What Product DNA does

Product DNA is a Swiss-based supply chain traceability company founded in 2004 and headquartered in Lausanne. The company helps enterprises map multi-tier supplier networks, verify sustainability and sourcing claims, and comply with emerging EU regulations through two integrated platforms: Respect SaaS, a traceability software tool for collecting, organizing, and managing verified supplier data across Tier 1 to Tier 3+ supply chains; and Respect Code, a consumer-facing transparency platform that transforms supply chain data into credible product stories accessible via QR codes. Additional capabilities include Digital Product Passport (DPP) generation aligned with EU ESPR standards, Scope 3 CO2/ESG data management with primary-data-driven emissions calculation, and greenwashing detection aligned with the EU Green Claims Directive.

The company operates a consultative enterprise sales model targeting large multinational corporations with complex supply chains across verticals including luxury goods (Guerlain, Hennessy), construction and infrastructure (Eiffage), nutrition (Amway), sustainable packaging (BioApply), and fashion (Jaya). Revenue is generated through annual or multi-year SaaS subscriptions to Respect SaaS and Respect Code, bundled with expert consulting services for implementation, supplier engagement, and regulatory compliance guidance. The company maintains regional offices in Switzerland, Germany, France, the Netherlands, Portugal, and the United States, and recently expanded into clean energy and data center verticals through a November 2025 partnership with ATS Energy.

Product DNA is privately held with no disclosed funding rounds or institutional investment. It operates with 11-50 employees, suggesting a capital-efficient, bootstrapped growth profile sustained over two decades by long-tenured enterprise relationships and regulatory tailwinds. Its competitive positioning rests on multi-tier supply chain visibility, regulatory readiness for DPP, EUDR, CSRD, and UFLPA frameworks, and a combination of technology platform with embedded traceability expertise.

Name

Product DNA

Legal name

Product DNA

Website

https://productdna.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Product DNA is a Swiss supply chain traceability company that helps enterprises map multi-tier suppliers, verify sustainability claims, and meet EU regulations through its Respect SaaS and Respect Code platforms, serving clients like Guerlain, Eiffage, Hennessy, and Amway.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK)

akta.pro secondary industries

Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Country/Region of Origin & Traceability Label Verification (COOL/Geographical indications) (AFALAHAG), Traceability & Chain-of-Custody Certification (Mass Balance, Segregation, Identity Preserved) (AFALAMAK)

Keywords

• Supply chain traceability
• Product transparency software
• Scope 3 emissions tracking
• Digital Product Passport
• ESG compliance reporting

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions (Respect SaaS): Annual or multi-year subscription fees for access to the Respect SaaS traceability platform. Pricing varies based on supplier network size, number of SKUs/projects, and data complexity.
2. Respect Code Platform Licenses: Licensing fees for the consumer-facing transparency communication platform, enabling brands to publish verified product stories with QR code access.
3. Expert Consulting Services: Traceability experts and industry consultants provide implementation support, supplier engagement programs, and regulatory compliance guidance. Included as part of platform deployment with ongoing expert guidance.
4. Digital Product Passport Services: Generation and management of regulatory-compliant digital product passports for EU compliance (ESPR, DPP requirements). May be bundled with platform subscription or offered as add-on service.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Product DNA provides a cloud-based supply chain traceability and transparency platform sold primarily to large enterprises and multinational brands. Its two core products, Respect SaaS (multi-tier supplier data collection) and Respect Code (consumer-facing QR-code transparency stories), are bundled with expert consultancy and Digital Product Passport services to enable Scope 3 emissions tracking, ESG/regulatory compliance (DPP, EUDR, CSRD, UFLPA), and verified sustainability storytelling.

Product overview

Product DNA (PDNA) is a supply chain traceability platform that operates through two integrated core products: Respect SaaS (a traceability software tool for collecting, organizing, and managing verified supplier data across multi-tier supply chains) and Respect Code (a transparent communication platform that transforms this data into consumer-facing stories via QR codes). The platform also includes solution modules such as Bee Respect (a branded traceability platform for luxury brands), Digital Product Passport capabilities for regulatory compliance (DPP, EUDR, CSRD, UFLPA), Scope 3 CO2/ESG data management, and sourcing/proof of origin verification. The architecture connects upstream supplier data collection through Respect SaaS with downstream consumer-facing transparency through Respect Code, enabling end-to-end supply chain visibility from source to market.

