Schatz

What Schatz does

Schatz Strategy Group (also DBA Schatz Publishing) is a privately held, full-service marketing and strategic communications firm founded in 1991 and headquartered in Blackwell, Oklahoma, with a Washington, D.C. regional office supporting federal engagement. The firm operates without a proprietary technology platform, delivering services across strategic communications, public relations, media planning and buying, social media strategy, graphic design, web design and UX/UI implementation, copywriting and copyediting, video and podcast production, and Section 508 accessibility services. Its portfolio includes named federal publications (Citizen-Soldier Magazine, Public Roads Magazine, Defense Acquisition Magazine, The Mobility Forum) and recurring campaigns (Guard Your Health, Look Beneath the Surface, Armed Forces Entertainment).

The company generates revenue through professional services engagements under GSA Professional Service Schedule contract 47QRAA24D0054, with billings spanning multiple Special Item Numbers — 541613 (Marketing Consulting), 513120 (Publication/Periodical), 541430 (Graphic Design), 541810/541820/541830/541870/541890 (Advertising and Media Buying), and 561410/561499 (Document Preparation). Pricing is not publicly disclosed and follows standard government procurement terms. The 508 Institute operates as a dedicated sub-brand commercializing Section 508 compliance training as a standalone educational offering.

Schatz serves three customer segments — federal government agencies (primary), commercial clients, and nonprofit organizations — and reports having served more than 80 federal agencies. Its go-to-market is sales-led, leveraging GSA Schedule procurement for federal clients and direct outreach (website, case studies, phone) for commercial and nonprofit business. The firm holds HUBZone, Woman-Owned, Veteran-Owned, and Small Business certifications, and operates with 11-50 employees. Recognition spans Hermes Creative Awards, Telly Awards, dotComm Awards, MarCom Awards, AVA Digital Awards, APEX Awards, and a 2017 PRSA Bronze Anvil.

Name

Schatz

Legal name

Schatz Strategy Group

Website

https://schatzpublishing.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Schatz Strategy Group is a privately held, 35-year-old full-service marketing and strategic communications firm based in Blackwell, Oklahoma, with a Washington, D.C. office. It primarily serves more than 80 U.S. federal government agencies via GSA Schedule contract 47QRAA24D0054, and secondarily commercial and nonprofit clients, delivering strategy, design, publishing, media, and Section 508 accessibility services.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418), Administrative Management and General Management Consulting Services (541611), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), Content Strategy & Planning (BPAFAIAG), Technology & B2B PR (MPAAADAC)

Keywords

• Strategic communications services
• Government marketing services
• Public relations consulting
• Graphic design services
• Digital marketing agency

Headquarters

HQ city

Blackwell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consulting Services: Professional consulting services for strategic communications, marketing planning, and brand development offered through GSA Schedule SIN 541613.
2. Publication and Periodical Services: Magazine design, publication management, and editorial services for government and commercial clients through GSA Schedule SIN 513120.
3. Graphic Design Services: Creative design services including graphic design, artwork, and visual communications through GSA Schedule SIN 541430.
4. Media Buying and Advertising: Media planning, buying, and advertising services through GSA Schedule SINs 541810, 541820, 541830, 541870, 541890.
5. Document Preparation Services: Technical writing, editing, and document preparation services through GSA Schedule SINs 561410, 561499.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Schatz Strategy Group is a full-service marketing and strategic communications firm that delivers end-to-end communications solutions including strategic communications, public relations, media planning and buying, social media strategy, graphic design, web design, copywriting, and Section 508 accessibility compliance. The firm primarily serves federal government agencies through GSA Schedule contract 47QRAA24D0054, while also supporting commercial and nonprofit clients with branding, publications, and integrated marketing campaigns.

Product overview

Schatz Strategy Group is a full-service marketing and strategic communications firm serving government, commercial, and nonprofit organizations. The company operates as a unified service offering centered around strategic communications, public relations, media planning, social media, graphic design, web design, and accessibility compliance. Their portfolio includes specialized publications (Citizen-Soldier Magazine, Public Roads Magazine, Defense Acquisition Magazine, The Mobility Forum), public health and awareness campaigns (Guard Your Health, Look Beneath the Surface), and entertainment promotion services (Armed Forces Entertainment). The company also offers a training division called The 508 Institute focused on Section 508 compliance education. Schatz leverages an eight-phase quality control system and serves over 80 federal government agencies through GSA contract 47QRAA24D0054.

