What Oskar.de does

Oskar.de GmbH is a Karlsruhe-based digital asset manager operating a self-service ETF-based robo-advisor platform that serves retail investors and families in Germany and Austria. The company's core offering, OSKAR klassik, automatically invests customer contributions across 10 hand-selected ETFs/ETCs covering equities, bonds, commodities (gold), and inflation-protected assets, providing exposure to 10,000+ companies globally, with 50% allocated to ESG-oriented ETFs. Portfolios are managed on a discretionary basis by Scalable Capital Bank GmbH under German securities law, with custody and settlement accounts held at Baader Bank AG; the company itself operates with a reported 1–10 person team. The product suite has been progressively extended into adjacent retail-investment use cases, including OSKAR kids (children's savings), OSKAR pro (thematic/advanced strategies), OSKAR black (€50,000+ premium tier), OSKAR vl (employer-provided Vermögenswirksame Leistungen), OSKAR zinsinvest (money-market ETF alternative), and a planned Europarente (PEPP) cross-border pension product.

The business model is a tiered AUM-based subscription fee structure: 1.0% p.a. below €10,000, 0.8% p.a. between €10,000 and €50,000, and 0.7% p.a. above €50,000, billed quarterly, with an average ETF TER of approximately 0.14% embedded in NAV. There are no entry loads, performance fees, or custody fees charged by OSKAR. Customer acquisition is fully digital and self-serve, combining organic SEO, an educational blog and webinar funnel, paid digital advertising (Google, Microsoft, Meta, Pinterest, Taboola, Outbrain), affiliate networks (financeAds, FinanceQuality), and a referral-gifting feature that allows external IBAN-based contributions into a child's or family member's depot. The company has approximately 150,000+ customers per its public homepage, holds no disclosed funding rounds, and operates as a privately held German GmbH without a parent company.

Name

Oskar.de

Legal name

Oskar.de GmbH

Website

https://oskar.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oskar.de is a Karlsruhe-based digital robo-advisor that offers self-service ETF savings plans to ~150,000+ retail investors and families in Germany and Austria, with portfolios managed by Scalable Capital and custody at Baader Bank.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA)

akta.pro secondary industries

Robo-Advisors & Digital Wealth Managers (FSAAAAAD), Digital/Robo Financial Planning (FSAEAAAK)

Keywords

• Robo-advisor services
• ETF savings plans
• Digital wealth management
• Automated portfolio management
• Retail investment platform

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Asset Under Management (AUM) Fees: OSKAR charges a tiered percentage fee on assets under management. Depots under €10,000 pay 1.0% per year; €10,000–€50,000 pay 0.8% per year; €50,000 and above pay 0.7% per year. ETF costs of approximately 0.14% per year are additional (embedded in ETF prices). This is the primary revenue stream, characteristic of a Robo-Advisor / digital wealth manager.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Oskar.de operates a digital Robo-Advisor platform that builds and manages automated ETF-based savings plans and wealth portfolios for retail investors. Customer portfolios are constructed from 10 selected ETFs/ETCs covering global equities, bonds, and commodities, with rebalancing and tax optimization handled automatically under a partnership with Scalable Capital Bank GmbH (portfolio manager) and Baader Bank AG (custodian). The service is offered in Germany and Austria starting at €25/month with a tiered annual AUM fee of 0.7%–1.0%.

Product overview

Oskar.de is a digital ETF savings plan and wealth management platform offering multiple product variants built on a shared infrastructure. The core offering is OSKAR klassik, an intelligent automated ETF savings plan managed by Scalable Capital Bank GmbH with custody at Baader Bank AG. Supporting products include OSKAR kids (children's savings), OSKAR pro (advanced strategies), OSKAR black (premium tier for portfolios over 50,000 euros), OSKAR vl (for employer-provided vermögenswirksame Leistungen), and OSKAR zinsinvest (money market alternative). The platform also offers gift-giving features and planned Europarente (PEPP) products. All products utilize 10 ETFs with global coverage and ESG criteria, offering strategies from defensive (50% equities) to growth-oriented (90% equities).

Differentiator

Problem solved

Functional benefit

Brands

• OSKAR klassik: The intelligent ETF savings plan - the main product offering for adults, a comprehensive package for ETF investment as a savings plan or lump sum investment.
• OSKAR kids
• OSKAR pro
• OSKAR black
• OSKAR zinsinvest

Products and services

• OSKAR klassik Automated ETF savings plan and main product for adult retail investors. Provides diversified global exposure via 10 ETFs, automatic rebalancing, ESG-oriented investment, and professional portfolio management starting at €25 per month.
• OSKAR kids ETF savings plan for children, allowing parents and grandparents to invest for a child's future through dedicated, tax-optimized minors' accounts that can be managed under a single family login.
• OSKAR pro Advanced ETF investment add-on for experienced investors offering strategies in megatrends, cryptocurrencies, value investing, and dividend strategies with correspondingly higher risk and return potential.
• OSKAR black Premium tier for portfolios of €50,000 or more, offering reduced 0.7% annual fee, exclusive service, improved tax optimization, and a retirement withdrawal plan based on the OSKAR klassik portfolio.
• OSKAR vl (Vermögenswirksame Leistungen) Savings vehicle for German employer-provided Vermögenswirksame Leistungen (VL), allowing employees to invest employer-matched contributions (up to €40/month) into ETFs. Multiple test winner in German VL comparisons.
• OSKAR zinsinvest Automated money-market ETF investment positioned as an alternative to savings accounts, designed to profit from elevated interest rates by investing in ETFs tracking money market instruments.

