Wildhorse Resort and Casino

What Wildhorse Resort and Casino does

Wildhorse Resort & Casino is a privately held tribal destination resort and casino located on the Confederated Tribes of the Umatilla Indian Reservation in Pendleton, Oregon, at I-84 Exit 216. Owned and operated by the CTUIR — a federally recognized tribal government comprising the Cayuse, Umatilla, and Walla Walla bands — the property has operated continuously since opening on March 9, 1995 and now employs 800 to over 1,000 team members, making it one of the largest employers in Eastern Oregon. The business is structured as a vertically integrated resort enterprise combining a 40,000-square-foot casino with 1,200+ slot machines, table games, poker, keno and bingo; a 300-room hotel (expanding to over 400 rooms by 2027); two championship 18-hole golf courses (Wildhorse Golf Course and the acquired Golf Course at Birch Creek); multiple food and beverage outlets including Plateau, Traditions, the Wildhorse Sports Bar and Hamley & Co. Steakhouse; family entertainment (Family FunPlex bowling and arcade, Cineplex, Children's Entertainment Center); the Rivers Event Center; and an RV Park and Tipi Village. Supporting assets include the Arrowhead Travel Plaza on I-84 (serving 1.7M+ vehicles annually) and the Wildhorse Foundation grant program (over $20M distributed since 2001).

The underlying operating platform rests on three proprietary technology layers: the Wildhorse Mobile App (iOS and Android) for ticket purchasing, loyalty access, and location-based engagement; the Club Wild player rewards program that issues points, FreePlay and tiered benefits tied to gaming activity; and event-center infrastructure including Oregon's first solar-plus-storage DC fast-charging station (XCharge GridLink) and the Gala Floor System, the first such system deployed at a U.S. tribal casino. The business also maintains a Win/Loss statement service for Club Wild members and integrates with SeatGeek for ticketing and with Tesla for on-property Supercharging. The technology stack is consumer-facing only — no public API, SDK, or developer documentation is offered.

Revenue is generated transactionally across gaming (slot and table play, poker, keno, bingo), lodging (300 rooms with a 214-room second tower under construction), golf (green fees, memberships, lessons, the Epson Tour Wildhorse Ladies Golf Classic), food and beverage across roughly nine venues, entertainment and events (concerts, pow wows, meetings and conventions), RV park and Tipi Village stays, and retail/travel-plaza operations. Pricing is per-use for gaming, per-night for rooms, per-round for golf, and per-ticket for events (e.g., $12 three-day or $5 single-day golf general admission, concert tickets starting at $49). The go-to-market is primarily direct-to-consumer through the property, online booking, the mobile app and Club Wild, supplemented by an interstate-capturing partner hotel network (seven Pendleton hotels with shuttle service), ticket platforms (SeatGeek), and tournament co-marketing with the Epson Tour, LPGA-affiliated events and Wells Fargo-sponsored youth clinics. The customer base spans gaming patrons aged 21+, regional travelers and tourists on I-84, golf enthusiasts, families, and corporate meeting planners across Eastern Oregon and the broader Portland/Boise/Spokane regional draw.

Name

Wildhorse Resort and Casino

Legal name

Wildhorse Resort & Casino

Website

https://wildhorseresort.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Wildhorse Resort & Casino is a tribal-owned destination resort in Pendleton, Oregon operated by the Confederated Tribes of the Umatilla Indian Reservation, offering casino gaming, 300 hotel rooms (expanding to 400+), two golf courses, dining, family entertainment, and event venues serving regional travelers across the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Casino and Resort Hospitality

NAICS

Casino Hotels (721120), Golf Courses and Country Clubs (71391), Amusement Parks and Arcades (7131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Integrated Casino Resorts (THAGAJAA), Destination Casino Hotels (THAGAJAC), Resort Convention Hotels (THAGALAC)

Keywords

• Tribal casino gaming
• Resort hospitality services
• Championship golf operations
• Casino entertainment venue
• Destination resort lodging

