Foresters Financial Services

What Foresters Financial Services does

Foresters Financial Services, legally The Independent Order of Foresters, is a 150-year-old fraternal benefit society headquartered in Toronto, Canada, with operating subsidiaries and offices in the United States (Buffalo) and the United Kingdom (Bromley). The organization serves over three million members and customers across Canada, the US, and the UK, providing life insurance, savings and investment products, and a suite of member benefits.

Its core product portfolio in North America centers on life insurance across term (Your Term, Strong Foundation Non-med Term), whole life (PlanRight, Advantage Plus II, Foresters Live Well Plus, BrightFuture Children's), universal life (SMART), and accidental death (Prepared II). UK operations are conducted through the wholly-owned subsidiary Forester Life Limited and offer Stocks & Shares ISA, Lifetime ISA, Junior ISA, Child Trust Funds, Personal Pension Plans, and protection coverages (Life Benefit, Critical Illness, Combined). Underpinning distribution is a digital platform stack comprising the MyForesters member portal and mobile app, the MyPlans UK customer portal, the ezbiz agent portal, and iPipeline iGO e-App integration that embeds an Accelerated Underwriting pre-screen checklist for medically underwritten products.

The business model rests on recurring life insurance premiums, UK savings and investment fees, and a fraternal member ecosystem (Community Volunteer grants of $1,500, Foresters Care grants of $200, scholarships, LawAssure legal benefits, Foresters Member Discounts, Foresters Go wellness rewards, and Foresters Renew). Distribution is sales-led: independent insurance agents and brokers in North America access Foresters products through ezbiz, while UK distribution relies on authorized Financial Advisers delivering face-to-face advice. Foresters maintains an A.M. Best 'A' (Excellent) rating with stable outlook (October 10, 2025) and a DBRS Morningstar 'A' rating with stable trends (July 3, 2025). Revenue is not publicly disclosed.

Name

Foresters Financial Services

Legal name

The Independent Order of Foresters

Website

https://foresters.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Foresters Financial Services is a Toronto-based fraternal benefit society, founded in 1874, serving over three million members in Canada, the US, and the UK through life insurance, savings, and member-benefit products distributed via independent agents and UK financial advisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Life Insurance Premiums: Foresters generates revenue primarily through life insurance premiums collected from policyholders. Products include term life insurance, whole life insurance, universal life insurance, and accidental death term insurance. Premiums are collected on recurring basis from policyholders.
2. Savings and Investment Products: In the UK market, Foresters offers savings and investment products including Stocks and Shares ISA, Lifetime ISA, Junior ISA, Child Trust Funds, Savings & Investment Plans, and Personal Pension Plans.
3. Protection Products: UK operations include protection products such as Life Benefit, Critical Illness, and Combined Life and Critical Illness Benefit options.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Foresters Financial Services is a fraternal benefit society that sells life insurance products (term, whole, universal, accidental death) in North America, alongside UK savings and investment products (Stocks and Shares ISA, Lifetime ISA, Junior ISA, Child Trust Fund, Personal Pension Plan) and protection insurance (life, critical illness, combined). Policyholders automatically become members eligible for a benefits ecosystem including community grants, scholarships, member discounts, and wellness programs, supported by accelerated underwriting technology and digital portals.

Product overview

Foresters Financial is a fraternal benefit society offering a comprehensive portfolio of life insurance and savings products. In the US, the product suite includes whole life insurance (PlanRight, Advantage Plus II, Foresters Live Well Plus, BrightFuture Children's), term life insurance (Your Term, Strong Foundation), accidental death insurance (Prepared II), and universal life insurance (SMART). The UK operations focus on savings and investment products (Stocks and Shares ISA, Lifetime ISA, Junior ISA, Child Trust Funds, Personal Pension) and protection insurance (Life Benefit, Critical Illness). Beyond insurance products, Foresters provides member benefits including the MyForesters mobile app, MyPolicy online management, Community Grants, Foresters Care, Foresters Go wellness rewards, LawAssure, Member Discounts, Scholarships, and Foresters Renew. The company serves over three million members and customers across Canada, US, and UK.

Differentiator

Problem solved

Functional benefit

Brands

• Foresters Care: Member benefit program providing grants to members in times of need.
• Foresters Go
• Foresters Moments
• Foresters Renew
• Foresters Member Discounts
• MyForesters
• MyPolicy
• LawAssure
• Helping Is Who We Are
• ezbiz

Products and services

• Your Term Level Term Level term life insurance with fixed premiums for the term period, available to North American policyholders with competitive medical rates. Pricing updated effective April 26, 2026 to be more competitive in the term market; eligible for Accelerated Underwriting via iPipeline iGO e-App.
• Strong Foundation Non-med Term Non-medical exam term life insurance providing coverage without health examination requirements. Uses a simplified underwriting process for faster issuance to North American policyholders.
• PlanRight Whole Life Whole life insurance designed for final expense coverage, allowing policyholders to build cash value over time with a guaranteed death benefit for North American policyholders.
• Advantage Plus II Whole Life Participating whole life insurance with cash value accumulation and flexible premium payment options. Eligible for Accelerated Underwriting via iPipeline iGO e-App for North American policyholders.
• Foresters Live Well Plus Whole Life Participating whole life insurance featuring dynamic accelerated underwriting that allows movement from quote to insurance contract issue in one session, with coverage up to $2 million for ages 18-60 (up to $1,000,000 for ages 61-65). Available in California effective April 26, 2026.
• BrightFuture Children's Whole Life Whole life insurance designed for children, providing long-term financial protection with a savings component for North American families.
• SMART Universal Life Insurance Universal life insurance with flexible premium and death benefit adjustments for North American policyholders. Eligible for Accelerated Underwriting via iPipeline iGO e-App.
• Prepared II Accidental Death Term Term insurance specifically covering accidental death with simplified underwriting for North American policyholders.
• Stocks and Shares ISA UK-based individual savings account allowing tax-efficient investments in stocks and shares, distributed by Forester Life Limited through authorized Financial Advisers.
• Lifetime ISA UK government-backed long-term savings vehicle for first-time home buyers or retirement, offering a government bonus, distributed by Forester Life Limited.
• Junior ISA Tax-efficient savings account for UK children under 18 years of age, distributed by Forester Life Limited.
• Child Trust Fund UK government-initiated long-term savings account for children, distributed by Forester Life Limited.
• Savings & Investment Plans General savings and investment products for UK customers, distributed by Forester Life Limited through Financial Advisers.
• Personal Pension Plan UK pension product for retirement savings with tax advantages, distributed by Forester Life Limited through Financial Advisers.
• Life Benefit Protection Life insurance protection option distributed in the UK market by Forester Life Limited through Financial Advisers.
• Critical Illness Protection Critical illness insurance providing a lump sum payment upon diagnosis of covered conditions, distributed in the UK market by Forester Life Limited through Financial Advisers.
• Combined Life and Critical Illness Benefit Combined insurance product offering both life and critical illness coverage in one policy, distributed in the UK market by Forester Life Limited through Financial Advisers.

Quantifiable outcome

• Coverage up to $2,000,000 available through accelerated underwriting for ages 18-60
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• iPipelinecoreTechnology or IntegrationiPipeline provides the iGO e-App electronic application platform used by Foresters for insurance applications. The platform integrates with Foresters' accelerated underwriting pre-screen checklist and supports the digital application process for medically underwritten products including Your Term, Advantage Plus II, and SMART UL.
• SchroderscoreTechnology or IntegrationSchroders serves as Foresters' investment manager for UK savings and investment products. They manage the Foresters funds including the Shariah compliant fund and provide investment management expertise through the Schroders Knowledge Centre.
• Social Media Platforms (Facebook, Instagram, LinkedIn, YouTube)minorGTM or Marketing PartnerForesters maintains active presence on social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and YouTube for marketing, community engagement, and member communications.
• A.M. BestminorOthersA.M. Best rating agency assigned Foresters Financial an 'A' (Excellent) rating reflecting overall strength and claims-paying ability as of October 10, 2025.
• DBRS MorningstarminorOthersDBRS Morningstar confirmed Foresters' issuer rating and financial strength rating at 'A' with stable trends on July 3, 2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Knights of Columbus: Catholic fraternal benefit society offering life insurance, disability income insurance, long-term care insurance, and annuities to members, with a comparable community-benefit ecosystem. The most structurally analogous peer to Foresters as a fraternal benefit society with member benefits and US/Canada operations.
• Thrivent Financial: Fraternal benefit society offering life insurance, annuities, investment products, and banking to Christian members across the US. Comparable member-benefit model and life insurance plus savings product portfolio, though operating at meaningfully larger scale.
• Modern Woodmen of America: Fraternal benefit society providing life insurance, annuities, and financial products with member-focused community impact programs across the US. Directly comparable fraternal model and life insurance product focus.
• WoodmenLife: Fraternal benefit society headquartered in Omaha offering life insurance and retirement products with member benefits and community programs. Comparable fraternal structure, life insurance focus, and US-centric membership base.

Broad incumbents

• MassMutual: Large mutual life insurer offering life insurance, disability income insurance, annuities, retirement plans, and wealth management across the US. Overlaps directly with Foresters' life insurance and retirement product portfolio, though substantially broader in scope and scale.
• Lincoln Financial Group: Major US life insurance and retirement solutions provider offering life insurance, annuities, group protection, and retirement plan services. Comparable US life insurance and retirement savings focus, with broader group and institutional capabilities.
• Northwestern Mutual: Mutual financial services company offering life insurance, disability income, annuities, and wealth management through a financial advisor network. Comparable life insurance focus and advisor-led distribution, with significantly larger scale and brand awareness.
• New York Life: Largest mutual life insurer in the US, offering life insurance, long-term care, annuities, and investment products through a captive agent force. Comparable whole life and term life offerings, with substantially larger AUM and broader product portfolio.

Regional players

• Scottish Widows: UK life insurance, pensions, and investment provider offering ISA, pension, and protection products. Comparable UK savings and pension product set competing directly with Forester Life Limited in the same market.
• Legal & General: Major UK life insurance and asset management company offering life cover, critical illness, pensions, and investment products. Closest comparable to Foresters' UK subsidiary (Forester Life Limited) in product mix and FCA/PRA regulatory exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/weareforesters
• Facebookfacebook.com/foresters
• LinkedInlinkedin.com/company/foresters
• Instagraminstagram.com/forestersfinancial
• Pinterestpinterest.ca/forestersfinancial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foresters Financial Services