Súper Selectos
Súper Selectos is a privately held Salvadoran supermarket chain (founded 1940) operated by Calleja, S.A. de C.V., selling groceries, household, personal care, baby, and pet products through physical stores and an e-commerce platform with home delivery to Salvadoran consumers.
- Company typePrivate
- Founded1940
- HeadquartersSan Salvador, El Salvador
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Súper Selectos does
Súper Selectos is a privately held Salvadoran supermarket chain founded in 1940 and operated by Calleja, S.A. de C.V., headquartered at Prolongación 59 Av. Sur y calle El Progreso 2934 in San Salvador, El Salvador. The company sells food, beverages, household products, personal care items, baby care, pet care, alcoholic beverages, general merchandise, and a limited technology assortment through a network of physical supermarket stores that constitute its core retail footprint within El Salvador. Functional subsidiaries include an online storefront (superselectos.com) and an iOS/Android mobile application that enable digital ordering, account-based purchasing, favorites, and home delivery, complemented by a call center (+503 2267-6767) and email-based customer support.
The core technology layer is a consumer-facing e-commerce platform with an integrated mobile app; underlying transactional infrastructure is secured via Comodo SSL, Verified by Visa, Mastercard SecureCode, and UnionPay payment certifications. The company runs a proprietary loyalty currency ("Puntos BA"), a Monedero Digital store-credit wallet, and a digital gift card category, all of which sit atop the same online account system. Distribution is omnichannel within a single country: physical retail storefronts, the owned e-commerce site, the mobile app, and a direct home-delivery service for online orders, supported by an active organic social presence on Instagram, Facebook, Twitter, and YouTube.
Súper Selectos earns revenue primarily through traditional one-time retail grocery sales to Salvadoran consumers across in-store and online channels. Pricing is denominated in U.S. dollars, with unit prices ranging from $0.25 to $29.00, regular and discounted SKUs, multi-buy promotional offers (e.g., 2X$1.05, 4X$1.25, 6X$3.95), and online-exclusive deals. The customer base consists of individual consumers and families shopping for daily groceries, household supplies, and personal/baby/pet care, segmented as a single horizontal persona with both in-store and online preferences. There is no disclosed external equity, debt, or strategic investor; the company is independently operated and privately held under Salvadoran jurisdiction (NIT 0614-110169-001-1).
Súper Selectos firmographics
Firmographics- Name
- Súper Selectos
- Legal name
- Calleja, S.A. de C.V.
- Website
- https://superselectos.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Súper Selectos is a privately held Salvadoran supermarket chain (founded 1940) operated by Calleja, S.A. de C.V., selling groceries, household, personal care, baby, and pet products through physical stores and an e-commerce platform with home delivery to Salvadoran consumers.
- Ownership category
- akta.pro rank
Súper Selectos industry classification
Industry- Product category
- Supermarket Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)
Keywords
Where Súper Selectos is headquartered
LocationHeadquarters
- HQ city
- San Salvador
- HQ country
- El Salvador
- HQ region
- Latin America
Offices1 record
Markets served
Súper Selectos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail grocery sales: Traditional retail model selling food, beverages, household products, personal care items, baby care, pet care, and general merchandise to consumers through physical store locations and online channel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts and multi-buy offers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Súper Selectos product offering
Product offeringCore offering
Súper Selectos operates a chain of physical supermarkets across El Salvador selling groceries, fresh produce, beverages, frozen foods, personal care, home care, baby care, pet care, alcoholic beverages, and general merchandise. The company complements its store network with an e-commerce platform and mobile app offering home delivery, a digital wallet (Monedero), digital gift cards, and a Puntos BA loyalty rewards program.
Product overview
Súper Selectos is a supermarket chain operating an e-commerce platform (Tienda en línea) in El Salvador. The offering consists of a unified online grocery marketplace integrated with a mobile app, providing home delivery services across multiple product categories including fresh products, groceries, beverages, frozen goods, personal care, home care, baby care, pet care, and general merchandise. The platform also features a digital wallet (Monedero) and gift card functionality. The product portfolio spans supermarket essentials with no specialized SaaS modules, APIs, or enterprise software components.
Differentiator
Problem solved
Functional benefit
Products and services
- Súper Selectos Online (Tienda en línea) Online grocery shopping platform with home delivery service, allowing Salvadoran customers to browse and purchase supermarket products across categories including fresh products, groceries, beverages, frozen foods, personal care, home care, baby care, pet care, and general merchandise.
