Developer docs
API playgroundTry for free, no card

Search company profiles

Kennet Equipment Leasing

Full company profile

uuid000cayn

Namestring
Kennet Equipment Leasing
Legal namestring
Kennet Equipment Leasing Limited
Company typeenum
Private
Founded yearint
1990
Descriptiontext

Kennet Equipment Leasing is a UK-based equipment leasing and asset finance specialist operating since 1990, headquartered in Coleshill and trading as part of the STAR Asset Finance Group alongside Credo Capital Finance, First Capital Finance, and Ignition Credit PLC. The company operates as an FCA-authorised (FRN: 676024) credit broker and lender, distributing finance to UK small and medium enterprises across more than thirteen sector verticals including aviation, agriculture, construction, healthcare, marine, hospitality, and technology. Its core product set spans customer equipment leasing (from £1,000 upwards), supplier point-of-sale finance for equipment manufacturers and resellers, vehicle finance (cars, vans, trucks), business loans and cash advances, tax liability finance, commercial loans, and renewable-energy asset finance.

The business runs on a broker intermediation model rather than proprietary technology. Kennet monetises through commission arrangements with a panel of 35+ lenders — including fixed-fee, fixed-percentage, percentage-of-amount-borrowed, and risk-based rate structures — supplemented by lending from its own balance-sheet funds. Go-to-market is sales-led, combining direct phone and email engagement with SMEs, an online quote-request mechanism, and a supplier-finance channel that places Kennet at the point of sale with capital-equipment vendors. Supporting infrastructure includes an online payment portal, a Trustpilot-driven referral motion, and marketing and training services for supplier partners. There is no disclosed AI/ML, API, or proprietary technology stack; the stated differentiators are speed of decision, lender-panel breadth, regulatory authorisation, and 35 years of brand and repeat-customer relationships under the Kennet name.

Short descriptiontext

Kennet Equipment Leasing is a UK FCA-authorised equipment leasing and asset finance broker, part of the STAR Asset Finance Group, serving UK SMEs across 13+ sectors with equipment, vehicle, loan, and tax-liability finance via a panel of 35+ lenders.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersColeshill, United Kingdom
HQ citystring
Coleshill
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
equipment leasing, asset finance, business loans, vehicle finance, credit broking
Industry2 codes
1Equipment & Asset Finance Brokerage
CodeFSAEAEAJPrimaryYes
2SME Equipment & Asset Finance (Leasing, Fleet, Capex)
CodeFSABABAHPrimaryNo
NAICS code2 codes
  • Commercial and Industrial Machinery and Equipment Rental and Leasing5324
  • Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing53241
SIC code2 codes
  • Finance Lessors6172
  • Mortgage Bankers & Loan Correspondents6162
Product category
Equipment Leasing & Asset Finance
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Commission from Lenders
TypeTransaction Fee
Description

Kennet Equipment Leasing operates as an authorised credit broker and lender, earning commission from a panel of lenders. The company discloses that commission models include fixed fee, fixed rate of commission, percentage of the amount borrowed, and rate for risk based on the business risk profile.

starassetfinance.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing details1 tier
1Equipment financing from £1,000 minimum value
ModelOtherBilling cadencePay-as-you-go
Notes

Minimum equipment value of £1,000. Flexible financing solutions tailored to customer cashflow and budget requirements. Exact pricing determined through quote process.

starassetfinance.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Kennet Equipment Leasing provides equipment leasing, asset finance, vehicle finance, business loans, tax liability finance, and renewable energy asset finance to UK SMEs, brokering finance from a panel of over 35 lenders and using its own funds. For equipment suppliers, the company offers a supplier finance channel that enables point-of-sale financing for end customers. Financing is available for equipment valued from £1,000 upwards.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Kennet Equipment Leasing is a UK-based equipment leasing and asset finance specialist operating since 1990. The company offers a comprehensive portfolio of financial products organized around core leasing services: Customer Leasing and Supplier Finance for equipment acquisition, Vehicle Finance for transportation assets, and various lending solutions including Loans and Cash Advance, Tax Liability Finance, Commercial Loans, and Eco Finance for renewable energy. The company distinguishes itself through access to over 35 lender relationships and proprietary funds, enabling flexible financing for equipment valued from £1,000 upwards. Supporting services include Marketing Support and Training Forum for supplier partners, plus a Payment Portal for customer transactions.

Product and service7 records
1Customer Leasing
CategoryEquipment Leasing
Description

Equipment leasing service allowing UK businesses to finance new business equipment valued from £1,000 upwards through flexible payment arrangements. Targeted at SMEs needing to acquire equipment without upfront capital outlay.

