Day Hagan Asset Management
Day Hagan Asset Management is a Sarasota-based SEC-registered investment adviser using proprietary quantitative models (Catastrophic Stop, Daily Market Sentiment, Treasury Fair Value) to deliver tactical asset allocation via SMAs, institutional mandates, and four NYSE Arca-listed ETFs to RIAs, broker-dealers, non-profits, and pensions.
- Company typePrivate
- Founded2006
- HeadquartersSarasota, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Day Hagan Asset Management does
Day Hagan Asset Management is a Sarasota, Florida-based SEC-registered investment adviser founded in 2006, operating as a division and DBA of Ashton Thomas Private Wealth, LLC following its October 2025 acquisition by Ashton Thomas (a firm under Arax Investment Partners). The firm applies a quantitative, model-based investment approach, anchored in a suite of proprietary signals including the Catastrophic Stop Model (a binary equity-exposure signal triggered at 40% for two consecutive days), the Daily Market Sentiment Composite, a 10-Year Treasury Fair Value Model, Smart Money/Dumb Money Confidence Indicators, and SPX Gamma Exposure Analysis. Its product surface spans nine strategies — Smart Sector with Catastrophic Stop, Smart Sector International, Smart Sector Fixed Income, Smart Sector Balanced, Global Asset Allocation, Core Equity, Defined Outcome, Smart Value, and separately managed accounts — plus four ETFs listed on NYSE Arca (SSUS, SSFI, SSXU, DHSB).
The firm serves a horizontal client base of registered investment advisors, broker-dealers, non-profit organizations, corporate pension plans, and other institutional clients through direct advisory mandates, SMAs, and ETF distribution. The GTM motion is sales-led and relationship-based, supported by a multi-channel marketing program of research publications, email newsletters, webinars, social media, and direct outreach. Revenue is generated through AUM-based investment advisory fees on SMAs and institutional mandates and through ETF management fees; pricing is not publicly disclosed and is detailed in Form ADV Part 2.
The firm's competitive positioning rests on its proprietary quantitative IP and a methodology originated by Co-Founder and Chief Investment Strategist Donald L. Hagan, CFA, who now serves as Chief Investment Officer at parent Ashton Thomas. With 1–10 employees, the firm remains a boutique operation that has scaled its model-based strategies through both the ETF wrapper and the Ashton Thomas distribution platform, while continuing to publish frequent research updates including Catastrophic Stop readings (68.18% as of June 2026, indicating maintenance of benchmark equity allocation).
Day Hagan Asset Management firmographics
Firmographics- Name
- Day Hagan Asset Management
- Legal name
- Day Hagan Asset Management is a division of and doing business as (DBA) Ashton Thomas Private Wealth, LLC
- Website
- https://dayhagan.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Day Hagan Asset Management is a Sarasota-based SEC-registered investment adviser using proprietary quantitative models (Catastrophic Stop, Daily Market Sentiment, Treasury Fair Value) to deliver tactical asset allocation via SMAs, institutional mandates, and four NYSE Arca-listed ETFs to RIAs, broker-dealers, non-profits, and pensions.
- Ownership category
- akta.pro rank
Day Hagan Asset Management industry classification
Industry- Product category
- Investment Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Quantitative/Systematic Equity (Active) (FSAAAIAL)
- akta.pro secondary industries
- Sector/Thematic Equity (Active) (FSAAAIAG), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)
Keywords
Where Day Hagan Asset Management is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Day Hagan Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Investment Advisory Fees: Fee-based investment advisory services charged to clients for managing their investment portfolios. Services include separately managed accounts (SMAs) and institutional advisory.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Day Hagan Asset Management product offering
Product offeringCore offering
Day Hagan Asset Management is an SEC-registered investment advisory firm that delivers quantitative, model-based tactical asset allocation strategies (Smart Sector With Catastrophic Stop, Smart Sector International, Smart Sector Fixed Income, Balanced Portfolios, Global Asset Allocation, Core Equity, Defined Outcome, Smart Value) to institutional clients and financial advisors. It distributes these strategies through Separately Managed Accounts (SMAs), third-party institutional advisory mandates, and four NYSE Arca-listed ETFs (SSUS, SSFI, SSXU, DHSB), charging fee-based investment advisory and ETF recurring fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Day Hagan Smart Sector With Catastrophic Stop Strategy Tactical asset allocation strategy that uses proprietary models, including the Catastrophic Stop model, to manage equity exposure and reduce portfolio risk; targeted at institutional clients and advisors seeking disciplined downside-risk management.
