University of Applied Sciences Europe

Private Higher Educationue-germany.com

Company typePrivate
Founded1999
HeadquartersKreuzberg, Germany
Headcount251–500
GTM typeB2C
OfferingServices

University of Applied Sciences Europe firmographics

Firmographics

Name: University of Applied Sciences Europe
Legal name: University of Europe for Applied Sciences GmbH
Website: https://ue-germany.com
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 251–500 employees
Ownership category
akta.pro rank

University of Applied Sciences Europe industry classification

Industry

Product category: Private Higher Education
NAICS: Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Technical Universities with Specialized Engineering Domains (EDAHAEAI)
akta.pro secondary industries: Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH), Technical Universities with Energy, Materials & Sustainability Focus (EDAHAEAL)

Keywords

Higher education services
Private university programs
Undergraduate degree programs
Graduate and MBA degrees
Dual study programmes

Where University of Applied Sciences Europe is headquartered

Location

Headquarters

HQ city: Kreuzberg
HQ country: Germany
HQ region: Europe

Offices5 records

Markets served

University of Applied Sciences Europe business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

Tuition fees: UE generates revenue primarily from tuition fees charged for undergraduate, graduate, MBA, and dual degree programmes. Fee structures vary by programme level and delivery format (on-campus vs. dual).
Application and enrollment fees: Revenue is collected from application processing fees and enrollment deposits as part of the admissions workflow.
Accommodation services: UE provides accommodation support services to students, generating supplemental revenue from housing-related offerings.
Corporate training and professional development: Through dual programmes and cooperation partnerships (e.g., with Borussia Dortmund), UE offers corporate-affiliated training and education services to business partners and their employees.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Bachelor's programmes
Subscription	Annual	Master's programmes
Subscription	Annual	MBA programmes
Subscription	Annual	Dual programmes
Subscription	Annual	Foundation year

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

University of Applied Sciences Europe product offering

Product offering

Core offering

The University of Europe for Applied Sciences (UE) delivers state-recognised and accredited Bachelor's, Master's, MBA, dual, and foundation year programmes across Art & Design, Business & Sport, Tech & Software, Health & Psychology, and Foundation Year disciplines. Programmes are delivered across five physical campuses (Berlin, Hamburg, Iserlohn, Potsdam, and Dubai) with an international learning experience through UE Amsterdam, supported by industry partnerships and corporate cooperation agreements.

Product overview

The University of Europe for Applied Sciences (UE) offers a portfolio of state-recognized and accredited undergraduate, postgraduate, dual, and MBA degree programmes across six academic schools: Art & Design, Business & Sport, Tech & Software, Dual Programmes, Health & Psychology, and Foundation Year. The institution operates five physical campuses across Germany (Berlin, Hamburg, Iserlohn, and Potsdam Innovation Hub) and internationally (Dubai), with additional international learning experiences through UE Amsterdam. The programme portfolio includes specialized degrees such as Generative Design & AI MA, Software Engineering BSc/MSc, Data Science, and various MBA specializations. UE also provides student support services including the Student Success Centre with library, counseling, and legal support, and maintains corporate partnerships including Borussia Dortmund. The institution serves over 5,800 students from more than 140 countries.

Differentiator

Problem solved

Functional benefit

Products and services

Art & Design Programmes State-recognised undergraduate and graduate degree programmes in creative disciplines including Visual Communication, UX/UI Design, Photography, Game Design, Illustration, Communication Design, Film & Motion Design, and New Media Design, targeted at prospective students seeking careers in the creative industries.
Business & Sport Programmes Bachelor's, Master's, and MBA degree programmes in Business Administration and Sports Management, including specialisations in Financial Risk Management, Digital Technology, Sports Management, Marketing Management, and International Business, targeted at prospective students and professionals.
Tech & Software Programmes Undergraduate and graduate degree programmes in software engineering and technology disciplines including Software Engineering, Data Science, IoT Devices and Smart Services, DevOps, Smart Mobility, Robotics Engineering, and Digital Transformations, targeted at prospective students pursuing technology careers.
Dual Programmes Dual study programmes combining university study with in-company training, including Business & Tax BSc, Digital Media & Marketing BSc, Hotel Management BA, Software Engineering BSc, and Sport & Event Management BSc, co-funded by employer partners and targeted at students who want to combine academic learning with paid work experience.
Health & Psychology Programmes Undergraduate and graduate degree programmes in health sciences and psychology including Applied Psychology, Business Psychology, Health Management, Health Service Management MBA, International Public Health Management, and Sports Science Training & Performance, targeted at students pursuing careers in healthcare, psychology, and wellness.
Foundation Year Foundation programmes including Foundation Diploma Art & Design and pre-intensive courses designed to build solid academic foundations and subject knowledge for prospective students preparing for undergraduate study.
MBA Specialisations MBA programmes with various specialisations including Diplomacy, Shipping & Logistics, Sustainable Water Management, Health Service Management, Health & Safety Leadership, Sports Management, and Digital Health Transformation, targeted at professionals seeking leadership credentials.
Generative Design & AI MA Master's programme focusing on generative AI applications in design workflows, teaching students to use AI tools for creative design processes, targeted at design professionals and graduates seeking to specialise in AI-driven design.
BVB Scholarship Programme 100% tuition fee scholarship programme in partnership with Borussia Dortmund, including exclusive guest lectures and sporting events with BVB employees and legends, targeted at prospective students enrolling at UE who qualify through the sports and entrepreneurship programmes.

