Ascaya

What Ascaya does

Ascaya Inc. is a privately held luxury residential real estate developer that operates a 664-acre guard-gated community in the McCullough Mountain Range of Henderson, Nevada, at elevations reaching 3,200 feet. Founded in 2014, the company develops three distinct product offerings: The Canyon Residences (51 lock-and-leave Vegas Modern homes built by Blue Heron, priced from $2.9 million), Desert Design Study Homes (one-of-one architectural residences from $11.6 million), and custom homesites across the Estate Collection (from $1 million) and Cloud Rock Collection (from $2 million to over $18 million). The community sits 20 minutes from the Las Vegas Strip and 15 minutes from Harry Reid International Airport, targeting ultra-high-net-worth individuals relocating from high-tax states who value privacy, architectural distinction, and Nevada's favorable tax regime (no state income, capital gains, or estate tax).

The business model is direct-to-buyer real estate sales through an on-site consultative sales team, with no third-party distribution channels or recurring revenue. Revenue is generated entirely through one-time home and homesite transactions. As of early 2026, the community had approximately 300 resident families, with 92 completed homes, 31 under construction, and 32 in architectural review. Q1 2026 sales activity reached $96.845 million, including a record $38.75 million multi-homesite transaction to the Las Vegas Raiders owner Mark Davis — the largest homesite purchase ever recorded in Las Vegas. Residents access a 23,000-square-foot private Clubhouse designed by Swaback Partners and furnished by RH, a 50-meter zero-edge pool, fitness center, tennis and pickleball courts, Family Park, and over two miles of private trails, with dining led by Executive Chef Stephen Johnson (formerly of Bellagio's Picasso).

Ascaya does not operate a proprietary technology platform; its competitive position rests on integrated desert modern architecture, terraced mountainside setting, exclusive amenities, HOA-enforced community standards, and architectural partnerships rather than technology. Marketing is driven by earned media coverage in Robb Report, Mansion Global, Las Vegas Review-Journal, Modern Luxury, The Week, and Lux Exposé; an on-site sales team; invite-only events such as "Concours at Sunset"; and a cinematic short film distributed on YouTube. The company is independently owned with no disclosed institutional investors, parent company, or public market presence.

Name

Ascaya

Legal name

Ascaya Inc.

Website

https://ascaya.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ascaya is a privately held luxury residential real estate developer operating a 664-acre guard-gated community in Henderson, Nevada, selling architect-designed homes and homesites from $1M to over $18M to ultra-high-net-worth buyers.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Development

NAICS

Traveler Accommodation (7211)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industry

Resort-Style Extended-Stay Properties (THAGAEAL)

Keywords

• Luxury residential real estate
• Gated community development
• Custom home building
• Homesite sales
• Residential community amenities

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Residential Real Estate Sales: Ascaya generates revenue through the sale of luxury residences and homesites within its guard-gated community in Henderson, Nevada. Revenue is derived from three distinct product lines: The Canyon Residences (lock-and-leave condo-style homes priced from $2.9M), Desert Design Study Homes (move-in ready custom architectural homes priced from $11.6M), and Estate/Cloud Rock Homesites (custom land parcels priced from $1M to over $18M). All sales are one-time transactions with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ascaya develops and sells luxury residential real estate within a guard-gated community in Henderson, Nevada, offering three distinct product lines: The Canyon Residences (lock-and-leave Vegas Modern homes priced from $2.9M), Desert Design Study Homes (move-in-ready architectural homes priced from $11.6M), and Estate/Cloud Rock homesites (priced from $1M to over $18M). All sales are one-time transactions with no recurring revenue component. Residents gain access to community amenities including a 23,000-square-foot Clubhouse, dining led by Executive Chef Stephen Johnson, fitness center, zero-edge pool, sports courts, Family Park, and over two miles of private trails.