- Day Hagan Smart Sector International Strategy Tactical asset allocation strategy applied to international equity markets, for clients seeking non-U.S. equity exposure managed under Day Hagan's quantitative, model-based framework.
- Day Hagan Smart Sector Fixed Income Strategy Tactical fixed income strategy using Day Hagan's proprietary quantitative models, including the 10-Year Treasury Fair Value Model, for institutional and advisor clients.
- Day Hagan Smart Sector Balanced Portfolios Balanced multi-asset portfolios that combine Day Hagan's equity and fixed income tactical methodologies within a single managed portfolio for institutional and advisor clients.
- Day Hagan Global Asset Allocation Strategy Global asset allocation strategy spanning U.S. and international markets, applying Day Hagan's quantitative models to multi-region portfolio construction for institutional clients.
- Day Hagan Core Equity Strategy Core U.S. equity strategy that invests in companies with positive economic profitability, solid balance sheets, cash generation, and meaningful margins of safety, targeting rational excess-return opportunities.
- Day Hagan Defined Outcome Strategy Defined outcome strategy offering pre-specified risk/return parameters and downside buffering, for clients seeking explicit payoff profiles (consistent with the Day Hagan Smart Buffer ETF DHSB).
- Day Hagan Smart Value Strategy Value-oriented strategy that screens for undervalued securities using Day Hagan's quantitative criteria for institutional and advisor clients.
- Day Hagan Smart Sector Exchange-Traded Funds (SSUS, SSFI, SSXU, DHSB) Family of NYSE Arca-listed ETFs packaging Day Hagan strategies: Day Hagan U.S. Equity (SSUS), Day Hagan Global Fixed Income (SSFI), Day Hagan International ex-U.S. (SSXU), and Day Hagan Smart Buffer (DHSB) — available to institutional and retail investors via public exchange listing.
- Day Hagan Separately Managed Accounts (SMAs) Customized, full-discretion Separately Managed Accounts where clients retain ownership of underlying securities while Day Hagan applies its quantitative models and tactical allocation across its strategy suite.
- Institutional Third-Party Advisory Services Third-party advisory investment management services delivered to brokers/dealers, RIAs, non-profit organizations, corporate pension services, and other institutional organizations needing outsourced quantitative portfolio management.
Quantifiable outcome
- Catastrophic Stop model indicates 68.18% equity exposure, supporting benchmark allocation
- +1 more outcomes
Companies that use Day Hagan Asset Management
Customer profileSegments5 records
Ideal customer profiles1 record
Day Hagan Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Day Hagan Asset Management partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Day Hagan Asset Management competitors and assessment
Company assessmentBroad incumbents
- First Trust Advisors: First Trust is a large ETF and SMA sponsor with quantitative systematic strategies and advisor-focused distribution, a scaled analog to Day Hagan's niche quant/third-party model.
- WisdomTree Investments: WisdomTree is a leading quantitative/ETF issuer with fundamentally weighted strategies and buffered outcome ETFs (e.g., WisdomTree U.S. Quality Dividend Growth, Buffered ETFs) directly overlapping Day Hagan's Smart Sector, equity, and Smart Buffer product families.
- Invesco: Invesco is a global asset manager with significant quantitative and ETF capabilities (Invesco QQQ, Invesco S&P 500 Low Volatility, fixed income ETFs) competing for advisor allocations against Day Hagan's quant-led SMA and ETF suites.