Quantifiable outcome

• DAX averaged ~8% annual return over 15 years; similar returns observed in US markets. Historical data suggests long-term ETF investing can significantly outperform traditional savings products.
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Scalable Capital Bank GmbHcoreTechnology or IntegrationScalable Capital is the core portfolio manager (Vermögensverwalter) for OSKAR. It manages all OSKAR portfolios under a discretionary management agreement. Scalable Capital is one of Europe's leading digital wealth managers, managing over €4 billion in assets. This is the central operational partnership without which OSKAR's service cannot function.
• Baader Bank AGcoreTechnology or IntegrationBaader Bank AG serves as the custodian bank (Depotbank) for OSKAR customer securities and manages the associated settlement accounts. It provides Austrian tax reporting services (€13/year) for Austrian customers. The bank is a specialized securities trading bank based in Unterschleißheim, Germany.
• Deutsche Post AGcoreTechnology or IntegrationDeutsche Post provides POSTIDENT and POSTIDENT VIDEO solutions for online identity verification of OSKAR customers, as required by German anti-money laundering (GwG) regulations. All new customers must complete identity verification before their accounts are activated.
• financeAds GmbH & Co. KGminorChannel Partner/ Reseller/ DistributorfinanceAds operates an affiliate network through which OSKAR recruits new customers. Partners (bloggers, financial comparators) earn commissions for each new customer acquired via their referral links.
• FinanceQualityminorChannel Partner/ Reseller/ DistributorFinanceQuality operates an affiliate network similar to financeAds, enabling finance content creators to refer new OSKAR customers in exchange for commissions.
• Microsoft CorporationminorGTM or Marketing PartnerOSKAR uses Microsoft Advertising (Bing/Microsoft ad network) for paid digital advertising campaigns, including conversion tracking via Microsoft conversion cookies.
• Meta Platforms Ireland Limited (Facebook/Instagram)minorGTM or Marketing PartnerOSKAR uses Meta's advertising platform for social media advertising and marketing. The Meta Pixel is implemented for conversion tracking and customer audience matching.
• Pinterest Europe Ltd.minorGTM or Marketing PartnerOSKAR uses Pinterest Ads for targeted advertising within the Pinterest network, tracking user behavior for campaign performance measurement.
• Google LLC (Google Ads / Google Analytics)minorGTM or Marketing PartnerOSKAR uses Google Ads for paid search advertising, Google Analytics/Optimize for web analytics and A/B testing, Google Tag Manager for tag management, and Firebase/Crashlytics for app analytics.
• Taboola Inc.minorGTM or Marketing PartnerTaboola provides native content and advertising placement on OSKAR's website, using cookies to analyze user behavior and serve personalized content recommendations.
• Outbrain Inc.minorGTM or Marketing PartnerOutbrain provides native advertising placement on OSKAR's website for interest-based recommendations and personalized advertising.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scalable Capital: Germany's largest digital wealth manager and OSKAR's actual portfolio management partner under a discretionary mandate. Operates the same B2C ETF robo-advisor model in DACH and competes head-to-head with OSKAR for the same retail saver customer.
• Visualvest: Robo-advisor operated by Union Investment, the German mutual fund giant. Targets the same retail investor with automated ETF/active-fund portfolios, providing a direct product comparison to OSKAR klassik.
• WeltSparen (Deposit Solutions / Raisin): Germany-rooted digital savings and investment marketplace (now part of Raisin) offering retail customers deposit and investment products, including robo-style portfolios. Competes for the same retail saver customer migrating from savings accounts into ETFs.
• Quirion: German digital wealth manager (part of the Quirin Privatbank group) offering ETF robo-advisor portfolios to retail customers. Same customer profile, similar automated ETF portfolio approach, comparable fee economics in the DACH market.
• Liqid: Berlin-based digital wealth manager serving affluent and high-net-worth Germans with semi-liquid ETF portfolios. Comparable in digital-only wealth management, though aimed at the upper-mid/HNW segment that overlaps with OSKAR black (€50K+ tier).
• Growney: Berlin-based German robo-advisor offering ETF-based managed portfolios to retail customers with a similar starting-ticket, automated rebalancing, and ESG-oriented options. Directly comparable in target customer, fee structure, and product depth.
• Ginmon: Frankfurt-based German robo-advisor offering automated ETF portfolio management to retail investors, with similar tiered risk strategies and ESG options. Direct competitor in OSKAR's core DACH retail segment.

Emerging players

• Trade Republic: Berlin-based neobroker with a savings/investment product (Trade Republic Save) broadening into retail wealth management. While execution-led today, its low-cost brand and growing AUM-based product line make it a credible emerging competitor to OSKAR-style ETF savings plans.

Broad incumbents

• DWS Group: Deutsche Bank subsidiary and one of Europe's largest asset managers with broad ETF (Xtrackers) and managed-portfolio offerings. A broad incumbent that can offer competing digitally distributed ETF portfolios via DWS-institutional or partner channels.
• Union Investment: Large German cooperative-bank asset manager running Visualvest and offering a broad mutual-fund and portfolio-management product line. A broader incumbent with overlapping retail wealth capabilities and significantly greater distribution through the Volksbanken/Genossenschaftliche Finanzgruppe network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oskar.de