2Supplier Finance
CategoryChannel Finance
Description

Finance solutions for manufacturers, sellers, or resellers of capital equipment (new or used), enabling them to offer customers the financing they need to purchase equipment at the point of sale.

3Vehicle Finance
CategoryVehicle Finance
Description

Finance packages for UK businesses to purchase cars, vans, or trucks, finding suitable financing options for the vehicle they need, including haulage and HGV finance.

4Loans and Cash Advance
CategoryBusiness Lending
Description

Loan facilities paid directly into businesses for flexible use including cashflow support, building work, stock purchases, or wages.

5Tax Liability Finance
CategorySpecialised Lending
Description

Finance solutions enabling businesses to spread Director's tax, VAT, or corporation tax payments over time to reduce the impact of lump sum tax payments.

6Eco Finance (Renewable Energy Asset Finance)
CategorySpecialised Asset Finance
Description

Asset finance designed to support companies in becoming energy independent through renewable energy investments.

7Commercial Loans
CategoryBusiness Lending
Description

Unsecured commercial loan products offering flexibility and efficient approvals for business financing needs.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Equipment manufacturers, sellers, and resellers partner with Kennet to provide financing options to their customers at point of sale. Kennet provides the finance while the supplier sells the equipment.

Strategic tierCoreTypeOthers
Description

Kennet Equipment Leasing is a trading style of STAR Asset Finance Group, which also includes Credo Capital Finance Limited, First Capital Finance Limited, and Ignition Credit PLC. The group operates from shared operational hubs.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers9 records
TypeDirect peer
Description

UK asset finance broker offering equipment and vehicle finance solutions to SMEs via a panel of funders, with a similar speed-of-decision and broker-led value proposition. Direct overlap with Kennet's customer leasing and supplier finance channels.

TypeEmerging player
Description

UK digital SME lending platform offering business loans and increasingly asset-backed finance products to SMEs. Targets the same customer profile as Kennet but via a direct digital channel, representing both a competitor and a potential funding panel partner.

TypeBroad incumbent
Description

Established UK bank-owned asset finance division offering equipment and vehicle leasing to SMEs and mid-market. A larger incumbent with broader funding capacity and product range, competing with Kennet for SME equipment finance customers but at higher ticket sizes and via direct (non-broker) origination.

TypeDirect peer
Description

UK equipment finance provider offering asset finance and leasing solutions to SMEs and corporates, similar to Kennet's customer leasing and supplier finance proposition. Comparable product set, ticket sizes and target segments.

TypeDirect peer
Description

UK-based asset finance broker providing equipment leasing and asset finance to SMEs through a panel of lenders, closely mirroring Kennet's broker model and customer base. Operates in overlapping sectors including commercial vehicles and business equipment.

TypeDirect peer
Description

UK-based equipment finance broker and lessor specialising in asset finance for SMEs across a similar sector mix to Kennet, including business equipment and vehicles. Directly comparable business model, customer profile, and FCA-regulated brokerage status.

TypeEmerging player
Description

UK challenger bank targeting established SMEs with asset finance, lending and banking products. Overlaps with Kennet's SME customer segment and equipment finance use case, but operates as a principal lender rather than a multi-lender broker.

TypeEmerging player
Description

UK fintech lender providing short-term working capital and equipment loans to SMEs via an online application. Competes for SME equipment and growth finance demand alongside Kennet, primarily on speed and digital UX rather than broker relationships.

Market position
Strengths1 record

Each record includes

Headline, Details, Source

Weaknesses1 record

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Kennet Equipment Leasing

Equipment Leasing & Asset Financekennet-leasing.co.uk

Kennet Equipment Leasing is a UK FCA-authorised equipment leasing and asset finance broker, part of the STAR Asset Finance Group, serving UK SMEs across 13+ sectors with equipment, vehicle, loan, and tax-liability finance via a panel of 35+ lenders.

What Kennet Equipment Leasing does

Kennet Equipment Leasing is a UK-based equipment leasing and asset finance specialist operating since 1990, headquartered in Coleshill and trading as part of the STAR Asset Finance Group alongside Credo Capital Finance, First Capital Finance, and Ignition Credit PLC. The company operates as an FCA-authorised (FRN: 676024) credit broker and lender, distributing finance to UK small and medium enterprises across more than thirteen sector verticals including aviation, agriculture, construction, healthcare, marine, hospitality, and technology. Its core product set spans customer equipment leasing (from £1,000 upwards), supplier point-of-sale finance for equipment manufacturers and resellers, vehicle finance (cars, vans, trucks), business loans and cash advances, tax liability finance, commercial loans, and renewable-energy asset finance.