- Super Selectos App (Aplicación Móvil)
- Gift Cards
Companies that use Súper Selectos
Customer profileSegments1 record
Ideal customer profiles1 record
Súper Selectos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Súper Selectos partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Súper Selectos competitors and assessment
Company assessmentRegional players
- La Torre (Guatemala): Leading Guatemalan supermarket chain operating a multi-store grocery and household goods format. Comparable as a family/privately-held regional supermarket chain with similar category breadth, but operating in Guatemala rather than El Salvador.
- Super 99 (Panama): Panamanian supermarket chain with multi-store grocery, household and general merchandise offerings. Comparable as a Central American multi-format supermarket operator with omnichannel ambitions, but primarily serving Panama.
- La Curacao: Central American retailer operating electronics, appliances and furniture stores across the region including El Salvador. Comparable as a multi-category Central American omnichannel retailer, but specialized in big-ticket durables rather than daily groceries.
Direct peers
- Despensa Familiar (Walmart format): Walmart's small-format hard-discount grocery banner operating in Central America including El Salvador. Directly comparable as a value grocery retailer targeting similar mass-market Salvadoran consumers with overlapping product categories and pricing intensity.
- PriceSmart: Membership warehouse club operating across Central America and the Caribbean, including El Salvador. Directly comparable as a multi-category grocery and general merchandise retailer serving similar Salvadoran consumers with a value-oriented bulk format, but differentiated by the membership model.
- Palí (Walmart format): Walmart's neighborhood grocery banner in Central America competing for daily-trip grocery baskets in El Salvador. Comparable in assortment and value positioning, though smaller format and lacking the general-merchandise breadth Súper Selectos offers.
- Súper 24: Salvadoran convenience-format retail chain operating in El Salvador with grocery and household essentials. Comparable as a domestic multi-store grocery competitor serving overlapping Salvadoran consumers, though at smaller basket size and convenience orientation.
Emerging players
- Maxi Despensa: Central American discount grocery chain expanding in El Salvador and neighboring markets. Comparable as a hard-discount grocery competitor targeting value-seeking consumers in overlapping geographies.
Others
- Grupo Roble: Central American diversified conglomerate with retail and shopping-center operations across the region. Comparable as a regional retail real-estate and consumer ecosystem participant, but not a direct grocery competitor.
Broad incumbents
- Walmart Mexico y Centroamérica: The largest retailer in Central America, operating Walmart Supercenters, Palí discount stores and Despensa Familiar in El Salvador. Directly comparable as a multi-format grocery and general merchandise competitor with overlapping omnichannel and loyalty capabilities, but at vastly larger scale and as part of a global retailer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Súper Selectos social profiles
Digital presenceSúper Selectos compliance and trust
Trust signalCompliance4 records
Súper Selectos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Súper Selectos leadership team
Management profileNumber of profiles
Profiles1 record
Súper Selectos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Súper Selectos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Súper Selectos
What does Súper Selectos do?
Súper Selectos operates a chain of physical supermarkets across El Salvador selling groceries, fresh produce, beverages, frozen foods, personal care, home care, baby care, pet care, alcoholic beverages, and general merchandise. The company complements its store network with an e-commerce platform and mobile app offering home delivery, a digital wallet (Monedero), digital gift cards, and a Puntos BA loyalty rewards program.
Is Súper Selectos a public or private company?
Súper Selectos is a private company. It is classified as family owned and is currently operating.
When was Súper Selectos founded?
Súper Selectos was founded in 1940. It employs 51 to 100 people.
Where is Súper Selectos based?
Súper Selectos is headquartered in San Salvador, El Salvador, in the Latin America region.
How does Súper Selectos make money?
One revenue line is on record: retail grocery sales.
Who are Súper Selectos's main competitors?
Regional players on record are La Torre (Guatemala), Super 99 (Panama) and La Curacao. Direct peers are Despensa Familiar (Walmart format), PriceSmart, Palí (Walmart format) and Súper 24. Maxi Despensa is listed as an emerging player. Grupo Roble is listed as an others. Walmart Mexico y Centroamérica is listed as a broad incumbent.
Does Súper Selectos have an API?
No public API is recorded for Súper Selectos.
What industry is Súper Selectos in?
Súper Selectos's product category is Supermarket Retail. Its primary akta.pro industry code is CRAGABAC, Hypermarkets / Supercenters (GM + Grocery). Its NAICS code is 445110 and its SIC code is 5400.