Product overview

Ascaya is a guard-gated luxury residential community in Henderson, Nevada offering three distinct real estate products: The Canyon Residences (51 lock-and-leave Vegas Modern homes from $2.9M), Desert Design Study Homes (move-in ready architectural masterpieces from $11.6M), and homesites across two collections (Estate Homesites from $1M and Cloud Rock Collection from $2M). Residents enjoy exclusive access to community amenities including a 23,000-square-foot Clubhouse with private dining led by Executive Chef Stephen Johnson, a 50-meter zero-edge pool, fitness center, tennis/pickleball courts, Family Park, and over two miles of private trails.

Differentiator

Problem solved

Functional benefit

Brands

• The Canyon Residences: 51 lock-and-leave Vegas Modern homes designed and built by Blue Heron, ranging from 3,391 to 4,859 square feet with dedicated amenities including pools, wellness parks, and full Ascaya access.
• Desert Design Study Homes
• Estate and Cloud Rock Collection Homesites
• The Clubhouse

Products and services

• The Canyon Residences at Ascaya 51 lock-and-leave Vegas Modern homes designed and built by Blue Heron, situated across seven elevated terraces. Three- and four-bedroom residences ranging from 3,391 to 4,859 square feet, all single-level living, priced from $2.9M, with dedicated amenities including five pools, two wellness parks, and full access to all Ascaya amenities.
• Desert Design Study Homes Move-in-ready architectural masterpieces featuring contemporary desert modern design, created through collaborations with leading architects. One-of-one residences priced from $11.6 million (example: 11 Chisel Crest Court — 5 bed, 5 bath, 7,607 sq ft, offered at $11.6M by studio g ARCHITECTURE).
• Estate Homesites Custom homesite parcels ranging from 0.4 to 2.65 acres, priced from $1M, located throughout the Ascaya community at various elevations with no building timeline requirement or resale penalties.
• Cloud Rock Collection Homesites 58 premium homesites at the highest elevations of Ascaya, ranging from 1.6 to 6.64 acres, priced from $2M to over $18M, offering 360-degree views of the Las Vegas Valley and surrounding mountains. The largest single transaction recorded was $38.75M for four Cloud Rock homesites.
• The Clubhouse 23,000-square-foot private Clubhouse designed by Swaback Partners and outfitted by RH, housing private dining, bar lounge, fitness center, movement studio, and event spaces with dramatic Las Vegas Strip views. Reserved for Ascaya residents and members.
• Private Dining Culinary program led by Executive Chef Stephen Johnson featuring seasonal contemporary American menus, brunch and lunch service Thursday–Sunday, happy hour on Thursday and Friday evenings, and full-service catering for private events.
• Fitness & Wellness Center 3,000-square-foot fitness center featuring state-of-the-art equipment, dedicated movement studio, designer-finished locker rooms, personal training, and group fitness classes for Ascaya residents.
• Zero-Edge Pool 50-meter zero-edge pool with Olympic-sized lap lanes, private cabanas, and sweeping views of the Las Vegas Valley for Ascaya residents.
• Sports Courts Tennis and Pickleball Pavilion with organized play, lessons, and lighted courts for evening use, plus a half-court basketball court for additional recreation.
• Private Trails Over two miles of private trails connecting neighborhoods, amenities, and scenic overlooks across the McCullough Mountain Range for Ascaya residents.
• Family Park Two-acre Family Park featuring play structures, splash pad, lawn games, putting green, and a dedicated dog park for Ascaya residents.

