What AUGMONT GOLDTECH PRIVATE LIMITED does

Augmont Goldtech Private Limited is an India-based digital precious metals platform founded in 2013 and headquartered in Mumbai. The company enables retail consumers to buy, store, and sell digital gold and silver in small denominations (average ticket size Rs 5,000-Rs 8,000) through its own website and through distribution integrations with PhonePe, Google Pay, and Paytm, the latter capturing over 90% of digital gold flows via UPI. Its core products include a digital gold platform, a Gold SIP for systematic accumulation, a silver investment platform, gold loans, an old-gold exchange programme, and the Akoirah lab-grown diamond sub-brand.

The company's proprietary AI-powered gold purity evaluation machine, launched at its Poonamallee branch in Chennai, is described as India's first of its kind and combines instant purity testing with loan disbursal — collapsing a previously manual process into minutes. Revenue is generated through transaction fees and distribution markups of 2-3% on digital gold (plus 3% GST), as well as fees from gold-backed loans and silver bullion trading. The company reports that 40-70% of jewellery transactions are now funded through old-gold exchange schemes, indicating that exchange services are a material economic pillar alongside pure digital gold.

Augmont is one of three reputable digital gold names in India alongside MMTC-PAMP and SafeGold, and is a founding member of the Digital Precious Metals Assurance Council of India (DPMACI), the industry's self-regulatory body enforcing 1:1 physical backing, independent audits, and consumer protections. The company employs 101-250 people and is led by Ketan Kothari as Whole-time Director and Suhas Sahakari as a non-executive independent director. India Silver Conference 2026 recognized Augmont as India's No. 1 Silver Platform and Best Silver Bullion Dealer for 2025.

Name

AUGMONT GOLDTECH PRIVATE LIMITED

Legal name

Augmont Goldtech Private Limited

Website

https://augmont.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Augmont Goldtech is an Indian digital precious metals platform that enables retail consumers to buy, store, and invest in gold and silver online and via UPI-enabled fintech apps, while also offering gold loans backed by AI-powered purity evaluation, an old-gold exchange programme, and the Akoirah lab-grown diamond sub-brand.

Ownership category

akta.pro rank

Product category

Digital Precious Metals & Gold Investment

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metals Trading, Marketing & Distribution (IMAKAEAH)

akta.pro secondary industries

Precious Metals & Jewelry Collateral Loans (FSAKALAC), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM), Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

Keywords

• Digital gold investment
• Gold loan services
• Silver bullion trading
• Lab-grown diamonds
• Old gold exchange

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Digital Gold and Silver Sales: Augmont operates a digital platform enabling consumers to purchase and store gold and silver online in small amounts, generating revenue through transaction fees and distribution markups on precious metal sales.
2. Gold Loans: Augmont provides gold-backed loans where customers can pledge gold assets for instant liquidity, combining AI-powered purity evaluation with loan disbursal technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Augmont operates a digital precious metals platform enabling Indian consumers to buy, sell, and store gold and silver online in small denominations via UPI, with Gold SIPs for systematic accumulation. The company also provides gold loans at physical branches using India's first AI-powered gold purity evaluation machine, an old-gold exchange programme (funding 40–70% of transactions), and a lab-grown diamond jewellery sub-brand called Akoirah.

Product overview

Augmont Goldtech operates a multi-product precious metals platform comprising digital gold investment products (including Gold SIPs for systematic accumulation), an AI-powered gold purity evaluation system integrated with gold loan disbursement, a silver investment platform, and the lab-grown diamond sub-brand Akoirah. The company also offers old-gold exchange services. These offerings work together to provide a comprehensive ecosystem for gold and silver investment, evaluation, and jewellery purchase across retail and institutional segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Gold Platform Online platform allowing Indian consumers to buy, store, and sell digital gold in small denominations (average ticket size Rs 5,000–Rs 8,000) with 24/7 trading access and UPI-enabled micro-transactions. Targeted at retail investors seeking convenient, fractional exposure to gold.
• Gold SIP Systematic Investment Plan for gold allowing investors to accumulate gold holdings over time through regular scheduled purchases. Marketed as a disciplined accumulation tool that blends traditional gold-buying customs with modern automation.
• Gold Loan Gold-backed loan service offered at physical branches, combining AI-powered purity evaluation with loan disbursal to provide customers quick liquidity against pledged gold holdings.
• Silver Investment Platform Digital platform facilitating silver investments and silver bullion trading for retail and institutional clients across India. Operated under Augmont Enterprises Pvt Ltd as the bullion-trading affiliated entity.
• Old-Gold Exchange Programme Service that allows consumers to exchange old gold holdings toward new purchases, used by value-conscious jewellery buyers to fund a substantial share of transactions amid elevated prices.
• Akoirah (Lab-Grown Diamond Brand) Contemporary lab-grown diamond jewellery sub-brand under Augmont, positioned with the tagline 'Made for Compliments' and supported by AI-led personalized marketing to consumers.
• EMI Gold Gold purchase option structured on equated monthly instalments, allowing consumers to acquire gold through scheduled instalment payments rather than lump sum.

Quantifiable outcome

• Digital gold purchases via UPI quadrupled year-on-year in Q1 2026, reaching Rs 70 billion (3.3 tonnes) in January-February alone
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Digital Precious Metals Assurance Council of India (DPMACI)coreStrategic or Co-development Partner · 11 May 2026DPMACI is a self-regulatory organization launched by India's digital precious metals industry to enhance consumer protection, governance, and transparency. Founding members include MMTC-PAMP, SafeGold, Augmont, PhonePe, BharatPe, MobiKwik, Gullak, LendenClub, and Cred. The council is chaired by Nirupama Soundararajan and enforces standards including 1:1 physical backing verification, insured vaulting, periodic independent audits, independent custodians, segregation of customer funds, and an ombudsman mechanism.
• PhonePecoreChannel Partner/ Reseller/ DistributorPhonePe serves as a distribution channel for Augmont's digital gold products, enabling users to purchase digital gold via UPI on the PhonePe platform. UPI accounts for over 90% of digital gold transactions in India, making this partnership critical for customer acquisition.
• Google PaycoreChannel Partner/ Reseller/ DistributorGoogle Pay serves as a distribution channel for Augmont's digital gold products, enabling users to purchase digital gold via UPI on the Google Pay platform.
• PaytmcoreChannel Partner/ Reseller/ DistributorPaytm serves as a distribution channel for Augmont's digital gold products, enabling users to purchase digital gold via UPI on the Paytm platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUGMONT GOLDTECH PRIVATE LIMITED