Anki Pro

What Anki Pro does

Anki Pro, doing business as Noji, is a London-based mobile learning application developed by Vedas Apps Ltd. The product is a flashcard and spaced repetition study app available on iOS and Android, built around an algorithm that schedules review intervals to optimize long-term memory retention. Supporting features include rich flashcard creation (text, images, advanced editing), image occlusion for cloze-style recall, live collaboration for shared decks, and auto-generated pronunciation audio for premium users. The product is supplemented by a curated library of 50,000+ pre-made decks covering exam preparation, languages, and professional skills.

The company serves a horizontal consumer base spanning students (primary segment), teachers, language learners, and adult lifelong learners. Distribution is entirely self-serve via app stores and direct web onboarding, with no enterprise sales motion. Go-to-market is product-led, relying on app store ratings (4.8+ across 55K reviews), organic social (Instagram, TikTok, Twitter), educational blog content, and SEO comparison pages against Quizlet and Anki. Revenue is generated through a freemium model in which a free tier provides essential flashcard and spaced repetition functionality, and a premium subscription unlocks advanced features under monthly or annual billing.

The organization operates with a lean team of 1–10 employees and has reached a community of 6M+ users and 5M+ downloads without disclosed external funding. The product and website are localized into seven languages (English, Spanish, German, Portuguese, French, Polish, Japanese), signaling international consumer expansion. Strategic emphasis is on content breadth (pre-made decks), engagement features (collaboration, image occlusion), and content-led acquisition against incumbents in the flashcard/spaced repetition category.

Name

Anki Pro

Legal name

Vedas Apps Ltd.

Website

https://ankipro.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Anki Pro (DBA: Noji) is a London-based mobile flashcard and spaced repetition learning app by Vedas Apps Ltd., serving students, teachers, language learners, and adult skill-acquirers globally through a freemium model with 6M+ users.

Ownership category

akta.pro rank

Product category

E-Learning Software

NAICS

Software Publishers (5132), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Vocabulary, Flashcards, SRS & Memorization Platforms (EDAFAOAF)

akta.pro secondary industries

Microlearning & Mobile Learning Content (EDAGAEAD), Language Learning Apps & Self-Study Platforms (EDAFAOAA)

Keywords

• Spaced repetition learning
• Flashcard mobile app
• Study tools software
• Language learning app
• Exam preparation app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Premium Subscription: Freemium model with free tier providing essential features and premium subscription unlocking advanced capabilities including picture support, rich editing, unlimited daily learning, custom spaced repetition presets, and pronunciation mastery with auto-created audio.
2. Premium Subscription: Subscription-based revenue from premium tier providing recurring revenue through monthly or annual billing for enhanced features and unlimited usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Anki Pro operates the Noji flashcard and spaced repetition learning mobile application, distributed globally on iOS and Android via app stores. The app enables individual learners to create, study, and share flashcards across languages, exam preparation, and professional skills, with access to over 50,000 pre-made decks. The company runs a freemium model in which the free tier delivers core flashcard creation and spaced repetition learning, while a premium subscription unlocks picture support, rich editing, unlimited daily learning, custom spaced repetition presets, and auto-generated pronunciation audio.

Product overview

Noji is a single unified flashcard and spaced repetition learning application offered in free and premium tiers. The core product provides flashcard creation, studying, and sharing capabilities powered by a smart spaced repetition algorithm. The premium tier adds advanced features such as rich media support (pictures, audio), unlimited daily learning, and custom scheduling presets. A library of 50,000+ pre-made decks supplements user-created content, covering exam preparation, language learning, and general knowledge.

Differentiator

Problem solved

Functional benefit

Products and services

• Noji Flashcards App Consumer mobile flashcard and spaced repetition learning application available on iOS and Android with web-based onboarding at noji.io. The free tier provides core flashcard creation, spaced repetition study, and access to 50,000+ pre-made decks covering languages, exam preparation, and professional skills. The premium subscription tier adds picture and rich editing support, unlimited daily learning, custom spaced repetition presets, and auto-created pronunciation audio. Real-time collaboration enables sharing decks with classmates, teachers, and study partners.

Quantifiable outcome

• 88% of Noji users improved their grades
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Quizlet: Quizlet is the dominant flashcard and study tool platform with hundreds of millions of users. It is Anki Pro's primary named competitor (explicitly targeted in Noji's comparison SEO pages) and offers overlapping spaced repetition, flashcard creation, and study modes across web and mobile.
• Anki: Anki is the original open-source spaced repetition flashcard application and the namesake of Anki Pro's own brand. It is explicitly named as a competitor in Noji's comparison marketing and offers overlapping SRS functionality, though with a steeper learning curve and desktop-first design.
• RemNote: RemNote combines note-taking with built-in spaced repetition flashcards, targeting students and lifelong learners. It is a direct functional competitor to Noji in the student productivity space, with overlapping SRS scheduling and self-study workflows.
• Brainscape: Brainscape is a flashcard and spaced repetition platform with both consumer and enterprise (B2B) offerings, serving learners across professional certifications, languages, and academic subjects. It competes directly with Noji in the SRS-driven study tools category.
• StudySmarter: StudySmarter is a European-origin study platform offering flashcards, summaries, and spaced repetition for students. It is comparable to Noji in target audience (students), core functionality (flashcards with SRS), and freemium monetization model.
• Cram: Cram.com is a long-standing flashcard creation and study platform with a large user-generated deck library. It competes directly with Noji in the pre-made deck discovery and flashcard creation workflow, particularly for exam preparation use cases.
• AnkiApp: AnkiApp is a mobile-first flashcard application based on spaced repetition, positioned as a more accessible alternative to the original Anki desktop software. It directly competes with Noji in the mobile SRS consumer app category.

Emerging players

• Knowt: Knowt is an AI-powered study platform offering flashcards, practice tests, and note-taking with Quizlet import capability. It targets the same student persona as Noji and has emerged as a fast-growing challenger in the flashcard/SRS category.

Broad incumbents

• Memrise: Memrise is an established language learning platform that uses spaced repetition and user-generated content, including flashcard-style vocabulary review. It overlaps with Noji's language learner persona and SRS approach, though it focuses exclusively on language acquisition rather than general study.
• Duolingo: Duolingo is the dominant consumer language learning app with hundreds of millions of users. While broader than Noji's flashcard focus, it competes for the same language learner segment and uses spaced repetition principles internally, making it a relevant broader incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/607992304264388
• LinkedInlinkedin.com/company/anki-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anki Pro