztec Solar was founded in 1980. It employs 11 to 50 people.
Where is Aztec Solar based?
Aztec Solar is headquartered in Rancho Cordova, United States, in the North America region.
How does Aztec Solar make money?
Five revenue lines are on record. Solar System Installation is the primary driver. The others are power Purchase Agreement (PPA), solar Lease, prepaid PPA and maintenance and Repair Services.
Who are Aztec Solar's main competitors?
Direct peers on record are Sunrun, Tesla Energy, SunPower (Maxeon), Momentum Solar and Trinity Solar. Regional players are Baker Electric Home Energy, PetersenDean Roofing & Solar and Solar Optimum. Others are Enphase Energy and California Solar and Storage Association (CALSSA).
Does Aztec Solar have an API?
No public API is recorded for Aztec Solar.
What industry is Aztec Solar in?
Aztec Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114 and its SIC code is 1731.