Kennet Equipment Leasing
Kennet Equipment Leasing is a UK FCA-authorised equipment leasing and asset finance broker, part of the STAR Asset Finance Group, serving UK SMEs across 13+ sectors with equipment, vehicle, loan, and tax-liability finance via a panel of 35+ lenders.
- Company typePrivate
- Founded1990
- HeadquartersColeshill, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Kennet Equipment Leasing does
Kennet Equipment Leasing is a UK-based equipment leasing and asset finance specialist operating since 1990, headquartered in Coleshill and trading as part of the STAR Asset Finance Group alongside Credo Capital Finance, First Capital Finance, and Ignition Credit PLC. The company operates as an FCA-authorised (FRN: 676024) credit broker and lender, distributing finance to UK small and medium enterprises across more than thirteen sector verticals including aviation, agriculture, construction, healthcare, marine, hospitality, and technology. Its core product set spans customer equipment leasing (from £1,000 upwards), supplier point-of-sale finance for equipment manufacturers and resellers, vehicle finance (cars, vans, trucks), business loans and cash advances, tax liability finance, commercial loans, and renewable-energy asset finance.
The business runs on a broker intermediation model rather than proprietary technology. Kennet monetises through commission arrangements with a panel of 35+ lenders — including fixed-fee, fixed-percentage, percentage-of-amount-borrowed, and risk-based rate structures — supplemented by lending from its own balance-sheet funds. Go-to-market is sales-led, combining direct phone and email engagement with SMEs, an online quote-request mechanism, and a supplier-finance channel that places Kennet at the point of sale with capital-equipment vendors. Supporting infrastructure includes an online payment portal, a Trustpilot-driven referral motion, and marketing and training services for supplier partners. There is no disclosed AI/ML, API, or proprietary technology stack; the stated differentiators are speed of decision, lender-panel breadth, regulatory authorisation, and 35 years of brand and repeat-customer relationships under the Kennet name.
Kennet Equipment Leasing firmographics
Firmographics- Name
- Kennet Equipment Leasing
- Legal name
- Kennet Equipment Leasing Limited
- Website
- https://kennet-leasing.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kennet Equipment Leasing is a UK FCA-authorised equipment leasing and asset finance broker, part of the STAR Asset Finance Group, serving UK SMEs across 13+ sectors with equipment, vehicle, loan, and tax-liability finance via a panel of 35+ lenders.
- Ownership category
- akta.pro rank
Kennet Equipment Leasing industry classification
Industry- Product category
- Equipment Leasing & Asset Finance
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Finance Lessors (6172), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Equipment & Asset Finance Brokerage (FSAEAEAJ)
- akta.pro secondary industry
- SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)
Keywords
Where Kennet Equipment Leasing is headquartered
LocationHeadquarters
- HQ city
- Coleshill
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kennet Equipment Leasing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Commission from Lenders: Kennet Equipment Leasing operates as an authorised credit broker and lender, earning commission from a panel of lenders. The company discloses that commission models include fixed fee, fixed rate of commission, percentage of the amount borrowed, and rate for risk based on the business risk profile.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment financing from £1,000 minimum value |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Kennet Equipment Leasing product offering
Product offeringCore offering
Kennet Equipment Leasing provides equipment leasing, asset finance, vehicle finance, business loans, tax liability finance, and renewable energy asset finance to UK SMEs, brokering finance from a panel of over 35 lenders and using its own funds. For equipment suppliers, the company offers a supplier finance channel that enables point-of-sale financing for end customers. Financing is available for equipment valued from £1,000 upwards.
Product overview
Kennet Equipment Leasing is a UK-based equipment leasing and asset finance specialist operating since 1990. The company offers a comprehensive portfolio of financial products organized around core leasing services: Customer Leasing and Supplier Finance for equipment acquisition, Vehicle Finance for transportation assets, and various lending solutions including Loans and Cash Advance, Tax Liability Finance, Commercial Loans, and Eco Finance for renewable energy. The company distinguishes itself through access to over 35 lender relationships and proprietary funds, enabling flexible financing for equipment valued from £1,000 upwards. Supporting services include Marketing Support and Training Forum for supplier partners, plus a Payment Portal for customer transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Leasing Equipment leasing service allowing UK businesses to finance new business equipment valued from £1,000 upwards through flexible payment arrangements. Targeted at SMEs needing to acquire equipment without upfront capital outlay.
- Supplier Finance Finance solutions for manufacturers, sellers, or resellers of capital equipment (new or used), enabling them to offer customers the financing they need to purchase equipment at the point of sale.
- Vehicle Finance Finance packages for UK businesses to purchase cars, vans, or trucks, finding suitable financing options for the vehicle they need, including haulage and HGV finance.
- Loans and Cash Advance Loan facilities paid directly into businesses for flexible use including cashflow support, building work, stock purchases, or wages.
- Tax Liability Finance Finance solutions enabling businesses to spread Director's tax, VAT, or corporation tax payments over time to reduce the impact of lump sum tax payments.