Differentiator

Problem solved

Functional benefit

Brands

• Respect SaaS: Traceability software tool for collecting, organizing, and managing verified data across suppliers.
• Respect Code
• Bee Respect

Products and services

• Respect SaaS A cloud-based traceability software tool that enables companies to collect, organize, and manage verified data across multi-tier suppliers, mapping and tracking materials and manufacturing processes across the upstream supply chain and centralizing supplier data with operations and digital records.
• Respect Code A transparent communication platform that transforms verified supply chain data into credible, consumer-facing product stories with QR code access, mobile-first design, and real-time updates linked to backend data, enabling brands to publish verified product journey information to end consumers.
• Bee Respect A branded digital transparency platform, illustrated by Guerlain's Bee Respect deployment, that enables consumers to trace product origins from raw materials and packaging through production, lifecycle, and sustainability certifications via QR code access.
• Digital Product Passport (DPP) Generation Generates regulatory-ready Digital Product Passports compliant with EU ESPR standards, mapping supply chains at batch level and integrating products, components, and substances via a unified system with third-party validation for circular economy and compliance reporting.
• Expert Traceability Consulting Services Industry-specific traceability experts provide implementation support, supplier engagement programs, and regulatory compliance guidance, included as part of platform deployment with ongoing expert assistance.

Quantifiable outcome

• 27% improvement in data accuracy vs. estimates for Scope 3 emissions
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ATS EnergycoreStrategic or Co-development Partner · 5 November 2025Product DNA provides emissions tracking technology for ATS Energy's first commercial deployment of a megawatt-scale solid-state generator at The Earthshot Prize Summit in Rio de Janeiro. The partnership brings real-time climate accountability to the project, supporting a low-carbon data center initiative by combining hydrogen power with waste heat recovery and blockchain-secured emissions traceability.
• Respect-Code OrganizationcoreStrategic or Co-development PartnerProduct DNA powers the Respect-Code platform (respect-code.org), a transparent communication platform that transforms supply chain data into credible consumer-facing stories. The platform provides QR code access to verified product information, enabling brands to demonstrate sustainability credentials directly to consumers.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sphera (Schneider Electric): Enterprise ESG, EHS, and supply chain risk management software now owned by Schneider Electric. Directly comparable to Product DNA's Scope 3 emissions and supplier data management capabilities, but bundled into a much broader sustainability portfolio serving large multinationals.
• IBM Envizi: IBM's ESG reporting and sustainability data management suite, covering carbon accounting and supply chain transparency. A broader incumbent alternative to Product DNA, typically chosen by large enterprises already standardized on IBM software.
• Salesforce Net Zero Cloud: Salesforce's enterprise sustainability platform for carbon accounting and ESG data, natively integrated with the Salesforce CRM ecosystem. Competes with Product DNA for enterprise sustainability budgets, especially for Salesforce-centric customers.

Direct peers

• EcoVadis: Provider of business sustainability ratings and supply chain intelligence, including supplier scorecards and traceability data exchange. Closely comparable to Product DNA's Respect SaaS for collecting and benchmarking verified supplier sustainability data across multi-tier networks.
• Watershed: Enterprise climate and carbon accounting platform with primary-data Scope 3 emissions measurement. Highly comparable to Product DNA's Scope 3 CO2/ESG offering, especially around supplier-specific emissions data and audit-ready reporting.
• Persefoni: Climate management and accounting platform for enterprises, focused on Scope 1-3 emissions including supply chain footprints. Comparable to Product DNA's Scope 3 emissions tracking and decarbonization strategy capabilities.
• IntegrityNext: Supply chain sustainability and compliance platform covering ESG, human rights, and EU regulatory requirements. Directly comparable to Product DNA's compliance reporting (CSRD, EUDR, CSDDD) and supplier engagement workflows.
• Sedex: Supply chain ethics and sustainability data platform connecting buyers and suppliers for responsible sourcing. Comparable to Product DNA's multi-tier supplier data collection and proof-of-origin capabilities.
• Sourcemap: Supply chain mapping and traceability software for multi-tier supplier visibility, including compliance with US UFLPA and EUDR. Closely comparable to Product DNA's sourcing and proof-of-origin use cases.

Emerging players

• Cirpass: European pilot project building a Digital Product Passport system aligned with ESPR. Relevant adjacent player since Product DNA's DPP capabilities position it as a potential implementer on top of standards being defined by Cirpass-aligned consortia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/product-dna
• Xx.com/product_DNA
• Facebookfacebook.com/productdna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Product DNA