Quantifiable outcome

90%+ of alumni from business or creative degrees find employment within 12 months after completing their studies
+3 more outcomes

Companies that use University of Applied Sciences Europe

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles3 records

University of Applied Sciences Europe technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

University of Applied Sciences Europe partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

Asian Paralympic CommitteecoreStrategic or Co-development Partner · 15 April 2026The Asian Paralympic Committee signed a Memorandum of Understanding with UE in 2026 to advance education and inclusion, signalling a strategic partnership in sports education and disability inclusion.
Borussia Dortmund (BVB)flagshipStrategic or Co-development Partner · 1 July 2022Since 1 July 2022, UE has been Germany's first university partner of Borussia Dortmund. The partnership includes exclusive guest lectures, sporting events with BVB employees and legends, and a BVB scholarship covering 100% of tuition fees. The cooperation was celebrated at the UE Sports Day at the Sports and Entrepreneurship Campus in Iserlohn, attended by BVB legend Roman Weidenfeller.
BSH Middle East (Bosch Home Appliances)coreStrategic or Co-development PartnerUE Dubai and BSH Middle East jointly launched the Green Genius Challenge: Eco-Appliance Edition in October 2024, inviting high school students aged 16-18 in Dubai to design sustainable home appliances. Winners receive UE Dubai scholarships and Bosch home appliances. The partnership aims to cultivate eco-conscious innovation combining academia and industry.
Global University Systems B.V. / GUS Germany GmbH (GGG)flagshipStrategic or Co-development PartnerUE is part of Global University Systems B.V. and GUS Germany GmbH (GGG), a dynamic network of higher education institutions with more than 18,000 students at locations in Germany, Europe and beyond. The network provides shared infrastructure, academic resources, and international mobility across campuses.
University of Applied Sciences Europe AmsterdamcoreStrategic or Co-development PartnerUE business students benefit from an exclusive collaboration with the University of Applied Sciences Europe Amsterdam. As part of their studies, students participate in Amsterdam Shorts Week — a unique short-term international learning experience where they work on case studies and gain insights into international markets.
BASFcoreStrategic or Co-development PartnerBASF is listed as a corporate cooperation partner of UE, collaborating on dual programmes and providing industry input for curriculum development. As one of the world's largest chemical companies, BASF contributes expertise and potential employment pathways for UE graduates.
CanoncoreStrategic or Co-development PartnerCanon is listed as a corporate cooperation partner, providing technology and industry expertise, particularly supporting programmes in art, design, photography, and new media. Contributes to student learning through potential equipment partnerships and industry exposure.
MerckcoreStrategic or Co-development PartnerMerck, a leading science and technology company, is a corporate cooperation partner of UE, providing industry insight, guest lectures, and potential career pathways for students in health, psychology, and business programmes.
RTLcoreStrategic or Co-development PartnerRTL Group, a leading media company, is a corporate cooperation partner of UE, providing media industry expertise, potential internships, and guest lectures for students in media, communication, and business programmes.
DHLcoreStrategic or Co-development PartnerDHL is a corporate cooperation partner supporting logistics, international business, and dual programme collaborations. Provides industry exposure and potential employment pathways for students in logistics, business, and sports management programmes.
Daimler (Mercedes-Benz)coreStrategic or Co-development PartnerDaimler (Mercedes-Benz) is listed as a corporate cooperation partner, contributing to automotive industry insights, potential dual programme collaborations, and career pathways for students in business, technology, and management programmes.
Axel SpringerminorStrategic or Co-development PartnerAxel Springer, a leading European digital publishing company, is a corporate cooperation partner of UE, providing media industry expertise and potential career pathways for students in media, journalism, and digital business.
StudentpartoutminorChannel Partner/ Reseller/ DistributorStudentpartout is listed as a cooperation partner, providing a job exchange platform for students and contributing to career services and student employment support.
VispaminorStrategic or Co-development PartnerVispa is listed as a corporate cooperation partner, contributing to technology and digital innovation aspects of UE's programmes, particularly in the tech and software space.
Reporters Without BordersminorStrategic or Co-development PartnerReporters Without Borders (RSF) is listed as a cooperation partner, contributing to press freedom education and media ethics within journalism and communication programmes.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

University of Applied Sciences Europe competitors and assessment

Company assessment

Direct peers

Hochschule Fresenius: One of Germany's largest private universities with campuses in multiple cities, offering programmes in business, psychology, health, and design. Direct competitor to UE in the German private higher education market with similar cohort and tuition-funded revenue model.
GISMA University of Applied Sciences: Berlin-based private university offering business, technology, and data science programmes in English. Comparable to UE's Berlin and Innovation Hub campuses in offering internationalized English-taught degrees with strong corporate-placement emphasis.
SRH Universities (SRH Hochschulen): Private university group with multiple campuses across Germany offering bachelor, master and dual programmes in business, technology, and design. Closest competitive comparable to UE in terms of multi-campus breadth, applied sciences positioning, and corporate-partner-driven dual programmes.
IU International University of Applied Sciences: Germany's largest private university with state-recognized distance and dual study programmes. Directly comparable to UE as a multi-campus, multi-format private Hochschule in Germany, with overlapping student segments (mature learners, dual-programme students) and similar tuition-funded model.
Schiller International University: Multi-campus international university with locations across Europe and beyond, offering American-accredited degrees. Highly comparable to UE in operating model: multi-city, international student body, and cross-border degree delivery.
Macromedia University of Applied Sciences: Private German university specializing in business, media, and creative programmes across multiple campuses. Direct peer to UE given overlapping Art & Design and Business & Sport portfolio, comparable student demographics, and similar German state-accreditation framework.

Broad incumbents

Hult International Business School: Global business school with campuses in Boston, San Francisco, London, Dubai, and Shanghai. Comparable to UE in the international MBA and undergraduate business space, particularly relevant given UE's Dubai campus and MBA specialisation portfolio.
SP Jain School of Global Management: Multi-campus international business school with locations in Dubai, Singapore, Mumbai, and Sydney. Comparable to UE in the multi-national, English-medium, cross-border degree model, particularly relevant for evaluating UE Dubai's trajectory.

Emerging players

SAE Institute: Global private provider of creative media and technology education with strong standing in Germany. Comparable to UE's Art & Design and Tech & Software schools in delivering practice-oriented creative degrees, often competing for the same prospective student pool.

Regional players

University of Europe for Applied Sciences Amsterdam (UE Amsterdam): Direct partner institution under the GUS network, operating in the Netherlands with a business-focused portfolio. Operates in the same educational ecosystem as UE and shares the GUS brand umbrella, providing a benchmark for cross-border delivery among GUS entities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

University of Applied Sciences Europe compliance and trust

Trust signal

Compliance6 records

University of Applied Sciences Europe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

University of Applied Sciences Europe leadership team

Management profile

Number of profiles

Profiles4 records

University of Applied Sciences Europe subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

University of Applied Sciences Europe funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

University of Applied Sciences Europe M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Applied Sciences Europe

What does University of Applied Sciences Europe do?

Is University of Applied Sciences Europe a public or private company?

University of Applied Sciences Europe is a private company. It is classified as corporate owned and is currently operating.

When was University of Applied Sciences Europe founded?

University of Applied Sciences Europe was founded in 1999. It employs 251 to 500 people.

Where is University of Applied Sciences Europe based?

University of Applied Sciences Europe is headquartered in Kreuzberg, Germany, in the Europe region.

How does University of Applied Sciences Europe make money?

Four revenue lines are on record. Tuition fees are the primary driver. The others are application and enrollment fees, accommodation services and corporate training and professional development.

Who are University of Applied Sciences Europe's main competitors?

Direct peers on record are Hochschule Fresenius, GISMA University of Applied Sciences, SRH Universities (SRH Hochschulen), IU International University of Applied Sciences, Schiller International University and Macromedia University of Applied Sciences. Broad incumbents are Hult International Business School and SP Jain School of Global Management. SAE Institute is listed as an emerging player. University of Europe for Applied Sciences Amsterdam (UE Amsterdam) is listed as a regional player.

Does University of Applied Sciences Europe have an API?

No public API is recorded for University of Applied Sciences Europe.

What industry is University of Applied Sciences Europe in?

University of Applied Sciences Europe's product category is Private Higher Education. Its primary akta.pro industry code is EDAHAEAI, Technical Universities with Specialized Engineering Domains, with a secondary code of EDAIAIAH, Professional & Executive Short Courses (Non-Degree, International). Its NAICS code is 6113 and its SIC code is 8200.