Reimage
Reimage, founded in 2007 in Nicosia, Cyprus, provides internet-based Windows system repair software that scans for and replaces corrupt OS files. It serves individual Windows PC consumers through a direct-to-consumer download model via reimageplus.com.
- Company typePrivate
- Founded2007
- HeadquartersNicosia, Cyprus
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Reimage does
Reimage is a private, for-profit software company headquartered in Nicosia, Cyprus, founded in 2007. It provides internet-based system repair solutions targeting the Windows operating system, with its core product focused on detecting and replacing corrupt or damaged system files to restore PC functionality. The product is delivered to end users as a downloadable utility via its website, reimageplus.com, operating on a direct-to-consumer model aimed at individual Windows PC owners rather than enterprise IT buyers.
The company maintains a small team of 11-50 employees and has been backed by early-stage investors including Crossbar Capital, First Round Capital, and New York Angels. Leadership includes Eyal Brill as VP of R&D and Anat Katz as Product Director, indicating an internally staffed product and engineering organization. The technical architecture appears to combine an on-device diagnostic and repair engine with cloud-mediated processes, leveraging an accumulated repository of repair heuristics built over 17+ years of operation. No AI/ML capabilities are disclosed in the available data.
Reimage's commercial model is consumer-facing software sales, with distribution driven primarily through online channels. No enterprise customers, partnerships beyond early-stage capital providers, or geographic expansion milestones are documented in the input data. The company operates as an established but small-scale niche utility-software business in the Windows maintenance category.
Reimage firmographics
Firmographics- Name
- Reimage
- Legal name
- NAGA169
- Website
- https://reimageplus.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reimage, founded in 2007 in Nicosia, Cyprus, provides internet-based Windows system repair software that scans for and replaces corrupt OS files. It serves individual Windows PC consumers through a direct-to-consumer download model via reimageplus.com.
- Ownership category
- akta.pro rank
Reimage industry classification
Industry- Product category
- PC System Utilities
- NAICS
- Other Personal and Household Goods Repair and Maintenance (811490), Personal and Household Goods Repair and Maintenance (8114)
- SIC
- Services-Prepackaged Software (7372), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Backup & Recovery Software (HDABAEAD)
- akta.pro secondary industry
- Data Recovery, Device Unlocking & Software Repair Services (CRACAJAJ)
Keywords
Where Reimage is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Markets served
Reimage business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Platform Services): The platform appears to sell access to gaming information products and tips services, with pricing ranging from $99 to $999+ SGD. The platform displays various 'packages' including login access, tips, online games, links, and alternative domains at different price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NAGA169 Login Access |
| Unit Pricing | Pay-as-you-go | NAGA169 Tips |
| Unit Pricing | Pay-as-you-go | Game Online |
| Unit Pricing | Pay-as-you-go | NAGA169 Link |
| Unit Pricing | Pay-as-you-go | NAGA169 Alternatif |
| Unit Pricing | Pay-as-you-go | Base Product |
| Subscription | Monthly | Installment Option |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Reimage product offering
Product offeringCore offering
Reimage offers an internet-based system repair solution that scans a Windows PC for damaged, missing, or corrupted system files and replaces them with fresh copies from an online, regularly updated repository. The product is delivered as a downloadable utility for individual end users, automating the recovery of Windows operating system stability without requiring manual reinstallation or technical intervention.
Differentiator
Problem solved
Functional benefit
Products and services
- Reimage PC Repair Internet-based Windows system repair utility that scans for damaged, missing, or corrupt operating system files and replaces them with healthy copies from an online repository, sold to individual Windows PC consumers via the reimageplus.com website.
Quantifiable outcome
- Data updated every 24 hours through internal monitoring systems
Companies that use Reimage
Customer profileSegments1 record
Ideal customer profiles1 record
Reimage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reimage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iStudiominoriStudio is an Apple Premium Partner retailer in Singapore that appears alongside NAGA169 content on the website. The relationship appears to be co-marketing or advertising sharing rather than formal business partnership. iStudio operates Apple retail stores offering devices, accessories, and trade-in services.
Scale indicators2 records
Recent moves3 records
Expansion highlights1 record
Reimage competitors and assessment
Company assessmentBroad incumbents
- Piriform / CCleaner (Gen Digital): CCleaner is a leading PC cleaning and optimisation utility that includes registry and system repair functions within a broader security-and-performance portfolio. Its scale and bundled distribution make it a dominant incumbent for the same use cases Reimage addresses.
- Ashampoo (Ashampoo WinOptimizer): Ashampoo ships a Windows optimisation suite that includes system repair and file-tuning capabilities, alongside a broader portfolio of utilities. It targets the same consumer segment with a multi-product brand.
- AVG TuneUp / Avast Cleanup (Gen Digital): AVG/Avast TuneUp products include system repair, cleanup, and performance modules bundled into a leading antivirus/security platform. They reach Reimage's target users through distribution channels Reimage cannot match.
Direct peers
- Iolo Technologies: Iolo produces System Mechanic and a family of PC tune-up, repair, and optimisation tools for Windows. Its product set overlaps squarely with Reimage's file-repair capabilities and serves the same consumer audience.
- Glarysoft: Glarysoft offers Glary Utilities, a PC repair and optimisation suite with registry cleaning, file repair, and performance tools. It targets the same consumer base with both free and paid tiers.
- Restoro: Restoro is the closest direct competitor to Reimage, offering a similarly positioned Windows system repair and file-replacement utility marketed to consumers. Both products compete head-to-head on the same keywords and through similar distribution channels.
- Outbyte (PC Repair Tools): Outbyte provides paid PC repair and optimisation tools for Windows directly to consumers, with similar marketing claims around fixing system errors and improving performance — overlapping closely with Reimage's offering.
- Wise Cleaner (Wise Care 365): Wise Care 365 is a freemium PC tune-up and repair utility covering registry fixing, junk cleaning, and system optimisation. It competes with Reimage for the same consumer use case on similar price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Reimage social profiles
Digital presenceReimage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reimage leadership team
Management profileNumber of profiles
Profiles2 records
Reimage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reimage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reimage
What does Reimage do?
Reimage offers an internet-based system repair solution that scans a Windows PC for damaged, missing, or corrupted system files and replaces them with fresh copies from an online, regularly updated repository. The product is delivered as a downloadable utility for individual end users, automating the recovery of Windows operating system stability without requiring manual reinstallation or technical intervention.
Is Reimage a public or private company?
Reimage is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reimage founded?
Reimage was founded in 2007. It employs 11 to 50 people.
Where is Reimage based?
Reimage is headquartered in Nicosia, Cyprus, in the Europe region.
How does Reimage make money?
One revenue line is on record: product Sales (Platform Services).
Who are Reimage's main competitors?
Broad incumbents on record are Piriform / CCleaner (Gen Digital), Ashampoo (Ashampoo WinOptimizer) and AVG TuneUp / Avast Cleanup (Gen Digital). Direct peers are Iolo Technologies, Glarysoft, Restoro, Outbyte (PC Repair Tools) and Wise Cleaner (Wise Care 365).
Does Reimage have an API?
No public API is recorded for Reimage.
What industry is Reimage in?
Reimage's product category is PC System Utilities. Its primary akta.pro industry code is HDABAEAD, Backup & Recovery Software, with a secondary code of CRACAJAJ, Data Recovery, Device Unlocking & Software Repair Services. Its NAICS code is 811490 and its SIC code is 7372.