Safe N Simple

What Safe N Simple does

Safe N Simple LLC is a privately-held US medical supplies company founded in 2007 and headquartered in Las Vegas. The company manufactures and distributes a broad portfolio of consumable medical products across three primary categories: ostomy care (skin barriers, adhesive removers, pouches, hernia belts, stoma caps), wound care (the Simpurity line spanning alginate, collagen, silver, hydrocolloid, hydrogel, foam, Fibergel, chitosan, and super-absorbent dressings), and urology (intermittent and Foley catheters, insertion trays, stabilization devices, drainage bags, and lubrication jelly). Safe N Simple holds a position among the top 5 global players in the ostomy barrier rings and seals segment, which is projected to reach USD 0.27 billion by 2032 at a 6.3% CAGR. Its product range is sold under the Safe n Simple, Safe n' Simple, and Simpurity brand names.

The company's business model combines direct-to-consumer e-commerce sales through sns-medical.com with a formal Distributor Program for resellers and an Advamedica distribution partnership. Demand generation is supported by community-led GTM programs: the Simple Start Program (free kits and education for new ostomy patients), the Nurse Program (free samples to healthcare professionals), an interactive Ostomy Quiz for product matching, and a content library of educational resources. Safe N Simple also offers private labeling services, allowing other healthcare companies to sell products under their own brands, functioning as a licensing/contract manufacturing revenue stream alongside unit hardware sales. Customers include ostomy, wound care, and urology patients; nurses and healthcare professionals; and medical supply distributors, with no public revenue figures disclosed. The company is identified as a top 5 global player in a consolidating niche medical device segment, operating with an 11-50 employee footprint.

Name

Safe N Simple

Legal name

Safe N Simple LLC

Website

https://www.sns-medical.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe N Simple LLC is a Las Vegas-based medical supplies company founded in 2007 that manufactures and distributes ostomy, wound care (Simpurity), and urology consumables globally via e-commerce, distributors, and its Advamedica partnership, serving patients, nurses, and resellers.

Ownership category

akta.pro rank

Product category

Ostomy and Wound Care Medical Supplies

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Ostomy medical supplies
• Wound care dressings
• Urology catheters
• Skin barrier products
• Medical adhesive solutions

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Medical Product Sales: Direct sales of ostomy, wound care, and urology medical supplies to consumers and healthcare providers through e-commerce and distributor networks
2. Private Label Services: Private labeling services for other healthcare companies wanting to sell products under their own brands

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Safe N Simple manufactures and distributes medical supplies across three primary categories: ostomy care (skin barriers, pouches, adhesive removers, hernia belts), wound care dressings (the Simpurity sub-brand with alginate, collagen, foam, hydrocolloid, hydrogel, silver-impregnated, and chitosan dressings), and urology supplies (intermittent and Foley catheters, insertion trays, drainage bags, lubrication products). The company sells direct-to-consumers via its e-commerce site, through authorized medical supply distributors, and via a Nurse Program that provides free samples to healthcare professionals, supplemented by private labeling services for partner healthcare brands.

Product overview

Safe N Simple LLC is a medical supplies company offering a comprehensive portfolio of ostomy, wound care, and urology products. Their ostomy portfolio includes skin barriers (rings, films, sheets, arcs, paste, powder), adhesive removers (wipes and sprays), ostomy pouches (one-piece, two-piece, urostomy), stoma caps, and hernia belts. The Simpurity sub-brand encompasses an extensive wound care dressing line including alginate pads, silver alginate, collagen dressings, foam dressings (standard, silicone, silver-impregnated, and bordered variants), hydrocolloid and hydrogel dressings, XeroForm dressings, Fibergel dressings, gauze dressings, antimicrobial gauze, super absorbent pads, and MaxioCel chitosan dressings. Their urology category covers intermittent catheters (male, female, coude-tip, hydrophilic), Foley catheters, catheter insertion trays, stabilization devices, lubrication jelly, leg drainage bags, and unisex catheter kits. The company also offers support programs including a Simple Start program, Nurse program, and private labeling options.

Differentiator

Problem solved

Functional benefit

Products and services

• Ostomy Care Products Complete range of ostomy care supplies including skin barriers (rings, films, sheets, arcs, paste, powder), adhesive removers (wipes, sprays), one-piece ostomy pouches, two-piece ostomy pouches, urostomy pouches, stoma caps, hernia belts, and pouch deodorants for ostomy patients managing daily ostomy care.
• Simpurity Wound Care Dressings Comprehensive wound care dressing line under the Simpurity brand featuring alginate pads, silver alginate, collagen dressings, foam dressings (with and without silicone borders, silver-impregnated, sacrum-specific), hydrocolloid dressings, hydrogel sheets and impregnated gauze, XeroForm dressings, Fibergel dressings, silver Fibergel dressings, silicone transparent dressings, super absorbent pads, polymer pads, gauze dressings (standard, bordered, antimicrobial), and MaxioCel chitosan wound dressings for acute and chronic wound management.
• Urology Supplies Complete urology care product line including intermittent catheters (male, female, coude-tip, hydrophilic with water sachet), Foley catheters, catheter insertion trays, catheter stabilization devices, lubrication jelly, leg drainage bags, urinary drainage bags, and unisex catheter kits for patients requiring catheterization and urinary management.
• Private Labeling Services Manufacturing and private labeling services for healthcare companies that want to sell Safe N Simple's ostomy, wound care, and urology products under their own brand names. The service enables brand partners to expand their product portfolios with established, quality medical supplies without in-house manufacturing investment.
• Skin Barrier Rings Ostomy barrier rings providing secure seals and skin protection around the stoma, part of the company's no-sting skin barrier technology portfolio.
• No-Sting Skin Barrier Films Without Alcohol Alcohol-free skin barrier films designed for gentle, no-sting protection of peristomal skin during ostomy care.
• Hydrophilic Catheter With Water Sachet Hydrophilic-coated intermittent catheter with an integrated water sachet for sterile, ready-to-use lubrication during catheterization.
• MaxioCel Chitosan Wound Dressings Chitosan-based advanced wound dressings from MaxioCel, offering hemostatic and antimicrobial properties for advanced wound care management.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AdvamedicacoreChannel Partner/ Reseller/ DistributorSafe N Simple LLC has established a distribution partnership with Advamedica, expanding distribution capabilities for Safe N Simple medical supplies including ostomy, wound care, and urology products.

Scale indicators2 records

Expansion highlights5 records

Broad incumbents

• 3M Health Care: Diversified health care business with significant wound care and skin integrity products. Competes with Safe N Simple's wound dressings and skin barrier portfolio as part of a much broader medical and consumer health catalog.
• Medline Industries: Large US medical supplies manufacturer and distributor with broad wound care, ostomy, and continence portfolios. Overlaps with Safe N Simple across multiple product categories and distribution channels at significantly larger scale.
• Mölnlycke Health Care: Global wound care and surgical solutions company. Direct overlap with Safe N Simple's foam, silicone-bordered, and antimicrobial dressings through Mepilex and related brands, while operating at much broader scale across surgical and wound categories.
• Smith & Nephew: Global medical device incumbent with a sizable Advanced Wound Management portfolio. Competes with Safe N Simple's Simpurity wound care line (foam, alginate, silver, hydrocolloid) while serving broader surgical and orthopedic markets.

Direct peers

• Welland Medical (B. Braun): UK-based ostomy and wound care brand owned by B. Braun. Direct competitor in ostomy pouches, flanges, and accessories, with comparable focus on patient comfort and skin-friendly formulations.
• Coloplast: Danish global leader in ostomy, continence, and wound care. Direct competitor across all three of Safe N Simple's primary categories, with overlapping product types (barriers, pouches, dressings) and similar patient-direct and clinician channels.
• Marlen Manufacturing: US-based manufacturer specializing in ostomy products including pouches and skin barriers. Closest head-to-head competitor in the same niche as Safe N Simple, serving ostomy patients via distributor and clinician channels.
• Convatec: Global leader in ostomy care and advanced wound care. Directly competes with Safe N Simple across ostomy pouches, skin barriers, and wound dressings, serving the same patient populations via similar distribution and clinician-recommendation channels.
• Hollister Incorporated: Privately-held manufacturer of ostomy, continence, and critical care products. Direct peer to Safe N Simple in ostomy pouches, skin barriers, and accessories, with comparable clinician-driven GTM and patient-direct replenishment models.

Emerging players

• Cymed (Microtek Medical): Niche US ostomy products manufacturer with focus on micro-skin barrier and pouch technology. Comparable in scale and category focus to Safe N Simple, with overlapping patient base and distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe N Simple