The business runs on a broker intermediation model rather than proprietary technology. Kennet monetises through commission arrangements with a panel of 35+ lenders — including fixed-fee, fixed-percentage, percentage-of-amount-borrowed, and risk-based rate structures — supplemented by lending from its own balance-sheet funds. Go-to-market is sales-led, combining direct phone and email engagement with SMEs, an online quote-request mechanism, and a supplier-finance channel that places Kennet at the point of sale with capital-equipment vendors. Supporting infrastructure includes an online payment portal, a Trustpilot-driven referral motion, and marketing and training services for supplier partners. There is no disclosed AI/ML, API, or proprietary technology stack; the stated differentiators are speed of decision, lender-panel breadth, regulatory authorisation, and 35 years of brand and repeat-customer relationships under the Kennet name.

Kennet Equipment Leasing firmographics

Firmographics
Name
Kennet Equipment Leasing
Legal name
Kennet Equipment Leasing Limited
Website
https://kennet-leasing.co.uk
Company type
Private
Founded year
1990
Operating status
Operating
Headcount range
101–250 employees
Short description
Kennet Equipment Leasing is a UK FCA-authorised equipment leasing and asset finance broker, part of the STAR Asset Finance Group, serving UK SMEs across 13+ sectors with equipment, vehicle, loan, and tax-liability finance via a panel of 35+ lenders.
Ownership category
akta.pro rank

Kennet Equipment Leasing industry classification

Industry
Product category
Equipment Leasing & Asset Finance
NAICS
Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
SIC
Finance Lessors (6172), Mortgage Bankers & Loan Correspondents (6162)
akta.pro primary industry
Equipment & Asset Finance Brokerage (FSAEAEAJ)
akta.pro secondary industry
SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)

Keywords

  • Equipment leasing
  • Asset finance
  • Business loans
  • Vehicle finance
  • Credit broking

Where Kennet Equipment Leasing is headquartered

Location

Headquarters

HQ city
Coleshill
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Kennet Equipment Leasing business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Commission from Lenders: Kennet Equipment Leasing operates as an authorised credit broker and lender, earning commission from a panel of lenders. The company discloses that commission models include fixed fee, fixed rate of commission, percentage of the amount borrowed, and rate for risk based on the business risk profile.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goEquipment financing from £1,000 minimum value

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Kennet Equipment Leasing product offering

Product offering

Core offering

Kennet Equipment Leasing provides equipment leasing, asset finance, vehicle finance, business loans, tax liability finance, and renewable energy asset finance to UK SMEs, brokering finance from a panel of over 35 lenders and using its own funds. For equipment suppliers, the company offers a supplier finance channel that enables point-of-sale financing for end customers. Financing is available for equipment valued from £1,000 upwards.

Product overview

Kennet Equipment Leasing is a UK-based equipment leasing and asset finance specialist operating since 1990. The company offers a comprehensive portfolio of financial products organized around core leasing services: Customer Leasing and Supplier Finance for equipment acquisition, Vehicle Finance for transportation assets, and various lending solutions including Loans and Cash Advance, Tax Liability Finance, Commercial Loans, and Eco Finance for renewable energy. The company distinguishes itself through access to over 35 lender relationships and proprietary funds, enabling flexible financing for equipment valued from £1,000 upwards. Supporting services include Marketing Support and Training Forum for supplier partners, plus a Payment Portal for customer transactions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Customer Leasing Equipment leasing service allowing UK businesses to finance new business equipment valued from £1,000 upwards through flexible payment arrangements. Targeted at SMEs needing to acquire equipment without upfront capital outlay.
  • Supplier Finance Finance solutions for manufacturers, sellers, or resellers of capital equipment (new or used), enabling them to offer customers the financing they need to purchase equipment at the point of sale.
  • Vehicle Finance Finance packages for UK businesses to purchase cars, vans, or trucks, finding suitable financing options for the vehicle they need, including haulage and HGV finance.
  • Loans and Cash Advance Loan facilities paid directly into businesses for flexible use including cashflow support, building work, stock purchases, or wages.
  • Tax Liability Finance Finance solutions enabling businesses to spread Director's tax, VAT, or corporation tax payments over time to reduce the impact of lump sum tax payments.
  • Eco Finance (Renewable Energy Asset Finance) Asset finance designed to support companies in becoming energy independent through renewable energy investments.
  • Commercial Loans Unsecured commercial loan products offering flexibility and efficient approvals for business financing needs.