- BlackRock: BlackRock's iShares franchise (factor, min-vol, multi-asset and outcome ETFs) and its SMA platform represent the scaled incumbent Day Hagan competes against for the same advisor and institutional allocator relationships.
Direct peers
- Cambria Investments: Cambria is a tactical, quantitatively-oriented ETF issuer offering multiple multi-asset and outcome-oriented ETFs (e.g., Cambria ETFs, including value, foreign, and tail-risk strategies). It directly mirrors Day Hagan's model-based product philosophy and ETF-led distribution model.
- Manning & Napier Advisors: Manning & Napier is an active, fundamental-plus-quantitative asset manager offering SMAs and multi-asset strategies to advisors and institutions, comparable to Day Hagan's tactical, third-party advisory model.
- Catalyst Capital Group: Catalyst is a multi-strategy ETF sponsor covering equity, fixed income, and alternatives, mirroring Day Hagan's diversification across asset classes through an ETF-led distribution model.
- Leuthold Group: Leuthold is a tactical asset allocation and research-driven advisor running multi-asset and equity strategies for institutions and advisors, with a quantitative/disciplined framework analogous to Day Hagan's model-based process.
Emerging players
- Alpha Architect: Alpha Architect is a quantitative asset manager issuing factor-based and outcome-oriented ETFs through separately managed accounts and fund wrappers, sharing Day Hagan's quant-driven product DNA at smaller scale.
- Gateway Investment Advisers: Gateway specializes in options-based risk-managed equity strategies (hedged equity, buffered, structured outcomes), an SMAs/managed-account franchise comparable to Day Hagan's Smart Buffer and Catastrophic Stop overlay capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Day Hagan Asset Management social profiles
Digital presenceDay Hagan Asset Management compliance and trust
Trust signalCompliance1 record
Day Hagan Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Day Hagan Asset Management leadership team
Management profileNumber of profiles
Profiles4 records
Day Hagan Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Day Hagan Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Day Hagan Asset Management
What does Day Hagan Asset Management do?
Day Hagan Asset Management is an SEC-registered investment advisory firm that delivers quantitative, model-based tactical asset allocation strategies (Smart Sector With Catastrophic Stop, Smart Sector International, Smart Sector Fixed Income, Balanced Portfolios, Global Asset Allocation, Core Equity, Defined Outcome, Smart Value) to institutional clients and financial advisors. It distributes these strategies through Separately Managed Accounts (SMAs), third-party institutional advisory mandates, and four NYSE Arca-listed ETFs (SSUS, SSFI, SSXU, DHSB), charging fee-based investment advisory and ETF recurring fees.
Is Day Hagan Asset Management a public or private company?
Day Hagan Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was Day Hagan Asset Management founded?
Day Hagan Asset Management was founded in 2006. It employs 1 to 10 people.
Where is Day Hagan Asset Management based?
Day Hagan Asset Management is headquartered in Sarasota, United States, in the North America region.
How does Day Hagan Asset Management make money?
One revenue line is on record: investment Advisory Fees.
Who are Day Hagan Asset Management's main competitors?
Broad incumbents on record are First Trust Advisors, WisdomTree Investments, Invesco and BlackRock. Direct peers are Cambria Investments, Manning & Napier Advisors, Catalyst Capital Group and Leuthold Group. Emerging players are Alpha Architect and Gateway Investment Advisers.
Does Day Hagan Asset Management have an API?
No public API is recorded for Day Hagan Asset Management.
What industry is Day Hagan Asset Management in?
Day Hagan Asset Management's product category is Investment Advisory Services. Its primary akta.pro industry code is FSAAAIAL, Quantitative/Systematic Equity (Active), with a secondary code of FSAAAIAG, Sector/Thematic Equity (Active). Its NAICS code is 523940 and its SIC code is 6282.