Differentiator

Problem solved

Functional benefit

Brands

• 508 Institute: Training division that trains professionals to become Section 508 compliance experts.

Products and services

• Strategic Communications Research-based and data-driven communication strategies combining proven best practices with innovative techniques to reach target audiences for government, commercial, and nonprofit clients.
• Public Relations Brand reputation strengthening through proactive media outreach and crisis management strategies for organizations.
• Media Planning and Buying Targeted media placements leveraging industry expertise to increase exposure while maximizing budgets.
• Social Media Strategy Multiplatform storytelling to amplify brand presence across social channels.
• Graphic Design Visual design services conveying ideas through visually stunning and thought-provoking designs for various government and commercial clients.
• Web Design and UX/UI Implementation Website development combining form and function for maximum engagement and simplified information sharing.
• Copywriting and Copyediting Compelling messaging development that tells brand stories while ensuring clear, concise, and technically accurate content.
• Accessibility / Section 508 Compliance Services Ensuring accessible and inclusive digital content compliance with Section 508 standards, including 508 training, consultation, document remediation, and website testing.
• The 508 Institute Training division that teaches professionals to become Section 508 compliance experts through learning programs.
• Video Production Video creation services including promotional videos, documentaries, and social media content for various campaigns.
• Podcasts Audio content production services for brand storytelling and audience engagement.
• Technical Writing and Editing Technical publication creation for government agencies including manuals, reports, and documentation, with editors reviewing over 200,000 pages in the past three years.
• Outreach, Education, and Training Campaign development, training requirements support, and stakeholder education services for government agencies.
• Citizen-Soldier Magazine Recurring magazine publication for the Army National Guard featuring articles on soldiers, training, and military operations, delivered in print and online versions.
• Public Roads Magazine Recurring magazine publication for the U.S. Department of Transportation Federal Highway Administration highlighting developments and innovations in transportation.
• Defense Acquisition Magazine Recurring magazine publication for the Defense Acquisition University covering defense acquisition topics and research.
• The Mobility Forum Recurring magazine publication for the U.S. Air Force Air Mobility Command covering mobility operations and strategy.

Quantifiable outcome

• Served more than 80 federal agencies
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• General Services Administration (GSA)coreOthersGSA Schedule holder under contract 47QRAA24D0054, providing products and services to federal government agencies through multiple Special Item Numbers (SINs) including marketing consulting, graphic design, advertising, public relations, and document preparation services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ICF International: Large federal marketing, communications, and advisory firm with deep federal health, transportation, and defense clients. Overlaps directly with Schatz's GSA-Schedule SIN coverage but operates at materially greater scale across commercial and federal markets.
• Booz Allen Hamilton: Major federal-services prime with a communications and marketing practice supporting DoD, VA, and civilian agencies. Competes with Schatz on larger integrated federal communications bids, particularly where set-asides are not used.
• Leidos: Large federal services and IT prime with a communications and mission-solutions practice supporting DoD and civilian agencies. Competes with Schatz primarily on larger integrated task orders and as a subcontractor.
• SAIC: Federal IT and engineering services prime with growing communications and digital media capabilities for DoD and civilian agencies. Competes with Schatz for larger communications-support contracts, particularly in defense.
• Dexis Consulting Group: Federal professional services firm offering communications, program management, and monitoring/evaluation with strong USAID and State Department footprint. Adjacent peer given overlapping federal communications work and small-business positioning.

Direct peers

• Hager Sharp: D.C.-based public affairs and communications agency focused on federal health, education, and social-issue campaigns. Closest comparable to Schatz in scope (strategy, PR, media, design) and federal-client mix, with similar Woman-Owned positioning.
• GMMB: Advertising, media, and public affairs agency with significant federal health and public-awareness work (CDC, HHS, NIH). Competes head-to-head for the same federal task-order set as Schatz and operates a comparable full-service integrated model.
• McBee Strategic: Boutique federal public-affairs and strategic communications firm serving policy, advocacy, and government clients. Directly comparable in size, federal-client focus, and service mix (strategy, PR, content, design).
• Vanguard Communications: Small DC-based health communications firm serving federal agencies (HHS, CDC, NIH) with strategy, PR, and creative services. Closest direct peer in scale, federal-health focus, and integrated communications offering.
• Bully Pulpit Interactive: Strategic communications and creative agency with federal, advocacy, and brand clients. Comparable integrated model (strategy, creative, paid media, digital) and increasingly competes for federal public-awareness campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schatz-publishing-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schatz