Companies that use Kennet Equipment Leasing

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Kennet Equipment Leasing technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Kennet Equipment Leasing partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • Equipment Manufacturers and ResellerscoreChannel Partner/ Reseller/ DistributorEquipment manufacturers, sellers, and resellers partner with Kennet to provide financing options to their customers at point of sale. Kennet provides the finance while the supplier sells the equipment.
  • STAR Asset Finance GroupcoreOthersKennet Equipment Leasing is a trading style of STAR Asset Finance Group, which also includes Credo Capital Finance Limited, First Capital Finance Limited, and Ignition Credit PLC. The group operates from shared operational hubs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Kennet Equipment Leasing competitors and assessment

Company assessment

Direct peers

  • Azule Finance: UK asset finance broker offering equipment and vehicle finance solutions to SMEs via a panel of funders, with a similar speed-of-decision and broker-led value proposition. Direct overlap with Kennet's customer leasing and supplier finance channels.
  • Syscap: UK equipment finance provider offering asset finance and leasing solutions to SMEs and corporates, similar to Kennet's customer leasing and supplier finance proposition. Comparable product set, ticket sizes and target segments.
  • Haydock Finance: UK-based asset finance broker providing equipment leasing and asset finance to SMEs through a panel of lenders, closely mirroring Kennet's broker model and customer base. Operates in overlapping sectors including commercial vehicles and business equipment.
  • Shire Leasing: UK-based equipment finance broker and lessor specialising in asset finance for SMEs across a similar sector mix to Kennet, including business equipment and vehicles. Directly comparable business model, customer profile, and FCA-regulated brokerage status.

Emerging players

  • Funding Circle UK: UK digital SME lending platform offering business loans and increasingly asset-backed finance products to SMEs. Targets the same customer profile as Kennet but via a direct digital channel, representing both a competitor and a potential funding panel partner.
  • Allica Bank: UK challenger bank targeting established SMEs with asset finance, lending and banking products. Overlaps with Kennet's SME customer segment and equipment finance use case, but operates as a principal lender rather than a multi-lender broker.
  • Iwoca: UK fintech lender providing short-term working capital and equipment loans to SMEs via an online application. Competes for SME equipment and growth finance demand alongside Kennet, primarily on speed and digital UX rather than broker relationships.

Broad incumbents

  • Close Brothers Asset Finance: Established UK bank-owned asset finance division offering equipment and vehicle leasing to SMEs and mid-market. A larger incumbent with broader funding capacity and product range, competing with Kennet for SME equipment finance customers but at higher ticket sizes and via direct (non-broker) origination.

Peers

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Kennet Equipment Leasing social profiles

Digital presence

Kennet Equipment Leasing compliance and trust

Trust signal

Compliance2 records

Kennet Equipment Leasing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kennet Equipment Leasing leadership team

Management profile

Number of profiles

Profiles1 record

Kennet Equipment Leasing funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kennet Equipment Leasing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennet Equipment Leasing

What does Kennet Equipment Leasing do?

Kennet Equipment Leasing provides equipment leasing, asset finance, vehicle finance, business loans, tax liability finance, and renewable energy asset finance to UK SMEs, brokering finance from a panel of over 35 lenders and using its own funds. For equipment suppliers, the company offers a supplier finance channel that enables point-of-sale financing for end customers. Financing is available for equipment valued from £1,000 upwards.

Is Kennet Equipment Leasing a public or private company?

Kennet Equipment Leasing is a private company. It is classified as corporate owned and is currently operating.

When was Kennet Equipment Leasing founded?

Kennet Equipment Leasing was founded in 1990. It employs 101 to 250 people.

Where is Kennet Equipment Leasing based?

Kennet Equipment Leasing is headquartered in Coleshill, United Kingdom, in the Europe region.

How does Kennet Equipment Leasing make money?

One revenue line is on record: commission from Lenders.

Who are Kennet Equipment Leasing's main competitors?

Direct peers on record are Azule Finance, Syscap, Haydock Finance and Shire Leasing. Emerging players are Funding Circle UK, Allica Bank and Iwoca. Close Brothers Asset Finance is listed as a broad incumbent. Hitachi Capital UK (now Mizrahi Tefahot / Novuna Vehicle Solutions) is listed as a peer.

Does Kennet Equipment Leasing have an API?

No public API is recorded for Kennet Equipment Leasing.

What industry is Kennet Equipment Leasing in?

Kennet Equipment Leasing's product category is Equipment Leasing & Asset Finance. Its primary akta.pro industry code is FSAEAEAJ, Equipment & Asset Finance Brokerage, with a secondary code of FSABABAH, SME Equipment & Asset Finance (Leasing, Fleet, Capex). Its NAICS code is 5324 and its SIC code is 6172.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales