What Exact Market does

Exact Market is a precision B2B marketing consultancy headquartered in Discovery Bay, California (Silicon Valley area code 408), operating as Exact Market, LLC since 2007. The firm sells integrated go-to-market services — strategy, content, sales enablement, channel/ecosystem marketing, brand, and demand generation — to enterprise technology buyers, with a particularly heavy concentration of Fortune 100 technology clients (Cisco, Dell Technologies, Microsoft, IBM, Palo Alto Networks, VMware by Broadcom, Zscaler, Nutanix, Databricks, HashiCorp) and growth-stage tech companies seeking senior marketing leadership without full-time overhead. Its service portfolio is organized around two proprietary methodologies: Demand Factory™, an integrated GTM acceleration framework, and the Exact Market Value Engine™, which focuses on service flywheel design, outcome-based pricing, and AI monetization strategies.

The company is WBENC-certified as a women-owned business and is led by CEO and CMO Susie Almaneih. It is privately held with no disclosed external funding and operates with 11–50 employees. Revenue is generated through custom engagement-based professional services agreements, typically structured as multi-year contracts, with no publicly disclosed pricing tiers. Distribution is overwhelmingly direct enterprise sales targeting VP- and C-suite-level marketing and GTM leaders, supplemented by thought leadership channels including a blog, the "Elephant in the Room" editorial ebook series, LinkedIn, YouTube, and conference presence (notably RSA Conference). A dedicated managed AI Practice covering GenAI, LLMs, MLOps, and agentic AI go-to-market positioning is marketed as the first of its kind in the category, and the firm has executed collaborative marketing programs with Arrow and Salient Process for IBM watsonx positioning.

Name

Exact Market

Legal name

Exact Market, LLC

Website

https://exactmarket.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Exact Market is a precision B2B marketing consultancy serving enterprise and growth-stage technology companies with integrated go-to-market strategy, content, sales enablement, channel marketing, and AI positioning services delivered through proprietary Demand Factory™ and Value Engine™ frameworks.

Ownership category

akta.pro rank

Headquarters

HQ city

Discovery Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Marketing Consulting & GTM Services: Exact Market generates revenue through strategic consulting engagements, GTM strategy development, and ongoing marketing execution partnerships with technology companies. Services include GTM framework architecture, growth roadmaps, strategy workshops, and brand positioning work. Engagements range from fractional CMO services to comprehensive demand generation programs.
2. Demand Generation & Content Services: Revenue from content strategy, technical content creation, sales enablement tools and playbooks, channel enablement programs, and demand generation campaigns. Services are delivered across the customer journey from top-of-funnel awareness through bottom-of-funnel conversion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Exact Market is a B2B marketing consultancy that co-creates go-to-market strategies and delivers execution support for technology companies. Services span GTM strategy, content strategy, sales enablement, channel/ecosystem marketing, and a dedicated AI marketing practice, integrated through the proprietary Demand Factory™ model to accelerate pipeline and revenue growth.

Product overview

Exact Market is a marketing consulting and professional services company offering a portfolio of integrated go-to-market services for technology companies. The core offering combines GTM Strategy & Consulting, Content Strategy, Sales Enablement, Experts in Ecosystems (channel partner marketing), and an AI Practice into a unified engagement model. Demand Factory™ serves as the umbrella framework integrating all services — strategy, content, sales enablement, channel, brand, and demand generation — for accelerated market execution. The AI Practice provides specialized AI positioning and GTM support covering GenAI, LLMs, MLOps, and agentic AI. Editorial offerings include the Elephant in the Room ebook series. The company is Women-Owned and WBENC Certified.

Differentiator

Problem solved

Functional benefit

Brands

• Demand Factory™: A service model for building custom go-to-market capabilities across strategy, content, sales enablement, channel, brand, and demand generation.

Products and services

• GTM Strategy & Consulting Co-creates go-to-market strategies tailored to the client's business, market, buyers, and goals, grounded in market intelligence and driven by desired outcomes. Includes GTM framework architecture, strategy workshops, growth roadmaps, and execution plans. For technology companies seeking strategic marketing direction.
• Content Strategy Engineers foundational and targeted content aligned to the customer journey, speaking to audience motivations and decisions throughout the buyer's journey. Combines deep technical knowledge with expertise in sales motivators. For technology companies producing technical and pipeline-driving content.
• Sales Enablement Builds tools, playbooks, and training that equip sales teams with the story and confidence to lead great conversations and close deals. Includes journey mapping, enablement tools, interactive experiences, and playbooks/cadences. For B2B technology sales organizations.
• Experts in Ecosystems Helps build, grow, and scale channel partner and alliance relationships, turning ecosystem relationships into revenue through strategic GTM messaging and joint solution alignment. Includes partner workshops, value propositions, joint solution alignment, and enablement/demand execution. For technology vendors with partner ecosystems.
• AI Practice Dedicated AI marketing practice that helps clients build clear, provable, and differentiated AI positioning. Covers GenAI, LLMs, MLOps, and agentic AI go-to-market strategy, avoiding AI washing while driving pipeline through AI-focused GTM strategies. For AI/ML technology companies.
• Demand Factory™ An accelerated go-to-market model that combines strategy, content, sales enablement, channel, brand, and demand generation capabilities into a unified demand generation machine. Functions as a comprehensive GTM acceleration engine for technology companies seeking rapid market traction.

Quantifiable outcome

• Client testimonial: 'They don't just deliver work — they care about our business as if it were their own.'
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered case study.

• Arrowcase studyStrategic or Co-development PartnerArrow partnered with Exact Market and Salient Process to generate awareness for AI consulting services and showcase capabilities with the IBM watsonx stack. Exact Market delivered a full suite of integrated assets including eBook, solution and industry one-pagers, customer case study, AI day video, and testimonial—all completed in under four weeks.
• Salient Processcase studyStrategic or Co-development PartnerPartnered with Arrow and Exact Market to deliver AI consulting services marketing collateral for IBM watsonx stack positioning. Three-way collaboration delivered integrated asset suite in accelerated timeline.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCShFxp9R8-Cm66WUm8zNJRA
• LinkedInlinkedin.com/company/exact-market
• Xx.com/exactmarket
• Facebookfacebook.com/exactmarket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exact Market