Headquarters

HQ city

Pendleton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Casino Gaming: Revenue from slot machines, table games, poker, keno, and bingo. Wildhorse features over 1,200 slot machines and various table games. The property has 40,000 square feet of gaming space. Gaming is restricted to persons aged 21+ for Class III gaming and 18+ for bingo and poker.
2. Hotel Accommodations: Revenue from hotel rooms and suites. Wildhorse has 300 hotel rooms currently, with a second 10-story hotel tower with 214 rooms under construction (completion 2027) that will bring total to over 400 rooms.
3. Golf Operations: Revenue from Wildhorse Golf Course and Golf Course at Birch Creek, including green fees, pro shop sales, memberships, lessons, and tournament fees. The Wildhorse Golf Course is an award-winning 18-hole championship course selected by Golf Digest as one of America's top casino golf courses.
4. Food and Beverage: Revenue from multiple dining venues including Plateau (upscale), Traditions Dining, Wildhorse Sports Bar, Wild Roast Coffee & Deli, Clubhouse Bar & Grill, Food Court, Room Service, and Hamley & Co. Steakhouse & Saloon.
5. Entertainment and Events: Revenue from concerts, comedy shows, golf tournaments, pow wows, and convention/meeting space rentals. Events include the Wildhorse Ladies Golf Classic (Epson Tour), annual fireworks show, and various concerts.
6. RV Park and Tipi Village: Revenue from overnight RV accommodations and tipi village camping experiences.
7. Retail and Other Services: Revenue from gift shop, pro shop, Arrowhead Travel Plaza, Mission Market, and shuttle services.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Wildhorse Resort & Casino is a tribal-owned destination resort and casino operating a 40,000-square-foot gaming floor with 1,200+ slot machines and table games, a 300-room hotel (expanding to 400+), two 18-hole championship golf courses, multiple dining venues, an RV park and Tipi Village, a Family FunPlex, a Cineplex, the Rivers Event Center, and the Arrowhead Travel Plaza on Interstate 84. Its product portfolio combines casino gaming, lodging, golf, dining, family entertainment, retail, and cultural programming (including the Annual Pow Wow and Wildhorse Ladies Golf Classic) into a single integrated resort experience for leisure travelers, gaming patrons, and event attendees.

Product overview

Wildhorse Resort & Casino is a unified hospitality and gaming destination operated by the Confederated Tribes of the Umatilla Indian Reservation. The property operates a vertically integrated resort with gaming (casino with slots, table games, poker, keno, bingo), lodging (300-room hotel expanding to over 400 rooms), two championship golf courses, family entertainment (Family FunPlex, Cineplex), dining (multiple restaurants including Plateau, Traditions, Sports Bar, and Hamley & Co.), and entertainment venues (Rivers Event Center). The portfolio includes community programs (Wildhorse Foundation grants, annual Pow Wow), loyalty program (Club Wild), and professional sports hosting (Wildhorse Ladies Golf Classic on the Epson Tour). Supporting operations include Arrowhead Travel Plaza serving Interstate 84 travelers with EV charging infrastructure, and Wildhorse mobile applications for guest engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildhorse Casino 40,000-square-foot gaming floor featuring 1,200+ slot machines, table games, live keno, bingo, and poker tournaments for adults 21+ (18+ for bingo and poker).
• Wildhorse Hotel 300-room hotel with room service, gift shop, and on-site amenities, with second tower (214 rooms) under construction to bring total capacity to over 400 rooms by 2027.
• Wildhorse Golf Course 18-hole championship golf course open to the public, selected by Golf Digest as one of America's top casino golf courses; hosts the annual Wildhorse Ladies Golf Classic Epson Tour tournament and offers memberships, lessons, and pro shop sales.
• Golf Course at Birch Creek Second 18-hole golf course acquired by Wildhorse Resort & Casino, located separately from the main property with an on-site restaurant and pro shop.
• Family FunPlex
• Cineplex
• Wildhorse RV Park and Tipi Village
• Wildhorse Dining Venues
• Club Wild Loyalty Program
• Wildhorse Ladies Golf Classic Annual professional women's golf tournament on the Epson Tour (Road to the LPGA), hosted at Wildhorse Golf Course, attracting 140+ professional golfers competing for LPGA Tour qualification.
• Rivers Event Center
• Annual Pow Wow Three-day cultural celebration featuring Native American drumming, dancing competitions, artisan vendors, and authentic cuisine, held annually with prize purses exceeding $140,000.
• Arrowhead Travel Plaza Travel center on Interstate 84 serving 1.7M+ vehicles annually with fuel, food, convenience retail, and Oregon's first XCharge GridLink solar-plus-storage DC fast-charging station (alongside Tesla Supercharger stations).
• Hamley & Co. Steakhouse, Saloon & Café Historic western store, café, and steakhouse in downtown Pendleton (dating to 1883) operated by Wildhorse Resort & Casino, including the annual Giving Tree holiday charity program.
• Wildhorse Meetings and Conventions Meeting and conference space for corporate events, banquets, and conventions; new 40,000 sq ft Event Center with the Gala Floor System opening in 2027 will accommodate over 1,500 guests theater-style.

Quantifiable outcome

• Wildhorse Foundation has awarded over $20 million to community organizations since 2001
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Tournament Golf Foundation (Standard Portland Classic)coreStrategic or Co-development Partner · 16 June 2026Partnership between Wildhorse Ladies Golf Classic and The Standard Portland Classic (longest-running LPGA Tour non-major tournament) to promote women's golf in Oregon. Created Pacific Northwest LPGA Ticket Package and staggered tournament dates (Aug 13-16 and Aug 21-23, 2026) to maximize attendance and pool resources. Both are the only professional women's golf tournament stops in the Pacific Northwest.
• Epson TourcoreStrategic or Co-development Partner · 16 June 2026Epson Tour (official qualifying tour of the LPGA) partners with Wildhorse for the Wildhorse Ladies Golf Classic. The 2026 event marks five consecutive years of partnership. Over the past two years, 12-13 players who competed in the Wildhorse Ladies Golf Classic later earned LPGA Tour membership.
• LPGA TourcoreStrategic or Co-development Partner · 16 June 2026LPGA Tour affiliation through Epson Tour partnership. Top 15 players in the Race for the Card standings earn LPGA Tour membership for the following season. The Wildhorse Ladies Golf Classic has proven to be a pivotal tournament for LPGA qualification.
• Seiko Epson CorporationcoreGTM or Marketing Partner · 4 May 2026Seiko Epson Corporation is the entitlement partner for the Epson Tour. The partnership enables professional women's golf tournaments including the Wildhorse Ladies Golf Classic, which is part of the Race for the Card competition.
• XCharge North AmericacoreTechnology or Integration · 15 October 2025XCharge NA partnered with Wildhorse Resort & Casino's Arrowhead Travel Plaza to deploy four dual-dispenser GridLink chargers, Oregon's first solar-plus-storage DC fast-charging station. The installation integrates four 215kWh GridLinks with 40kW of solar, outputting up to 194kW per unit. This brings XCharge NA's total U.S. footprint to 18 states.
• NetZero Energy, LLCsupportingImplementation/ SI/ Consulting Partner · 15 October 2025NetZero Energy, LLC identified the initial opportunity for collaboration between XCharge NA and Wildhorse, providing essential services including due diligence, system design, and comprehensive project management for the state-first EV charging deployment.
• XCHG Limited (Nasdaq: XCH)coreTechnology or Integration · 15 October 2025XCHG Limited (parent company of XCharge NA) provides GridLink technology for the Arrowhead Travel Plaza EV charging deployment. XCharge (NASDAQ: XCH), founded in 2015, is a global leader in integrated EV charging solutions.
• Wells Fargo Bank, N.A.supportingGTM or Marketing Partner · 17 July 2025Wells Fargo sponsored the free youth golf clinics during the 2025 Wildhorse Ladies Golf Classic, helping ensure the events remain free and accessible for local youth to learn from professional golfers.
• Confederated Tribes of the Umatilla Indian Reservation (CTUIR)coreStrategic or Co-development PartnerWildhorse Resort & Casino is owned and operated by the Confederated Tribes of the Umatilla Indian Reservation. CTUIR includes Cayuse, Umatilla, and Walla Walla tribes with over 3,100 tribal members. Wildhorse operates on tribal lands.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Spirit Mountain Casino: Oregon tribal casino resort operated by the Confederated Tribes of the Grand Ronde. Closest geographic and structural peer to Wildhorse — same state, similar tribal ownership model, gaming + hotel + dining + entertainment positioning.
• Seven Feathers Casino Resort: Oregon tribal casino resort operated by the Cow Creek Band of Umpqua Tribe of Indians. Comparable mid-market regional resort with gaming, hotel, golf, and entertainment offerings in a rural Oregon setting.
• Muckleshoot Casino Resort: Pacific Northwest tribal casino resort (Muckleshoot Indian Tribe, Washington). Comparable integrated casino resort model with gaming, hotel, dining, and event venue competing for the same regional drive market.
• Tulalip Resort Casino: Pacific Northwest tribal casino resort (Tulalip Tribes, Washington). Direct competitor in PNW drive market with full-service gaming, hotel, dining, and entertainment amenities.
• Ilani Casino Resort: Cowlitz Tribal casino resort in Ridgefield, Washington. Direct regional competitor with gaming, hotel, multiple dining venues, and live entertainment — overlapping I-5 corridor catchment.
• Coeur d'Alene Casino Resort: Tribal casino resort operated by the Coeur d'Alene Tribe in Idaho. Comparable regional destination resort with gaming, hotel, golf, and spa — competes in adjacent Inland Northwest drive market.

Broad incumbents

• Mohegan Sun: Large tribal-owned casino resort (Mohegan Tribe, Connecticut) with gaming, hotel, entertainment, dining, and golf. Larger-scale operator in same tribal gaming/resort category, providing public benchmark for tribal resort unit economics.
• Foxwoods Resort Casino: Mashantucket Pequot Tribal Nation casino resort in Connecticut. One of the largest integrated tribal casino resorts in the U.S., offering gaming, hotel, golf, dining, and entertainment — comparable vertically integrated model at greater scale.
• Wind Creek Hospitality: Poarch Band of Creek Indians-owned multi-property casino/hospitality operator. Relevant peer for tribal-owned portfolio management and reinvestment playbook across multiple resort properties.

Regional players

• Emerald Queen Casino: Puyallup Tribe-owned casino in Tacoma, Washington. Regional Pacific Northwest tribal casino competitor, smaller and more gaming-focused than Wildhorse but drawing from overlapping Seattle/Tacoma drive market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wildhorseresort
• Xx.com/wildhorsecasino

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildhorse Resort and Casino