What Mobilia.com does

Mobilia is a private Canadian specialty retailer of modern residential furniture operating under an omnichannel model that combines an e-commerce storefront at mobilia.ca with 8 physical retail showrooms and 2 distribution centers across Quebec and Ontario (including Montreal, Laval, Pointe-Claire, Saint-Hubert, Markham, Mississauga, Burlington, and Ottawa). The company serves two principal customer segments: residential consumers seeking modern furniture across living room, dining room, bedroom, office, decor, and lighting categories; and design professionals (interior designers and decorators) purchasing in bulk through a dedicated B2B portal at mobiliab2b.ca.

The core platform is an e-commerce site built around two proprietary customer-facing design tools: a Modular Sofa Builder that enables interactive configuration of sectional furniture, and a Virtual Room Designer for visualizing pieces within a customer's space. The product catalog spans hundreds of SKUs across multiple categories, with signature lines including modular sofa series (NORIKA, ELLEMIA, NATHAN, NOOK, NASH), leather reclining collections (WAKELY, NEAL, WHITMORE, WALLER), bedroom collections (ELAINA, NATHANIEL), and curated collections emphasizing 'Made or Designed in Canada' craftsmanship, small-space solutions, marble and travertine, wood, fabric, and leather furniture. Marketing is conducted through an editorial Style Blog, organic social presence on Instagram, Facebook, and Pinterest, email newsletters, and trade-show participation (Salon National de l'habitation de Montréal).

The business model is primarily transactional furniture retail: one-time hardware sales of furniture items, with prices ranging from approximately $110 (table lamps) to over $10,000 (sectional sofas), augmented by a financing partnership with Flexiti that provides no-interest payment options both online and in-store. Active promotional pricing includes 15% off regular-priced items and tiered discounts up to 20% off purchases of $2,500+. An open-box and liquidation pop-up channel in Mississauga provides incremental inventory clearance. The company is privately held with no disclosed ownership, leadership team, headcount, or financial metrics in the source data.

Name

Mobilia.com

Legal name

Mobilia

Website

https://mobilia.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Mobilia is a private Canadian specialty retailer of modern residential furniture, operating 8 showrooms and 2 distribution centers across Quebec and Ontario alongside an e-commerce site. It serves residential consumers and design professionals with sofas, dining, bedroom, office, and decor categories, supported by interactive design tools and Flexiti financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: One-time sales of modern furniture including sofas, chairs, tables, beds, lighting, and decor items. Revenue generated from direct consumer purchases at retail stores and through e-commerce channel.
2. Financing Partnership Revenue: Partnership with Flexiti for financing options generates revenue through financing arrangements. Mobilia offers no-interest financing to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mobilia is a Canadian modern furniture retailer that sells sofas, sectionals, modular sofas, dining tables, beds, office furniture, lighting, and home decor through its e-commerce site mobilia.ca and a network of retail stores across Canada. The company offers interactive design tools (Modular Sofa Builder, Virtual Room Designer) to help customers configure and visualize products, and partners with Flexiti to provide no-interest financing. It also operates a dedicated B2B portal (mobiliab2b.ca) serving design professionals and bulk buyers.

Product overview

Mobilia is a Canadian retailer of modern furniture for the home, operating both e-commerce (mobilia.ca) and physical retail stores across Canada. The product portfolio centers on furniture across six main categories: Living Room (sofas, sectionals, modular sofas, accent chairs, recliners, coffee tables, TV units), Dining Room (tables, chairs, stools, buffets), Bedroom (beds, mattresses, nightstands, dressers), Office (desks, office chairs), Decor (rugs, mirrors, wall art, artificial plants), and Lighting (table lamps, floor lamps, pendant lamps). The company offers interactive design tools including a Modular Sofa Builder and Virtual Room Designer for customer customization. Their curated collections include Made in Canada pieces, Small Spaces solutions, Marble and Travertine, Wood Furniture, Fabric Furniture, and Leather Furniture. Key product lines include NORIKA, ELLEMIA, NATHAN, NOOK, and NASH modular sofa series, along with premium leather collections like WAKELY, NEAL, WALLER, and WHITMORE. Additional services include Flexiti financing partnerships, an editorial Style Blog, and physical store locations across major Canadian cities.

Differentiator

Problem solved

Functional benefit

Brands

• Mobilia B2B: B2B platform for design professionals and business customers, accessible at mobiliab2b.ca

Products and services

• Living Room Furniture
• Dining Room Furniture
• Bedroom Furniture
• Office Furniture
• Decor
• Lighting
• Modular Sofa Builder
• Virtual Room Designer
• Mobilia B2B Portal
• Flexiti Financing Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Linen Chest: Canadian home furnishings retailer with stores across multiple provinces, offering furniture, bedding, and decor. Directly comparable to Mobilia on Canadian footprint, product breadth, and omnichannel model.
• EQ3: Canadian modern furniture retailer with showrooms across Canada and a strong design-led DTC offering. Directly comparable to Mobilia on geography, product aesthetic, omnichannel model, and price tier.
• Structube: Canadian modern/contemporary furniture retailer with showrooms across Quebec, Ontario, and other provinces. Direct competitor to Mobilia in mid-market modern furniture, modular offerings, and small-space solutions.
• Article: Vancouver-headquartered DTC modern furniture brand selling online across North America. Directly comparable on modern aesthetic, mid-market price points, and direct-to-consumer furniture model.

Broad incumbents

• CB2 (Crate & Barrel): Modern-focused home retailer from Crate & Barrel with showrooms across North America. Comparable to Mobilia on contemporary furniture aesthetic, decor assortment, and urban customer base.
• Wayfair: Largest online furniture and home goods retailer in North America with massive catalog across all of Mobilia's categories. Competes with Mobilia's e-commerce channel on selection, pricing, and shipping.
• IKEA: Global furniture and home accessories retailer with major Canadian presence. Competes with Mobilia across price tiers, particularly in small-space solutions and ready-to-assemble furniture.
• Leon's Furniture: Canada's largest furniture retailer with national footprint across all provinces. Overlaps with Mobilia in living room, bedroom, and dining furniture, though positioned across broader price tiers including appliance/electronics.
• West Elm (Williams-Sonoma): Large North American modern home furnishings retailer with extensive catalog across furniture, decor, and lighting. Overlaps with Mobilia's product categories, modern aesthetic, and mid-to-upper price positioning.

Emerging players

• Burrow: U.S.-based DTC furniture brand specializing in modular sofas and direct shipping. Closely comparable to Mobilia's modular sofa positioning and online customization tools, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mobiliacanada
• Instagraminstagram.com/mobiliacanada
• Pinterestpinterest.com/mobiliacanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilia.com