- Eco Finance (Renewable Energy Asset Finance) Asset finance designed to support companies in becoming energy independent through renewable energy investments.
- Commercial Loans Unsecured commercial loan products offering flexibility and efficient approvals for business financing needs.
Companies that use Kennet Equipment Leasing
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Kennet Equipment Leasing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kennet Equipment Leasing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Equipment Manufacturers and ResellerscoreEquipment manufacturers, sellers, and resellers partner with Kennet to provide financing options to their customers at point of sale. Kennet provides the finance while the supplier sells the equipment.
- STAR Asset Finance GroupcoreKennet Equipment Leasing is a trading style of STAR Asset Finance Group, which also includes Credo Capital Finance Limited, First Capital Finance Limited, and Ignition Credit PLC. The group operates from shared operational hubs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kennet Equipment Leasing competitors and assessment
Company assessmentDirect peers
- Azule Finance: UK asset finance broker offering equipment and vehicle finance solutions to SMEs via a panel of funders, with a similar speed-of-decision and broker-led value proposition. Direct overlap with Kennet's customer leasing and supplier finance channels.
- Syscap: UK equipment finance provider offering asset finance and leasing solutions to SMEs and corporates, similar to Kennet's customer leasing and supplier finance proposition. Comparable product set, ticket sizes and target segments.
- Haydock Finance: UK-based asset finance broker providing equipment leasing and asset finance to SMEs through a panel of lenders, closely mirroring Kennet's broker model and customer base. Operates in overlapping sectors including commercial vehicles and business equipment.
- Shire Leasing: UK-based equipment finance broker and lessor specialising in asset finance for SMEs across a similar sector mix to Kennet, including business equipment and vehicles. Directly comparable business model, customer profile, and FCA-regulated brokerage status.
Emerging players
- Funding Circle UK: UK digital SME lending platform offering business loans and increasingly asset-backed finance products to SMEs. Targets the same customer profile as Kennet but via a direct digital channel, representing both a competitor and a potential funding panel partner.
- Allica Bank: UK challenger bank targeting established SMEs with asset finance, lending and banking products. Overlaps with Kennet's SME customer segment and equipment finance use case, but operates as a principal lender rather than a multi-lender broker.
- Iwoca: UK fintech lender providing short-term working capital and equipment loans to SMEs via an online application. Competes for SME equipment and growth finance demand alongside Kennet, primarily on speed and digital UX rather than broker relationships.
Broad incumbents
- Close Brothers Asset Finance: Established UK bank-owned asset finance division offering equipment and vehicle leasing to SMEs and mid-market. A larger incumbent with broader funding capacity and product range, competing with Kennet for SME equipment finance customers but at higher ticket sizes and via direct (non-broker) origination.
Peers
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Kennet Equipment Leasing social profiles
Digital presenceKennet Equipment Leasing compliance and trust
Trust signalCompliance2 records
Kennet Equipment Leasing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kennet Equipment Leasing leadership team
Management profileNumber of profiles
Profiles1 record
Kennet Equipment Leasing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kennet Equipment Leasing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kennet Equipment Leasing
What does Kennet Equipment Leasing do?
Kennet Equipment Leasing provides equipment leasing, asset finance, vehicle finance, business loans, tax liability finance, and renewable energy asset finance to UK SMEs, brokering finance from a panel of over 35 lenders and using its own funds. For equipment suppliers, the company offers a supplier finance channel that enables point-of-sale financing for end customers. Financing is available for equipment valued from £1,000 upwards.
Is Kennet Equipment Leasing a public or private company?
Kennet Equipment Leasing is a private company. It is classified as corporate owned and is currently operating.
When was Kennet Equipment Leasing founded?
Kennet Equipment Leasing was founded in 1990. It employs 101 to 250 people.
Where is Kennet Equipment Leasing based?
Kennet Equipment Leasing is headquartered in Coleshill, United Kingdom, in the Europe region.
How does Kennet Equipment Leasing make money?
One revenue line is on record: commission from Lenders.
Who are Kennet Equipment Leasing's main competitors?
Direct peers on record are Azule Finance, Syscap, Haydock Finance and Shire Leasing. Emerging players are Funding Circle UK, Allica Bank and Iwoca. Close Brothers Asset Finance is listed as a broad incumbent. Hitachi Capital UK (now Mizrahi Tefahot / Novuna Vehicle Solutions) is listed as a peer.
Does Kennet Equipment Leasing have an API?
No public API is recorded for Kennet Equipment Leasing.
What industry is Kennet Equipment Leasing in?
Kennet Equipment Leasing's product category is Equipment Leasing & Asset Finance. Its primary akta.pro industry code is FSAEAEAJ, Equipment & Asset Finance Brokerage, with a secondary code of FSABABAH, SME Equipment & Asset Finance (Leasing, Fleet, Capex). Its NAICS code is 5324 and its SIC code is 6172.