Quantifiable outcome

• Largest homesite sale ever in Las Vegas at $38.75 million for four Cloud Rock homesites
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• RH (Restoration Hardware)coreStrategic or Co-development PartnerRH curated and furnished the interiors of Ascaya's 23,000-square-foot Clubhouse as part of its Grand Reimagination in mid-2025. The RH partnership brought a desert-inspired design palette (burnt caramel, warm grey stone, deep oak, muted sage) with rounded profiles, black wood tambour accents, and burnished metal fixtures to the Clubhouse's lounge, bar, and outdoor terrace spaces.
• Swaback PartnerscoreStrategic or Co-development PartnerSwaback Partners is the architectural firm that designed the 23,000-square-foot Clubhouse at Ascaya. The firm created the soaring rooflines and seamless indoor-outdoor flow that defines the community's social centerpiece, which was subsequently outfitted by RH.
• Blue Heron (Design and Build Partner for The Canyon Residences)coreStrategic or Co-development PartnerBlue Heron is the exclusive designer and builder of The Canyon Residences at Ascaya — 51 Vegas Modern lock-and-leave homes across seven elevated terraces. Blue Heron Atelier Interior Design also furnished the model residences. The partnership defines the architectural character of The Canyon Residences.
• Bowery Design GroupmajorStrategic or Co-development PartnerAscaya partnered with Los Angeles-based Bowery Design Group — an award-winning firm behind iconic homes in Beverly Hills, Bel Air, Malibu, and international destinations — to develop architectural concepts for a 2.02-acre compound formed by combining Homesites 297 and 298, offered together for $10 million. Bowery produced a design lookbook showcasing what is possible when architecture emerges in dialogue with the land.
• studio g ARCHITECTUREmajorStrategic or Co-development Partnerstudio g ARCHITECTURE designed Desert Design Study Home 11 (11 Chisel Crest Court), a newly completed 7,607 sq ft residence priced at $11.6 million that cantilevers toward the horizon commanding 270-degree views of the Las Vegas Strip and surrounding mountains. The home has received national coverage from Robb Report and Mansion Global.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Discovery Land Company: Developer of multiple private luxury residential and golf communities (e.g., Discovery Dunes, Baker's Bay, Mirabel). Comparable as a broader operator in the master-planned ultra-luxury community category, though with a multi-property portfolio versus Ascaya's single-asset focus.

Direct peers

• The Vintage Club: Ultra-exclusive private golf and residential community in Indian Wells, California with custom luxury estates. Comparable in UHNW buyer targeting, private club/residential hybrid model, and ultra-luxury desert resort positioning.
• MacDonald Highlands: Guard-gated luxury residential community in Henderson, Nevada featuring custom estate homes with Las Vegas Strip views. Direct geographic peer sharing the same McCullough Mountain-adjacent market and ultra-luxury buyer base as Ascaya.
• Boca West Country Club: Large private residential country club community in Boca Raton, FL with luxury homes, golf, and full amenity clubhouse. Comparable as a member-centric luxury residential community with extensive amenities and ultra-high-end custom residences.
• Spanish Trail Golf & Country Club: Private golf and country club community in Las Vegas with luxury custom homes and resort-style amenities. Comparable as a Las Vegas master-planned luxury community with membership-based amenity model.
• Lake Las Vegas: Master-planned resort residential community in Henderson, NV with resort amenities, custom homes, and lake/recreation focus. Comparable in geography, master-planned luxury model, and amenity-driven value proposition.
• The Summit Club: Ultra-luxury, members-only residential community in Summerlin, Las Vegas with golf, clubhouse amenities, and custom estate homes. Most directly comparable peer given similar Las Vegas geography, guard-gated luxury positioning, and club-centric lifestyle model.
• Kukui'ula: Private luxury resort residential community in Kauai, Hawaii with custom homes, golf, and club amenities. Comparable as a master-planned luxury residential community with architecturally distinctive homes, clubhouse, and member-only lifestyle.
• Yellowstone Club: Ultra-exclusive private ski and golf residential community in Big Sky, Montana marketed to UHNW buyers. Comparable as a high-amenity, members-only ultra-luxury residential community with custom estate homes and resort amenities.
• The Ridges at Summerlin: Guard-gated luxury custom-home community in Summerlin, Las Vegas, marketed to UHNW buyers with custom builders and Strip-adjacent views. Comparable in product (custom estate homes), guard-gated exclusivity, and Las Vegas luxury buyer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AscayaNV
• YouTubeyoutube.com/watch?v=nKTZ7Kk7cyk
• Facebookfacebook.com/ascaya
• Instagraminstagram.com/ascayanv
• LinkedInlinkedin.com/company/ascaya

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascaya